Sponsorship & Event Marketing
LUTA: Making a Difference by Living a Good Cause
Luke Dowdney MBE, CEO and founder, LUTA Limited, discussed his inspiration for this fight wear and lifestyle clothing brand that brings together performance, favela street style, and a genuine social mission.
LUTA: Making a Difference by Living a Good Cause
Luke Dowdney MBE, CEO and founder, LUTA Limited, discussed his inspiration for this fight wear and lifestyle clothing brand that brings together performance, favela street style, and a genuine social mission.
Procter & Gamble: Delivering Value to Its Customers
Marc S. Pritchard, Global Marketing & Brand Building Officer, Procter & Gamble (P&G), discussed how P&G is winning brand elections.
Procter & Gamble: Winning Brand Elections
Marc S. Pritchard, global marketing & brand building officer, Procter & Gamble, discussed how P&G uses insights, product development, and marketing communications to provide value to its customers.
Procter & Gamble: Winning Brand Elections
Marc S. Pritchard, global marketing & brand building officer, Procter & Gamble, discussed how P&G uses insights, product development, and marketing communications to provide value to its customers.
PNC Banks on Sponsorship to Support Growth Ambitions
PNC Financial Services Group has acquired a number of new sponsorship ties ranging from pro sports teams to endurance sports and community events, according to IEG.
Airlines Maintain Course Amid Industry Consolidation
While consolidation has taken some brands off the table, the airline category’s remaining players remain active sponsors, according to IEG.
Keeping it Fresh: New Inventory Key to Budweiser/MLB Renewal
Budweiser and Major League Baseball (MLB) kept their long-term relationship exciting by adding two new elements to their sponsorship arrangement, according to this report from IEG.
Following the Money: Sponsorship’s Top Spenders of 2011
According to IEG, although the same companies comprised the top 10 sponsors in 2011 as in 2010, there was significant movement within those ranks, as number three Anheuser-Busch InBev closed in on The Coca-Cola Co. at number two, thanks to the brewer’s blockbuster NFL deal.
A Peak Under the Curtain: The Principal Financial Group and the Big Ten
IEG reports that The Principal Financial Group, Inc. is expanding its footprint in college sports with a new multiyear tie to the Big Ten Conference.
CenturyLink and the Phoenix Suns Partner to Create Brand Value in the Local Community
Rich Karlis, director, corporate sponsorships, CenturyLink, and Matt Wright, vice president of strategy and operations, marketing partnerships, Phoenix Suns/Phoenix Mercury, discussed the evolution of their partnership as well as how they are working together to elevate program activation and measurement.
CenturyLink and the Phoenix Suns Partner to Create Brand Value in the Local Community
Rich Karlis, director, corporate sponsorships, CenturyLink, and Matt Wright, vice president of strategy and operations, marketing partnerships, Phoenix Suns/Phoenix Mercury, discussed the evolution of their partnership as well as how they are working together to elevate program activation and measurement.
Intel: The Creator's Project
Dave Haroldsen, creative director, The Creator's Project, global partner marketing, Intel Corporation, discussed how Intel helped to build The Creator's Project in order to make a connection with 18- to 24-year-olds.
LifeLock, Inc.: Keeping Brands Fresh and Relevant
Erick Dickens, vice president of marketing at LifeLock, Inc., shared how the company is strategically managing LifeLock's brand to maintain relevancy during the transition from start-up to the accelerated growth phase of business.
Western Union: Making Smarter Business Decisions Through Research and Measurement
Laston Charriez, senior vice president, marketing, Western Union, and Dr. Mark Friedrich, executive vice president, research, Navigate Research, discussed a recent Western Union partnership with UEFA Europa League, as well as best practices and ways to use research and measurement to make smarter business decisions.
Western Union: Making Smarter Business Decisions Through Research and Measurement
Laston Charriez, senior vice president, marketing, Western Union, and Dr. Mark Friedrich, executive vice president, research, Navigate Research, discussed a recent Western Union partnership with UEFA Europa League, as well as best practices and ways to use research and measurement to make smarter business decisions.
24 Hour Fitness Leverages 2012 Olympics Partnership Through Social Media
Kristin Shaff, director, partnership marketing, 24 Hour Fitness, and Matt Day, CEO, Silverfox, discussed their 2012 Summer Olympics sponsorship and how it was leveraged through social media.
24 Hour Fitness Leverages 2012 Olympics Partnership Through Social Media
Kristin Shaff, director, partnership marketing, 24 Hour Fitness, and Matt Day, CEO, Silverfox, discussed their 2012 Summer Olympics sponsorship and how it was leveraged through social media.
Petco Park Sponsorship Activation: Key Learnings After Nine Years of a 22-Year Contract
Shannon Anderson, field marketing manager, Petco Animal Supplies, Inc., discussed how Petco continues to grow its sponsorship activations to engage with baseball fans, the community, and pet parents.
Petco Park Sponsorship Activation: Key Learnings After Nine Years of a 22-Year Contract
Shannon Anderson, field marketing manager, Petco Animal Supplies, Inc., discussed how Petco continues to grow its sponsorship activations to engage with baseball fans, the community, and pet parents.
