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All MKC Content

  • Macro Horizons: A Podcast on Global Trends in Fixed Income

    B2 Awards   September 1, 2020  

    The Bank of Montreal’s (BMO) Fixed Income Currency Commodities (FICC) group created the podcast Macro Horizons to broaden its global reach, differentiate in the debt market, and position the group’s strategists as a leading source of compelling insight.

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  • Mail's Bright Journey

    B2 Awards   September 1, 2020  

    USPS educated mailing professionals on the power of digitally integrated mail so they could activate out in the marketplace and help increase marketing mail revenue.

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  • Marvin

    B2 Awards   September 1, 2020  

    A bold new brand strategy demonstrated that Marvin is a modern and design-driven company emboldened by its purpose to imagine and create better ways of living.

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  • Mastercard: The Process and Future of Sonic Branding

    Conference Session Videos   September 1, 2020  

    In this video, Gregory Boosin, Executive Vice President, Global B2B & Product Marketing at Mastercard will share some background on Mastercard’s approach to sonic branding and discuss how the brand is evolving their audio in light of the current pandemic.

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  • Mastercard: The Process and Future of Sonic Branding

    Event Recaps   September 1, 2020  

    In this session, Gregory Boosin, Executive Vice President, Global B2B & Product Marketing at Mastercard will share some background on Mastercard’s approach to sonic branding and discuss how the brand is evolving their audio in light of the current pandemic.

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  • Media Dystopia: Sound as Savior

    Event Recaps   September 1, 2020  

    While screens might dominate marketing right now, the future of media and marketing could be audio, according to Mindshare.

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  • Mitsubishi Heavy Industries Oil & Gas Demand Generation

    B2 Awards   September 1, 2020  

    The Mitsubishi Heavy Industries Oil & Gas group created an online and offline ecosystem for lead generation that put in place a future-looking strategy for digital marketing and a growing database from which to nurture leads.

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  • Momentum, NC

    B2 Awards   September 1, 2020  

    The Economic Development Partnership of North Carolina wanted to build brand awareness and preference for North Carolina to drive qualified business leads from key industries.

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  • On The Move Magazine

    B2 Awards   September 1, 2020  

    By becoming a source of perspective, advice, and education, Honeywell Intelligrated’s On The Move magazine helped customers make sense of the noise facing their industry.

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  • Peninsula: You do your thing. We'll take care of your HR.

    B2 Awards   September 1, 2020  

    Peninsula adopted a data-first, digital-only approach to connect with a niche but extremely diverse audience and raise brand awareness.

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  • People Are More Than Just Numbers

    B2 Awards   September 1, 2020  

    Insperity created a series of TV spots portraying a world in which employees are literally treated like numbers, Illustrating the point that when employees are treated like people instead, there is a positive impact on the culture and the bottom line.

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  • Pioneering New Tech Activations on LinkedIn

    B2 Awards   September 1, 2020  

    J.P. Morgan pioneered new alpha and beta technology on LinkedIn through organic and paid content experiences to connect with key business audiences, deepen relationships, generate leads, and build brand affinity.

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  • Pitch to Win

    B2 Awards   September 1, 2020  

    “Pitch to Win,” a competition for small business owners, generated awareness for Nationwide's small commercial products and positioned Nationwide as a company that supports small business owners.

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  • PODCASTING DURING A PANDEMIC

    Conference Session Videos   September 1, 2020  

    In this video, Catherine Captain, Vice President, Brand Strategy & Marketing at T-Mobile and Conal Byrne, President of the iHeartPodcast Network, will share insights on the rise in podcast listening, trends and what advertisers need to know about podcasting and advertising during a pandemic.

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  • Podcasting During a Pandemic

    Event Recaps   September 1, 2020  

    In this session, Catherine Captain, Vice President, Brand Strategy & Marketing at T-Mobile and Conal Byrne, President of the iHeartPodcast Network, will share insights on the rise in podcast listening, trends and what advertisers need to know about podcasting and advertising during a pandemic.

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  • Powering Partnerships

    B2 Awards   September 1, 2020  

    To engage decision-makers in strategic conversations, Hitachi Vantara created an insight-driven ABM campaign that delivered fully bespoke messaging for every individual.

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  • Print Manifesto

    B2 Awards   September 1, 2020  

    The Conscious Advertising Network created six manifestos promoting ethical advertising.

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  • Project Minimize

    B2 Awards   September 1, 2020  

    USG Boral, a global leader in construction and manufacturing, used a new print ad campaign with innovative perspective and composition while ensuring communication of the product reason to believe (RTB).

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  • Propelling A Startup Into A $100 Million DTC Lending Brand

    B2 Awards   September 1, 2020  

    Facing extreme competition, a niche audience and consumer stigmatization, Lendly built and executed a revolutionary go-to-market plan that quickly engaged with its audience and delivered over 60,000 loans to those most deserving and in-need.

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  • Radius Targeting To Niche Audiences

    B2 Awards   September 1, 2020  

    Nationwide targeted National Association of Plan Advisors (NAPA) conference attendees through prominent digital out-of-home (OOH) boards surrounding the event and via display media on their mobile devices.

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