search results

Search returned: 325 document(s).

  • Production Transparency Task Force Webinar: MRA

    Webinars   January 20, 2017  

    Fran Furtner, President of MRA Advertising Production Services, discussed the Production Transparency Task Force.

    view
  • Use Innovation to Unlock Your Brand’s Full Potential

    Webinars   January 18, 2017  

    In this webinar video, Jonah Disend shared his global brand strategy and innovation insights, formulas and tools for inventing, prototyping and commercializing new products, services and experiences, to help brands unlock their full potential in profound new ways.

    view
  • Digital 3.0 : Transitioning from Channel-Based to User-Level Marketing

    Webinars   January 18, 2017  

    In this webinar, Chad Schulte, Chief Commercial Officer of iNvolved Media, provided a primer on the tools available today in the market, their differences, and how they can be applied to achieve your marketing objectives.

    view
  • Production Transparency Task Force Webinar: AICP

    Webinars   January 13, 2017  

    Matt Miller, President & CEO of AICP, discussed the Production Transparency Task Force.

    view
  • CES Topline 2017: What Marketers Need to Know

    Webinars   January 11, 2017  

    In this webinar video, the Consumer Technology Association, discussed how the products and innovations on display at the largest industry trade show in the U.S. shaped both the immediate and long-range future for marketers and consumers alike.

    view
  • 7 Truths of B-to-B Marketing

    Webinars   January 11, 2017  

    In this webinar, learn how IBM started to transform their marketing based on analytics. In the process, the brand learned seven simple but remarkably effective truths that every company can use to improve business outcomes.

    view
  • The New Political and Legal Reality Facing Advertising

    Webinars   January 10, 2017  

    In this webinar, Dan Jaffe, group executive vice president of government relations at ANA, provided an overview of the political environment since Donald Trump's election and what advertisers need to watch as the new President and Congress formulate their agenda.

    view
  • Advertising Agency Transparency Task Force

    Webinars   December 9, 2016  

    Michael Lay and Mike Laraway with Advertising Audit International (AAI) discussed the Advertising Agency Transparency Task Force.

    view
  • 2017 Trends Driving the Importance of Experiential Marketing

    Webinars   December 8, 2016  

    In this webinar video, the presenter shared insights to what experiential marketers should be looking to in the new year.

    view
  • Unlocking the Potential of Big Data

    Webinars   December 7, 2016  

    In this webinar video , the presenter shared ways in which marketers can take advantage of Big Data and the opportunity it presents to make a real lasting impression on your target audience.

    view
  • Advertising Agency Transparency: Music Production and Post-Production as In-House Profit Centers

    Webinars   December 2, 2016  

    Jason Menkes, president of AMP (Association of Music Producers), discussed his perspective on the ANA Production Transparency Task Force and music production.

    view
  • Tips to Creating Branded Content for the B-to-B Marketer

    Webinars   December 1, 2016  

    In this webinar video, Ravi Mattu, editorial director of the Financial Times content marketing department and a long-time journalist, set out some guidelines on creating content that resonates.

    view
  • Using Data To Unlock Value From Digital Advertising

    Webinars   November 30, 2016  

    In this webinar, get insights into using data to unlock value from digital advertising and perspective on data technology procurement, data security, contract terms for data ownership, talent, and more.

    view
  • Transparency: State Production Rebates

    Webinars   November 18, 2016  

    Shelley Landgraf, president of Landgraf Consulting Group, discussed her perspective on the ANA Production Transparency Task Force and state production rebates.

    view
  • The 2016 Holiday Shopper: What Marketers Need to Know

    Webinars   November 16, 2016  

    In this webinar, Viant revealed its research on the shopping habits and lifestyles of consumers across three top national department stores and how it can help brands better communicate with audiences.

    view
  • Improving the Consumer Ad Experience: The Coalition for Better Ads

    Webinars   November 15, 2016  

    In this webinar, Venable LLP provided an overview of the Coalition for Better Ads and addressed one of its biggest challenges: ad blocking.

    view
  • Ad Agency In-House Post Production Facilities

    Webinars   November 11, 2016  

    Rachelle Madden, Executive Director of AICE, discussed her perspective on the ANA Production Transparency Task Force and in-house post production facilities.

    view
  • The Rules for Engaging Millennials Through Experience

    Webinars   November 10, 2016  

    In this webinar video, the presenter discussed the right approach and shared his golden rules for experience creation that are geared towards helping brands do more and say less.

    view
  • Uncovering the Marketing Potential for VR and AR

    Webinars   November 9, 2016  

    This webinar video provided marketers with what they need to know as they approach opportunities in these new channels. Attendees learned about the addressable AR and VR markets using forecasts for each sector's growth; consumer insights on behavior, sentiment and intent; and the content creators to watch.

    view
  • Commercial Bidding and Production

    Webinars   November 4, 2016  

    Keri Bruce with Reed Smith discussed her perspective on the ANA Production Transparency Task Force and commercial bidding.

    view

1234567 >>  Last (17)