Sponsorship & Event Marketing

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Behind the Scenes of the Pillsbury Bake-Off Contest

Onju Sturlaugson, integrated shopper marketing at General Mills, Inc., shared a behind-the-scenes look at the 64-year-old Pillsbury Bake-Off Contest and discussed how General Mills modernized it to engage Millennials.

Behind the Scenes of the Pillsbury Bake-Off Contest

In this presentation, Onju Sturlaugson, integrated shopper marketing at General Mills, Inc., shared a behind-the-scenes look at the 64-year-old Pillsbury Bake-Off Contest and discussed how General Mills modernized it to engage Millennials.

Simplifying the Lawn and Garden Category for Younger Shoppers

David Bentz, director, retail strategy, and Patti Ziegler, VP global marketing communications at The Scotts Company, discussed the ways Scotts is breaking down barriers to entry into the lawn and garden category for Millennials.

Simplifying the Lawn and Garden Category for Younger Shoppers

In this presentation, David Bentz, director, retail strategy, and Patti Ziegler, VP global marketing communications at The Scotts Company, discussed the ways Scotts is breaking down barriers to entry into the lawn and garden category for Millennials.

Conference Agenda Checklist & Timeline

An agenda with a checklist of activities and timelines to keep you on schedule at your event.

Conference Budget Template

Use this template to keep track of your conference costs.

Conference Management Database

Use this to organize important information for all of your conference attendees.

Conference Planning Checklist

A customizable checklist to help you prepare for managing a company conference.

Event Management RFP Template

A template to create a Request for Proposal (RFP) for Event Management Services.

Event Manager Job Description

A template to quickly document the role and responsibilities for this position.

Event Marketing Maturity Assessment

Use this tool to measure your organization's event marketing capabilities.

Event Marketing Metrics Dashboard

Use this tool to define, track and report on your event marketing metrics.

Event Marketing Plan Methodology

Use this step-by-step planning methodology and set of 18 premium tools and templates to create a comprehensive event marketing plan.

Event Marketing Strategy Scorecard

Use this tool to briefly outline your event marketing strategy.

Post-Conference Survey

A survey to evaluate the quality of conferences or events you attend.

Tradeshow Evaluation Checklist

A checklist to evaluate tradeshows and your competitors' presence.

Tradeshow Evaluation Matrix

A matrix to rate and compare tradeshows based on weighted criteria.

Tradeshow Lead Capturing Form

A template to assist you with documenting interactions that take place during tradeshows.

Tradeshow Program ROI Calculator

A tool to track all the tradeshows you attend, monitor your budget and calculate ROI.

Tradeshow ROI Calculator

Use this template to measure the return on investment for trade shows.

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