All MKC Content | Marketing Knowledge Center | ANA

All MKC Content

  • Fitness Brands Are Working It Out

    B2C   April 16, 2021  

    When lockdowns began in March 2020, they accelerated a change in consumer behavior that gyms and other fitness studios had seen coming at a gradual pace for years. Wearables, health tracking apps, and digital media fitness experiences moved to the forefront, and brands had to adapt digital technology like apps and livestreams quickly to meet customers in a new setting — their living rooms.

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  • Keep Calm and Pivot

    Insight Briefs   April 16, 2021  

    In this Insight Brief, learn how brands pivoted their marketing strategies to respond to dramatic changes in consumer behavior during the COVID-19 pandemic.

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  • Translating Your D&I Commitment into Action

    Event Recaps   April 16, 2021  

    Erica Hughes, director of multicultural marketing at Ally Financial, discussed the company’s multicultural marketing initiatives.

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  • Virginia and Beyond: How the Virginia Consumer Data Protection Act Impacts the Data Privacy Landscape

    Webinar Rewinds   April 16, 2021  

    This webinar covered Virginia’s new privacy law, the Virginia Consumer Data Protection Act (VCDPA).

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  • (Stop a) Wedding Invite

    ECHO Awards   April 15, 2021  

    Plan International developed an innovative direct mail campaign to raise funds to fight child marriages.

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  • #MakingItWork

    ECHO Awards   April 15, 2021  

    Cox Communications explained how it pivoted to better meet customers’ needs during the pandemic.

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  • #ManejateBien (Drive Well)

    ECHO Awards   April 15, 2021  

    #ManejateBien, which means drive well, is a campaign that was created to generate awareness of bad driving habits among young people and promote a change in such behavior when they are driving.

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  • A Diverse and Inclusive Media Investment Framework

    Event Recaps   April 15, 2021  

    Amplifi, a digital agency that helps garner insights, discussed how it worked with clients such as Dentsu to deliver a media investment framework rooted in DE&I (diversity, equality, and inclusion), the challenges that need to be addressed, and the role of content in connecting at scale with audiences.

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  • A Protest Filter

    ECHO Awards   April 15, 2021  

    Amnesty International capitalized on Instagram to mobilize virtual protests to sexist violence when the pandemic made street protests impossible.

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  • ADT Watch the Big Game

    ECHO Awards   April 15, 2021  

    Security company ADT used the Super Bowl to promote itself by capitalizing on the event to help lower crime.

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  • ANA International ECHO Awards: Introduction

    Conference Session Videos   April 15, 2021  

    Michael Cruz, ANA International ECHO Board of Governor Chair and Partner/Head of Content at Summer Friday, introduced the ANA’s 91st International ECHO Awards.

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  • Building Master Data

    ECHO Awards   April 15, 2021  

    Software company EG strove to reach construction businesses to promote its Enterprise Resource Planning and Process Management tools.

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  • Checkout Checkpoint

    ECHO Awards   April 15, 2021  

    The Bank of New Zealand created “Checkout Checkpoint,” an online shopping version of sobriety tests designed to interrupt drunk shopping.

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  • Dame Esos 5 (Give Me 5 — High 5)

    ECHO Awards   April 15, 2021  

    With the “Dame Esos 5” campaign, Haciendo Lio, an independent civil association that seeks to improve the quality for life of low-income sectors, managed to turn the devaluation of a country’s money into an opportunity for those most in need.

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  • Deal Your Destiny

    ECHO Awards   April 15, 2021  

    Deal Your Destiny was a multi-channel digital experience that tapped into the power of choice. The McDonald’s campaign gave Canadians an opportunity to control My McD’s app offers through a voting mechanism that resulted in over 262,000 votes cast in the pilot area alone.

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  • Deer and Beer

    ECHO Awards   April 15, 2021  

    Jägermeister shared how it expanded its audience to a younger demographic.

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  • Drink with Pride

    ECHO Awards   April 15, 2021  

    Porta Hermanos noticed a conversation that was already happening on Twitter. The brand’s challenge was to topple harmful misconceptions and stand out on Pride Day with an important message that included LGTBQ+ people.

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  • EdisonVille

    ECHO Awards   April 15, 2021  

    Edison Energia reached out to clients through gamification experiences. The data-driven project served as an educational community that guided clients through eco-friendly choices and enabled Edison to grow its business.

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  • Engineering Hope

    ECHO Awards   April 15, 2021  

    NI’s “Engineering Hope” video series was to be a true and emotional story that would leave the audience wanting more, all while literally shedding a tear by the end of each episode. Its goal overall was to increase brand awareness by at least two percentage points, which was met and exceeded.

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  • Fiber Street

    ECHO Awards   April 15, 2021  

    When Danish fiber internet provider Fibia rolls out the high-speed fiber internet to the areas it is expanding to, a substantial group rejects the offers. These are then by choice left with their flow TV and outdated internet connections.

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