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  • How Challenger Brands Use Agility and Smart Investments to Upend the Status Quo

    ANA Magazine   March 28, 2017  

    From Apple, with its “Think Different” message decades ago, to Uber and T-Mobile today, successful challenger brands have long generated admiration — and a bit of envy — in the advertising industry. Here’s how challengers approach marketing to buck the system and claim consumer dollars.

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  • How to Build a Better Agency Relationship

    ANA Magazine   March 23, 2017  

    Tensions between clients and agencies seem to be at an all-time high. But it's common knowledge that a happy and healthy client/agency relationship is better for business. These tips will help clients find smooth sailing with their agency partners.

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  • Quick Bits for March 23, 2017

    ANA Magazine   March 23, 2017  

    What marketers need to know this week: It’s good and bad news for online advertisers as Havas UK stands up to Google, a large percent of ANA members agree third-party audits of walled gardens are a good thing, New York gets an internet state of mind, and more.

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  • Joining Forces

    B-to-B Marketer   March 22, 2017  

    By joining forces, marketing and HR can build a better brand.

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  • Get on the DAM Train

    ANA Magazine   March 21, 2017  

    Brands that invest in a digital asset manager (DAM) benefit from consistent branding and improved efficiencies. Here’s how to get on the DAM train.

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  • Five Tips to Create Engaging B-to-B Videos

    B-to-B Marketer   March 20, 2017  

    Five tips to turn your B-to-B video production process into a powerful ROI driver.

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  • Quick Bits for March 16, 2017

    ANA Magazine   March 16, 2017  

    What marketers need to know this week: Heinz brings Don Draper’s vision to life, a movement to make the “Fearless Girl” statue a permanent fixture on Wall Street gains steam, General Mills brings the plight of bees to its cereal boxes, and more.

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  • B-to-B Programmatic Challenges

    B-to-B Marketer   March 15, 2017  

    B-to-B marketers lag behind their B-to-C counterparts in the adoption of programmatic advertising, but that is likely to change.

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  • Should Brands Get Political?

    ANA Magazine   March 14, 2017  

    Should brands get political? Plenty of brands make comments on societal issues, but how and when are those appropriate fodder for brand messaging?

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  • Quick Bits for March 9, 2017

    ANA Magazine   March 9, 2017  

    What marketers need to know this week: The #SeeHer initiative is gaining momentum, Microsoft's powerful new spot for getting more girls into STEM-related fields, Oreo's high-flying stunt, and more.

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  • 3 Keys to a Successful Brand Collaboration

    ANA Magazine   March 8, 2017  

    Unique and unexpected collaborations between brands can energize a consumer base, but choosing how and with whom to team up can be difficult. Here are three keys to a successful brand collaboration.

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  • Surfing the Brainwaves

    ANA Magazine   March 7, 2017  

    Neuroscience methods may hold the key to delivering more effective advertising.

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  • Artificial Intelligence Is Finally the Real Thing

    ANA Magazine   March 6, 2017  

    How the advertising industry fueled the creation of artificial intelligence, the most powerful technology humankind has ever known

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  • Quick Bits for March 2, 2017

    ANA Magazine   March 2, 2017  

    What marketers need to know this week: A scientist with celebrity status thanks to GE, the failure rate of Facebook chatbots, McDonald’s scientific (though wholly unnecessary) breakthrough, a milestone for Pokémon GO, and more.

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  • 5 Key Takeaways from the 2017 ANA Brand Masters Conference

    ANA Magazine   February 28, 2017  

    Everything you need to know from the sold out 2017 ANA Brand Masters Conference, held in beautiful Dana Point, Calif.

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  • The Sales and Marketing Nexus

    B-to-B Marketer   February 24, 2017  

    Turf wars between sales and marketing are notorious within B-to-B brands and organizations, but a hypercompetitive marketplace is forcing companies from nearly every business sector to change their ways — or be left behind.

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  • Quick Bits for February 23, 2017

    ANA Magazine   February 23, 2017  

    What marketers need to know this week: The average price for a 30-second spot at the 2017 Oscars, the rate of growth for cloud computing over the next four years, how much a CEO’s indiscretions could affect shareholder value, and more.

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  • Building an Effective B-to-B Referral Program

    B-to-B Marketer   February 21, 2017  

    Referral programs have become the bedrock upon which much of B-to-B marketing success is built. In this presentation, we cover five tips to help you launch and nurture your own referral program.

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  • Quick Bits for February 16, 2017

    ANA Magazine   February 16, 2017  

    What marketers need to know this week: Projections on content marketing spend by 2021, Domino's wedding registry, the way John Oliver is targeting ads to Trump, surprises from Masterpass for Grammy watchers, and more.

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  • Reaching Consumers by Showing Empathy

    ANA Magazine   February 14, 2017  

    How brands like TOMS, Dave's Killer Bread, and GoDaddy use socially-minded programs to show empathy and connect with Millennial consumers

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