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  • American Express: Leveraging Facebook For B2B

    Event Recaps   November 16, 2017  

    In this session, Tatyana Zlotsky, VP/GM Acquisition, Partnerships and Global Digital Innovation at American Express shared their best practices for how American Express reaches their B2B customers through Facebook.

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  • Lufthansa: Crew Stories on Snapchat

    Event Recaps   November 16, 2017  

    In this session, Daniel Abt, Marketing Manager, The Americas at Deutsche Lufthansa AG shared how Lufthansa uses Snapchat as a marketing, branding and recruiting tool with its one-of-a-kind Crew Stories.

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  • Influence in the Digital Age: This Time It’s Personal

    Event Recaps   November 15, 2017  

    While others have attempted to define influence in the digital age, Grayling’s Inside Influence research takes account of the collision of technological, societal, and demographic factors, and what that means for brands.

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  • Lessons In Unconventional Innovation: Reese’s Peanut Butter Cups

    Event Recaps   November 15, 2017  

    Learn how Reese's Pieces Peanut Butter Cup capitalized on an 'equity explosion' that created '#Cupfusion,' the brand's non-traditional, unconventional launch approach, and led to quadrupling sales expectations in the first year.

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  • Marketing Brands at the Corner of Happy and Healthy

    Event Recaps   November 15, 2017  

    Learn how both Procter & Gamble and Coca-Cola have developed award winning shopper marketing platforms at Walgreens.

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  • Advanced TV 101 — Which Service Is Right For Your Business?: Simulmedia

    Event Recaps   November 15, 2017  

    TV is still a marketer's most powerful tool, but with the increasing complexity of the TV ecosystem, it can be hard to know how best to leverage it. Many companies are offering data-driven, Advanced TV solutions — the key is understanding which one will drive the most growth for your business.

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  • Under Armour: Leveraging Brand Ambassadors to Drive Commercial Impact

    Event Recaps   November 14, 2017  

    As Under Armour has built its business globally, the brand's athlete ambassadors have played a key role in driving the expansion. For the third year in a row, the brand has taken NBA All-Star Stephen Curry on a promotional tour across Asia, where the sport of basketball is extremely popular. While U.S. Football isn't nearly as widespread in Asia, UA recently embarked upon a similar tour with one of the NFL's all-time great quarterbacks, Tom Brady, with similar results. In this session, attendees learned how Under Armour is leveraging the profiles and personalities of its champion athlete endorsers to drive increased brand and commercial impact, utilizing a 360 degree approach anchored in high-profile events.

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  • Transparency Issues In Experiential and Event Production

    Event Recaps   November 14, 2017  

    The ANA released the report, "Production Transparency in the U.S. Advertising Industry", in August. The report concluded that transparency issues in the production ecosystem exist at multiple agencies and holding companies. While many of those issues relate to television/video production, the report also offered perspective that there are transparency issues in experiential and event production.

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  • Keeping The Race Running: John Hancock and The Boston Marathon

    Event Recaps   November 14, 2017  

    Principal sponsor of the Boston Marathon for over three decades, John Hancock has provided strategic support of the world's oldest annually held marathon, while benefitting customers, sales advisors, employees and the community. From recruiting the elite athlete and ambassador teams to creating award winning social campaigns and generating millions of dollars for non-profits, learn how this landmark sponsorship continues to thrive.

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  • Sambazon: Content Marketing Case Study

    Event Recaps   November 14, 2017  

    Sambazon is a company that makes açaí-based food and beverages. All Sambazon products are USDA Certified Organic, Non-GMO Project Verified, gluten free and fair trade. In this session, Laura Elliott, Marketing Director – Sambazon, will share some recent content marketing work they have done specifically around Millennials and Gen Z.

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  • Ways to Leverage the Science of Humor in B2B Marketing: gyro

    Event Recaps   November 9, 2017  

    Learn when, where, and how humor can play an essential role in the buying process.

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  • Branded Content and Distribution

    Event Recaps   November 9, 2017  

    Discovery shared how its partnerships amplify branded content with a supporting multi-media marketing platform that went beyond just linear and digital distribution.

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  • Building Relationships Through Storytelling

    Event Recaps   November 9, 2017  

    GE shared insights into the company’s journey into content marketing and recommendations on how brands can create meaningful content that resonates with consumers.

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  • The Why, How, and ROI of Premium Story-Driven Branded Content

    Event Recaps   November 9, 2017  

    Using examples from Marriott’s M Live studio, Content Decoded discussed how brands can master content marketing and how premium story-driven content can increase sales.

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  • Stanford Health Care: Digital Case Study

    Event Recaps   November 9, 2017  

    In this session, Heather Gladis, Marketing Lead at Stanford Health Care shared the innovative work they're doing in digital and social space with key lessons learned for marketers.

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  • Almond Board of California: Digital Case Study on "Carpe PM" Campaign

    Event Recaps   November 9, 2017  

    The Almond Board of California promotes almonds through its research-based approach to all aspects of marketing, farming and production on behalf of the more than 6,000 almond growers and processors in California, many of whom are multi-generational family operations. In this session, the digital team at the Almond Board of California shared how they tested an integrated content marketing campaign in the digital and social space and included open discussion on the key lessons for marketers.

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  • Using Crowdsourcing to Create Engagement and Innovation: Rust-Oleum

    Event Recaps   November 8, 2017  

    Rust-Oleum Corporation shared the innovative work they are doing with the company's crowdsourcing program.

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  • Bringing the Precision of Digital to Connected TV: The Trade Desk

    Event Recaps   November 8, 2017  

    Learn why connected TV is the linchpin to a holistic media buying approach and is enabling advertisers to plan screen agnostic, consumer-centric campaigns, aligning their tactics to consumer behavior instead of specific channels.

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  • GDPR Live in Under Six Months

    Event Recaps   November 7, 2017  

    Gerry Stegmaier and Andy Splittgerber of Reed Smith LLP provided an update to their July webinar on the changes emerging from the European Union on privacy and data protection regulation.

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  • AIMM Talent and Education: Elevating Today’s MC IQ, Inclusion, and Prioritization

    Event Recaps   November 7, 2017  

    The leadership of AIMM’s Talent and Education team shared plans for the creation of platforms and support mechanisms for AIMM members.

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