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  • Mad Men vs. Organization Men

    ANA Magazine   July 21, 2017  

    Digital consultancies owned by companies like IBM, Accenture, and Deloitte are making inroads against traditional advertising agencies by hiring creative executives and buying creative ad agencies to provide full-service marketing capabilities to national advertisers.

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  • Obtaining Cult Brand Status

    ANA Magazine   July 18, 2017  

    Obtaining cult brand status is an elusive feat, and not one entirely under the marketer's control. Still, there are ways to stack the deck. Here's how marketers at Shake Shack, YETI, and Taco Bell build and nurture cult brand followings.

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  • Quick Bits for July 13, 2017

    ANA Magazine   July 13, 2017  

    What marketers need to know this week: The value of an Amazon Prime subscription, Coke creates personalized songs for summer, Hodor, and more.

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  • Resonate’s Bryan Gernert on Understanding Your Audience

    ANA Magazine   July 10, 2017  

    Bryan Gernert, CEO of Resonate, discusses the state of mobile marketing, ad fraud and ad blockers, real-time marketing, mobile measurement, and more.

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  • Visualizing the Future of Digital

    ANA Magazine   July 6, 2017  

    Pinterest President Tim Kendall discusses digital advertising, the visual journey of the digital consumer, and more.

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  • 4 Ways to Strengthen Agency Relationships Through Compensation Models

    ANA Magazine   July 3, 2017  

    After conducting the 17th edition of our "Trends in Agency Compensation" research, we've put together four action items for marketers looking to improve agency relationships and their compensation models.

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  • Quick Bits for June 29, 2017

    ANA Magazine   June 29, 2017  

    What marketers need to know this week: The European privacy law most marketers aren’t ready for, Tom Brady tries sumo wrestling, and more.

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  • New Palette for Green Marketing

    ANA Magazine   June 28, 2017  

    With consumers becoming more environmentally conscious, brands are weaving green messaging into their daily operations.

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  • 5 Takeaways from the 2017 ANA Advertising Financial Management Conference

    ANA Magazine   June 26, 2017  

    Marketers must constantly be ready to move forward and evolve. It is testing and learning that allows marketers to find true value. At the 2017 ANA Advertising Financial Management Conference, experts outlined the true value of evolving. In this presentation, we cover five of their most important insights.

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  • Quick Bits for June 22, 2017

    ANA Magazine   June 22, 2017  

    What marketers need to know this week: The number of marketing decisions based on instinct is way too high, the other major retail acquisition last week, and more.

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  • 4 Keys to Mobile Coupon Marketing

    ANA Magazine   June 19, 2017  

    Mobile coupon marketing is starting to command more attention among consumer marketers looking to build a better shopping experience. To ramp up your efforts, consider these four essential priorities.

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  • Quick Bits for June 15, 2017

    ANA Magazine   June 15, 2017  

    What marketers need to know this week: The projected retail numbers for back-to-school shopping season, the percent of Instagram influencers complying with FTC guidelines, and more.

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  • Building a Better Chatbot

    ANA Magazine   June 13, 2017  

    Studies show chatbots can reduce costs and increase customer engagement, but how and where to get started can be overwhelming. Here are some best practices for marketers who want to build chatbots for their brands

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  • Quick Bits for June 8, 2017

    ANA Magazine   June 8, 2017  

    hat marketers need to know this week: Major announcements from Apple that could affect online advertising, the growing popularity of vertical video, Walmart’s new employee-powered delivery service, and more.

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  • The New Data Privacy Law that Could Have Major Repercussions for Marketers

    ANA Magazine   June 7, 2017  

    A new EU privacy law set to take effect next year could affect how U.S.-based marketers collect consumer data

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  • What Companies Are Doing to Promote Diversity Internally

    ANA Magazine   June 1, 2017  

    Amid calls for a more inclusive advertising industry, here's how some companies are effectively promoting diversity within their workforces.

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  • Quick Bits for June 1, 2017

    ANA Magazine   June 1, 2017  

    What marketers need to know this week: how much advertisers will lose to bot fraud this year, a campaign to save Northern White Rhinos, and more.

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  • Reimagining Retail

    ANA Magazine   May 31, 2017  

    The shift to online shopping is causing major contractions among traditional retailers and boutique outlets alike. In response, brands are experimenting with new in-store marketing models that have the feel of attending an event.

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  • Taking It to the Streets

    ANA Magazine   May 25, 2017  

    A Super REGGIE-award-winning marketing campaign by Kolcraft and FCB Chicago fuels buzz and sales for its infant strollers.

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  • Quick Bits for May 25, 2017

    ANA Magazine   May 25, 2017  

    What marketers need to know this week: The ANA’s new Trends in Agency Compensation survey reveals a key shift, a forecast for augmented reality, and more.

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