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  • PROCUREMENT SERIES: Advancing the Agency Evaluation Process

    Event Recaps   April 21, 2017  

    This webinar covered both the key fundamentals of agency evaluation, along with real-life examples at the cutting-edge of relationship management programs where leading agency management professionals are engaging with their marketing colleagues and agencies.

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  • IBM Watson: Cognitive Innovation on Programmatic Media

    Event Recaps   April 20, 2017  

    Brittany Kirkland, digital marketing manager — data analytics, performance marketing at IBM, shared the company’s cognitive bid optimization story, with key lessons learned to improve the effectiveness of programmatic advertising.

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  • McKesson: Inside the Digital Transformation of Marketing

    Event Recaps   April 20, 2017  

    Rohit Parbhakar, head of digital marketing and technologies at McKesson, developed a recipe for transforming McKesson’s marketing team and shared his insights on how other brands can do the same.

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  • Leveraging Marketing Technology to Build Brand Allegiance

    Event Recaps   April 20, 2017  

    Suzy Deering, CMO at eBay, shared her perspective on balancing human capital and marketing technology to create brand allegiance.

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  • 7 Mistakes Brands Make And How To Help Your Brand Rise Above The Rest

    Event Recaps   April 19, 2017  

    Learn how the best brands avoid seven of the most common marketing mistakes in order to rise above the rest.

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  • Millennials as Entrepreneurs Fact or Fiction?

    Event Recaps   April 12, 2017  

    Research shows that the millennial generation has an entrepreneurial mindset. Many express the intent to start their own businesses. While they may have entrepreneurial instincts, they don’t actually become true entrepreneurs. In fact, the data shows that the millennial generation is the least entrepreneurial generation, as compared to Generation X and Baby Boomers.

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  • Email Marketing Is Dead! Wrong

    Event Recaps   April 11, 2017  

    Adam Holden-Bache, an email marketing expert, shared some email marketing basics and formatting and segmenting tips and tricks for marketers to use in their email campaigns.

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  • Approaching the Challenges of B-to-B Market Research Strategically

    Event Recaps   April 11, 2017  

    Geo Strategy Partners shared advice for business-to-business marketers to improve their market research efforts and their overall marketing effectiveness.

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  • Driving Digital Engagement

    Event Recaps   April 11, 2017  

    Siemens shared insights on how it drives ongoing customer-centric improvements to maximize ROI from all online and digital touchpoints across its Healthineers brand.

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  • ANA Member Data & Attribution "Snack Pack": Bloomin Brands

    Event Recaps   April 5, 2017  

    This session included a series of short presentations from ANA committee members sharing how they manage (and who is responsible for) data warehousing, analytics and attribution measurement. The "mini-presentations" covered topic like cross-media attribution, mini case studies on how to break down silos internally around data, use of CRM data within media, and use of third party data.

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  • Tips To Winning at B-to-B Email Marketing

    Event Recaps   April 5, 2017  

    This webinar provided insight, tactics, tips, and takeaways that readers can implement to increase b-to-b email marketing effectiveness and improve campaign results for their business.

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  • The Do’s and Don’ts of Sharing Memes and Other Content on Social Media

    Event Recaps   April 5, 2017  

    For brands, the sharing and posting of social content can be both rewarding and a challenge.

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  • Bai Brands: How Digital Media Is Disrupting CPG

    Event Recaps   April 5, 2017  

    In this session, John Denny, Vice President of E-Commerce and Media - Bai Brands shared how his team approaches digital media innovation to drive growth.

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  • From Data to Action in Four Steps

    Event Recaps   April 4, 2017  

    Learn how to unearth the insights from your own data that will lead to profitable growth.

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  • The Science of Story

    Event Recaps   April 4, 2017  

    For some organizations, pushing along at freeway speed is the no-nonsense fastest and most direct approach to storytelling. For other organizations, the route might be a little slower and a little more circuitous.

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  • How to Create a Customer Experience Strategy and Capability

    Event Recaps   April 4, 2017  

    Learn a new approach to how CX helps businesses, one that will help you stay centered on what matters most — a relentless focus on the customer experience.

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  • Story Examples

    Event Recaps   April 4, 2017  

    Learn how CASE Construction Equipment has found success in its small business unit and is becoming the ‘spark’ that is igniting the rest of the CNH Industrial brands globally.

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  • Evaluating Your Agency for Performance-Based Compensation

    Event Recaps   March 31, 2017  

    Ford Motor Co. shared how it was able to simplify its agency performance evaluation process to deliver one integrated comprehensive assessment per region.

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  • The Power of Authenticity: The Hallmark Journey to a Refined Approach for the Latino Market

    Event Recaps   March 30, 2017  

    In this session, Philip Polk, MBA, Vice President of Multicultural Strategy shared learnings and best practices along Hallmark's journey to engage the Latino market.

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  • Facebook: Multicultural Audiences Shake Up Shopper Journey

    Event Recaps   March 30, 2017  

    Multicultural shoppers are putting mobile first and that includes their purchases. Much like their digital consumption behaviors, the multicultural audience shopper journey nuances are often ahead of the total population in the same online spaces. Christian Martinez, Head of US Multicultural Sales – Facebook reviewed key insights to help marketers understand multicultural audiences and how brands can keep up with today's connected consumer.

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