Sponsorship & Event Marketing
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Sprite Slam Dunk: Engagement through Empowerment
Chris Bigda, media and interactive manager, The Coca-Cola Company, and John Ohara, associate digital director, MediaVest, discussed how Sprite is connecting with their consumers and NBA fans through targeted mobile marketing programs.
TerraCycle: Getting Creative with Garbage
Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.
TerraCycle: Getting Creative with Garbage
Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.
Cause Marketing Case Study: PerkinElmer and WEF
Jon Lese discussed PerkinElmer's sponsorship of Water Environment Federation and detailed the engagement cycle, which is key to success in sponsorship activities.
Leveraging NBA and WNBA Partnerships to Elevate a Brand
Wendy Metcalf, director of partnership marketing at Lifelock, Inc., discussed her company's highly visible sponsorships and the strategies, activation, and success of each.
The Shortest Route to ROI is Return on Objectives (ROO)
Paul Pednault, founder and president at Sponsorium International, and Seth Leeds, senior director at Sponsorium International, discussed how to realize even better returns by measuring the intangibles within sponsorship and applying them to partnerships. JW Cannon, sponsorship manager, financial services brand marketing at ING U.S., shared insights on navigating the formerly un-measurable waters associated with the brand's sponsorship marketing.
The Shortest Route to ROI is Return on Objectives (ROO)
Paul Pednault, founder and president at Sponsorium International, and Seth Leeds, senior director at Sponsorium International, discussed how to realize even better returns by measuring the intangibles within sponsorship and applying them to partnerships. JW Cannon, sponsorship manager, financial services brand marketing at ING U.S., shared insights on navigating the formerly un-measurable waters associated with the brand's sponsorship marketing.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
The National Football League: Using Gaming to Engage Fans
Tim Langley, director, consumer products, National Football League (NFL), discussed how the NFL uses their Madden NFL video game to keep fans engaged throughout the football season.
The National Football League: Using Gaming to Engage Fans
Tim Langley, director, consumer products, National Football League (NFL), discussed how the NFL uses their Madden NFL video game to keep fans engaged throughout the football season.
Driving Cause Related Marketing Through Social Media
Heather MacPherson, co-president, OgilvyWest, and Chris Gebhardt, general manager, TakePart, executive vice president of digital, Participant Media, discussed how brands can use social media to promote their social responsibility efforts.
Driving Cause Related Marketing Through Social Media
Heather MacPherson, co-president, OgilvyWest, and Chris Gebhardt, general manager, TakePart, executive vice president of digital, Participant Media, discussed how brands can use social media to promote their social responsibility efforts.
Building on Our Heritage: A Bank of America and History Channel Case Study
Representatives from Bank of America and The History Channel discussed Bank of America’s sponsorship of The History Channel’s acclaimed series, America: A Story of Us in 2010.
Building on Our Heritage: A Bank of America and History Channel Case Study
Representatives from Bank of America and The History Channel discussed Bank of America’s sponsorship of The History Channel’s acclaimed series, America: A Story of Us in 2010.
Target: Innovation through Events
Katie Erickson, director, events at Target Corporation, and Karima Ridgley, director, apparel & accessories at Target Corporation, discussed how the brand uses events to showcase its innovation around style and fashion.
Target: Innovation through Events
Katie Erickson, director, events at Target Corporation, and Karima Ridgley, director, apparel & accessories at Target Corporation, discussed how the brand uses events to showcase its innovation around style and fashion.
ANA/IEG Survey Results: Sponsorships and Event Measurement
The ANA Sponsorship and Event Marketing Committee discussed the findings of a joint ANA/IEG study on the topic of sponsorship and event marketing. The survey shows that brands want to effectively measure sponsorship and event marketing, but lack the necessary capabilities to do so.
ANA/IEG Survey Results: Sponsorships and Event Measurement
The ANA Sponsorship and Event Marketing Committee discussed the findings of a joint ANA/IEG study on the topic of sponsorship and event marketing. The survey shows that brands want to effectively measure sponsorship and event marketing, but lack the necessary capabilities to do so.
