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  • Brand as Publishers: Leveraging Owned Media

    Session Videos   March 3, 2017  

    In this video, General Mills shared how using consumer-first, always-on content, leveraging personalization and targeting, drives growth and consumer relationships across its portfolio of brands.

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  • Chief Media Officer Keynote: Why Better Matters

    Public Videos   March 3, 2017  

    In this video, learn why marketers need internal expertise to navigate the complexities of media and measurement.

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  • The Marriage of Content Marketing and Social Storytelling

    Session Videos   March 3, 2017  

    In this video, the senior lead of social media and content marketing for Microsoft’s Consumer Software division discussed ways for organizations to effectively utilize content marketing to bridge media gaps and close internal silos.

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  • The Marriage of Content Marketing and Social Storytelling

    Public Videos   March 3, 2017  

    Learn why the essence of marketers’ storytelling efforts should be how their brands empower and inspire people.

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  • Co-Creation: Brands and Media Partners Working Together

    Session Videos   March 3, 2017  

    In this video, learn how CA Technologies worked with CNN to create The CNN Politics App – a very real and valuable new property for CNN that allowed their audience an unprecedented view into the election that went beyond polling data, to deliver more informed, up to the minute information on the election.

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  • Brand as Publishers: Leveraging Owned Media

    Public Videos   March 3, 2017  

    General Mills uses its scale as a food publisher to lift brand sales through customer engagement and personalized targeting.

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  • Walled Gardens — Measurement Challenges and Opportunities

    Session Videos   March 3, 2017  

    In this video, learn how walled gardens, platforms where the carrier or service provider has control over applications, content, and media, and restricts convenient access to non-approved applications or content, impact the advertising industry.

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  • Co-Creation: Brands and Media Partners Working Together

    Public Videos   March 3, 2017  

    In this video, learn how CA Technologies boosted its visibility by co-creating an engaging experience with CNN.

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  • Overview of the 2017 ANA Media Conference

    Public Videos   March 3, 2017  

    In this video, get an overview of the 2017 ANA Media Conference.

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  • What Dalí Can Teach Advertisers About Virtual Reality

    Session Videos   March 2, 2017  

    In this video, the Dalí Museum shared how it leveraged the rapidly growing virtual reality platform to connect viewers with Salvador Dalí in a unique way.

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  • 2017 ANA Media Conference — Opening Keynote

    Session Videos   March 2, 2017  

    In this video, Marc Pritchard, P&G’s chief brand officer and chair of the ANA Board of Directors, helped bring to life why it is important for chief marketing officers to increase their personal involvement in their media investments.

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  • Watson Maximizes Programmatic ROI for IBM

    Session Videos   March 2, 2017  

    In this video, IBM shared the Watson programmatic story, with tips for conference attendees to improve the effectiveness of their programmatic advertising.

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  • Surviving the Lumascape: Digital Media Trends and Implications

    Session Videos   March 2, 2017  

    In this video, Terry Kawaja, founder and CEO of strategic advisory firm, LUMA Partners, addressed issues in the digital advertising ecosystem and discussed digital media trends and their impact on marketers.

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  • YETI: Built for the Wild

    Public Videos   March 2, 2017  

    YETI’s niche media strategy targets influencers who create positive associations for their premium products.

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  • Watson Maximizes Programmatic ROI for IBM

    Public Videos   March 2, 2017  

    In a new era of cognitive marketing, the winners will be those companies that can ingest and make sense of unstructured data.

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  • YETI: Built for the Wild

    Session Videos   March 2, 2017  

    In this video, learn how YETI, the premium cooler and drinkware of choice for outdoor enthusiasts, pros, tailgaters, and backyard barbecue kings, uses a smart mix of traditional and digital media to help build the brand.

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  • Media and Creative — Better Together

    Session Videos   March 2, 2017  

    David Verklin, partner at VFL Investments & Advisory LLC was one of the pioneers in the creation of the free-standing media agency business in the United States. He now believes that media and creative should come back together.

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  • 2017 ANA Media Conference — Opening Remarks

    Session Videos   March 2, 2017  

    ANA CEO Bob Liodice opened the 2017 ANA Media Conference with an update on the ANA’s leadership agenda, showcasing some recent examples from marketers who have embraced creativity and technology to drive growth.

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  • 2017 ANA Media Conference — Opening Keynote

    Public Videos   March 2, 2017  

    Action steps for cleaning up the media supply chain include adopting MRC viewability standards, preventing ad fraud, and hands-on CMO leadership.

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  • Electronic Arts: The Art and Science of Media Buying

    Public Videos   March 2, 2017  

    To achieve a unified view of audience insights across media platforms, Electronic Arts manages identity at the brand level.

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