All MKC Content
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How to Prepare for the Changing Nature of Data
Partner Content June 8, 2021Amid seismic shifts in the digital landscape, one question consistently arises: What can brands and advertisers do to adapt? One major part of the answer is first-party data, which is expected to play an outsized role as cookies fade, privacy rules ramp up, and consumers continue to demand more privacy and better customer experiences. Strong first-party data strategies look different for each organization, but here are seven tips every marketer should consider.
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Raising Funds and Awareness for Sick and Injured Kids
Event Recaps June 8, 2021Children’s Miracle Network Hospitals described how it has changed its approach to communications to better serve the needs of corporate partners.
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Seth Maxwell on Youth Activism
Beyond Profit Podcast June 8, 2021In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Seth Maxwell joins host Ken Beaulieu to discuss his work building the next generation of socially conscious activists through his two nonprofit organizations: Thirst Project and Legacy Youth Leadership.
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Influencers and Entertainment: Driving Tune-In, Brand Awareness, and Streamer Consideration
Event Recaps June 7, 2021Marketers from Discovery and agency partner Socialfly presented a case study on how Discovery has been able to generate brand awareness and consideration for its programming through creative and innovative influencer storytelling on social media.
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Tuning In to TikTok: Leveraging Influencer Marketing Across the Film Lifecycle
Event Recaps June 7, 2021Faced with the prospect of delaying a feature film theatrical release because of the COVID-19 pandemic, Universal Pictures instead pivoted to premium video on demand and used influencers on TikTok to power the marketing and ensure the release was still a success.
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Companies Bolster Brand Identity with Modernized Logos
B2C June 4, 2021In thinking about creating a brand identity with a modernized look and feel, it’s important that marketers update their logos without losing the familiarity that sparked a connection with consumers in the first place.
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American Cancer Society: How the Direct Mail Team Adapted Throughout 2020
Conference Session Videos June 3, 2021In this video, learn how the American Cancer Society managed their direct mail fundraising programs to generate double digit growth in 2020.
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American Cancer Society: How the Direct Mail Team Adapted Throughout 2020
Event Recaps June 3, 2021Learn how the American Cancer Society managed their direct mail fundraising programs to generate double digit growth in 2020.
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Attribution Model 2.0 — Direct Mail Goes Digital
Conference Session Videos June 3, 2021Many models exist to gauge the effectiveness of direct mail campaigns, but each have their challenges. In this video, dive into their flaws, explore strategies to overcome barriers, and review new technologies that move us away from indirect, multi-touch attribution toward 1:1 attribution.
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Attribution Model 2.0 — Direct Mail Goes Digital
Event Recaps June 3, 2021Many models exist to gauge the effectiveness of direct mail campaigns, but each have their challenges. This session dove into their flaws, explored strategies to overcome barriers, and reviewed new technologies that move us away from indirect, multi-touch attribution toward 1:1 attribution.
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Behind Cooper Tire’s Hybrid In-House Strategy
Event Recaps June 3, 2021Recently, Cooper’s head of media and content distribution shared what happened to make the tire manufacturing company start thinking differently and the steps it took to bring a portion of media in-house, as well as the impact of this hybrid strategy.
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Best Behavioral Science Secrets for Direct Mail Success
Conference Session Videos June 3, 2021In this video, discover some of the best-performing behavioral science tactics from an example-jammed presentation, which reveals how to easily use proven, neuromarketing principles to drive direct mail success.
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Best Behavioral Science Secrets for Direct Mail Success
Event Recaps June 3, 2021Discover some of the best-performing behavioral science tactics in this example-jammed presentation, which reveals how to easily use proven, neuromarketing principles to drive direct mail success.
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Brands Commit to Diversity, Equity, and Inclusion
Partner Content June 3, 2021While raising awareness about diversity has been a long-standing effort among many brands and organizations, more advanced companies are embracing what is now a global social movement to make substantive and sustainable changes in the marketing field with diversity, equity, and inclusion (DEI) initiatives.
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Game Changer: Creating a Winning Playbook in Direct Mail
Conference Session Videos June 3, 2021In this video, Melissa Rosenhouse from ADT discussed how a best-in-class marketing skill set and a rigorous test-and-reinvest approach helped create a winning direct mail playbook.
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Game Changer: Creating a Winning Playbook in Direct Mail
Event Recaps June 3, 2021Melissa Rosenhouse from ADT discussed how a best-in-class marketing skill set and a rigorous test-and-reinvest approach helped create a winning direct mail playbook.
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Neutronian Quality Index
Knowledge Partners June 3, 2021Learn more about the Neutronian Quality Index, which addresses the key regulatory and quality challenges facing marketers when it comes to data analysis by providing a standardized framework for evaluating data quality and compliance.
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New Value for Direct Mail
Conference Session Videos June 3, 2021In this video, the USPS examined some marketing strategies and technologies that can assist marketers as they tackle a changing business landscape.
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New Value for Direct Mail
Event Recaps June 3, 2021The USPS examined some marketing strategies and technologies that can assist marketers as they tackle a changing business landscape.
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Pepsi Leveraged Influencers to Deepen Consumer Engagement
Event Recaps June 3, 2021Tapping into consumers’ increased time on their phones and social media during the pandemic, Pepsi partnered with Echelon Entertainment to find a new way to meet audiences where they were while breaking through the noise in a saturated market.
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