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Kimberly-Clark’s Total Market Approach

Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers

The objective of this survey was to study media consumption habits and practices among Hispanic consumers, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.

CBS Outdoor Comes 'Out,' Literally: Rebrands Outfront Media

Following its spinoff from CBS Corp., CBS Outdoor Americas Inc. this morning announced it will rename itself Outfront Media Inc., effective Nov. 20.

Digital Ad Revenue Hits $23 Billion In First Half Of 2014

Internet ad revenue rose 15% to $23.1 billion during the first six months in 2014, compared with the same time period in 2013.

Mid-Funnel is the Digital Playground

Strong brand perceptions are based on what a brand does, not what it says.

Snapchat Ads Could Change Everything

The curious and profound thing about Snapchat advertising is how the tiny things they've done to craft an advertising platform have resulted in interesting questions about the future of online advertising.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Despite its 150-year history in the kitchen and bath industry, the iconic American Standard brand had become uninspiring to consumers. To re-energize the brand, CEO Jay Gould set out to create purpose for both his employees and products.

Disrupting a Category by Putting the Customer First

T-Mobile has single-handedly disrupted an industry through its "Un-carrier" strategy of defying "carrier" rules and putting the customer first. "Un-CMO" Mike Sievert discussed how the brand managed this massive turnaround and intends to continue shaking things up in the wireless industry.

For JetBlue, T-Mobile And Bank Of America, Growth Means Redefining The Reviled

Companies like JetBlue, Bank of America and T-Mobile have had to radically change their brands, processes and communications to get some respect and — dare one say it — affection.

How Does America's No. 1-Selling Greek Yogurt Brand Maintain Its Leading Position?

When Chobani was founded, Greek yogurt was only 1 percent of the yogurt market. Now it comprises more than half of the category. Peter McGuinness, chief marketing and brand officer at Chobani, embraced the challenge to position the company as the leader of the category.

Kraft Harnesses Data to Drive Marketing Success

Deanie Elsner, executive vice president and CMO at Kraft Foods Group, Inc., showcased how Kraft's Parallux — knowledge fueling action — influences marketing efforts on some of Kraft's most iconic brands.

Marketing Disruption: Five Blind Spots on the Road to Marketing’s Potential

“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.

American Licorice Finds Its Sweet Spot with Earned Reach

Michael Kelly, media/consumer communications manager at American Licorice Company, shared how, by focusing on the targeted application of paid media to amplify creative content with earned reach, American Licorice is triggering brand engagement with very limited budgets.

How Nissan is Building Global Brand Power

Nissan's head marketer, Roel de Vries, shared an inside look into the company's progress toward improving the value of its brands while growing both the top and bottom line.

JetBlue: Life as a Challenger Brand

In this video, JetBlue takes a values-based, challenger approach to brand communication.

JetBlue: Life as a Challenger Brand

JetBlue takes a values-based, challenger approach to brand communication.

My "Aha!" About Brand Growth

Delivering his first speech at the ANA Masters of Marketing conference since leaving Procter & Gamble in 2008, Jim Stengel discussed his ongoing, post-P&G enlightenment about what really drives brand growth.

My "Aha!" About Brand Growth

Delivering his first speech at the ANA Masters of Marketing conference since leaving Procter & Gamble in 2008, Jim Stengel discussed his ongoing, post-P&G enlightenment about what really drives brand growth.

Placing Customers at the Center of Your (Marketing) Universe

Cisco senior vice president and CMO Blair Christie discussed how Cisco redefined marketing's role within the organization and transformed the company's brand, leveraging new technologies, digital and social media, and 21st-century marketing disciplines focused on customer outcomes.

Placing Customers at the Center of Your (Marketing) Universe

Cisco senior vice president and CMO Blair Christie discussed how Cisco redefined marketing's role within the organization and transformed the company's brand, leveraging new technologies, digital and social media, and 21st-century marketing disciplines focused on customer outcomes.

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