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  • Building an Effective B-to-B Referral Program

    B-to-B Marketer   February 21, 2017  

    Referral programs have become the bedrock upon which much of B-to-B marketing success is built. In this presentation, we cover five tips to help you launch and nurture your own referral program.

  • Quick Bits for February 16, 2017

    ANA Magazine   February 16, 2017  

    What marketers need to know this week: Projections on content marketing spend by 2021, Domino's wedding registry, the way John Oliver is targeting ads to Trump, surprises from Masterpass for Grammy watchers, and more.

  • Reaching Consumers by Showing Empathy

    ANA Magazine   February 14, 2017  

    How brands like TOMS, Dave's Killer Bread, and GoDaddy use socially-minded programs to show empathy and connect with Millennial consumers

  • Quick Bits for February 9, 2017

    ANA Magazine   February 9, 2017  

    What marketers need to know this week: A special look at the stats surrounding Super Bowl LI, including the number of Intel's drones, how much Fox made in ad sales, the most-watched ad on Facebook, and more.

  • High-Touch Retail

    ANA Magazine   February 8, 2017  

    Companies and brands are providing more high-touch experiences to connect emotionally with customers.

  • Quick Bits for February 2, 2017

    ANA Magazine   February 2, 2017  

    What marketers need to know this week: How much Super Bowl ads cost, what Heinz is doing for its employees this Smunday, why Google deleted 1.7 billion ads in 2016, and more.

  • Amplify Your Story

    ANA Magazine   February 1, 2017  

    Using social influencers to drive shopper marketing.

  • Quick Bits for January 26, 2017

    ANA Magazine   January 26, 2017  

    What marketers need to know this week: agencies reach secret settlements with marketers, how much Derek Jeter’s sports journalism site raised in funding, Unilever’s plan to save children’s lives, and more.

  • Four Trends That Will Impact Marketing in 2017

    ANA Magazine   January 25, 2017  

    This presentation previews four trends that are sure to impact marketers and the industry in 2017.

  • 3 Rules for Brands Sharing Memes

    ANA Magazine   January 24, 2017  

    A cautionary tale and best practices for marketers who want to share memes and celebrity likenesses in social media marketing.

  • Quick Bits for January 19, 2017

    ANA Magazine   January 19, 2017  

    What marketers need to know this week: BuzzFeed's coup over Trump, institutional trust is failing, magic unicorns, and more.

  • Intel Inside and Out

    B-to-B Marketer   January 18, 2017  

    In this Q&A, Intel CMO Steve Fund shares his thoughts on a new branding campaign designed to showcase the products and services Intel technology enables.

  • Four Things B-to-B Marketers Must Do In 2017

    B-to-B Marketer   January 17, 2017  

    Don't finalize your 2017 B-to-B marketing plans without first including a resolution to experiment with the four tactics from this presentation.

  • A New Political Environment in Washington

    ANA Magazine   January 12, 2017  

    What marketers and the advertising industry can expect from the new Trump Administration

  • Quick Bits for January 12, 2017

    ANA Magazine   January 12, 2017  

    CBS joins Hulu’s new live-streaming service, Spotify offers Obama a job, the Minnesota Mitsubishi White Bear makes it big, and more.

  • Shattering the Myths of Multicultural Marketing

    B-to-B Marketer   January 11, 2017  

    Here are four examples of B-to-B marketing campaigns that help to dispel some of the myths surrounding multicultural marketing.

  • Channeling TV

    ANA Magazine   January 10, 2017  

    New findings show TV is still the most trusted, and most viewed, medium out there.

  • Pure Genius

    B-to-B Marketer   January 4, 2017  

    A close examination of the winning entries from 2016 ANA Genius Awards reveals that The Clorox Company, Hilton Worldwide, Turner Broadcasting, and Syngenta have a lot in common — what you might call the habits of highly effective marketing analytics experts. Here are five that stand out.

  • Marketing's Augmented Reality After Pokémon GO

    ANA Magazine   January 3, 2017  

    Properly done, AR can be a compelling experience with tremendous potential to both engage large audiences for extended periods and trigger specific behaviors in the real world.

  • Fight the Adblockalypse

    ANA Magazine   December 29, 2016  

    Fed up with the flood of ads getting between them and the content they seek, consumers have turned to ad blocking to clean up their online experience. Not only are they banishing the ads that annoy them, thanks to ad blockers, they’re hardly seeing any ads at all — it’s the adblockalypse.


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