All MKC Content
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The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
Knowledge Partners March 12, 2024This guide from Kochava offers novices and experts alike a comprehensive guide to Apple’s privacy-enhancing SKAN technology.
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This Experiential Activation Celebrated Pepsi’s 125th Birthday
Event Recaps March 12, 2024To celebrate its 125th birthday, Pepsi launched The Pepsi 125 Diner, a unique and immersive restaurant experience designed to deepen the brand’s connection with its biggest fans.
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We Need to Level Up If We Want to Hit Sustainability Targets
Industry Insights March 11, 2024Sustainable media is not a new topic. The numbers around advertising emissions have long been discussed at industry events and in the press. To reach sustainability targets in the realm of media, it is crucial to bridge the gap between discussions on sustainable practices and their effective implementation. While numerous marketing technology solutions promise emission reduction, there seems to be disparity in how agencies and clients approach the issue.
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Marketing News Quiz for March 9, 2024
Marketing News Quiz March 9, 2024Take a break from the sun and give this week's marketing quiz a go.
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Creating Campaigns Consumers Love: America’s Favorite Ads of 2023
Industry Insights March 8, 2024Every year, advertisers bring new creative to all platforms: TV, digital, print, audio and out of home. There are larger-than-life Super Bowl commercials that bring comedy, action, celebrities, cultural references, and lovable characters to a couple hundred million eyeballs. There are holiday ads that celebrate the magic of the festive season and the joy of togetherness. And there are major moments for brand presence, like March Madness, Fourth of July, Halloween, Black Friday, and more.
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Each Sector's Share of Programmatic Podcast Advertising, by the Numbers
Money Slides March 8, 2024An increasing amount of advertising on podcasts is being conducted by programmatic means; advertising solutions-provider Guideline breaks down each industry’s share of this programmatic investment in podcasting.
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In-Game Advertising Levels Up
B2C March 8, 2024In-game advertising is going exceptionally well. Retailers and major brands are expected to pour $7.9 billion into mobile gaming advertising in 2024, up from $5.5 billion in 2021. To maximize ROI, marketers will need to max out their user experience stats.
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Inspiring Inclusion: Women in Advertising Mark International Women’s Day
Industry Insights March 8, 2024As we mark yet another IWD where gender parity remains a goal for the future rather than a reality of the present, here’s what prominent female leaders across the tech landscape have to say about their experiences as women in advertising and what still needs to be done to achieve true equality.
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Disruptive and Effective Marketing Strategies in Audio
Event Recaps March 7, 2024Audacy’s Jack Hager and Kroger’s Karrie Pukstas discussed how brands are leveraging innovative audio marketing strategies to drive success. The pair reviewed best practices for creating audio campaigns, highlighting case studies from three popular brands.
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E-commerce Cheat Sheet
Tools March 7, 2024Use this cheat sheet to learn about marketing's role in e-commerce and how to overcome common pitfalls.
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E-commerce Checklist
Tools March 7, 2024Use this checklist to help you take a systematic approach to activating and growing e-commerce at your company.
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For Diversity in Advertising to Stick, It Must Be Considered in More Places
Industry Insights March 7, 2024The future is about finding new and alternative ways to maximize the value and impact of existing data to greater effect. Media planners themselves benefit from understanding how they differ from the audiences they may be targeting.
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How AT&T Enhanced Its Purpose
Event Recaps March 7, 2024Jasmine Allen of AT&T explained how the brand aligned a culturally relevant sponsorship campaign with its newly launched purpose program.
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Meet the SSPs: Virtual Supplier Showcase
Conference Session Videos March 7, 2024The ANA recently published the Programmatic Media Supply Chain Transparency Study. As part of its commitment to education on this important topic, the ANA hosted an SSP supplier showcase where representatives shared overviews of their companies and the ways they can help drive business results.
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Spin First-Party Data into Advertising Gold
Webinar Rewinds March 7, 2024The demise of third-party cookies is forcing advertisers to unleash the power of an untapped asset: first-party data. Join IDX leaders to learn how businesses can apply first-party data more effectively through a stronger integration of analytics and paid media, resulting in campaigns that deliver stronger ROI.
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Marketers Need a Sharper Antenna for Programmatic Advertising
Champions of Growth Podcast March 6, 2024Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.
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10 Strategies for Navigating Marketing Performance Measurement in the Cookieless World
Knowledge Partners March 6, 2024As a cookieless world looms large on the horizon, in4mation insights provides 10 strategies to leverage the fully predictive power of marketing mix modeling.
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A CMO’s Agency Wake-Up Call
Knowledge Partners March 6, 2024This piece from Agency Media Solutions covers how CMOs can shift their mindset and focus from “which agencies should I hire?” to “how can I operate to embolden agencies to succeed?” and supercharge their marketing efforts.
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Approaches to Social Commerce
Event Recaps March 6, 2024At a March 2024 meeting of the ANA’s Commerce Marketing Committee, audience members learned about platform integrations; product carting; live-stream shopping; giveaways and sweepstake; sampling, ratings, and reviews; and retailer creators from Keith Bendes, VP of brand strategy at Linqia.
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Bridging the AI Gap
Event Recaps March 6, 2024Varun Grover from Veritas Technologies unpacked some of the challenges around AI and talked about how marketers can navigate the AI landscape to take advantage of this once-in-a-generation opportunity.
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