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  • 20th Century Fox: Hacking Media & Social to Create Hollywood Hits

    Event Recaps   September 20, 2018  

    Jason Steinberg of AvatarLabs will share examples of how Hollywood is on the cutting edge of media & social platform innovation to grow its fan base. He will discuss how 20th Century Fox used data driven insights to subvert norms and raise consumer awareness to create blockbusters hits. With a deep dive into Deadpool 2, Jason will share how to identify which platform innovations are right for your brand, and how to take calculated risks on unproven media investments, and why you should.

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  • Bud Light: Scaling a Winning Platform

    Event Recaps   September 20, 2018  

    Three years ago, Bud Light launched the Dive Bar Tour with Lady Gaga and transcended music culture by taking the biggest artist in the world into some of the smallest and most infamous venues in the country. This laid the ground work for a platform that has since become Bud Light's backbone in music and allowed the brand to own a unique piece of the music world that is meaningful to both consumers and artists alike. We will spend time exploring the roots of the program, what has made it successful, and most importantly how we have scaled the concept while not losing the program's integrity.

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  • Improving Sponsorship Accountability Metrics

    Event Recaps   September 20, 2018  

    The ANA partnered with MASB (Marketing Accountability Standards Board) on this project to provide greater insight and guidance into sponsorship measurement. Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship's business impact has been marginal, according to the study. In this session, we will provide an update on the work with MASB, and independently, to identify more specific best practices and guidelines for sponsorship measurement.

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  • Brand Activation Legal Committee: September 2018

    Event Recaps   September 20, 2018  

    Barnes & Thornburg LLP’s presentation included a federal regulatory update; a discussion of recent state attorney general activity; Lanham Act false advertising cases, and; a review of recent NAD, ERSP, and CARU cases.

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  • Brita: Filtering Consumer Insights & Social Listening to Drive Influencer Campaigns

    Event Recaps   September 20, 2018  

    Influencer marketing has become a critical component of a digital mix. Brita water filters, sparked by a consumer insight derived from social listening, teamed up with NBA superstar Steph Curry and influencer powerhouse King Bach to create a winning influencer-driven campaign targeting Millennials. Hear from Yating Wong, studio lead for the Brita brand at Clorox, on how to leverage social listening to create a powerful brief, identify the right content creator for your brand and audience, and ultimately deliver your brand message in an authentic way.

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  • Enabling Transformation with Analytics: Creating the Right Roadmap for Your Organization

    Event Recaps   September 14, 2018  

    Learn how the Ann & Robert H. Lurie Children’s Hospital of Chicago developed an analytics roadmap that would direct investments to carry them through their next transformation (reduction of care variability, value-based purchasing, predictive analytics and precision medicine, among other goals).

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  • How Best to Deploy Data and Analytics in an Ever-Changing World

    Event Recaps   September 14, 2018  

    Nationwide discussed how it has been delivering within the space of data and analytics to help create value for its members and partners.

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  • Multi-Touch Attribution: Effectively Measuring Conversion

    Event Recaps   September 14, 2018  

    SunTrust shared their experiences of developing models to measure conversion.

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  • NASCAR: Championing Insights to Change Marketing in an Evolving Consumer Landscape

    Event Recaps   September 14, 2018  

    Norris Scott, VP, Analytics & Insights at NASCAR, shared how delivering best-in-class research and insights allows the company to better serve its entire ecosystem, including fans, teams, tracks, and partners.

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  • Kellogg’s — Leveraging Data and a Robust Data-Driven Ecosystem to Improve ROI

    Event Recaps   September 14, 2018  

    Chris Osner-Hackett, Senior Director of Global Marketing Operations at Kellogg’s, discussed how the company leverages data and a robust data-driven ecosystem to improve ROI for their brands.

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  • Building an In-House Analytics Team

    Event Recaps   September 13, 2018  

    Clorox shared its successes in building out an in-house analytics team that is respected both within and outside the company.

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  • Analytics and Insights: The Next S-Curve

    Event Recaps   September 13, 2018  

    Procter & Gamble discussed their approach to analytics and insights and what we can do as an industry to realize the promise of this opportunity.

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  • Rendering to Reality: How Individual Brands Were Brought to Life Through One Central Theme

    Event Recaps   September 13, 2018  

    MillerCoors partnered with agencyEA for their annual Distributor Conference Brand Reception and created an immersive brand showcase for 22 brands.

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  • Tracking the Big 6 and Top Independent Agencies

    Event Recaps   September 13, 2018  

    COMvergence's Olivier Gauthier and Lisa Spielman reveal the pitch performance, trends and rankings of the Holding Companies and their agencies, featuring an exclusive look at media buying billings & market shares (US and Global) and who's leading the Independent agency race.

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  • From an Austin Field to Full-Grown Fandom: How Rooster Teeth Built a Gaming Mecca

    Event Recaps   September 13, 2018  

    Learn about how Rooster Teeth leveraged a passionate community to create brand advocates while avoiding the pitfalls of traditional activations.

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  • Peloton: The Tech Fitness Startup That’s Riding on Data

    Event Recaps   September 13, 2018  

    Peloton co-founder Graham Stanton shared how the brand is leveraging data and technology to create engagement, build community, and optimize user experience.

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  • Improving Sponsorship Accountability Metrics

    Event Recaps   September 13, 2018  

    In this session, Tony Pace President/Chief Executive Officer of MASB, shared results of a recent ANA member survey and insights for improved sponsorship measurement.

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  • How Brand and Ad Tech Work Together

    Event Recaps   September 13, 2018  

    In any relationship when involved parties collaborate and work together, the best results are received. This is the model that John Hancock operates under and has seen success. In this this presentation, John Hancock outlines key ways that their brand works in partnership with their agency and outside partners (such as Google and Facebook), and dives into lessons they've learned that have gotten them where they are today.

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  • Media Review Case Study

    Event Recaps   September 13, 2018  

    In this session, Paul Daniels, Senior Manager – Mondelez International, Inc., will share the results of a recent media review, including the parameters, selection process, and lessons learned. Mondelez International, Inc. recently named Spark Foundry and VaynerMedia in the US, following a review, and are now executing the global phase of this review.

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  • Taking Your Analytics to the Next Level: How to Drive Better Measurement Results

    Event Recaps   September 12, 2018  

    This session — created by the ANA Data Analytics Center (DAC) — offered practical insights on how analytics are having an impact on an iconic brand.

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