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  • Quick Bits for the Week of July 16, 2018

    ANA Magazine   July 16, 2018  

    What marketers need to know this week: Plus sizes will soon be available from J.Crew, Starbucks cuts out plastic straws, and more.

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  • The Viability of Heritage Marketing

    ANA Magazine   July 13, 2018  

    While some companies are shelving the heritage value of their brands, others, including Upfield, Ford, Hunter Douglas, Benjamin Moore, and Hormel, are capitalizing on the intergenerational equity of products and brands to retain existing customers and attract new ones.

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  • Quick Bits for the Week of July 9, 2018

    ANA Magazine   July 9, 2018  

    What marketers need to know this week: Most companies are still struggling to comply with the GDPR, young consumers named Dove the “most trustworthy” brand, and more.

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  • Transparency 2.0

    ANA Magazine   July 6, 2018  

    It’s been two years since the ANA’s blockbuster report on media transparency sparked a firestorm in the industry. A new report from McKinsey looks at where things stand today.

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  • Quick Bits for the Week of July 2, 2018

    ANA Magazine   July 2, 2018  

    What marketers need to know this week: Disney acquires 21st Century Fox, Burger King and Budweiser want to know “whassup,” and more.

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  • 5 Ways to Maximize Your Programmatic Marketing Efforts

    ANA Magazine   June 29, 2018  

    Despite revolutionizing ad buying, many marketers and advertisers are still unclear on how to properly execute programmatic buys. These five tips will provide some clarity.

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  • Quick Bits for the Week of June 25, 2018

    ANA Magazine   June 25, 2018  

    What marketers need to know this week: L.L.Bean wants to get you out of the office, marketers are lagging behind in personalizing customer experiences, and more.

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  • For Brands Advertising in the World Cup, It’s Game On

    ANA Magazine   June 20, 2018  

    How Visa, Coca-Cola, Hyundai, and others are making the most of their FIFA World Cup sponsorships.

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  • Quick Bits for the Week of June 18, 2018

    ANA Magazine   June 18, 2018  

    What marketers need to know this week: AT&T has acquired Time Warner, marketers are concerned about a new census question, and more.

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  • Quick Bits for the Week of June 11, 2018

    ANA Magazine   June 11, 2018  

    What marketers need to know this week: IHOP is becoming IHOb, Mercedes-Benz is launching a subscription pilot, and more.

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  • Trust Your Intelligence

    ANA Magazine   June 8, 2018  

    Companies like MassMutual and Kia Motors America are increasingly relying on solid data analysis to help the C-suite wrap its arms around social media.

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  • Quick Bits for the Week of June 4, 2018

    ANA Magazine   June 4, 2018  

    What marketers need to know this week: Ambien doesn’t cause racism, Walmart will now provide college tuition, and more.

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  • A GIF Is Worth a Thousand Words

    ANA Magazine   May 30, 2018  

    The rising popularity of GIFs in online conversations is creating an opportunity for brands to slip into consumers’ conversations. Here’s what marketers need to know.

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  • Quick Bits for the Week of May 28, 2018

    ANA Magazine   May 28, 2018  

    What marketers need to know this week: Revlon appoints its first female CEO, Tesla catches heat over malfunctioning brakes, and more.

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  • Step Up SEO

    ANA Magazine   May 23, 2018  

    Search engine optimization has become a far broader challenge than improving Google ranking. Brands must also take into account other search vehicles, including audio-centric technologies.

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  • Quick Bits for the Week of May 21, 2018

    ANA Magazine   May 21, 2018  

    What marketers need to know this week: the Senate voted in favor of net neutrality, Janelle Monáe has the power to take over your Spotify playlists, and more.

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  • 10 Takeaways from the 2018 ANA Advertising Financial Management Conference

    ANA Magazine   May 18, 2018  

    The ANA Advertising Financial Management Conference is the only industry focused entirely on marketing finance and procurement. These are ten key things you may have missed at this year's conference.

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  • What Marketers Can Learn from Political Campaigns

    ANA Magazine   May 16, 2018  

    Fast paced and strongly positioned, political marketing can teach a lot to corporate brands.

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  • Quick Bits for the Week of May 14, 2018

    ANA Magazine   May 14, 2018  

    What marketers should know this week: Burger King asks Wendy's to prom, Ikea bullies a houseplant, and more.

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  • Avoiding Copyright Issues and Other Legal Pitfalls on Social Media

    ANA Magazine   May 9, 2018  

    What marketers need to know about copyrights, rights to publicity, and other common social media legal pitfalls.

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