All MKC Content
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Driving Business Growth by Seizing 2021's Best TV Video Innovation
Conference Session Videos August 3, 2021In this session, Sean Cunningham, CEO at VAB, explained how the convergence of demographic trends with marketplace realities has made an audience-first approach a lucrative opportunity for marketers in 2021 and beyond.
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Driving Business Growth by Seizing 2021's Best TV Video Innovation
Event Recaps August 3, 2021In this session, Sean Cunningham, CEO at VAB, explained how the convergence of demographic trends with marketplace realities has made an audience-first approach a lucrative opportunity for marketers in 2021 and beyond.
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Empathy at Scale
Event Recaps August 3, 2021Twitter helped Mondelēz bring personalized connections to life through the #EmpathyEngine — a first-to-market, custom solution designed to deliver personalized experiences between a brand and a consumer.
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Empathy at Scale
Conference Session Videos August 3, 2021In this video, learn how Twitter helped Mondelēz bring personalized connections to life through the #EmpathyEngine — a first-to-market, custom solution designed to deliver personalized experiences between a brand and a consumer.
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Good on the Ground: How TOMS Is Continuing to Lead the Future of Profit and Purpose
Event Recaps August 3, 2021Amy Smith of TOMS shared how her brand updated its impact model, shifting away from its one-for-one model to one focused on funding grassroots organizations improving society at the local level.
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Good on the Ground: How TOMS Is Continuing to Lead the Future of Profit and Purpose
Conference Highlights August 3, 2021Understanding target consumers’ expectations is critical to achieving brand impact and social good.
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Good on the Ground: How TOMS Is Continuing to Lead the Future of Profit and Purpose
Conference Session Videos August 3, 2021In this video, Amy Smith of TOMS shared how her brand updated its impact model, shifting away from its one-for-one model to one focused on funding grassroots organizations improving society at the local level.
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How Greenleaf Food Is Creating a More Sustainable Tomorrow
Event Recaps August 3, 2021Greenleaf Foods’ COO Adam Grogan shared how the industry leader, through its brands Lightlife and Field Roast, built deeper, lasting connections with consumers by revamping and re-branding products to meet their unique health needs and making sustainability a key business principle.
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How Greenleaf Food Is Creating a More Sustainable Tomorrow
Conference Highlights August 3, 2021To get more consumers to make sustainable choices, it’s important to inspire them while meeting their needs.
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How Greenleaf Food Is Creating a More Sustainable Tomorrow
Conference Session Videos August 3, 2021In this video, Greenleaf Foods’ COO Adam Grogan shared how the industry leader, through its brands Lightlife and Field Roast, built deeper, lasting connections with consumers by revamping and re-branding products to meet their unique health needs and making sustainability a key business principle.
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How Mars Is Making the World Smile Through Better Moments
Conference Highlights August 3, 2021Purpose should come with clarity, authenticity, and impact.
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How Mars Is Making the World Smile Through Better Moments
Conference Session Videos August 3, 2021In this video, learn why Mars Wrigley is driven by the belief that the world we want tomorrow starts with how we do business today.
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How Mars Is Making the World Smile Through Better Moments
Event Recaps August 3, 2021Mars Wrigley is driven by the belief that the world we want tomorrow starts with how we do business today.
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Decoding CTV Measurement
Partner Content August 3, 2021It’s no secret that 2020’s lockdowns ushered in a boom of home streaming, and CTV was no small part of it. To shed light on the shift to CTV, Innovid partnered with the ANA for a first-of-its-kind study to give marketers the answers and tools they need to decode CTV measurement.
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Inspiration from the Outside In
Conference Session Videos August 3, 2021In this video, BraunAbility, a manufacturer of wheelchair-accessible vans and wheelchair lifts, gave voice to the mobility disability community.
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Inspiration from the Outside In
Event Recaps August 3, 2021BraunAbility, a manufacturer of wheelchair-accessible vans and wheelchair lifts, gave voice to the mobility disability community.
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Is Contextual Targeting the Phoenix of the Ad Industry?
Conference Session Videos August 3, 2021With disruption across the ad industry, many marketers are concerned about their ability to reach relevant audiences in an authentic way in the face of these changes. One solution rising from the ashes is contextual targeting, but many question whether it can deliver intended outcomes for brands.
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Leveraging Influencers to Establish Brand Values
Conference Session Videos August 3, 2021In this video, Tagger Media and Bubs Naturals shared best practices for identifying influencers that can amplify a brand’s values and help establish brand voice.
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Leveraging Influencers to Establish Brand Values
Event Recaps August 3, 2021Tagger Media and Bubs Naturals shared best practices for identifying influencers that can amplify a brand’s values and help establish brand voice.
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The Power of Appreciation
Conference Highlights August 3, 2021To change wireless for good, T-Mobile had to become customer experience-obsessed.
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