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  • People-Based Marketing and Identity Resolution

    Forward   September 26, 2017  

    "People-based marketing," and the technology that underpins it — identity resolution — should be on every CMO's radar. This technology promises to unlock the holy grail of marketing — creating a true omnichannel view of the consumer, and activating this knowledge across digital and offline channels to create natural, seamless interactions with your brand.

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  • Quick Bits for September 25, 2017

    ANA Magazine   September 25, 2017  

    What marketers need to know this week: the ad industry’s talent crisis is reaching a tipping point, CMOs have a new playbook for growth, how Google is making amends for fake traffic, and more.

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  • How to Boost B-to-B Emails

    B-to-B Marketer   September 21, 2017  

    Promoting multiple types of content within emails and integrating them with other marketing channels are just two ways to drive better results.

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  • Finding New Markets

    ANA Magazine   September 20, 2017  

    Clever brand extension deals are helping marketers reach across aisles and departments to find new customers in unlikely places.

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  • Quick Bits for September 18, 2017

    ANA Magazine   September 18, 2017  

    What marketers need to know this week: advertising trade groups aren't sold on Apple's anti-tracking settings, marketers are buying in to martech, digital ad marketing to children is on the rise, and more.

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  • Marketing's Role in Recruiting Talent

    ANA Magazine   September 15, 2017  

    How companies like GE, Siemens, and Kimberly-Clark use marketing to entice top-tier job candidates.

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  • Tying Data All Together

    B-to-B Marketer   September 14, 2017  

    Though still in its infancy, data virtualization is a possible remedy for B-to-B marketers struggling with information overload.

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  • Quick Bits for September 11, 2017

    ANA Magazine   September 11, 2017  

    What marketers need to know this week: Russian hackers may have purchased ads to influence the U.S. election, teens on YouTube have strong opinions about ads, the priciest keywords, and more.

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  • Stealing the Spotlight

    B-to-B Marketer   September 7, 2017  

    An advertising takeover of Grand Central amplifies Thomson Reuters as a media company with answers.

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  • Performance Is the Future of TV

    Forward   September 5, 2017  

    The uncertainty of TV advertising's impact on business performance has plagued marketers for decades. But no more. Innovations in audience targeting, media planning, and campaign measurement now allows marketers to see the full ROI of their TV dollars.

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  • Quick Bits for September 4, 2017

    ANA Magazine   September 4, 2017  

    What marketers need to know this week: From Apple to Chobani, how brands are making a difference in the wake of Hurricane Harvey.

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  • Why Innovative Businesses Need a Brand Change Agenda

    B-to-B Marketer   August 31, 2017  

    What marketers should consider for a successful brand change agenda.

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  • How to Optimize Your LinkedIn InMail Campaigns

    B-to-B Marketer   August 29, 2017  

    When it comes to B-to-B marketing and social media, LinkedIn offers unrivaled engagement and value, and promoted InMail is one of the most effective tools on the platform. In this presentation, we'll cover how to execute paid InMail campaigns to get the results you want.

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  • Quick Bits for August 28, 2017

    ANA Magazine   August 28, 2017  

    What marketers need to know this week: Google and Walmart team up, how faithful millennials are to brands (spoiler: not at all), how JetBlue is getting through to workaholics, and more.

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  • Reconsidering Customer Retention

    B-to-B Marketer   August 24, 2017  

    Eighty percent of B-to-B companies spend less than 30 percent of their time and budget on customer retention, a survey found. And that's a big problem.

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  • 5 Things to Know About Our Production Transparency Study

    ANA Magazine   August 23, 2017  

    Like with media transparency last year, the ANA’s recently completed production transparency study revealed opacity between agencies and their client-side partners. This presentation outlines the five most important things to know about that report.

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  • Quick Bits for August 21, 2017

    ANA Magazine   August 21, 2017  

    What marketers need to know this week: From Volvo to Chiquita, the brands playing up Monday’s solar eclipse.

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  • The Misunderstood Millennial

    ANA Magazine   August 18, 2017  

    There are large socio-economic differences between younger and older millennials — and marketers would be wise to take note.

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  • Golden Days of Martech?

    B-to-B Marketer   August 17, 2017  

    The proliferation of marketing technology vendors and solutions has led many companies to take a best-of-breed approach.

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  • The Growing Influence of Influencer Marketing

    ANA Magazine   August 16, 2017  

    With influencer marketing rapidly ascending to the top of the marketing stack and commanding more budget, brands are starting to integrate the discipline with strategic communications.

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