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Big Data Marketing Hero: Turning Big Data Overload Into Expertly Managed Marketing Success

Skillfully managing data overload can ensure your data-driven initiatives are streamlined and impactful.

CMO Leadership Series: The Power of Data

Lisa Arthur, Teradata, CMO, Marketing Applications outlines the most effective ways for marketers to harness the power of data.

Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting

Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.

Great Minds Don't Always Think Alike: The New CIO + CMO Strategic Alignment

By 2017, the CMO will spend more on Technology than the CIO - ideas and data go hand in hand.

Programmatic Buying

Programmatic media buying has caught the attention of major advertisers. This Insight Brief defines key terms in programmatic buying, explains how programmatic buying works through an agency trading desk, and offers best practices for managing agency fees. Marketers can also learn about considerations for taking programmatic buying in-house and read case studies from Kimberly-Clark and Ford.

Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016

With more than 100 million people watching 1 billion Loops every day, the agency thinks Vine is a ripe playground to jump into.

Unreliable Mobile Clicks Have Bad Impact On Ad Engagement

Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of accidental clicks.

Untangle Your Assets: How to Sustain Your Competitive Advantage

History and experience have revealed five critical steps to achieving big data insights and data-driven marketing success. Check them out here!

What Every CMO Needs to Know About Big Data

In the next two years, 73% of marketers plan to have a big data analytics solution implemented.

Lindt Creates Rom-Com For Line Launch

To drive awareness of its new Hello chocolate collection Lindt USA produced an original, romantic comedy digital series.

Tribune Publishing Partners With Contend For Native Advertising Deal

Designed to help marketers engage and reach customers cross-platform, including print, social, and mobile, through creative, relevant content.

Twitter Expands Audience Targeting Tools

Expanding its audience targeting efforts, Twitter began inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool.

Elevating Marketing at Microsoft

CMO Chris Capossela has witnessed several transformational changes in the business of marketing at Microsoft over the past 22 years.

Age Matters With Digital Shoppers

Not all age groups are shopping online to the same degree. The age group that has grown up in the digital era—Millennials (age 21-34)—is leading the way.

Fast Friends: How Brands are Capturing the Attention of Social TV Audiences

Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.

Infographics: 2014 The Rise of Multi-Screen Marketing

These infographics are from the 2014 The Rise of Multi-Screen Marketing that was conducted online in June 2014. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

A&E Networks: Integrated Marketing Practices That Deliver

Lifetime’s SVP of Brand Creative, Valerie Albanese, sharee the multi-touchpoint creative strategy employed to build buzz, awareness, and anticipation for Lifetime’s hit series “Devious Maids.”

Cars.com: Integrating Mobile in the Car Buying Process

Hear how Cars.com took an integrated approach to the "Go Mobile" campaign and engaged employees, dealers and the industry with a diverse and innovative set of pre, during and post-show tactics.

Internal Brand Makeovers

Learn how BASF, the world’s largest chemical company branded their Total Rewards package and created one of the most unique and creative compelling total offers in the market with the help of Monaco Lange.

Apple Debuts iPhone 6, Mobile Payments, Wearable Device

Apple on Tuesday unveiled a trio of new products including a larger screen iPhone, a mobile payment service and a high-end smartwatch.

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