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Ten years ago, the Partnership for Drug-Free Kids launched the “Above the Influence” campaign to differentiate from other anti-drug initiatives by positioning the social pressures to experiment with drugs as the enemy—not the drug itself.
Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for.
It stands to reason that with recent advances in medical and nutritional understanding, today’s consumers are more aware of the importance of lifestyle trends that support their health and wellness than ever before. Two-year sales trends reveal that healthy food purchases are on the rise.
Magna Global reports that U.S. media suppliers’ advertising revenues grew by 3% in 2014 to $164 billion, which the Interpublic Group unit termed “a modest performance in an even-numbered year."
The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.
Somewhat dampening cries over cord-cutting, traditional pay TV providers added 101,000 new subscribers during the fourth-quarter 2014 period. But a closer look reveals that there are ongoing issues.
Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.
After a year of playing transitional defense, Target is taking the offensive, upping its marketing spending and digital initiatives, and getting ready to reinvent its food offerings.
Last week Nielsen announced key rollout dates for its previously stated measurement enhancements, most of which had been announced last year. Nielsen plans to utilize several new statistical methodologies across both local and national measurement services.
Beauty may be in the eye of the beholder as the saying goes, but for many, it doesn't hurt to have a little help from the beauty aisle. Still, while 94% of U.S. households buy products from this category, consumers consider many beauty products discretionary expenditures.
Data and mobile are becoming so closely intertwined in the world of today's mobile consumer. In this session, Matt Asay, VP of Mobile – Adobe shared how they capture and use data to target consumers in a mobile first, mobile everywhere world.
When it comes to generating buzz for new movies, trailers and TV commercials remain king. According to Nielsen’s 2014 Moviegoing Report, movie previews and TV spots are the top two ways Americans get their movie info.
In this session, Nate Elliott, Vice President and Principal Analyst – Forrester Research, Inc. addressed the key macro trends that business leaders need to be thinking about in 2015 to pivot their enterprises for success in the age of the customer, from digital disruption to the mobile mindshift to customer experience.
McDonald's realized the largest gain among Super Bowl advertisers with its “Pay with Lovin'” ad, and an increase in purchase consideration, although overall perception of the brand hasn't improved much to date, according to YouGov BrandIndex survey results.
In this session, Sydney Lestrud, Manager, Global Digital Marketing – General Electric Company shared a social media case study on how they strategically use content via social channels to drive awareness of GE's technology and innovation.
There’s a wine retailing revolution taking place across America, and it’s happening in the supermarket. No longer confined to specialty shops and liquor marts, wine is carving out its own territory on the grocery floor.
This Insight Brief explores best practices in internal organization and strategy for marketing to a diverse population. Learn how brands like Coca-Cola, the NBA, and Honda Civic are reaching multicultural consumers, including the important Millennial target.
This webinar provided insights into how marketers can make innovation simple through a deeper understanding of customer purchase behavior.
Love changes everything—what we buy, how we make purchase decisions, and who influences those decisions. On Valentine's Day and beyond, the web plays a big role.