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  • Quick Bits for the Week of October 15, 2018

    ANA Magazine   October 15, 2018  

    What marketers need to know this week: Barbie wants to close the dream gap, the FBI investigates media buying practices, and more.

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  • Reimagining the In-Store Customer Experience

    ANA Magazine   October 10, 2018  

    Today's volatile, evolving retail landscape has led many venerable brands to find new ways to draw customers into the store and keep them coming back. In fact, today's on-demand economy has reset what "normal" looks like at brick-and-mortar outlets.

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  • Quick Bits for the Week of October 8, 2018

    ANA Magazine   October 8, 2018  

    What marketers need to know this week: Social media influencers get the perfect penthouse, Amazon raises its hourly minimum wage, and more.

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  • 4 Ways to Apply Data to the Ad Creative Process

    ANA Magazine   October 3, 2018  

    While the potential power of data has been lauded in the marketing industry, ad creatives still resist analytics when it comes to the creative process. In this presentation, we'll cover four ways you can help change that mentality.

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  • Quick Bits for the Week of October 1, 2018

    ANA Magazine   October 1, 2018  

    What marketers need to know this week: Dunkin’ Donuts is dropping the donuts, Instagram’s co-founders resign, and more.

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  • Finding Your Brand’s Voice Search Strategy

    ANA Magazine   September 28, 2018  

    The newest user interface for consumers accessing the internet is the call-and-response format of voice search technology. There is a major opportunity for brands that want to work with virtual assistants such as Apple’s Siri and Amazon’s Alexa, but they’ll need to speak up — and quickly.

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  • Right on Target

    ANA Magazine   September 26, 2018  

    Location-targeted mobile advertising is projected to more than double over the next four years, to almost $39 billion. Is it time to jump on the bandwagon?

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  • Quick Bits for the Week of September 24, 2018

    ANA Magazine   September 24, 2018  

    What marketers need to know this week: Mayochup is coming, 40 percent of clients don't trust their agencies, and more.

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  • Quick Bits for the Week of September 17, 2018

    ANA Magazine   September 17, 2018  

    What marketers need to know this week: How Waffle House can help indicate the severity of a storm, Amazon and Google top a loyalty list, and more.

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  • CX Marks the Spot

    ANA Magazine   September 14, 2018  

    Brands must invest in marketing technology to meet ever-growing demands for positive customer experience.

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  • Quick Bits for the Week of September 10, 2018

    ANA Magazine   September 10, 2018  

    What marketers need to know this week: Colin Kaepernick is the new face of Nike, Lyft rolls out its first electric scooters, and more.

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  • 4 Questions to Ask Yourself When Writing Female Characters for Your Content

    ANA Magazine   September 7, 2018  

    As a part of its effort to increase accurate portrayals of women and girls across all media by 2020, #SeeHer has created the #WriteHerRight writers guide. Initially geared toward screenwriters, the guide is full of useful tips for content and ad copywriters. Start with these four questions.

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  • Don't Stop the Presses

    ANA Magazine   September 5, 2018  

    As digital marketing takes over, these brands are proving that print is still a crucial component to their marketing through innovative storytelling.

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  • Surf’s Up for Content Marketing

    ANA Magazine   August 31, 2018  

    While content marketing has become a standard way to engage consumers, some marketers are elevating the approach to create something more: an authentic community that revolves around the brand. Here’s how the World Surf League uses content to connect with surfing fans.

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  • Choosing the Right KPIs

    ANA Magazine   August 29, 2018  

    Vanity metrics no longer cut it; CMOs need key performance indicators that tell how campaigns are affecting the bottom line. Here’s what Visit Philadelphia and other industry experts look for when choosing KPIs that matter.

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  • Quick Bits for the Week of August 27, 2018

    ANA Magazine   August 27, 2018  

    What marketers need to know this week: Gen Z is set to surpass millennials, posting to Facebook too much could hurt your brand, and more.

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  • The CMO of the Future

    ANA Magazine   August 22, 2018  

    As marketing evolves, the role of the chief marketing officer will become even more challenging — and even more important and influential — than ever before. Eight CMOs weigh in on what it will take to succeed in the years ahead.

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  • Quick Bits for the Week of August 20, 2018

    ANA Magazine   August 20, 2018  

    What marketers need to know this week: Olay's #FaceAnything highlights fearless women, ad spending on connected TV is on the rise, and three other pieces of marketing news.

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  • The 9 Best Quotes from the 2018 ANA Digital & Social Media Conference

    ANA Magazine   August 17, 2018  

    Read the nine best quotes from the 2018 ANA Digital & Social Media Conference, which brought together more than 700 of the industry's best and brightest marketers for three days of deep learning.

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  • A Question on the 2020 U.S. Census Raises Issues for Marketers

    ANA Magazine   August 15, 2018  

    A question regarding citizenship being added to the 2020 U.S. census could have major implications for marketers.

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