All MKC Content
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What's Truly IRL? A Conversation About Virtual Influencers
Event Recaps February 2, 2021In this session, Jorge Almeida, Sr. Digital Marketing Manager at Avocados From Mexico, will discuss virtual influencers and how they can be used to tell brand stories.
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Carhartt Wears Its Brand Purpose Well
Social Impact February 1, 2021The workwear company, founded in 1889, is helping trade professionals brace for the future while at the same time helping people with assistance they need right now amid the pandemic.
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A Bright Outlook for Digital Out-of-Home Advertising
B2C January 29, 2021The arrival of COVID-19 vaccines will spur additional opportunities in DOOH, as consumers return in droves to shopping in brick-and-mortar stores and eating inside restaurants after being stuck in their homes because of the pandemic.
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Bayer: Global Agency Management Case Study
Event Recaps January 28, 2021Philipp Schuster discussed the agency management structure and process of Bayer's Consumer Health Division, including their recent push to increase collaboration with their agencies, and how Bayer approaches agency relations and marketing partnerships.
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CES 2021 Lessons for Marketers: Engage with Humans Not Consumers
Knowledge Partners January 28, 2021In this article, dentsu shares how developing branded experiences that engage consumer on different multi-sensory levels drive impact.
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Customer Insight-Driven CX Excellence Must Be A Core Competency... During COVID, and Beyond
Conference Session Videos January 28, 2021Learn how the iconic brand Shinola, used deep customer insights to understand why traditional loyalty programs are not effective in building loyalty, and how they created a powerful non-traditional “loyalty” strategy which resulted in a 25 percent increase in repeat purchase rates.
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Customer Insight-Driven CX Excellence Must Be A Core Competency... During COVID, and Beyond
Event Recaps January 28, 2021Learn how the iconic brand Shinola, used deep customer insights to understand why traditional loyalty programs are not effective in building loyalty, and how they created a powerful non-traditional “loyalty” strategy which resulted in a 25 increase increase in repeat purchase rates.
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Data and Identity in the Era of Collaboration
Conference Session Videos January 28, 2021In this video, Bruce Biegel discussed the role of data marketplaces, exchanges, co-ops, stores, and technology platforms in transforming how identity and data can be used in consent first marketing and advertising.
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Data and Identity in the Era of Collaboration
Event Recaps January 28, 2021Based on new research released by The Winterberry Group, Bruce Biegel discussed the role of data marketplaces, exchanges, co-ops, stores, and technology platforms in transforming how identity and data can be used in consent first marketing and advertising.
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Four Ways Fresh Data Can Make or Break Your 2021
Conference Session Videos January 28, 2021Resonate shares four real-world use cases that drive growth through using relevant data and deep, AI-driven human understanding.
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Four Ways Fresh Data Can Make or Break Your 2021
Event Recaps January 28, 2021Resonate shares four real-world use cases that drive growth through using relevant data and deep, AI-driven human understanding.
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Government Relations Outlook: New President, New Congress, New Legislatures
Conference Session Videos January 28, 2021Chris Oswald will provide an outlook on how ANA’s Government Relations is engaging a new administration, new Congress, and new state legislatures on issues impacting advertisers and direct marketers ranging from data privacy to advertising taxes and beyond.
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Government Relations Outlook: New President, New Congress, New Legislatures
Event Recaps January 28, 2021Chris Oswald will provide an outlook on how ANA’s Government Relations is engaging a new administration, new Congress, and new state legislatures on issues impacting advertisers and direct marketers ranging from data privacy to advertising taxes and beyond.
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How Data-Driven Creative Powers Better Direct Marketing Results
Conference Session Videos January 28, 2021In this video, Scott Harvey of direct marketing agency Quad explained the data-based approach of using behavioral profiles and virtual testing, and how it helped a national department store chain increase response rates, sales value, and average order size.
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How Data-Driven Creative Powers Better Direct Marketing Results
Event Recaps January 28, 2021Scott Harvey of direct marketing agency Quad explained the data-based approach of using behavioral profiles and virtual testing, and how it helped a national department store chain increase response rates, sales value, and average order size.
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How to Translate Social Messaging into Effective Digital Audio
Webinar Rewinds January 28, 2021In this webinar, Pandora provided practical examples of how to translate existing social messages into effective and compelling digital audio spots and provided tools to help brands lean into the many advantages of digital audio.
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New ANA Agency Search and Selection Playbook
Event Recaps January 28, 2021The agency search and selection process takes a lot of planning, meeting time, and strategic focus. The Agency Search and Selection Playbook is a four-part playbook — written exclusively for ANA members — covers all the stages of the agency search and selection process, including how it should be handled during times of national crisis such as a pandemic. Join us as the author of this new playbook guides us through the playbook, zeroing in on the common pitfalls and lessons learned.
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Seven Behaviors That Set the Best Client-Agency Relationships Apart
Knowledge Partners January 28, 2021Today’s business environment is radically different to that of ten years ago, and the pace of change has increased exponentially within the last year. Find out what these changes mean.
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The Opportunity for Influencer Marketing within Retail Media Networks
Partner Content January 28, 2021User-generated content can grab consumers’ attention and orient their path through a highly fragmented online journey.
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Brands Step Up Their Sustainability Efforts
B2C January 27, 2021Brands ranging from P&G to PepsiCo are rolling out various initiatives to tackle issues such as climate change and environmental waste across several touchpoints, including product development, packaging, and raw material sourcing.
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