Search Results for All Content (access may be restricted)

Search returned: 352 document(s).

  • For Brands Advertising in the World Cup, It’s Game On

    ANA Magazine   June 20, 2018  

    How Visa, Coca-Cola, Hyundai, and others are making the most of their FIFA World Cup sponsorships.

    view
  • Quick Bits for the Week of June 18, 2018

    ANA Magazine   June 18, 2018  

    What marketers need to know this week: AT&T has acquired Time Warner, marketers are concerned about a new census question, and more.

    view
  • Quick Bits for the Week of June 11, 2018

    ANA Magazine   June 11, 2018  

    What marketers need to know this week: IHOP is becoming IHOb, Mercedes-Benz is launching a subscription pilot, and more.

    view
  • Trust Your Intelligence

    ANA Magazine   June 8, 2018  

    Companies like MassMutual and Kia Motors America are increasingly relying on solid data analysis to help the C-suite wrap its arms around social media.

    view
  • Quick Bits for the Week of June 4, 2018

    ANA Magazine   June 4, 2018  

    What marketers need to know this week: Ambien doesn’t cause racism, Walmart will now provide college tuition, and more.

    view
  • A GIF Is Worth a Thousand Words

    ANA Magazine   May 30, 2018  

    The rising popularity of GIFs in online conversations is creating an opportunity for brands to slip into consumers’ conversations. Here’s what marketers need to know.

    view
  • Quick Bits for the Week of May 28, 2018

    ANA Magazine   May 28, 2018  

    What marketers need to know this week: Revlon appoints its first female CEO, Tesla catches heat over malfunctioning brakes, and more.

    view
  • Step Up SEO

    ANA Magazine   May 23, 2018  

    Search engine optimization has become a far broader challenge than improving Google ranking. Brands must also take into account other search vehicles, including audio-centric technologies.

    view
  • Quick Bits for the Week of May 21, 2018

    ANA Magazine   May 21, 2018  

    What marketers need to know this week: the Senate voted in favor of net neutrality, Janelle Monáe has the power to take over your Spotify playlists, and more.

    view
  • 10 Takeaways from the 2018 ANA Advertising Financial Management Conference

    ANA Magazine   May 18, 2018  

    The ANA Advertising Financial Management Conference is the only industry focused entirely on marketing finance and procurement. These are ten key things you may have missed at this year's conference.

    view
  • What Marketers Can Learn from Political Campaigns

    ANA Magazine   May 16, 2018  

    Fast paced and strongly positioned, political marketing can teach a lot to corporate brands.

    view
  • Quick Bits for the Week of May 14, 2018

    ANA Magazine   May 14, 2018  

    What marketers should know this week: Burger King asks Wendy's to prom, Ikea bullies a houseplant, and more.

    view
  • Avoiding Copyright Issues and Other Legal Pitfalls on Social Media

    ANA Magazine   May 9, 2018  

    What marketers need to know about copyrights, rights to publicity, and other common social media legal pitfalls.

    view
  • Quick Bits for the Week of May 7, 2018

    ANA Magazine   May 7, 2018  

    What marketers should know this week: T-Mobile and Sprint are merging, the Boy Scouts of America is opening its doors to girls, and more.

    view
  • Missed Opportunity

    ANA Magazine   May 4, 2018  

    With a population of 11.5 million, African-American millennials comprise 14 percent of the total millennial population in the U.S. and 25 percent of the total black population, according to Nielsen. Brands would be wise to open their arms to this important market.

    view
  • Quick Bits for the Week of April 30, 2018

    ANA Magazine   April 30, 2018  

    What marketers should know this week: Facebook revenue is up 50 percent, CVS shows us beauty in real life, and more.

    view
  • 4 Simple Things You Can Do to Prepare for the GDPR

    ANA Magazine   April 27, 2018  

    The GDPR is quickly approaching, but many brands remain unprepared. With regulators promising hefty fines for failure to comply, it would behoove marketers to make sure they're prepared sooner rather than later.

    view
  • Time’s Up for Advertising, Too

    ANA Magazine   April 25, 2018  

    A new movement is driving industry change on sexual harassment, discrimination, and inequality in the workplace.

    view
  • Quick Bits for the Week of April 23, 2018

    ANA Magazine   April 23, 2018  

    What marketers should know this week: Dick’s Sporting Goods is dismantling its unsold guns, Amazon and Best Buy are teaming up to sell smart TVs, and more.

    view
  • Building a Social Brand from the Inside Out

    ANA Magazine   April 18, 2018  

    Creating a social organization is critical for a brand in the digital world. Here's how Dell and Coldwell Banker are going about it successfully, and the challenges that still exist.

    view

1234567 >>  Last (18)