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  • Prudential: Bringing Media Buying In-House

    Event Recaps   August 16, 2017  

    In this session, Lisa Fulks, Director of Integrated Media, and Peggy Gradel, Assistant Media Director, both of Prudential, shared how they manage media buying in-house. They shared what promoted the move to bring media buying in-house, their strategic approach, and lessons learned along the way.

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  • Tips to Making your Social SOV Louder

    Event Recaps   August 16, 2017  

    In this webinar, the presenter shared social data that shows how brands that are built for conversations generate more social share of voice. Attendees also discovered tips on how to do better, by laying out a plan for the long term that aligns with the ways the consumer can really relate to the brand, even if that bridge does not currently exist.

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  • PwC: In-House Agency Case Study

    Event Recaps   August 16, 2017  

    In January 2014, PwC completely overhauled the structure of its internal creative resources, centralizing the team across the entire enterprise. PwC's Creative Leader, Jack Teuber, shared an update on how the new model is working and new capabilities the team has brought on. He also shared key learning points and the challenges he sees ahead.

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  • Scoring a #PouchWin: How Gerber Used Content Marketing to Sell Product Innovation

    Event Recaps   August 15, 2017  

    Pouch technology transformed the baby food category and provided little ones with an easier way to reach self-feeding milestones. But the experience was often a messy one, leaving moms and babies feeling anything but satisfied. So Gerber's innovation experts developed the SMART FLOW™ spout, a patented way to cut back on puree volcanoes at snack time. In this session, Alberto Hernandez, Vice President of Integrated Consumer Communication – Nestle Nutrition and Sandy Greenberg, CEO – Terri & Sandy showed how by leveraging millennial vernacular, UGC-style videos and influencer content within a multi-phased integrated communication ecosystem, Gerber showed moms how to transform #PouchFails into #PouchWins all the way down the purchase funnel.

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  • Managing Social Media Influencers as Part of a Content Marketing Strategy

    Event Recaps   August 15, 2017  

    In this session, Visit Philadelphia, spoke about how they are using Social Media Influencers as part of their content marketing strategy. Nathanael Saldaña, Creative Director - Visit Philadelphia, shared how they manage the program, their successes on Instagram and Snapchat, and lessons learned.

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  • 1/2 Part Marketing Magic, 1/2 Part Math: The Content Marketing Recipe For Global Brands

    Event Recaps   August 15, 2017  

    Mountain Dew, one of PepsiCo's 22 billion dollar brands, has curated a revolutionary Global Content Strategy to help navigate the complex world of content marketing. By combining "marketing magic" with data analysis and optimization frameworks, Mountain Dew is bridging the gap between consumers, content marketing, and results, that's proven to be a recipe for success. In this session the presenter shared Mountain Dew's "Glocal" approach for content and how to utilize this strategy to grow global brand equity in a truly authentic way.

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  • Using Loyalty Programs to Improve Earnings

    Event Recaps   August 10, 2017  

    Best Buy created the “My Best Buy” program offering points, rewards, exclusive access, and fast shipping to its members. See what led them to create this successful loyalty package and how it has had a positive impact on the bottom line.

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  • Why Loyalty Programs Are Struggling to Create Customer Engagement

    Event Recaps   August 10, 2017  

    Hear a perspective on why customers remain apathetic about loyalty program value propositions, where improvements can be made, and how organizations can unlock the strategic potential of their investments.

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  • Magic and Machines in Pursuit of Customer Loyalty

    Event Recaps   August 10, 2017  

    NBCUniversal has a long history of using the magic of storytelling to evoke emotions. In this session, NBCUniversal discussed the importance of combining the magic of storytelling with the machinery of technology to build loyalty for brands like never before.

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  • The Evolution of Loyalty Programs and the Role of Technology

    Event Recaps   August 10, 2017  

    Take a look back at how we arrived at the structure of today’s loyalty programs.

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  • Cultivating Scalable Loyalty Through Branded Communities

    Event Recaps   August 10, 2017  

    Discover how Seventh Generation drives loyalty through their branded community Generation Good — a home for vocal advocates that connects moms and prompts action.

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  • Google — The Shift to Machine Learning

    Event Recaps   August 9, 2017  

    This session explored how we should rethink marketing in an AI-first world and how smart B2B marketers are preparing for the future to come.

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  • Leveraging Consumer Neuroscience to Drive Brand Growth

    Event Recaps   August 9, 2017  

    Learn how Kellogg leveraged Nielsen Consumer Neuroscience to optimize Rice Krispies Treat's packaging and on-shelf strategy in order to drive future growth.

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  • Turning Data Into Results: Leveraging Weather and Location Data to Build Brands

    Event Recaps   August 9, 2017  

    Learn how marketers can leverage weather and location data through technology and AI to uncover actionable insights that drive strategy and better business decisions.

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  • Success Planning: Eliminating Barriers to Effective Marketing Analytics

    Event Recaps   August 9, 2017  

    Learn about a Success Plan that leads to more effective work and better outcomes for the organization as a whole.

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  • Digital Transformation: The Intersection of Digital, Social and Employee Advocacy

    Event Recaps   August 9, 2017  

    Explore how Deloitte capitalizes on the synergies of three unique and complementary areas of digital marketing to effectively execute marketing campaigns.

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  • How to be a Disruptive Force in a World of Change

    Event Recaps   August 9, 2017  

    Get insights, perspectives, and examples of how the HCL marketing team has effectively competed in the IT service industry.

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  • Samples Aren't Just for Cereal Anymore: A New Way to Drive Trial at Scale

    Event Recaps   August 8, 2017  

    Learn how Bazaarvoice clients are taking a more efficient approach to sampling — one that works for even high consideration products that cannot be easily “sampled.”

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  • Prestige Brands: Insourcing and Attention Metrics for Media Effectiveness

    Event Recaps   August 8, 2017  

    Prestige Brands are makers of over-the-counter and household cleaning products such as Clear Eyes® eye care products, Monistat® women's health products, Summers Eve, Dentek, Goody's & BC Powders, and Dramamine® motion sickness treatments. In this session, Eric Tash, Senior Digital Marketing Manager at Prestige Brands and Mark Karlan, Director of Digital Marketing at Prestige Brands shared how they strategically pursue insourcing and what attention metrics are crucial for determining media effectiveness.

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  • Two Trees: Transitioning the Real Estate Industry into Digital

    Event Recaps   August 8, 2017  

    Since its founding in 1968, Two Trees, a Brooklyn-based, family-owned real estate development firm, has owned, managed and developed a portfolio worth more than $4b in real estate. Today, Two Trees currently owns and manages more than 2,000 apartments, and an additional 3 million square feet of commercial and industrial real estate throughout New York City. Just 12 months ago, they decided to launch their digital marketing program to attract new NYC-based business to their properties. In this session, Nadine Julien, Head of Digital Marketing for Two Trees and Brady Donnelly, Founder and Managing Director of Hungry shared data and discussed how they built a digital strategy from the ground up for New York's premiere real estate firm.

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