All MKC Content
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Building Trust Amid COVID-19
Event Recaps October 23, 2020Delta shared how it propelled its reputation as a trusted global consumer brand and rebuilt confidence in air travel by putting people’s safety above all else and leveraging transparent, proactive, and credible marketing, advertising, and communications.
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Capitalizing on the CTV Opportunity
Conference Session Videos October 23, 2020In this video, Sara Harms, VP and N.A. agency platform lead at Xandr, shared some best practices for marketers interested in exploring connected TV.
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Capitalizing on the CTV Opportunity
Event Recaps October 23, 2020Sara Harms, VP and N.A. agency platform lead at Xandr, shared some best practices for marketers interested in exploring connected TV.
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Embracing Disruption From The Inside Out
Conference Session Videos October 23, 2020Join Jahid Mirza and Ben Dumas in this session as they share inspiring ways you can embrace this disruption professionally and drive your corporate and client success.
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Embracing Disruption From The Inside Out
Event Recaps October 23, 2020Join Jahid Mirza and Ben Dumas in this session as they share inspiring ways you can embrace this disruption professionally and drive your corporate and client success.
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Humanized Data-Led Creativity
Event Recaps October 23, 2020Dean Aragon of Shell said marketers need to humanize the way they view their audiences, customers, and stakeholders.
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Personalizing the Campbell’s Message Through Predictive Advertising
Conference Session Videos October 23, 2020Using a proprietary blend of precision data analytics, machine learning, and an AI-based decision-making algorithm, Meredith and Campbell’s were able to deliver hyper-personalized and localized solutions that eased the daily lives of consumers during the COVID-19 pandemic and drove sales for Campbell’s.
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Personalizing the Campbell’s Message Through Predictive Advertising
Event Recaps October 23, 2020Using a proprietary blend of precision data analytics, machine learning, and an AI-based decision-making algorithm, Meredith and Campbell’s were able to deliver hyper-personalized and localized solutions that eased the daily lives of consumers during the COVID-19 pandemic and drove sales for Campbell’s.
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Radical Speed, Learning, and Risk Taking in 2020 on Brands Truly and Sam Adams
Conference Session Videos October 23, 2020In this video, Leysa Lysyj, CMO of Boston Beer Company, shared how the organization’s culture enabled it to be successful during the COVID-19 pandemic.
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Radical Speed, Learning, and Risk Taking in 2020 on Brands Truly and Sam Adams
Event Recaps October 23, 2020Leysa Lysyj, CMO of Boston Beer Company, shared how the organization’s culture enabled it to be successful during the COVID-19 pandemic.
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THE FUTURE OF WORK: HOW TRENDS, MULTIPLE GENERATIONS, AND A PANDEMIC ARE REDEFINING WORK ITSELF
Conference Highlights October 23, 2020In this talk, she will explore different work styles and generational considerations as well as the three pillars necessary for a successful work in the future: technology, the concept of the workspace, and the culture change required.
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The Future of Work: How Trends, Multiple Generations, and a Pandemic Are Redefining Work Itself
Conference Session Videos October 23, 2020Cisco Webex Collaboration's Aruna Ravichandran explored different work styles and generational considerations as well as the three pillars necessary for a successful work in the future: technology, the concept of the workspace, and the culture change required.
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United We Move: A Force for Good
Conference Session Videos October 23, 2020In this video, learn how Planet Fitness pivoted and brought the “United We Move” initiative to life during the COVID-19 pandemic, offering free daily live digital workouts and helping keep millions of people around the globe active, moving, and engaged with the Planet Fitness brand.
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United We Move: A Force for Good
Event Recaps October 23, 2020Within 48 hours of gym closures due to the COVID-19 pandemic, Planet Fitness pivoted and brought the “United We Move” initiative to life, offering free daily live digital workouts and helping keep millions of people around the globe active, moving, and engaged with the Planet Fitness brand.
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What the Virus Is (and Isn’t) Changing About Marketing
B2C October 23, 2020Companies that don’t realign their priorities toward a digital-first strategy will cede their business to competitors, says Geoff Ramsey, chairman and co-founder of eMarketer. In an interview with ANA magazine, Ramsey discusses how the pandemic has put pressure on marketers to sharpen their online platforms and make sure their data reflects the new reality.
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2021 Global Marketing Trends
Knowledge Partners October 22, 2020Deloitte Digital compiled research, data, analysis, and insights drilling down on seven trends that marketing leaders should watch in the year to come.
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Brand Activation Legal Committee: October 2020
Event Recaps October 22, 2020For October’s meeting, Dorsey & Whitney LLP’s presentation included an FTC regulatory update, a discussion of recent federal false advertising cases, a review of recent NAD/NARB decisions, and privacy law developments.
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Deck the Halls with Data: A 2020 Holiday Persona Infographic
Knowledge Partners October 22, 2020This infographic details three personas brands may want to connect with during the 2020 holiday season: The Self Gifter, The Host, and The Last Minute Shopper.
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From Chaos to Creativity
Conference Session Videos October 22, 2020In this video, Michelle St. Jacques, chief marketing officer for Molson Coors, shared how she turned moments of total chaos into moments that could propel the greatest change.
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