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  • Don't Get Thrown Under the Transparency Bus

    Event Recaps   February 23, 2017  

    In this session, Bob Siegal – Director, KPMG, LLP, reviewed the impact of procurement and accountability, pitfalls to avoid, the steps required to plan and manage for success and as importantly, how to avoid being thrown under the transparency and compliance bus.

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  • Practical Steps to Gain Control of Your Production Spend

    Event Recaps   February 23, 2017  

    During this session, Steven Wales, Chief Revenue Officer – Decideware, drew from the most recent news and his own experience working with some of the largest advertisers in the world, to share three practical steps that advertisers can take to gain control of their production spend. The result? An opportunity for advertisers to gain the much needed "transparency" that everyone is seeking.

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  • Developing New Strategies to Reach Millennial Moms

    Event Recaps   February 22, 2017  

    The largest generation in history is stepping up to the plate of parenthood and rewriting the rule book. Compared to previous generations, Millennial mothers do almost everything differently when it comes to the way they plan and shop for their households. They are overscheduled, understaffed, and more time-starved than ever before.

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  • King's Hawaiian: New May Not Be for You

    Event Recaps   February 17, 2017  

    King's Hawaiian's Chief Marketer shared the unique way this 65-year-old brand from Hawaii achieved national fame.

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  • Taking the Commodity out of a Category…Is Mayhem

    Event Recaps   February 16, 2017  

    Discover how Mayhem keeps people laughing, thinking about their coverage, and ultimately, choosing Allstate.

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  • Snickers. Satisfied.

    Event Recaps   February 16, 2017  

    Mars and BBDO spoke to the creative power and effectiveness of a simple, universal insight at the core of Snickers' global campaign.

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  • Revitalizing an Icon: The Giant Awakens

    Event Recaps   February 15, 2017  

    B&G Foods shared how it brought the Jolly Green Giant back to life and engaged a new generation of consumers through leveraging social and digital channels.

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  • E-commerce: Facts and Implications for Marketers

    Event Recaps   February 15, 2017  

    In this webinar, attendees heard findings from the ANA e-commerce survey including implications for advertisers. In addition, Bai Brands shared some groundbreaking examples of their recent work in e-commerce.

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  • How to Supercharge Your Licensing Program: Leveraging the Power of a Promotional Overlay

    Event Recaps   February 15, 2017  

    Valiant Entertainment shared how to best use intellectual property (IP) rights to boost sales and how to navigate the licensee/licensor relationship.

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  • Media Transparency: Current Status and Next Steps

    Event Recaps   February 15, 2017  

    This session reviewed the current state of the media transparency discussion with a focus on practical action steps and solutions.

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  • Connecting a 300-Year-Old Brand With Today's 300 Year-Old Drinker

    Event Recaps   February 15, 2017  

    Learn why and how Remy Martin is challenging convention to breathe new life into an iconic spirits brand and create relevance for today's beverage alcohol drinkers.

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  • 60 Days to Achieving Consumer Marketing Zen

    Event Recaps   February 15, 2017  

    Shinola shared their 60-day journey of enlightenment and marketing approach that resulted in a return of an 80% increase in website traffic and a 40% lift in conversions from their most valuable ($150k+) segment.

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  • Innovation at Vodafone

    Event Recaps   February 14, 2017  

    Vodafone shared the four pillars of its Innovation Program and what customers can expect from the company’s individual Innovation Workshops.

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  • Sales and Marketing Alignment?

    Event Recaps   February 14, 2017  

    Aligned Energy discussed barriers to marketing and sales alignment and some possible solutions for better internal communication and cooperation.

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  • The Fundamentals of Storytelling in Content Marketing

    Event Recaps   February 14, 2017  

    Contently shared how to develop a content methodology that establishes specific, well-defined objectives and key performance indicators (KPIs) for content marketing.

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  • Rust-Oleum Crowdsourcing Case Study

    Event Recaps   February 9, 2017  

    In this session, Lana Sorensen, Director of Social Engagement, at Rust-Oleum Corporation shared the innovative work they are doing with her company's crowdsourcing program.

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  • Second-Party Data Partnerships for Media and Beyond

    Event Recaps   February 9, 2017  

    In this session, Christy Kazlo, Media Manager and Erin Kuhlmann, Media Manager at Conagra shared how data from their partners has helped increase ROI for media plans, inform product innovation, add dimension to consumer insights and help answer non-advertising business questions.

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  • ANA Survey Results: E-Commerce

    Event Recaps   February 9, 2017  

    According to a new study by the ANA, within the next two years, more than 80 percent of its members will be conducting business via e-commerce.

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  • Harvesting the Millennial Through Multiple Channels

    Event Recaps   February 9, 2017  

    Drew Stephen, Marketing Manager of Terlato Wines, described the challenges - and successes - of bringing the brand to life through the effective integration of channels. Attendees learned how they formulated a strategic and tactical approach that gave the brand a voice that is being heard loud and clear by millennials.

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  • Bai Brands: Digital as a Force to Build CPG Brands

    Event Recaps   February 9, 2017  

    In this session, John Denny, VP of E-Commerce and Media at Bai Brands shared how their team leverages digital and ecommerce marketing strategies to drive growth.

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