Search Results for All Content (access may be restricted)

Search returned: 304 document(s).

  • The Misunderstood Millennial

    ANA Magazine   August 18, 2017  

    There are large socio-economic differences between younger and older millennials — and marketers would be wise to take note.

    view
  • The Growing Influence of Influencer Marketing

    ANA Magazine   August 16, 2017  

    With influencer marketing rapidly ascending to the top of the marketing stack and commanding more budget, brands are starting to integrate the discipline with strategic communications.

    view
  • Quick Bits for August 14, 2017

    ANA Magazine   August 14, 2017  

    What marketers need to know this week: Transparency issues in the ad production ecosystem, Cheetos pop-up restaurant, Heineken floats a loan to the Plus Pool, and more.

    view
  • Quick Bits for August 7, 2017

    ANA Magazine   August 7, 2017  

    What marketers need to know this week: Mountain Dew’s tribute to Dale Earnhardt Jr., Target’s big donation to youth soccer, an NFL rookie gives back, and more.

    view
  • Why GE, eBay, and Other Brands Are Turning to Podcasts

    ANA Magazine   August 1, 2017  

    Brands like GE, eBay, and Casper are developing podcasts to cut through the clutter of digital media and capture the consumer’s imagination.

    view
  • Quick Bits for July 31, 2017

    ANA Magazine   July 31, 2017  

    What marketers need to know this week: The stunning Absolut ads with a sobering message, Amazon’s on a hiring binge, Lyft and Taco Bell are feeding hungry late-night passengers, and more.

    view
  • Keys to an Improved Customer Experience

    ANA Magazine   July 26, 2017  

    There is a major disconnect between the kinds of customer experience technologies marketers deploy and the ones that customers actually like and use. Success hinges on using the most effective digital tools.

    view
  • Quick Bits for July 24, 2017

    ANA Magazine   July 24, 2017  

    What marketers need to know this week: kickbacks are real, Colonel Sanders is a superhero, more emojis are on the way, and more.

    view
  • Mad Men vs. Organization Men

    ANA Magazine   July 21, 2017  

    Digital consultancies owned by companies like IBM, Accenture, and Deloitte are making inroads against traditional advertising agencies by hiring creative executives and buying creative ad agencies to provide full-service marketing capabilities to national advertisers.

    view
  • Obtaining Cult Brand Status

    ANA Magazine   July 18, 2017  

    Obtaining cult brand status is an elusive feat, and not one entirely under the marketer's control. Still, there are ways to stack the deck. Here's how marketers at Shake Shack, YETI, and Taco Bell build and nurture cult brand followings.

    view
  • Quick Bits for July 13, 2017

    ANA Magazine   July 13, 2017  

    What marketers need to know this week: The value of an Amazon Prime subscription, Coke creates personalized songs for summer, Hodor, and more.

    view
  • Resonate’s Bryan Gernert on Understanding Your Audience

    ANA Magazine   July 10, 2017  

    Bryan Gernert, CEO of Resonate, discusses the state of mobile marketing, ad fraud and ad blockers, real-time marketing, mobile measurement, and more.

    view
  • Visualizing the Future of Digital

    ANA Magazine   July 6, 2017  

    Pinterest President Tim Kendall discusses digital advertising, the visual journey of the digital consumer, and more.

    view
  • 4 Ways to Strengthen Agency Relationships Through Compensation Models

    ANA Magazine   July 3, 2017  

    After conducting the 17th edition of our "Trends in Agency Compensation" research, we've put together four action items for marketers looking to improve agency relationships and their compensation models.

    view
  • Quick Bits for June 29, 2017

    ANA Magazine   June 29, 2017  

    What marketers need to know this week: The European privacy law most marketers aren’t ready for, Tom Brady tries sumo wrestling, and more.

    view
  • New Palette for Green Marketing

    ANA Magazine   June 28, 2017  

    With consumers becoming more environmentally conscious, brands are weaving green messaging into their daily operations.

    view
  • 5 Takeaways from the 2017 ANA Advertising Financial Management Conference

    ANA Magazine   June 26, 2017  

    Marketers must constantly be ready to move forward and evolve. It is testing and learning that allows marketers to find true value. At the 2017 ANA Advertising Financial Management Conference, experts outlined the true value of evolving. In this presentation, we cover five of their most important insights.

    view
  • Quick Bits for June 22, 2017

    ANA Magazine   June 22, 2017  

    What marketers need to know this week: The number of marketing decisions based on instinct is way too high, the other major retail acquisition last week, and more.

    view
  • 4 Keys to Mobile Coupon Marketing

    ANA Magazine   June 19, 2017  

    Mobile coupon marketing is starting to command more attention among consumer marketers looking to build a better shopping experience. To ramp up your efforts, consider these four essential priorities.

    view
  • Quick Bits for June 15, 2017

    ANA Magazine   June 15, 2017  

    What marketers need to know this week: The projected retail numbers for back-to-school shopping season, the percent of Instagram influencers complying with FTC guidelines, and more.

    view

1234567 >>  Last (16)