All MKC Content
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Marketing Through a Time of Change
Event Recaps October 22, 2020As one of the most recognizable brands in the world, Visa has a responsibility to not only deliver exceptional products and services that help people adapt to the dramatic changes to the way business owners, big or small, work and live, but to also use its brand's power for social good.
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Perseverance Over Two Centuries: USPS Emerges as the Nation's Most Trusted Brand
Conference Session Videos October 22, 2020In this session, Christopher Karpenko, executive director of brand marketing for USPS, will explore how a two-plus centuries old brand continues to stay top of mind by using data-driven insights to meet customer needs.
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Perseverance Over Two Centuries: USPS Emerges as the Nation's Most Trusted Brand
Event Recaps October 22, 2020In this session, Christopher Karpenko, executive director of brand marketing for USPS, will explore how a two-plus centuries old brand continues to stay top of mind by using data-driven insights to meet customer needs.
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Then & Now: Brand Purpose at General Mills
Conference Session Videos October 22, 2020In this video, SVP and Global CMO of General Mills, Ivan Pollard, shared the brand’s history of acting with purpose and provided a recent example of how the fruit snack brand Gushers stood up against racial injustice.
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Then & Now: Brand Purpose at General Mills
Event Recaps October 22, 2020SVP and Global CMO of General Mills, Ivan Pollard, shared the brand’s history of acting with purpose and provided a recent example of how the fruit snack brand Gushers stood up against racial injustice.
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Unilever’s C.A.R.E. Initiative and Other Acts of Corporate Social Responsibility
Conference Session Videos October 22, 2020In this video, Unilever shared some of its efforts to improve society — in particular, efforts promoting racial equity.
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Unilever’s C.A.R.E. Initiative and Other Acts of Corporate Social Responsibility
Event Recaps October 22, 2020Unilever shared some of its efforts to improve society — in particular, efforts promoting racial equity.
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A New Era Of Purpose-Driven Brands
Conference Session Videos October 21, 2020In this session, Frank Cooper, global CMO of BlackRock, will draw on his experience at the forefront of business leadership and marketing to examine the role of brands through the lens of being great versus doing good, and the role marketers play in the relationship between selling and serving.
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A New Era Of Purpose-Driven Brands
Event Recaps October 21, 2020In this session, Frank Cooper, global CMO of BlackRock, will draw on his experience at the forefront of business leadership and marketing to examine the role of brands through the lens of being great versus doing good, and the role marketers play in the relationship between selling and serving.
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A Refreshed Interest in Design
B2B October 21, 2020With digital engagement accelerating, B2B marketers are starting to soup-up the look of their websites and other assets. However, many companies have a hard time connecting improved design with the top and bottom lines.
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ANNOUNCING THE 2020 ANA GENIUS AWARD WINNERS, PRESENTED BY NEUSTAR
Conference Session Videos October 21, 2020Now in its eighth year, the ANA Genius Awards, presented by Neustar, remains the world’s most prestigious marketing analytics awards program. This year’s judges panel includes top CMOs, marketing scientists, and other industry luminaries. Past ANA Genius Awards winners include Adobe, LongHorn Steakhouse, Diageo, USAA, and more.
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ANNOUNCING THE 2020 ANA GENIUS AWARD WINNERS, PRESENTED BY NEUSTAR
Event Recaps October 21, 2020Now in its eighth year, the ANA Genius Awards, presented by Neustar, remains the world’s most prestigious marketing analytics awards program. This year’s judges panel includes top CMOs, marketing scientists, and other industry luminaries. Past ANA Genius Awards winners include Adobe, LongHorn Steakhouse, Diageo, USAA, and more.
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Brands for Humans: For Greatness and for Growth
Conference Session Videos October 21, 2020Brand-building can inspire greatness and deliver growth when brand heritage and purpose are brought to life through acts (not just ads), are fueled by innovation and creativity, and are rich in craftsmanship and entrepreneurship.
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Brands for Humans: For Greatness and for Growth
Event Recaps October 21, 2020Brand-building can inspire greatness and deliver growth when brand heritage and purpose are brought to life through acts (not just ads), are fueled by innovation and creativity, and are rich in craftsmanship and entrepreneurship.
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DIFFERENTIATING A COMMUNITY-BASED BRAND
Conference Session Videos October 21, 2020In this session, you will hear how Casey's General Store teamed up with Deloitte Digital to meet this challenge head-on – and thrive in an age of digital disruption – by implementing cutting-edge solutions to digitize their customer ordering system and creating a state-of-the-art website, mobile app and loyalty program.
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DIFFERENTIATING A COMMUNITY-BASED BRAND
Event Recaps October 21, 2020In this session, you will hear how Casey's General Store teamed up with Deloitte Digital to meet this challenge head-on – and thrive in an age of digital disruption – by implementing cutting-edge solutions to digitize their customer ordering system and creating a state-of-the-art website, mobile app and loyalty program.
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Extended Reality Report, 2020 Edition
Research Reports October 21, 2020The 2020 Marketing Futures Extended Reality report features expert perspectives, key stats, and real-world examples related to this important industry trend.
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How Intel Reimagined and Improved Its Marketing Capabilities
Conference Session Videos October 21, 2020In this video, Intel’s SVP and CMO Karen Walker described how she is reimaging Intel’s marketing capabilities and improving the way the company and its partners approach the dynamic landscape of technology and solutions marketing.
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