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  • Use Innovation to Unlock Your Brand’s Full Potential

    Event Recaps   January 18, 2017  

    In this webinar, Jonah Disend shared his global brand strategy and innovation insights, formulas and tools for inventing, prototyping and commercializing new products, services and experiences, to help brands unlock their full potential in profound new ways.

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  • Digital 3.0 : Transitioning from Channel-Based to User-Level Marketing

    Event Recaps   January 18, 2017  

    The next industry shift looks to be a transition from channel-based marketing to user-level marketing and in this session, Chad Schulte, Chief Commercial Officer of iNvolved Media, provided a primer on the tools available today in the market, their differences, and how they can be applied to achieve your marketing objectives.

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  • CES Topline 2017: What Marketers Need to Know

    Event Recaps   January 11, 2017  

    In this webinar, the Consumer Technology Association, discussed how the products and innovations on display at the largest industry trade show in the U.S. shaped both the immediate and long-range future for marketers and consumers alike.

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  • 7 Truths of B-to-B Marketing

    Event Recaps   January 11, 2017  

    In 2014, IBM started to transform their marketing based on analytics. In the process, the brand learned seven simple but remarkably effective truths that every company can use to improve business outcomes. In this webinar the attendees will learn the 7 Truths of B-to-B Marketing that can transform your business.

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  • The New Political and Legal Reality Facing Advertising

    Event Recaps   January 10, 2017  

    Dan Jaffe, group executive vice president of government relations at ANA, provided an overview of the political environment since Donald Trump's election and what advertisers need to watch as the new President and Congress formulate their agenda.

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  • Chevron: Transitioning to A Managed In-House Agency

    Event Recaps   December 13, 2016  

    Nancy Caldwell, Supervisor, Account Management, IDC - Chevron, and Jackie Schaffer, General Manager/VP - Cella, discussed the transition to a managed in-house agency and the opportunities that have emerged following the change.

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  • Wells Fargo: Making The Shift from "Creative Services" To "In-House Agency"

    Event Recaps   December 13, 2016  

    In this session, attendees heard from two former agency executives charged with leading the transformation of Well Fargo's 200-person creative services organization. They discussed how they laid the foundations for the shift to a true agency model. From fractionalized to unified. From servicing to leading. From vertical to horizontal. That's only a few of the pivots that were explored in this session.

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  • How Brands Are Managing First Party Data in Digital Advertising

    Event Recaps   December 13, 2016  

    There is so much buzz these days around the topic of data. ANA has launched this research to help members understand how brands are managing their first-party data for digital advertising. First-party data is data obtained from a direct contact, including online contact, with customers or consumers. Bill Duggan, EVP at ANA, shared the results of this ANA study.

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  • The Messina Group: Political Analytics Case Study

    Event Recaps   December 13, 2016  

    The Messina Group discussed how political campaigns use individual data, audience analyses, and smart targeting to optimize strategy, as well as how to apply these techniques to retail campaigns.

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  • Hilton: Driving Change Management for Marketing ROI

    Event Recaps   December 13, 2016  

    Hilton Worldwide shared its approach to collecting and analyzing marketing data to optimize by channel, region, brand, and message.

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  • Autodesk: In-House Agency Case Study

    Event Recaps   December 13, 2016  

    Every in-house agency has a unique origin story and operates differently from other departments within the same company. In this session, Matt Tierney, Creative Director – Autodesk, Inc., shared their origin story, what motivates the in-house team, its structure, and lessons learned over the years.

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  • Navigating the Platforms, Techniques and Tools for Online Sweepstakes and Contests

    Event Recaps   December 13, 2016  

    In this webinar, get an overview of the social media platforms, techniques and tools for conducting online sweepstakes and contests.

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  • A+E Networks: Market Research Case Study

    Event Recaps   December 13, 2016  

    A+E Networks shared key insights from Lifetime’s “State of Womanhood” study — a multi-modal anthropological study of what it means to be a woman today.

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  • 2017 Trends Driving the Importance of Experiential Marketing

    Event Recaps   December 8, 2016  

    In this webinar, the presenter shared insights to what experiential marketers should be looking to in the new year.

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  • BAA Government & Legal Affairs Update: December 2016

    Event Recaps   December 8, 2016  

    This session highlighted several issues including recent Lanham Act and consumer class action litigation, NAD challenges, regulatory activity, and consumer privacy.

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  • From Afterthought…to Inspiration!

    Event Recaps   December 8, 2016  

    Learn how the Scotch™ brand launched into shopper marketing by understanding how to inspire their target consumer with gift wrapping inspiration pre-shop to ensure Scotch® tape was top of mind during holiday shopping.

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  • Reggie Awards Study

    Event Recaps   December 8, 2016  

    Qoints, an official partner of the Brand Activation Association, have done a deep dive analysis across the 2016 REGGIE winners and presented their key findings, industry trends, and what winning work looks like.

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  • Making Natural Food Color More Colorful

    Event Recaps   December 8, 2016  

    The Sensient “Color Insight” B-to-B campaign listened to what customers were looking for and turned those learnings a groundbreaking program for the food and beverage industry.

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  • WestJet Christmas Miracle — Mini Miracles

    Event Recaps   December 8, 2016  

    WestJet's Christmas Miracle — Mini Miracles activation challenged 12,000 WestJetters to complete 12,000 acts of kindness in 24 hours from London to Hawaii and across the entire network.

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  • Unlocking the Potential of Big Data

    Event Recaps   December 7, 2016  

    In this webinar, the presenter shared ways in which marketers can take advantage of Big Data and the opportunity it presents to make a real lasting impression on your target audience.

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