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New Anti-Drug Campaign Uses Gesture Recognition Technology And A Facebook Game

Ten years ago, the Partnership for Drug-Free Kids launched the “Above the Influence” campaign to differentiate from other anti-drug initiatives by positioning the social pressures to experiment with drugs as the enemy—not the drug itself.

Random House Gamification Study

Uncommon Sense: How to Increase Your Digital Advertising Effectiveness Through "Reach Efficiency"

Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for.

A Clean Bill of Health and Wellness: Good-For-You Goods Are Set to Grow Global

It stands to reason that with recent advances in medical and nutritional understanding, today’s consumers are more aware of the importance of lifestyle trends that support their health and wellness than ever before. Two-year sales trends reveal that healthy food purchases are on the rise.

Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market

Magna Global reports that U.S. media suppliers’ advertising revenues grew by 3% in 2014 to $164 billion, which the Interpublic Group unit termed “a modest performance in an even-numbered year."

Digital Advertising Alliance Launches Opt-Out App

The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.

New Cable Subscribers Help Balance Increase In Cord Cutters

Somewhat dampening cries over cord-cutting, traditional pay TV providers added 101,000 new subscribers during the fourth-quarter 2014 period. But a closer look reveals that there are ongoing issues.

Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds

Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.

Target Regains Some Style Groove; Will Focus More On Natural, Organic Foods

After a year of playing transitional defense, Target is taking the offensive, upping its marketing spending and digital initiatives, and getting ready to reinvent its food offerings.

Brands And Social: Don't Just Farm It Out

Last week Nielsen announced key rollout dates for its previously stated measurement enhancements, most of which had been announced last year. Nielsen plans to utilize several new statistical methodologies across both local and national measurement services.

Hispanic Consumers Are the “Foundation” for Beauty Category Sales Consumer

Beauty may be in the eye of the beholder as the saying goes, but for many, it doesn't hurt to have a little help from the beauty aisle. Still, while 94% of U.S. households buy products from this category, consumers consider many beauty products discretionary expenditures.

Adobe's Mobile and Data Integration Case Study

Data and mobile are becoming so closely intertwined in the world of today's mobile consumer. In this session, Matt Asay, VP of Mobile – Adobe shared how they capture and use data to target consumers in a mobile first, mobile everywhere world.

Big Screen Dollars, Little Screen Marketing

When it comes to generating buzz for new movies, trailers and TV commercials remain king. According to Nielsen’s 2014 Moviegoing Report, movie previews and TV spots are the top two ways Americans get their movie info.

Digital Disruption... in the Age of the Customer

In this session, Nate Elliott, Vice President and Principal Analyst – Forrester Research, Inc. addressed the key macro trends that business leaders need to be thinking about in 2015 to pivot their enterprises for success in the age of the customer, from digital disruption to the mobile mindshift to customer experience.

McDonald's "Pay With Lovin" Pays Off In WOM, Intent

McDonald's realized the largest gain among Super Bowl advertisers with its “Pay with Lovin'” ad, and an increase in purchase consideration, although overall perception of the brand hasn't improved much to date, according to YouGov BrandIndex survey results.

Social Media Case Study: General Electric Company

In this session, Sydney Lestrud, Manager, Global Digital Marketing – General Electric Company shared a social media case study on how they strategically use content via social channels to drive awareness of GE's technology and innovation.

Grapes of Worth: How Supermarkets Are Becoming Local Wine Shops

There’s a wine retailing revolution taking place across America, and it’s happening in the supermarket. No longer confined to specialty shops and liquor marts, wine is carving out its own territory on the grocery floor.

Multicultural Marketing and Diversity

This Insight Brief explores best practices in internal organization and strategy for marketing to a diverse population. Learn how brands like Coca-Cola, the NBA, and Honda Civic are reaching multicultural consumers, including the important Millennial target.

Turning Customer Frustration into Breakthrough Innovation

This webinar provided insights into how marketers can make innovation simple through a deeper understanding of customer purchase behavior.

Searching for Love on Valentine's Day

Love changes everything—what we buy, how we make purchase decisions, and who influences those decisions. On Valentine's Day and beyond, the web plays a big role.

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