All MKC Content
Only 41 percent of U.S. consumers believe that advertising helps them learn about products.
Consumer confidence around the world declined slightly in the fourth quarter of 2014.
Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.
Consumers are increasingly turning to YouTube to watch Super Bowl ads prior to the big game.
Sixty-nine percent of mobile app developers sell at least a portion of their inventory programmatically, with 15 percent selling more than 75 percent of their inventory automatically.
Learn how Hilton Worldwide is giving consumers personalized experiences through social, digital and their mobile app.
Millennials view themselves as innovators and they value companies that innovate, both as consumers and as employees. Learn how Millennial attitudes about innovation shape their views on brands and how you can align with them.
ANA shared the topline results of the fall 2014 ANA Native Advertising Survey, which provides industry benchmarks and insights on budgets, measurement, disclosure, and overall management of native advertising.
In this webinar, Chris Boles, director of global advertising and media at Xerox, provided his perspective on results of an ANA survey and shared examples of recent Xerox work in native advertising.
A recent ANA survey reveals that 58% of all respondents have engaged in native advertising and also provides insights on budgets, measurement, disclosure, and overall management of native advertising. Chris Boles, director of global advertising and media at Xerox, also provided his perspective on the results and shared examples of recent Xerox work in native advertising.
Anthony Jones, Director of Digital Media for Ducks Unlimited, shared some tips and campaigns they’ve used to generate nearly 20,000 members through Facebook in recent years.
AARP has conducted several integrated membership campaigns incorporating affinity marketing through external and internal, multi-channel collaborations across the enterprise. AARP shared their offline and online tactics including lessons learned and results.
Learn how the Busch Gardens marketing team executes integrated marketing campaigns that have made seasonal consumer events consistent growth engines for the park.
Digital media spending increased by 15 percent in the fourth quarter of 2014, while national broadcast TV was down by two percent.
Benjamin Moore shared insights on the conception, development and activation around the program to launch a new paint line — The Fenway Collection.
The rise of programmatic data has put pressure on marketers to make consumer data more actionable.
IKEA shared their integrated marketing case study which highlights how they developed the concept and overcame the challenges to launching this innovative program.
Nearly 30 million people in the U.S. use mobile apps and the Internet for local news and information on community events.
Learn how the Norfolk Southern Corporation team built an integrated strategy and program, including the creation of a unified and compelling story and the invention of new paid and owned media channels, to reach their diverse audiences.