All MKC Content
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How to Use Consumer Data to Guide Marketing Spend and Content Priorities
Soundbites May 25, 2022Toni Clayton-Hine, CMO at EY, explains how her team is constantly mining the market for consumer insights like future spending trends, which they then use to guide how they prioritize both marketing spend and content creation decisions.
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Leveraging Brand Purpose for Human-Centered Marketing Impact
Conference Highlights May 25, 2022To humanize and increase the impact of their brand purpose and values, B2B marketers should practice storyliving.
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Leveraging Brand Purpose for Human-Centered Marketing Impact
Conference Session Videos May 25, 2022In this video, the American Dental Association shared how it has become a more purpose-led organization.
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Leveraging Brand Purpose for Human-Centered Marketing Impact
Event Recaps May 25, 2022The American Dental Association shared how it has become a more purpose-led organization.
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Nine Sustainable Behaviors
Event Recaps May 25, 2022Sustainable Brands gave advice to consumers and brands looking to become more sustainable.
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Overview of the 2022 ANA Masters of B2B Marketing Conference
Conference Highlights May 25, 2022In this two-minute video, get an overview of the 2022 ANA Masters of B2B Marketing Conference.
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REGGIE Awards Recognize Excellence in Holiday and Seasonal Marketing
Industry Insights May 25, 2022Seasons and holidays offer marketers opportunities to craft messages that chime with the cultural moment and thereby resonate more widely. Just think how a few animated polar bears not only made Coca-Cola more visible during the holiday season, but indeed made us anticipate the brand’s appearance on our TV sets from year to year whenever the snow began to fall.
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Roadmap to Becoming a Sustainable Brand
Event Recaps May 25, 2022Sustainable Brands defined “sustainability” and “sustainable brand” and outlined an approach to becoming sustainable.
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The Six Ingredients to Build a Superpowered B2B Customer Experience
Conference Session Videos May 25, 2022In this video, Matthew Powell from B2B International discussed results of a survey on the B2B customer experience (CX) and offered six new ingredients for how brands can deliver the ultimate B2B CX.
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The Six Ingredients to Build a Superpowered B2B Customer Experience
Event Recaps May 25, 2022Matthew Powell from B2B International discussed results of a survey on the B2B customer experience (CX) and offered six new ingredients for how brands can deliver the ultimate B2B CX.
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Why Marketers Need Real-Time Insights to Stay Ahead
Industry Insights May 25, 2022For brands, customer data is everything. Established brands that have been collecting data for years have traditionally had the upper hand over their competitors — largely due to a goldmine of rich customer insights that help inform future business decisions. But times are changing, and historical insights aren’t quite as valuable as they once were.
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A Contrarian’s Approach to B2B Marketing
Conference Session Videos May 24, 2022In this video, LinkedIn’s B2B Institute shared three contrarian postulates to help B2B marketers in their efforts to outpace the pack.
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A Contrarian’s Approach to B2B Marketing
Event Recaps May 24, 2022LinkedIn’s B2B Institute shared three contrarian postulates to help B2B marketers in their efforts to outpace the pack.
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Are You Undervaluing Your Customers?
Conference Highlights May 24, 2022The core objective of a marketer should be to consistently deliver more value to its customers.
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Are You Undervaluing Your Customers?
Conference Session Videos May 24, 2022Why do so many leaders still behave as if delivering more value to customers means delivering less value to shareholders? Why don’t marketers get more credit for the contributions they make to growing shareholder value? Rob Markey, a partner at Bain & Company, helps make the case for customer value.
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Creating Better B2B Buying Experiences
Conference Session Videos May 24, 2022In this video, Google shared key insights on how to create a better buying experience for the digital B2B buyer.
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Creating Better B2B Buying Experiences
Event Recaps May 24, 2022Google shared key insights on how to create a better buying experience for the digital B2B buyer.
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Creativity in Ads Matters More Than Ever
Industry Insights May 24, 2022Every marketer and brand these days has a little black box of tricks that they can use in advertising technology: animated ads, ad trackers, rich media with video and audio, high-impact playable ads. The list goes on. But while the technology gets ever more sophisticated, and the experience for consumers has arguably gotten much worse.
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Data as Hero in a B2B Campaign
Conference Session Videos May 24, 2022In this video, Bloomberg Media and its agency partner Doner outlined the team’s approach to a new brand campaign that used rich data insights to inform messaging aimed at creating deeper emotional connections with readers, old and new, by putting their interests and desires at the center of the communications.
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Data as Hero in a B2B Campaign
Event Recaps May 24, 2022Bloomberg Media and its agency partner Doner outlined the team’s approach to a new, never-before-attempted brand campaign which used rich data insights to inform messaging that aimed to create deeper emotional connections with readers, old and new, by putting their interests and desires at the center of the communications.
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