Search Results for All Content (access may be restricted)

Search returned: 718 document(s).

  • Quick Bits for the Week of February 19, 2018

    ANA Magazine   February 19, 2018  

    What marketers need to know this week: #SeeHer takes over the Winter Olympics, Unilever makes a stand for brand safety, and more.

    view
  • Samples to Sales

    ANA Magazine   February 16, 2018  

    Product sampling is getting smarter, more personal, and measurable. Here are five crucial rules to master sampling in a digital age.

    view
  • 5 Practical Steps to Increase Control Over the Production Process and Gain Transparency

    ANA Magazine   February 14, 2018  

    Decideware shares five steps for making transparency in the media production process an achievable goal for advertisers.

    view
  • Quick Bits for the Week of February 12, 2018

    ANA Magazine   February 12, 2018  

    What marketers need to know this week: Snapchat is on the rise, SpaceX shot a Tesla Roadster into space, and more.

    view
  • 3MS Is Making Good Progress on Good Impressions

    ANA Magazine   February 9, 2018  

    Launched in 2011, the measurement initiative 3MS is making progress toward rolling out a unified cross-measurement standard for digital media.

    view
  • Getting Their Heads in the Cloud

    B-to-B Marketer   February 8, 2018  

    Despite lingering concerns about privacy, security, and compliance, small and midsized businesses are slowly seeing the value of cloud-based solutions.

    view
  • Quick Bits for the Week of February 5, 2018

    ANA Magazine   February 5, 2018  

    What marketers should know this week: A triumvirate of U.S. businesses could shake up the health care industry, SodaStream releases a recruitment campaign, and more.

    view
  • B-to-B Gets Emotional

    B-to-B Marketer   January 30, 2018  

    B-to-B brands like Xerox and Anisa International are increasingly embracing person-to-person marketing to connect on a more human level.

    view
  • Quick Bits for the Week of January 29, 2018

    ANA Magazine   January 29, 2018  

    What marketers need to know this week: brands are avoiding President Trump, Facebook is surveying its users to find out which publications they trust, and more.

    view
  • How B-to-B Marketers Can Build a Stronger Relationship with Sales

    B-to-B Marketer   January 23, 2018  

    A quick guide to how B-to-B marketers can build a stronger relationship with sales, improving the work environment and raising ROI at the same time.

    view
  • Quick Bits for the Week of January 22, 2018

    ANA Magazine   January 22, 2018  

    What marketers need to know this week: Gal Gadot wins the second annual #SeeHer Award, YouTube makes new efforts to ensure brand safety, and more.

    view
  • 5 Ways to Start Growth Hacking in 2018

    ANA Magazine   January 19, 2018  

    Growth hacking was one of the hottest terms in marketing in 2017, but it's more than just a piece of industry jargon. Learn how marketers can actually apply some of the tactics of this nebulous phrase and start experiencing greater growth, starting today.

    view
  • Stare Down Fear

    B-to-B Marketer   January 18, 2018  

    Companies are developing unique strategies to overcome marketing inertia and spur innovation.

    view
  • The Highs and Lows of Influencer Marketing and User-Generated Content

    ANA Magazine   January 17, 2018  

    User-generated content can be an enticing piece of fruit, but brands should know the rules before they help themselves. Here are some dos and don’ts for incorporating user-generated content and influencer marketing into brand communications.

    view
  • Quick Bits for the Week of January 15, 2018

    ANA Magazine   January 15, 2018  

    What marketers need to know this week: Nike is having a ‘reverse auction’ review of its agencies, mobile internet usage continues to dominate, and more.

    view
  • Growing the Top Line

    B-to-B Marketer   January 11, 2018  

    Business-to-business CMOs are increasingly expected to drive growth for their companies. Here's how four are providing more value to existing customers and winning new ones.

    view
  • Know Thy Customer

    ANA Magazine   January 10, 2018  

    The use of ethnographic research in marketing is accelerating as companies and brands look to better meet consumers’ changing needs.

    view
  • Quick Bits for the Week of January 8, 2018

    ANA Magazine   January 8, 2018  

    What marketers need to know this week: The ANA is acquiring WOMMA, a new study on ad fraud shows major losses for publishers and advertisers, and more.

    view
  • The ANA's Best of 2017

    ANA Magazine   December 21, 2017  

    We've collected the ten best pieces of advice given at more than 100 ANA events in 2017. See what top marketers think you need to do to find success next year and beyond.

    view
  • For Nonprofits, Storytelling Is Key to Standing Out

    ANA Magazine   December 20, 2017  

    How St. Jude, DoSomething.org, and other nonprofits use storytelling to humanize their causes and effectively compete against larger brands for consumer attention.

    view

1234567 >>  Last (36)