All MKC Content

TripAdvisor VP and GM of Global Media Christine Maguire and UpperRight Chief Experience Officer Alan Schulman walked through how TripAdvisor is leveraging a variety of Gen AI applications to drive everything from insights to itineraries and content creation to help improve the travel booking and experience.

As the commerce and retail media landscape undergo rapid evolution, astute industry players are presented with a unique opportunity to capitalize on changing dynamics. The rise of non-endemic advertising, where brands advertise on platforms not directly associated with product sales, has opened significant growth avenues for commerce media networks. To effectively seize these opportunities, precise measurement models and strategies have become indispensable.

In this session, learn about the latest research that shows how the most innovative companies are setting a new bar for what personalization means and thereby driving superior growth and customer satisfaction.

Media outlet Sounds Profitable shares the results of a consumer survey that illuminates the value that audiences find in podcasts and how they can aid brands that are looking to be discovered.

H&R Block's Jill Cress shared how embracing insights, data, and partnership paved the way for AI integration. She explored how a simple ambition to improve experience gaps for a subset of Block’s customers led to the launch of its first-ever AI offering, AI Tax Assist.

The latest made-for-advertising scandal shows that, while industry attention to so-called MFA sites has skyrocketed in recent months, it’s harder for brands to avoid MFAs than many in digital advertising suggest.

During a session at the ANA’s 2024 AI for Marketers Conference, a pair of representatives from CognitivePath offered guidance for how to compare and decide upon potential AI use cases for adoption in your organization.

In the third-party cookie heyday, it was easy and profitable for B2B marketers to take the easy road. They could broadly define the necessary audience segments they wanted, similar to how one might sift through a bag of "M&M's. Once a B2B marketer settled on what they wanted, they assumed that they could just buy green or red M&Ms from any partner and they’d all be the same.

Brad Barnett is VP of enterprise marketing at Nationwide. Barnett will be a speaker at the ANA Brand Masters Conference, April 15 to17 in Carlsbad, California. ANA senior director of brand and media John Paquin recently sat down with Barnett for a pre-conference interview where they discussed having an iconic jingle, strategic partnerships, and utilizing budget.

Over the last two years, Claritas has been on a journey to fully embrace and infuse AI into its technology and products. SVP Don Sklenka and CRO Jay Stockwell shared what they learned and how it can accelerate and inform your own AI journey.

Mike Tripp, group VP of Toyota Marketing at Toyota Motor North America, says it's a challenge to educate consumers on the various types of cars that are designed to reduce carbon emissions and to tell a compelling story to discerning buyers.

In this week's marketing news quiz: new Chase benefits for advertisers, new Facebook features, the Target Lady returns, and more.

The California Privacy Rights Act (also called CPRA or Proposition 24) amended and added new privacy protections to the California Consumer Privacy Act (CCPA) that advertisers must comply with.

Attendance at B2B in-person events has returned to pre-pandemic levels, but marketers face a significantly changed landscape for live events and conferences.

ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

Ken Beaulieu, host of the Beyond Profit podcast, ensures you've got all the know-how you need to have every stakeholder, from the C-suite all the way to third-party partners, rallying around your brand purpose in a powerful way.

Greenwashing is advertising that carries misleading environmental claims, and it is a serious issue. An issue that could damage public trust in the genuine sustainable claims that brands make. It is essential that, as an industry, we promote our clients in totally open, honest, and transparent ways so that we can preserve the public’s trust in our work. Greenwashing not only erodes trust towards advertising (thus, reducing overall advertising effectiveness) but could even discourage companies from promoting their green initiatives, in fear of being labelled “greenwashers.” This is a topic that we need to get right.

In this session, Jonah Minton and Kimberly Brown Oredugba shed light on the trends transforming marketers’ reality and the behaviors the savviest ones are adopting in response while unpacking critical findings from MediaLink’s The Marketer’s Forecast 2024 (TMF24).

In this session, learn how Ally is addressing the lack of support for women's soccer by committing to equal spending in media for women's and men's sports programming over five years, launching the "Watch the Game, Change the Game" campaign on the 50th anniversary of Title IX.

In this session, learn how H&R Block, a financial services brand with a 70-year resume and a brand relevance problem, repositioned themselves and put a sigh-inducing topic like “taxes” on the cutting-edge of culture.