All MKC Content
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Top Marketing Uses for AI According to CMOs
Money Slides March 26, 2024At the ANA’s 2024 Media Conference, ANA CEO Bob Liodice visualized the results of a survey of CMOs that ranked what these leaders believe are the best marketing applications for artificial intelligence (AI).
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Unlocking the Power of Women: Strategies for Reaching Hearts and Minds
Event Recaps March 26, 2024In today’s consumer landscape, women wield significant influence over purchasing decisions. Wendy Steele, Impact100 Founder and Chief Executive shared how one woman’s idea launched in Cincinnati, Ohio has grown into a global philanthropic force and how your brand can align with this powerful network.
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Who Says Purpose and Profits Can't Co-exist?
Event Recaps March 26, 2024Why do brands still wrestle with the perception that you must choose between purpose and profit, when in reality what's good for business is good for us all!? In this session Madonna Badger debunked this myth and dove into the fundamentals of how brand purpose can unlock growth.
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Don't Count Out Direct Mail Just Yet
Social Impact March 25, 2024For many years, observers have predicted the demise of direct mail for reaching and cultivating nonprofit donors. But, according to many nonprofits and other fundraising experts, direct mail has survived — and even maintained its central role in fundraising campaigns.
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Nonprofit Federation Member Spotlight Series: CARE
Industry Insights March 25, 2024ANA member CARE works around the globe to save lives, defeat poverty and achieve social justice. CARE’s CMO Monica Rowe spent nearly 20 years working for some of the world’s most influential fashion and beauty brands before transitioning to the for-purpose space. Alicia Osgood, director of communications for the ANA Nonprofit Federation, spoke with Monica about marketing humanity and how CARE overcomes the economic storms by innovating, embracing new technologies, and maximizing partnerships.
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Ten Proven Ways to Optimize Your Programmatic Media Spend
POVs March 25, 2024Pulling from the ANA’s robust Programmatic Media Supply Chain Transparency Study, published in late 2023, this POV provides ten action steps for optimizing marketing investment in programmatic media.
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Marketing News Quiz for March 23, 2024
Marketing News Quiz March 23, 2024In this week's marketing news quiz: World Down Syndrome Day, Fortnite, Taylor Tomlinson, and more.
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Cox Communications Reframes Marketing’s Impact from a Cost Center to a Profit Center
Knowledge Partners March 23, 2024Cox Communications worked with Analytic Partners to create a commercial analytics program to build trust with stakeholders, increase marketing efficiencies, and grow better relationships with customers.
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Mastering Instagram Metrics: A Roadmap for 2024
Knowledge Partners March 23, 2024Getting traction with your social media marketing can feel like trying to lift a barbell while standing on quicksand. The key to finding your footing, and getting ahead, is mastery of your metrics. This guide navigates the intricacies of Instagram’s analytics in 2024, specifically how to turn them to your advantage as a marketer.
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The Power of Brand Experiences at Festivals
Knowledge Partners March 23, 2024After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. Here, we look at how consumers feel about events and the impact that participation has on brands.
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The Ultimate Multi-Platform Digital Marketing Checklist
Knowledge Partners March 23, 2024From Connected TV (CTV) to YouTube, the fact that marketers have countless ways to engage with consumers is both a blessing and a curse. The challenge lies in crafting tailored content for each platform and delivering it effectively to the right audience, at the right time.
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4 Marketing Experts on Creativity & Tech
Industry Insights March 22, 2024ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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How Agencies Deal with Clients' CMO Churn
B2C March 22, 2024The ongoing predilection among major brands to jettison the CMO role altogether and reassign marketing duties puts a major crimp in agency-client relations and makes it harder to foster meaningful partnerships.
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Is Your Brand Identity Craving a Revamp?
Knowledge Partners March 22, 2024What is brand identity? Brand identity is who your brand is, what it looks like, how it talks to its audience. It’s an amalgamation of your messaging, visual elements, content, and values, being filtered through the eyes and hearts of your audience.
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Unlocking Organic Growth: Five Proven Steps to Get More Social Media Followers
Knowledge Partners March 22, 2024Ever wonder why your Instagram growth hits a wall? From one-person businesses cracking wise online to the largest brands in the world, the frustration of a static following and decreased engagement is a shared experience. The most common hurdles are low post frequency and neglected engagement, both of which can be fixed.
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Why Is Retail Media ROAS So Hard to Measure?
Knowledge Partners March 22, 2024Retail media return on ad spend (ROAS) is difficult to gauge, but there are a number of ways to improve this metric.
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ANA Legislative, Ethics, Advocacy Update
Event Recaps March 21, 2024Hear the latest update from ANA's Washington Legislative, Ethics, and Advocacy team on ANA’s Ethics Code, ANA’s cross-border compliance mediation service (ANA DPF Dispute Resolution), ANA/4A's Hill Day federal and state activity on data privacy, and more.
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Are You Too Late to Act on the Identity Evolution?
Industry Insights March 21, 2024Google has finally restricted cookie support for one percent of all Chrome users. Now that the slow decline of cookies is finally upon us, brands and agencies are asking, “Is it too late to prepare new identity strategies and solutions?” Fortunately, there are steps you can take to ensure your company isn’t playing catch up.
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Deliberate Diverse Media Investments Can Power Business Growth
POVs March 21, 2024AIMM’s Diverse Media Growthfronts brings together brand-side marketers with diverse media outlets and buyers. Learn more about the Growthfronts and how the event is helping the industry to become more dedicated to multicultural media investments.
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How This Nonprofit Targeted Older Audiences
Event Recaps March 21, 2024Road Scholar, a travel nonprofit, utilized a diversified media portfolio to engage older audiences.
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