All MKC Content
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Activating to Outsmart Cancer
Conference Highlights December 9, 2020The brand activation for CoppaFeel!’s breast cancer education efforts has focused on being targeting, timely, and true.
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Activating to Outsmart Cancer
Conference Session Videos December 9, 2020In this video, Kristin Hallenga, founder of CoppaFeel!, discussed brand activation marketing strategies for raising breast cancer awareness.
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Activating to Outsmart Cancer
Event Recaps December 9, 2020Kristin Hallenga, founder of CoppaFeel!, discussed brand activation marketing strategies for raising breast cancer awareness.
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ANA INFLUENCER MARKETING ADVISORY BOARD UPDATE
Conference Session Videos December 9, 2020This session will feature the Board chair overviewing the 2020-2021 priorities and initiatives in the areas of measurement and representation.
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ANA INFLUENCER MARKETING ADVISORY BOARD UPDATE
Event Recaps December 9, 2020This session will feature the Board chair overviewing the 2020-2021 priorities and initiatives in the areas of measurement and representation.
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Building a Future Proof Influencer Marketing Strategy for a Post-2020 World
Conference Session Videos December 9, 2020Learn which data and practices marketers should pay attention to, and how to ensure your influencer marketing strategy is set up for success.
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Building a Future Proof Influencer Marketing Strategy for a Post-2020 World
Event Recaps December 9, 2020Learn which data and practices marketers should pay attention to, and how to ensure your influencer marketing strategy is set up for success.
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Challenges Facing the Marketing Industry and Public Policy Solutions
Event Recaps December 9, 2020A group of lawyers from the Venable law firm surveyed threats that have emerged to confront marketers and examined potential solutions.
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Ford: Creating A Scalable Video Production Model
Event Recaps December 9, 2020Ford discussed how it empowered dealers to leverage video locally while protecting global brand equity and described the tools it used.
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Frito-Lay And Quaker In-House Agency Case Study
Event Recaps December 9, 2020PepsiCo's in-house agency is producing more content than ever. In this session, Chris Bellinger, vice president of creative and digital at Frito-Lay North America, will dive into how his team brought a number of campaigns to life during a pandemic and his tips for producing engaging content remotely. He will dive into a number of programs his team launched this year, including bringing Cap'n Crunch back to the airwaves, celebrating the return of the football with Twas the Night Before Kickoff, and launching Lay's first ever portfolio campaign starring Tracee Ellis Ross.
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Gaming the System
B2C December 9, 2020As consumers stay home during the pandemic, they are spending more time than ever with screens and video games. The trend, which has sent many brands scrambling for innovative ways to reach their audiences beyond traditional methods of digital marketing, is expected to continue post-pandemic. Here’s how Hellmann’s mayonnaise and Rock the Vote, among others, are engaging consumers in the virtual space.
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How ADT Cracked the Social Code and Grew Its In-House Team
Webinar Rewinds December 9, 2020In this webinar, learn how ADT’s digital brand team quickly pivoted into a real-time value exchange strategy that taps into what people come to social media to do: engage, converse, and share.
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Leaning Into The Prudential Mission By Activating Brand Purpose In A Time Of Crisis
Conference Session Videos December 9, 2020Prudential and BrandMuscle will share how Prudential leaned into their mission, how they leveraged BrandMuscle to quickly shift messaging in market and how they plan to move forward and help participants on the road to recovery.
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Leaning Into The Prudential Mission By Activating Brand Purpose In A Time Of Crisis
Event Recaps December 9, 2020Prudential and BrandMuscle will share how Prudential leaned into their mission, how they leveraged BrandMuscle to quickly shift messaging in market and how they plan to move forward and help participants on the road to recovery.
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Looking Ahead, Strategies for Transitioning Events from Virtual to Hybrid
Industry Insights December 9, 2020We can all agree that we've experienced a little bit of adversity and heartache in the past few months, and in many ways. John Woo and Jeff Youngs of GES, an ANA Thought Leadership Partner, share some silver linings and learnings from their experiences in pivoting to virtual events.
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Nationwide and the NFL: Commitment to Philanthropy and Community
Conference Session Videos December 9, 2020In this video, Jim McCoy, VP of sponsorships, meetings, and events at Nationwide, Ian Trombetta, SVP of social and influencer marketing at NFL, and David Lynch, VP of NFL partnerships and sponsor management at NFL, discussed how the NFL builds influencer relationships.
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Nationwide and the NFL: Commitment to Philanthropy and Community
Event Recaps December 9, 2020Jim McCoy, VP of sponsorships, meetings, and events at Nationwide, Ian Trombetta, SVP of social and influencer marketing at NFL, and David Lynch, VP of NFL partnerships and sponsor management at NFL, discussed how the NFL builds influencer relationships.
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Organizational Transformation During Turbulent Times
Webinar Rewinds December 9, 2020In this webinar, Andrea Redniss, EVP at MediaLink, outlined how brands should think about reevaluating their resources, capabilities, processes, partners, and structures in reaction to a consumer landscape that looks entirely different than it did nine months ago.
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SPARTAN RACE: CREATING A LOYAL BRAND ACTIVATION ARMY
Conference Session Videos December 9, 2020Hear from Spartan's VP, Head of Marketing, Donny Jensen, on how the brand successfully pivoted from live events, taking its Brand Activation playground to the digital realm to strengthen the connection with its passionate community, which has become part of the lifestyle far beyond race day. From daily health and fitness content, to a new Spartan Fit app, virtual events, and episodic YouTube series with fitness-industry pros, Spartan is growing a loyal army with millions if macro and micro influencers that live and breathe the Spartan lifestyle.
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SPARTAN RACE: CREATING A LOYAL BRAND ACTIVATION ARMY
Event Recaps December 9, 2020Hear from Spartan's VP, Head of Marketing, Donny Jensen, on how the brand successfully pivoted from live events, taking its Brand Activation playground to the digital realm to strengthen the connection with its passionate community, which has become part of the lifestyle far beyond race day. From daily health and fitness content, to a new Spartan Fit app, virtual events, and episodic YouTube series with fitness-industry pros, Spartan is growing a loyal army with millions if macro and micro influencers that live and breathe the Spartan lifestyle.
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