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  • Quick Bits for November 20, 2017

    ANA Magazine   November 20, 2017  

    What marketers need to know this week: Barbie honors an Olympian, Lowe's traps contractors in an abandoned building, the ANA takes on Congress over tax reform, and more.

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  • When Disruption Happens, What’s the Best Way for Brands to Respond?

    ANA Magazine   November 17, 2017  

    Long-established brands and newer upstarts can easily find themselves on the wrong side of industry innovation. When disruption happens, how should a brand react to maintain its market share?

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  • Quick Bits for November 13, 2017

    ANA Magazine   November 13, 2017  

    What marketers need to know this week: Kellogg’s is opening a permanent cereal café in New York City, companies in the U.S. are more prepared for the GDPR than their European counterparts, and more.

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  • Using Sound to Rise Above the Noise

    ANA Magazine   November 8, 2017  

    The proliferation of voice-enabled assistants and other technologies have companies reconsidering how they use sound and music to define and reinforce brand identity.

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  • Quick Bits for November 6, 2017

    ANA Magazine   November 6, 2017  

    What marketers need to know this week: Starbucks continues its holiday tradition, tensions in North Korea might affect ad sales for the Olympics, Hershey is debuting a new candy bar, and more.

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  • The Maturation of PR

    ANA Magazine   November 3, 2017  

    An ANA survey found that public relations is playing a more decisive role in the marketing mix. Here’s what’s fueling the convergence.

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  • Connecting with Gen Z on Campus

    ANA Magazine   November 1, 2017  

    For brands looking to connect with gen Z, experiential marketing on or near college campuses is worth the investment.

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  • Quick Bits for October 30, 2017

    ANA Magazine   October 30, 2017  

    What marketers need to know this week: data breaches are on the rise, Facebook is trying to incorporate virtual reality into its News Feed, a genius campaign from Qantas, and more.

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  • Production Process Shows Dearth of Transparency at Agencies

    ANA Magazine   October 27, 2017  

    A recent ANA report confirms issues with transparency are common in the media production process; here are the key findings, and what marketers can do to protect their dollars.

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  • 10 Key Takeaways from the 2017 ANA Masters of Marketing Conference

    ANA Magazine   October 25, 2017  

    The agenda at the 2017 ANA Masters of Marketing Conference was full of top CMOS and senior marketers who shared countless important insights. These are the ten best.

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  • Quick Bits for October 23, 2017

    ANA Magazine   October 23, 2017  

    What marketers need to know this week: Kansas City’s mayor gets Sly, Alphabet bets big on Lyft, Burger King makes a PSA, and more.

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  • Experiences Worth Sharing

    ANA Magazine   October 20, 2017  

    Social media is a powerful tool for amplifying experiential marketing before, during, and after an execution.

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  • 4 Obstacles Standing Between Marketing and Top Talent

    ANA Magazine   October 17, 2017  

    New AEF research has confirmed what many already knew: the marketing industry is facing a looming talent crisis. In this presentation, we explore the four factors contributing to a situation that threatens the very future of the industry.

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  • Quick Bits for October 16, 2017

    ANA Magazine   October 16, 2017  

    What marketers need to know this week: A new PSA shows the harsh truth about internet bullying, Snapchat’s new feature to keep users’ attention, where TV viewership will be in 2020, and more.

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  • The Emoji Fundamentals

    ANA Magazine   October 13, 2017  

    Emojis are popular in text messages and on social media, but it’s important for brands to know how to use them — and when not to. Here are five fundamentals for using emojis in marketing communications.

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  • Quick Bits for October 9, 2017

    ANA Magazine   October 9, 2017  

    What marketers need to know this week: Cam Newton faces consequences for sexist remarks, a new ANA study reveals organizational structures that drive growth, a 20-year-old chat service signs off, and more.

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  • Is There Value in Advertising Awards?

    ANA Magazine   October 6, 2017  

    Following Publicis Groupe’s decision not to enter any advertising awards shows next year, marketing leaders weigh in on the true value of industry awards to the brand and agency.

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  • The Expanding Role of Programmatic Media Buying

    ANA Magazine   October 4, 2017  

    With a strong foundation in social, mobile, and online advertising, programmatic technologies and tactics are now expanding into more traditional ad platforms, such as TV, radio, direct mail, and out-of-home.

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  • Quick Bits for October 2, 2017

    ANA Magazine   October 2, 2017  

    What marketers need to know this week: the MTA pivots to video, the gender equality issue is still an issue, changes to Twitter, and more.

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  • Cognitive Marketing: Explained

    ANA Magazine   September 29, 2017  

    New technologies based on large-scale data analysis and artificial intelligence can anticipate consumer behavior and serve personalized messages to individuals at a rate beyond human capability. Here’s how cognitive marketing could revolutionize advertising.

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