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  • Fake News: Tips to Keep your Brand Advertising Safe and Sound

    Event Recaps   May 24, 2017  

    s the fear of fake news keeping you up at night? Are you struggling to understand what the term "fake news" really means, what steps you can take to identify a real threat, or how to keep your brand's reputation safe? If your answer is yes, you're not alone. The truth is that in today's socio-political climate, there's a lot at stake for brands who don't act to keep their brands safe from fraudulent or inappropriate media content.

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  • 5 Tactics Leaders With Influence Use To Build Their Brand

    Event Recaps   May 24, 2017  

    Building industry influence can seem daunting and intimidating. Breaking through and establishing yourself as credible and reliable doesn't just happen overnight. In this webinar, the presenter will share key tactics that industry leaders use to harness the power to help establish influence and credibility that a brand needs to thrive. Through case studies and personal anecdotes, attendees will learn what is driving today’s top influencers.

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  • T. Rowe Price: Innovation in Content Marketing

    Event Recaps   May 23, 2017  

    Hear how interactive content has helped T. Rowe Price break through the noise, drive action, and become more relevant.

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  • Choice Hotels: Innovation in Digital and Mobile

    Event Recaps   May 23, 2017  

    Hear how the Choice Hotel portfolio innovates in mobile and digital by utilizing partnerships and social media in impactful ways to support co-op participating hotels through multi-branded efforts.

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  • Innovating Today for Tomorrow’s Consumer

    Event Recaps   May 23, 2017  

    US Postal Service, one of the nation’s largest, most well-known brands, shared how the organization is innovating to keep mail and other Postal Service products and services relevant with today’s customers.

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  • Knowing Your Audience: How Target’s Digital Advertising Begins with Their Guests

    Event Recaps   May 18, 2017  

    Learn how Target leverages rich data and ad tech to truly know their guest, reaches them in brand safe environments, and measures results online and in-store to deliver better marketing performance.

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  • 3 Ways to Improve Your Gen Z Student Ambassador Influencer Program

    Event Recaps   May 17, 2017  

    Learn how to change the traditional process for finding student influencers, keep them motivated for consistent results, and apply solutions internally without expanding costs.

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  • Insights into Why Programmatic is a Must for Marketers

    Event Recaps   May 17, 2017  

    In this webinar, the presenter provided a deep dive on the media-buying ecosystem, the Real-time Bidding (RTB) process and essential terminology to help you talk the talk and reach your online advertising objectives.

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  • Stella Artois: Buy a Lady A Drink – Cause Marketing Case Study

    Event Recaps   May 17, 2017  

    In this session, attendees heard how Stella Artois and Water.org partnered together to give women that time back. By providing access to safe water, they positively changed the lives of women around the world.

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  • Starr Restaurants: Innovative Social Listening Amplifies Brand Marketing

    Event Recaps   May 17, 2017  

    STARR Restaurants is a group of 35 restaurants in Philadelphia, New York City, Miami, Ft. Lauderdale, Washington D.C., Atlantic City, and Paris. Founder and CEO, Stephen Starr, is consistently named as one of the most innovative and prolific restaurateurs in the country. In this session Laurie Satran, Director of Digital Marketing – Starr Restaurants, shared their brand marketing story and how social media and social listening play a tremendous role in their marketing and brand innovation.

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  • Moving Sponsorship Measurement from Outputs to Outcomes

    Event Recaps   May 16, 2017  

    A frank conversation on how far sponsors (and rights holders) have come and how far we have to go in measuring what matters. Although everyone gives voice to the need for validated and actionable results, there is still little effort expended to move beyond intermediate measures. With easier access to a myriad of data points, the time may finally have come to cross the bridge and link expenditures directly to returns-and in so doing deliver a satisfactory answer to the question: "Is this sponsorship working?"

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  • PROCUREMENT SERIES: Programmatic, Fraud & Viewability: Defining the Problems, Seeking Solutions

    Event Recaps   May 12, 2017  

    Matt Prohaska, CEO & Principal – Prohaska Consulting provided insight into how the programmatic ecosystem defines and is addressing concerns about fraud and viewability.

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  • American Family Insurance: Customer-Driven Digital to Drive Growth

    Event Recaps   May 11, 2017  

    Learn how American Family Insurance is using customer insights to prioritize digital and drive growth across all touchpoints.

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  • Connected and Conversational: Digital Advertising Socially and Beyond

    Event Recaps   May 11, 2017  

    Discover how chatbots, conversational commerce, and contextual messaging are opening up new opportunities for advertisers and the customers they serve.

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  • How Instagram Disrupted TV Advertising

    Event Recaps   May 10, 2017  

    Changes in television will disrupt the marketing industry in ways that the onset of the Internet itself didn’t achieve. This webinar provided insights into where advertisers will look next to reach critical mass.

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  • People-Based Marketing 101: Tactics Every Marketer Should Know

    Event Recaps   May 10, 2017  

    LiveRamp discussed the tactics of people-based marketing and how it can provide marketers with more effective targeting, omnichannel measurement, and better personalization opportunities.

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  • Content Is King

    Event Recaps   May 9, 2017  

    Reed Smith explored the ways that advertisers can use content to engage audiences, including producing their own content or participating in co-branded content partnerships and other types of business arrangements.

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  • Solving the Data Activation Problem in 2017 and Beyond

    Event Recaps   May 9, 2017  

    DataXu discussed how marketers are using data and analytics to power their digital promotional activities and shared two case study examples.

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  • #BetterWhenBaked: Highly Relevant Promotion Marketing

    Event Recaps   May 9, 2017  

    General Mills brand Totino’s shared how it made the bold move of marketing to marijuana consumers using data, consumer insights, and pop culture relevancy.

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  • Finding Your Brand’s Superpower

    Event Recaps   May 9, 2017  

    Guinness World Records explored five ways that brands can stand out by looking at inspiring examples from brands and individuals around the globe.

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