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Search returned: 532 document(s).

  • An Olympic-Sized Opportunity for Brands

    B2C   March 29, 2024  

    While not all brands have the ad budgets to be global sponsors of the Summer Olympics, companies of all sizes can get involved with this year's Games as well as peripheral events.

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  • The Power of Brand Experiences at Festivals

    Knowledge Partners   March 23, 2024  

    After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. Here, we look at how consumers feel about events and the impact that participation has on brands.

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  • The Growth in Local Sports Sponsorships, by the Numbers

    Money Slides   March 20, 2024  

    Sports and Entertainment Platform SponsorUnited shares data that highlights a growth in sponsorships for local professional sports teams, indicating that sponsorships of leagues as a whole aren’t the only game in town.

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  • The Growth in Niche Sports Sponsorships, by the Numbers

    Money Slides   March 20, 2024  

    Sports and Entertainment Platform SponsorUnited shares data that highlights a growth in sponsorships for sports outside the big five of football, baseball, basketball, hockey, and soccer — niche sports that include mixed martial arts, pickleball, rugby, and skiing and snowboarding.

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  • Navigating Innovations and Opportunities in Sponsorship

    Event Recaps   March 12, 2024  

    Mary Sever, VP of client solutions at SponsorUnited, used some of her organization’s data to discuss key trends occurring within the sponsorship marketing space right now.

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  • This Experiential Activation Celebrated Pepsi’s 125th Birthday

    Event Recaps   March 12, 2024  

    To celebrate its 125th birthday, Pepsi launched The Pepsi 125 Diner, a unique and immersive restaurant experience designed to deepen the brand’s connection with its biggest fans.

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  • Event Marketing Plan Playbook

    Playbooks   March 1, 2024  

    Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive event marketing plan.

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  • Brand Activation Playbook

    Playbooks   March 1, 2024  

    Use this set of 30 premium tools and templates to deepen your understanding of brand activation.

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  • How to Make Money Podcasting

    Knowledge Partners   January 25, 2024  

    Can podcasters earn income from their podcasts? They can if they want, but it’s not necessary. In this video, Dave Jackson, Libsyn’s Head of Podcast Education, introduces ways to make money podcasting including sponsorship, membership/subscriptions, and merchandise.

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  • Conference Budget Template

    Tools   January 21, 2024  

    Use this template to keep track of your conference costs.

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  • Trade Show Evaluation Checklist

    Tools   January 21, 2024  

    A checklist to evaluate trade shows and your competitors' presence.

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  • Trade Show Evaluation Matrix

    Tools   January 21, 2024  

    A matrix to rate and compare trade shows based on weighted criteria.

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  • Trade Show Lead Capturing Form

    Tools   January 21, 2024  

    A template to assist you with documenting interactions that take place during trade shows.

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  • Trade Show ROI Calculator

    Tools   January 21, 2024  

    Use this template to measure the return on investment for trade shows.

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  • Online Event Marketing Vendors Matrix

    Tools   January 11, 2024  

    Use this matrix to obtain information about key vendors in the Online Event Marketing technology space.

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  • Event Planning Checklist

    Tools   January 11, 2024  

    A checklist to help organize event planning activities before, during, and after the event.

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  • Sponsorship ROI and Effectiveness

    ASK Answers   January 9, 2024  

    How can I measure the ROI of my sponsorships? What are examples of effective sponsorships?

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  • Executing an Event Marketing Plan

    Tools   January 7, 2024  

    Read this guide to learn how to successfully execute an event marketing plan.

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  • Fundamentals of Event Marketing

    Tools   January 7, 2024  

    Read this guide to learn the basic principles of event marketing.

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  • Collect Leads with City Tours

    Tools   January 7, 2024  

    A guide to help you plan a campaign for city tours and collect leads from those tours.

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