All MKC Content
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Macro Horizons: A Podcast on Global Trends in Fixed Income
B2 Awards September 1, 2020The Bank of Montreal’s (BMO) Fixed Income Currency Commodities (FICC) group created the podcast Macro Horizons to broaden its global reach, differentiate in the debt market, and position the group’s strategists as a leading source of compelling insight.
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Mail's Bright Journey
B2 Awards September 1, 2020USPS educated mailing professionals on the power of digitally integrated mail so they could activate out in the marketplace and help increase marketing mail revenue.
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Mastercard: The Process and Future of Sonic Branding
Conference Session Videos September 1, 2020In this video, Gregory Boosin, Executive Vice President, Global B2B & Product Marketing at Mastercard will share some background on Mastercard’s approach to sonic branding and discuss how the brand is evolving their audio in light of the current pandemic.
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Mastercard: The Process and Future of Sonic Branding
Event Recaps September 1, 2020In this session, Gregory Boosin, Executive Vice President, Global B2B & Product Marketing at Mastercard will share some background on Mastercard’s approach to sonic branding and discuss how the brand is evolving their audio in light of the current pandemic.
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Media Dystopia: Sound as Savior
Event Recaps September 1, 2020While screens might dominate marketing right now, the future of media and marketing could be audio, according to Mindshare.
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Mitsubishi Heavy Industries Oil & Gas Demand Generation
B2 Awards September 1, 2020The Mitsubishi Heavy Industries Oil & Gas group created an online and offline ecosystem for lead generation that put in place a future-looking strategy for digital marketing and a growing database from which to nurture leads.
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Momentum, NC
B2 Awards September 1, 2020The Economic Development Partnership of North Carolina wanted to build brand awareness and preference for North Carolina to drive qualified business leads from key industries.
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On The Move Magazine
B2 Awards September 1, 2020By becoming a source of perspective, advice, and education, Honeywell Intelligrated’s On The Move magazine helped customers make sense of the noise facing their industry.
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Peninsula: You do your thing. We'll take care of your HR.
B2 Awards September 1, 2020Peninsula adopted a data-first, digital-only approach to connect with a niche but extremely diverse audience and raise brand awareness.
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People Are More Than Just Numbers
B2 Awards September 1, 2020Insperity created a series of TV spots portraying a world in which employees are literally treated like numbers, Illustrating the point that when employees are treated like people instead, there is a positive impact on the culture and the bottom line.
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Pioneering New Tech Activations on LinkedIn
B2 Awards September 1, 2020J.P. Morgan pioneered new alpha and beta technology on LinkedIn through organic and paid content experiences to connect with key business audiences, deepen relationships, generate leads, and build brand affinity.
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Pitch to Win
B2 Awards September 1, 2020“Pitch to Win,” a competition for small business owners, generated awareness for Nationwide's small commercial products and positioned Nationwide as a company that supports small business owners.
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PODCASTING DURING A PANDEMIC
Conference Session Videos September 1, 2020In this video, Catherine Captain, Vice President, Brand Strategy & Marketing at T-Mobile and Conal Byrne, President of the iHeartPodcast Network, will share insights on the rise in podcast listening, trends and what advertisers need to know about podcasting and advertising during a pandemic.
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Podcasting During a Pandemic
Event Recaps September 1, 2020In this session, Catherine Captain, Vice President, Brand Strategy & Marketing at T-Mobile and Conal Byrne, President of the iHeartPodcast Network, will share insights on the rise in podcast listening, trends and what advertisers need to know about podcasting and advertising during a pandemic.
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Powering Partnerships
B2 Awards September 1, 2020To engage decision-makers in strategic conversations, Hitachi Vantara created an insight-driven ABM campaign that delivered fully bespoke messaging for every individual.
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Print Manifesto
B2 Awards September 1, 2020The Conscious Advertising Network created six manifestos promoting ethical advertising.
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Project Minimize
B2 Awards September 1, 2020USG Boral, a global leader in construction and manufacturing, used a new print ad campaign with innovative perspective and composition while ensuring communication of the product reason to believe (RTB).
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Propelling A Startup Into A $100 Million DTC Lending Brand
B2 Awards September 1, 2020Facing extreme competition, a niche audience and consumer stigmatization, Lendly built and executed a revolutionary go-to-market plan that quickly engaged with its audience and delivered over 60,000 loans to those most deserving and in-need.
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Radius Targeting To Niche Audiences
B2 Awards September 1, 2020Nationwide targeted National Association of Plan Advisors (NAPA) conference attendees through prominent digital out-of-home (OOH) boards surrounding the event and via display media on their mobile devices.
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