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  • 3 Ways to Improve Your Gen Z Student Ambassador Influencer Program

    Webinars   May 17, 2017  

    In this webinar, learn how to change the traditional process for finding student influencers, keep them motivated for consistent results, and apply solutions internally without expanding costs.

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  • Insights into Why Programmatic is a Must for Marketers

    Webinars   May 17, 2017  

    In this webinar video, the presenter provided a deep dive on the media-buying ecosystem, the Real-time Bidding (RTB) process and essential terminology to help you talk the talk and reach your online advertising objectives.

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  • PROCUREMENT SERIES: Programmatic, Fraud & Viewability: Defining the Problems, Seeking Solutions

    Webinars   May 12, 2017  

    In this video, Matt Prohaska, CEO & Principal – Prohaska Consulting, provided insight into how the programmatic ecosystem defines and is addressing concerns about fraud and viewability.

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  • Marketing Disruption Webinar

    Webinars   May 10, 2017  

    In this webinar, ANA research analysts introduce the Marketer’s Edge research on disruptive forces and share industry-leading perspectives on how technology is being used to stay on top of increasing consumer demands.

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  • People-Based Marketing 101: Tactics Every Marketer Should Know

    Webinars   May 10, 2017  

    In this webinar, LiveRamp discussed the tactics of people-based marketing and how it can provide marketers with more effective targeting, omnichannel measurement, and better personalization opportunities.

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  • How Instagram Disrupted TV Advertising

    Webinars   May 10, 2017  

    Changes in television will disrupt the marketing industry in ways that the onset of the Internet itself didn’t achieve. In this webinar, get insights into where advertisers will look next to reach critical mass.

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  • Content Is King

    Webinars   May 9, 2017  

    In this video, Reed Smith explored the ways that advertisers can use content to engage audiences, including producing their own content or participating in co-branded content partnerships and other types of business arrangements.

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  • Tips for Launching a Content Marketing Plan in Six Weeks

    Webinars   May 3, 2017  

    In this webinar, the Marketing Insider Group shared how to launch a successful content marketing program in six weeks, plus general content marketing best practices.

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  • Tips to Winning at B-to-B Email Marketing

    Webinars   May 3, 2017  

    In this webinar video, learn how B2B marketing leaders utilize a sales playbook approach to eliminate the sales conversation divide though sales-ready content, tools, and training.

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  • PROCUREMENT SERIES: Beyond The Hype of VR & AR: What Marketers Need To Know

    Procurement Webinar Series   April 28, 2017  

    This webinar addressed how VR and AR can transform customer engagement in the future and presented marketers with key factors they need to take into consideration before deciding if they should invest in AR and VR initiatives.

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  • Insights to Expand Your Experiential Marketing ROI

    Webinars   April 26, 2017  

    In this webinar, learn why experiential marketing continues to become more popular among brands as companies learn that true ROI comes from creating a lasting impression with their consumers.

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  • Addressability: Breathing New Life Back into TV with Insights and Accountability

    Webinars   April 26, 2017  

    For years, advertisers and agencies have bought TV for its scale and digital for its targeting, but now Addressable combines the benefits of both. In this video, learn what’s working…and what’s not.

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  • Advancing the Agency Evaluation Process

    Procurement Webinar Series   April 21, 2017  

    In this webinar, Decideware revealed the key fundamentals of agency evaluation and shared research about how companies are engaging with their marketing colleagues and agencies.

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  • 7 Mistakes Brands Make And How To Help Your Brand Rise Above The Rest

    Webinars   April 19, 2017  

    In this webinar, learn how the best brands avoid seven of the most common marketing mistakes in order to rise above the rest.

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  • Millennials as Entrepreneurs Fact or Fiction?

    Webinars   April 12, 2017  

    In this video, learn that while millennials may have entrepreneurial instincts, they don’t actually become true entrepreneurs.

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  • Sharing Content on Social Media

    Webinars   April 5, 2017  

    In this video, Reed Smith shared best practices for brands and marketers incorporating social media strategies.

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  • Tips To Winning at B-to-B Email Marketing

    Webinars   April 5, 2017  

    In this webinar, get insight, tactics, tips, and takeaways to increase b-to-b email marketing effectiveness and improve campaign results for businesses.

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  • Evaluating Your Agency for Performance-Based Compensation

    Procurement Webinar Series   March 31, 2017  

    In this webinar, Ford Motor Co. shared how it was able to simplify its agency performance evaluation process to deliver one integrated comprehensive assessment per region.

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  • Three Ways to Drive ROI

    Webinars   March 29, 2017  

    Joseph Jaffe outlined three primary focus areas — digital innovation, startup collaboration and employee engagement — that can, and should, be addressed and by doing so will help to drive ROI.

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  • SXSW 2017: Trends and Takeaways for Marketers

    Webinars   March 22, 2017  

    In this webinar video, DiGennaro Communications shared a high-level recap of the trends and takeaways from SXSW 2017 that will influence marketers across the U.S.

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