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Key Findings Report: The Connected TV Opportunity

The ANA and BrightLine teamed-up to research how the overall ANA member community is using connected TV/OTT (over-the-top) devices.

Research Report: The Connected TV Opportunity

The ANA and BrightLine teamed-up to research how the overall ANA member community is using connected TV/OTT (over-the-top) devices.

The Brand Marketer’s Guide to In-Image Advertising

Considerations for advertisers include pricing, UX, viewability, and scale.

Global Marketing

This Insight Brief discusses how brands are connecting with consumers globally, including best practices from Nissan and Coca-Cola.

Five Key Insights on Latina Millennial Moms

What brands looking to target this influential demographic need to know.

OTT (Over-the-Top) Devices: What Marketers Need to Know

In this webinar video, attendees discovered what marketers stand to gain in a world where linear TV ratings are on the rapid decline: better data, more accurate targeting, and richer experiences on the favorite screen.

OTT (Over-the-Top) Devices: What Marketers Need to Know

In this webinar, attendees discovered what marketers stand to gain in a world where linear TV ratings are on the rapid decline: better data, more accurate targeting, and richer experiences on the favorite screen.

Licensing #3: Maximizing the Effectiveness of Your License

The third and final installment of our Licensing series wraps up with a deep-dive into ways you can get the most out of your licensing arrangement.

Qualcomm Digital & Social Case Study

In this session, Jessica Jensen, Global Director of Social Media – Qualcomm shared a case study on the innovative work that they are doing in the digital and social media space.

What Do Publishers Really Think of Emerging Forms of Advertising?

An inside look at publisher strategies on native advertising and tips for marketers.

Allianz Growing Brand Awareness in the U.S. Through Sponsorships

Allianz Global Investors shared how it has used global strategic partnerships and created local sponsorships to expand its brand in the U.S.

Audi’s Experiential Marketing Puts Pedal to the Medal

Audi shared how the full media integration of its regional sports sponsorships, along with its national sponsorship of the U.S. Ski Team and Major League Soccer, are helping to drive ROI.

Creating the Ultimate Fan Experience: The Heineken House

Learn how Heineken activates the unique offerings of special events, while aiming to elevate the attendee experience and tap into consumer passion points including beer, food, music and art.

Insights for Building a Content Marketing Organization: People, Process, Platforms

This webinar covered the three areas an organization should know to be content ready — people, process, platforms.

Insights for Building a Content Marketing Organization: People, Process, Platforms

This webinar covered the three areas an organization should know to be content ready — people, process, platforms.

Licensing #2: What Marketers Need To Know — The Legal Side of Licensing and License Negotiation

Designed to steer clear of the legalese, this webinar featured marketing and intellectual property lawyers who dove into the anatomy of a license agreement.

Five B-to-B Content Marketing Strategies to Refuel Your Sales

Learn why up to 70 percent of B-to-B content goes unused and how to optimize content marketing efforts.

How Manufacturers Can Use Big Data to Acquire New Customers

Manufacturers must catch up to their B-to-C counterparts and use data-driven marketing strategies to engage prospects across multiple channels.

What Marketers Can Do about the Sharing Collaborative Economy

This webinar will share three ways corporations must shift their business to adapt to the collaborative economy.

What Marketers Can Do about the Sharing Collaborative Economy

This webinar will share three ways corporations must shift their business to adapt to the collaborative economy.

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