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  • A GIF Is Worth a Thousand Words

    ANA Magazine   May 25, 2018  

    The rising popularity of GIFs in online conversations is creating an opportunity for brands to slip into consumers’ conversations. Here’s what marketers need to know.

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  • Step Up SEO

    ANA Magazine   May 23, 2018  

    Search engine optimization has become a far broader challenge than improving Google ranking. Brands must also take into account other search vehicles, including audio-centric technologies.

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  • Ten Things to Look for in a Programmatic Advertising Partner

    Forward   May 22, 2018  

    Ten things every advertiser should keep at the top of their list when assessing whether potential programmatic partners meet their digital advertising needs.

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  • Quick Bits for the Week of May 21, 2018

    ANA Magazine   May 21, 2018  

    What marketers need to know this week: the Senate voted in favor of net neutrality, Janelle Monáe has the power to take over your Spotify playlists, and more.

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  • 10 Takeaways from the 2018 ANA Advertising Financial Management Conference

    ANA Magazine   May 18, 2018  

    The ANA Advertising Financial Management Conference is the only industry focused entirely on marketing finance and procurement. These are ten key things you may have missed at this year's conference.

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  • What Blockchain Means for B2B Marketers

    B-to-B Marketer   May 17, 2018  

    While the marketing community hasn't fully embraced blockchain, the technology does hold promise to improve the digital media supply chain.

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  • What Marketers Can Learn from Political Campaigns

    ANA Magazine   May 16, 2018  

    Fast paced and strongly positioned, political marketing can teach a lot to corporate brands.

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  • Quick Bits for the Week of May 14, 2018

    ANA Magazine   May 14, 2018  

    What marketers should know this week: Burger King asks Wendy's to prom, Ikea bullies a houseplant, and more.

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  • Getting Up Close and Personal

    B-to-B Marketer   May 10, 2018  

    Personalization enables business-to-business companies to leverage customer data to deliver better brand experiences. Unfortunately, few large businesses have become truly customer-centric, which is a prerequisite for effective personalization.

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  • Avoiding Copyright Issues and Other Legal Pitfalls on Social Media

    ANA Magazine   May 9, 2018  

    What marketers need to know about copyrights, rights to publicity, and other common social media legal pitfalls.

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  • Media’s Influence on American Conversation

    Forward   May 8, 2018  

    Local TV is a key driver of daily conversations and word-of-mouth impressions. Here’s what that means for marketers.

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  • Quick Bits for the Week of May 7, 2018

    ANA Magazine   May 7, 2018  

    What marketers should know this week: T-Mobile and Sprint are merging, the Boy Scouts of America is opening its doors to girls, and more.

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  • Missed Opportunity

    ANA Magazine   May 4, 2018  

    With a population of 11.5 million, African-American millennials comprise 14 percent of the total millennial population in the U.S. and 25 percent of the total black population, according to Nielsen. Brands would be wise to open their arms to this important market.

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  • Quick Bits for the Week of April 30, 2018

    ANA Magazine   April 30, 2018  

    What marketers should know this week: Facebook revenue is up 50 percent, CVS shows us beauty in real life, and more.

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  • 4 Simple Things You Can Do to Prepare for the GDPR

    ANA Magazine   April 27, 2018  

    The GDPR is quickly approaching, but many brands remain unprepared. With regulators promising hefty fines for failure to comply, it would behoove marketers to make sure they're prepared sooner rather than later.

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  • A Step Back for CX?

    B-to-B Marketer   April 26, 2018  

    As customer experience becomes the key growth differentiator, companies struggle to match rising expectations.

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  • Time’s Up for Advertising, Too

    ANA Magazine   April 25, 2018  

    A new movement is driving industry change on sexual harassment, discrimination, and inequality in the workplace.

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  • Quick Bits for the Week of April 23, 2018

    ANA Magazine   April 23, 2018  

    What marketers should know this week: Dick’s Sporting Goods is dismantling its unsold guns, Amazon and Best Buy are teaming up to sell smart TVs, and more.

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  • How to Make Influencer Marketing Work for Your B2B Brand

    B-to-B Marketer   April 19, 2018  

    Though often associated with B2C, influencer marketing can generate a lot of value for those on the business marketing side of the industry, too. Just follow this guide to get started.

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  • Building a Social Brand from the Inside Out

    ANA Magazine   April 18, 2018  

    Creating a social organization is critical for a brand in the digital world. Here's how Dell and Coldwell Banker are going about it successfully, and the challenges that still exist.

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