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  • Quick Bits for the Week of August 13, 2018

    ANA Magazine   August 13, 2018  

    What marketers need to know this week: A six-year-old influencer launches his own toy line, a mega-merger falls apart, and more.

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  • Elevating an Industry

    B-to-B Marketer   August 9, 2018  

    Thanks to the ingenuity of ANA B2B Hall of Fame inductee Christoph Becker, founder of gyro, the state of business marketing has never been better.

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  • Integration Over Interruption

    ANA Magazine   August 8, 2018  

    New research from PQ Media revealed that the U.S. product placement market will top more than $10 billion in 2018. Here's why brand integrations into TV shows are booming in an age of shifting viewing behavior.

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  • Data-Driven Messaging

    Forward   August 7, 2018  

    Media consumption has evolved to a point where brands are struggling to reach consumers in the moments they’re paying attention to any one particular medium. In order to succeed, marketers need to employ strategies centered on data-driven messaging, which helps deliver personalized messages at scale.

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  • Quick Bits for the Week of August 6, 2018

    ANA Magazine   August 6, 2018  

    What marketers need to know this week: Wieden+Kennedy’s new AR platform will turn your record into a lava lamp, things are looking up for Wayfair, and more.

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  • The Humble Chatbot Has Grown Up

    ANA Magazine   August 3, 2018  

    As social media takes a lead role in customer service, chatbots have come into their own as a key component in message marketing. Here’s what every marketer should know.

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  • B2B Marketing Tactics to Test Before 2018 is Over

    B-to-B Marketer   July 31, 2018  

    2018 may feel like it's flying by, but there's still plenty of time for B2B marketers to test out these emerging and effective tactics before the calendar flips to a new year.

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  • Quick Bits for the Week of July 30, 2018

    ANA Magazine   July 30, 2018  

    What marketers need to know this week: Samsung reveals its “unbreakable” phone screen, Burger King pokes fun at the “pink tax,” and more.

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  • The Change Agent

    ANA Magazine   July 27, 2018  

    On the verge of a potentially game-changing merger, Aetna CMO David Edelman leads a marketing transformation.

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  • Marketing Outside the Box

    ANA Magazine   July 25, 2018  

    From Domino’s to National Geographic, how innovative brands are using unusual tactics to grab consumer attention.

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  • Quick Bits for the Week of July 23, 2018

    ANA Magazine   July 23, 2018  

    What marketers need to know this week: Gal Gadot wants us to “Be More Human” in a new ad for Reebok, Lay’s releases limited edition chip flavors, and more.

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  • Taking the Creep Factor Out of Targeted Online Ads

    ANA Magazine   July 20, 2018  

    As privacy concerns grow among consumers, marketers need to find a way to strike a balance between delivering highly personalized messaging and overstepping their bounds.

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  • Quick Bits for the Week of July 16, 2018

    ANA Magazine   July 16, 2018  

    What marketers need to know this week: Plus sizes will soon be available from J.Crew, Starbucks cuts out plastic straws, and more.

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  • The Viability of Heritage Marketing

    ANA Magazine   July 13, 2018  

    While some companies are shelving the heritage value of their brands, others, including Upfield, Ford, Hunter Douglas, Benjamin Moore, and Hormel, are capitalizing on the intergenerational equity of products and brands to retain existing customers and attract new ones.

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  • Story Time for B2B Brands

    B-to-B Marketer   July 12, 2018  

    As companies like Lincoln Electric, GE, and Deloitte have shown, storytelling is a powerful way to create effective content marketing, engage targeted audiences, and generate sales.

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  • Quick Bits for the Week of July 9, 2018

    ANA Magazine   July 9, 2018  

    What marketers need to know this week: Most companies are still struggling to comply with the GDPR, young consumers named Dove the “most trustworthy” brand, and more.

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  • Transparency 2.0

    ANA Magazine   July 6, 2018  

    It’s been two years since the ANA’s blockbuster report on media transparency sparked a firestorm in the industry. A new report from McKinsey looks at where things stand today.

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  • Engaging the Powerhouse U.S. Hispanic Online Shopper

    Forward   July 3, 2018  

    Knowing your audience is a fundamental part of marketing. Here’s what advertisers need to know about Hispanic online shoppers and what makes them unique.

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  • Quick Bits for the Week of July 2, 2018

    ANA Magazine   July 2, 2018  

    What marketers need to know this week: Disney acquires 21st Century Fox, Burger King and Budweiser want to know “whassup,” and more.

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  • 5 Ways to Maximize Your Programmatic Marketing Efforts

    ANA Magazine   June 29, 2018  

    Despite revolutionizing ad buying, many marketers and advertisers are still unclear on how to properly execute programmatic buys. These five tips will provide some clarity.

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