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  • Bel Brands USA: Digital Case Study

    Event Recaps   October 12, 2017  

    In this session, the digital brand team from Boursin© cheese at Bel Brands USA shared the work they're doing specifically in social to foster the growth of their niche brand into the foodie space with key lessons learned for marketers.

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  • YMCA: Anti-Hunger Digital Campaign Insights

    Event Recaps   October 12, 2017  

    The Y is one of the nation's leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – regardless of age, income or background – to nurture the potential of children and teens, improve the nation's health and well-being, and provide opportunities to give back and support neighbors. In this session, Joi Freeman, Marketing Director of Youth Development at the YMCA of USA shared their insights from recent anti-hunger campaign and how their team leveraged the Y's digital and social presence to make it a success.

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  • ANA AND NEUSTAR PARTNERSHIP

    Event Recaps   October 12, 2017  

    Recently the ANA, in partnership with Neustar, launched the ANA Analytics Center of Excellence (ACE) as the 'go-to' industry destination for thought leadership, education and recognition in marketing measurement data and analytics. The ANA ACE launched with www.anaace.org and will soon include a Learning Lab (training and education) and ACE Index (assessment tool). Lynn Schlesinger, Head of Partnership Marketing & CS at Neustar explained how ANA members can leverage, engage and provide input in this new initiative.

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  • McDonald’s: Digital & Social Case Study

    Event Recaps   October 12, 2017  

    In this session, Faizan Tahir, Brand Content Supervisor at McDonald's, shared the innovative work that McDonald's USA is currently doing in the digital and social media space.

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  • Fullscreen Confidential: Understanding Millennials and Teens

    Event Recaps   October 12, 2017  

    Teens in 2017 have ZERO CHILL. Days are packed with classes, sports, video games, and an infinite social feed of information. They're the FIRST generation to never know life without the internet, it's no wonder they are hooked on social! ...But what does this mean for BRANDS? The presenters will share custom research delivering a deep understanding of the true media consumption of Millennials & Teens, the differences between them, and their relationship with brands.

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  • BMO Harris Desperately Panders To Millennials

    Event Recaps   October 12, 2017  

    In this session Matthew Case, U.S. Advertising Manager, highlighted BMO's unique partnership with The Onion to laugh at our industry's obsession with this coveted marketing segment.

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  • Influencers Revisited

    Event Recaps   October 12, 2017  

    Jason Gordon of Reed Smith LLP provided an overview on the FTC Guides concerning the use of testimonials and endorsements in advertising, including the obligations of influencers under the guides and recent FTC enforcement activity.

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  • GRAINGER: FINDING THE RIGHT AOR

    Event Recaps   October 11, 2017  

    Identifying an agency that fits with your company's culture and marketing strategy, can be a tough task. In this session, Melissa Gerlach, category manager – marketing & ecommerce at W.W. Grainger Inc., shared her approach to finding the right AOR, how she maps out this approach, and lessons learned along the way.

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  • Agency Compensation Trends and Best Practices

    Event Recaps   October 11, 2017  

    The ANA's 2016 Trends in Agency Compensation survey results show how marketers structure and manage agency compensation, including various incentives and overall compensation. The work illustrates key trends in agency remuneration methods and practices. Attendees heard the results of this survey along with an expert analysis. Presenters did a deep dive into the results and discuss what it meant for members.

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  • What Marketers Need to Know: Measuring Social Media Efficiently (Social Media Month Webinar)

    Event Recaps   October 11, 2017  

    It's easy for marketers to measure success on traditional marketing platforms that have clear benchmark performance metrics. When it comes to social media, however, there is no standard method for measuring success. Instead, brands have to rely on likes, comments, share to follower ratios and inconsistent metrics across platforms. While some of these tools of measurement are helpful, they do not give marketers an accurate 360-degree view of their social media efforts.

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  • A Lesson in Brand Bravery

    Event Recaps   October 7, 2017  

    Hear how an unwavering creative vision, bold execution, client bravery, and an educated leap of faith solved the organ, eye, and tissue donor problem with millennial males and saved lives.

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  • Bridging the Talent Disconnect: Charting the Pathways to Future Growth

    Event Recaps   October 7, 2017  

    A groundbreaking new study from the ANA Educational Foundation (AEF) titled “Bridging the Talent Disconnect: Charting the Pathways to Future Growth” points to a looming marketing and advertising talent crisis.

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  • Behind the Growth of DoSomething.Org

    Event Recaps   October 7, 2017  

    CEO Aria Finger shared the behind-the-scenes story of how she grew DoSomething.org, a global movement for good, to actively engage 5.5 million members in various efforts to improve the world around them — all in just five years.

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  • Re-Framing an Icon to Deliver Sustained Leadership

    Event Recaps   October 6, 2017  

    Learn how State Farm is reinventing for a more nimble and agile future, covering all aspects of the journey: development of a brand conviction, deployment of new creative platform, reimagining the customer experience, integrating a new comprehensive way to plan, and leveraging data with a modern marketing sensibility.

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  • How Weight Watchers Rallied Amid Disruptive Technologies

    Event Recaps   October 6, 2017  

    Maurice Herrera, head of marketing at Weight Watchers, described the brand’s ongoing multi-year transformational journey and how it authentically delivers hope and inspiration to an increasingly skeptical consumer.

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  • From the Inside Out: How MGM Resorts Transformed Itself

    Event Recaps   October 6, 2017  

    Learn how MGM Resorts International is turning a casino-driven, Las Vegas-anchored operation into a powerful global entertainment brand offering unrivaled entertainment experiences, including five-star hotels, state-of-the-art conference centers, and cuisine from renowned chefs.

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  • Moving to Human-Centric Marketing

    Event Recaps   October 6, 2017  

    Learn how Clorox is successfully driving growth by bringing more, not less humanity, to marketing.

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  • Reinventing the Role of the Modern CMO

    Event Recaps   October 6, 2017  

    Antonio Lucio shared insights and learnings as HP Inc.’s chief marketing and communications officer during one of the most transformative times in history.

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  • The Power of Storytelling in a Changing World

    Event Recaps   October 6, 2017  

    Learn how authentic storytelling enables brands to reveal and celebrate culture and values, deepen relevance, and drive lasting engagement.

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  • Transparency, Humility, and Managing the Narrative of an Iconic Brand

    Event Recaps   October 5, 2017  

    Get the inside story on managing the narrative of the Cubs' brand as it evolved from “lovable losers” to world champions over a brief but intense four-year period.

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