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  • Quick Bits for the Week of September 24, 2018

    ANA Magazine   September 24, 2018  

    What marketers need to know this week: Mayochup is coming, 40 percent of clients don't trust their agencies, and more.

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  • Quick Bits for the Week of September 17, 2018

    ANA Magazine   September 17, 2018  

    What marketers need to know this week: How Waffle House can help indicate the severity of a storm, Amazon and Google top a loyalty list, and more.

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  • CX Marks the Spot

    ANA Magazine   September 14, 2018  

    Brands must invest in marketing technology to meet ever-growing demands for positive customer experience.

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  • Quick Bits for the Week of September 10, 2018

    ANA Magazine   September 10, 2018  

    What marketers need to know this week: Colin Kaepernick is the new face of Nike, Lyft rolls out its first electric scooters, and more.

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  • 4 Questions to Ask Yourself When Writing Female Characters for Your Content

    ANA Magazine   September 7, 2018  

    As a part of its effort to increase accurate portrayals of women and girls across all media by 2020, #SeeHer has created the #WriteHerRight writers guide. Initially geared toward screenwriters, the guide is full of useful tips for content and ad copywriters. Start with these four questions.

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  • Don't Stop the Presses

    ANA Magazine   September 5, 2018  

    As digital marketing takes over, these brands are proving that print is still a crucial component to their marketing through innovative storytelling.

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  • Surf’s Up for Content Marketing

    ANA Magazine   August 31, 2018  

    While content marketing has become a standard way to engage consumers, some marketers are elevating the approach to create something more: an authentic community that revolves around the brand. Here’s how the World Surf League uses content to connect with surfing fans.

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  • Choosing the Right KPIs

    ANA Magazine   August 29, 2018  

    Vanity metrics no longer cut it; CMOs need key performance indicators that tell how campaigns are affecting the bottom line. Here’s what Visit Philadelphia and other industry experts look for when choosing KPIs that matter.

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  • Quick Bits for the Week of August 27, 2018

    ANA Magazine   August 27, 2018  

    What marketers need to know this week: Gen Z is set to surpass millennials, posting to Facebook too much could hurt your brand, and more.

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  • The CMO of the Future

    ANA Magazine   August 22, 2018  

    As marketing evolves, the role of the chief marketing officer will become even more challenging — and even more important and influential — than ever before. Eight CMOs weigh in on what it will take to succeed in the years ahead.

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  • Quick Bits for the Week of August 20, 2018

    ANA Magazine   August 20, 2018  

    What marketers need to know this week: Olay's #FaceAnything highlights fearless women, ad spending on connected TV is on the rise, and three other pieces of marketing news.

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  • The 9 Best Quotes from the 2018 ANA Digital & Social Media Conference

    ANA Magazine   August 17, 2018  

    Read the nine best quotes from the 2018 ANA Digital & Social Media Conference, which brought together more than 700 of the industry's best and brightest marketers for three days of deep learning.

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  • A Question on the 2020 U.S. Census Raises Issues for Marketers

    ANA Magazine   August 15, 2018  

    A question regarding citizenship being added to the 2020 U.S. census could have major implications for marketers.

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  • Quick Bits for the Week of August 13, 2018

    ANA Magazine   August 13, 2018  

    What marketers need to know this week: A six-year-old influencer launches his own toy line, a mega-merger falls apart, and more.

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  • Integration Over Interruption

    ANA Magazine   August 8, 2018  

    New research from PQ Media revealed that the U.S. product placement market will top more than $10 billion in 2018. Here's why brand integrations into TV shows are booming in an age of shifting viewing behavior.

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  • Quick Bits for the Week of August 6, 2018

    ANA Magazine   August 6, 2018  

    What marketers need to know this week: Wieden+Kennedy’s new AR platform will turn your record into a lava lamp, things are looking up for Wayfair, and more.

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  • The Humble Chatbot Has Grown Up

    ANA Magazine   August 3, 2018  

    As social media takes a lead role in customer service, chatbots have come into their own as a key component in message marketing. Here’s what every marketer should know.

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  • Quick Bits for the Week of July 30, 2018

    ANA Magazine   July 30, 2018  

    What marketers need to know this week: Samsung reveals its “unbreakable” phone screen, Burger King pokes fun at the “pink tax,” and more.

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  • The Change Agent

    ANA Magazine   July 27, 2018  

    On the verge of a potentially game-changing merger, Aetna CMO David Edelman leads a marketing transformation.

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  • Marketing Outside the Box

    ANA Magazine   July 25, 2018  

    From Domino’s to National Geographic, how innovative brands are using unusual tactics to grab consumer attention.

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