Sponsorship & Event Marketing
David McKillips, senior vice president of corporate alliances at Six Flags Entertainment, shared sponsorship partner activation case studies from Fright Fest, Six Flags’ annual Halloween event.
In this presentation, David McKillips, senior vice president of corporate alliances at Six Flags Entertainment, shared sponsorship partner activation case studies from Fright Fest, Six Flags’ annual Halloween event.
In this survey, the ANA sought out critical insights about how companies are measuring the results of their sponsorship and/or event marketing initiatives.
Bravo launched Play Live to allow users to interact with its live TV programming via any mobile or desktop device.
With an extremely limited budget, the Swedish Committee for Afghanistan launched an innovative SMS campaign that raised money for schools in Afghanistan and created a new way of writing books.
Today, “Go Red For Women” is the largest network of women dedicated to ending heart disease, which it accomplishes through storytelling and mobilizing women to take action. As a result of its efforts, more than 1.5 million women have been recruited to help the Go Red movement, and 330 fewer women are dying daily from heart disease.
A successful joint mobile and tactile approach implemented by the United Nations Association of Germany increased awareness about forced/arranged marriages through a padlock campaign called “Free the Forced.”
Choice Hotels partnered with Major League Baseball to deliver a live game interactive app to drive brand awareness and consumer engagement.
Nike Primetime is a tablet-based app that allows fans to connect with their favorite NBA players through social media.
O2, the U.K.’s largest mobile carrier, launched Priority Sports as an extension of its existing Priority loyalty program for its 22 million customers.
Yoplait partnered with Pandora to amplify its annual breast cancer research donation campaign through personalized music playlist dedications.
To promote its growing grocery business during the Super Bowl, Target developed an interactive game that customers and fans could play on their mobile phones.
Sprint leveraged its sports sponsorships to promote its unlimited data plan by creating two unique mobile websites.
Sprint partnered with Pring, a social network in Pakistan, to promote a street cricket competition and connect with consumers under the age of 30.
Molson Canadian, the official beer of the NHL, used a mobile website to encourage conversations among American hockey fans and increase sales.
Toyota partnered with The Weather Channel on the launch of The Weather Channel’s new Android app, giving Toyota the chance to provide consumers with advertising that was relevant to their personal real-time weather experience.
AT&T partnered with the National Football League’s Dallas Cowboys team to promote data communication and mobile content consumption through an interactive quiz-like campaign about the team’s history.
The Chicago Shakespeare Theater partnered with the Art Institute of Chicago to give art lovers an once-in-a-lifetime experience and drive ticket sales for the play Sunday in the Park with George.
Jim Scott, co-founder and managing partner of mono, discussed Blue Dot’s Real Good Experiment, which planted new chairs on the curbs of New York City to promote the one-year anniversary of the company’s flagship store.
This report is based on questions posed by ANA members. Topics covered in this survey include: marketing accountability (measurement & ROI), sponsorship and event marketing (event marketing), agency relations (agency selection), research (market research), and media (yellow pages and digital place-based media).