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  • The Race for Relevancy

    Forward   May 26, 2017  

    In order to keep up with the pace of the consumer, marketers need a nimbler approach to consumer insights. Successful marketers are pivoting from traditional methods that provide after-the-fact insights to real-time consumer intelligence that continuously captures a holistic view of the consumer — past, present, and future.

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  • Taking It to the Streets

    ANA Magazine   May 25, 2017  

    A Super REGGIE-award-winning marketing campaign by Kolcraft and FCB Chicago fuels buzz and sales for its infant strollers.

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  • Quick Bits for May 25, 2017

    ANA Magazine   May 25, 2017  

    What marketers need to know this week: The ANA’s new Trends in Agency Compensation survey reveals a key shift, a forecast for augmented reality, and more.

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  • 3 Ways to Strengthen Your In-House Agency

    ANA Magazine   May 23, 2017  

    In-house agencies can be a valuable asset to any brand, both in terms of producing quality work and in bringing down brand-related costs. Still, marketing organizations need to ensure their in-house agencies are set up to succeed.

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  • Six Ways Your Brand Can Use Technology to Conquer Marketing Disruptions

    ANA Magazine   May 19, 2017  

    New research from the ANA reveals how marketers are dealing with industry disruptions using technology.

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  • In Pursuit of a Standard Metric for Mobile Marketing

    ANA Magazine   May 19, 2017  

    Mobile has the potential to be the most measurable medium the marketing industry has ever had, but standardized metrics will be crucial to proving its role in the marketing stack.

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  • Quick Bits for May 18, 2017

    ANA Magazine   May 18, 2017  

    What marketers need to know this week: How little the YouTube boycott hurt Alphabet’s ad revenue, the changing role of PR, and more.

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  • B-to-B Search: the Next Generation

    B-to-B Marketer   May 17, 2017  

    There's a quiet renaissance taking place in B-to-B search, as companies are layering branding efforts on top of lead generation.

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  • Brand Safety Issue Vexes Marketers

    ANA Magazine   May 12, 2017  

    Major marketers, grappling with the issue of brand safety on digital platforms like YouTube and Google, are looking for solutions to prevent their brands from appearing alongside objectionable and inflammatory content.

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  • Quick Bits for May 11, 2017

    ANA Magazine   May 11, 2017  

    What marketers need to know this week: The two French laws that affect how women are portrayed in advertising, Kraft Mac & Cheese's advice for moms who swear, the growth rate for U.S. mobile data, and more.

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  • Building a Brand with Staying Power

    ANA Magazine   May 10, 2017  

    Longstanding brands run the risk of seeming old or, worse, of falling into a rut of complacency. Here’s how four century-old companies keep their brands fresh and relevant.

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  • Taking AIMM at the Multicultural Marketplace

    ANA Magazine   May 9, 2017  

    The ANA Alliance for Inclusive & Multicultural Marketing looks to create a blueprint for the evolution of multicultural and diverse-segment marketing.

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  • TV vs. Digital: Getting the Numbers Right

    Forward   May 9, 2017  

    Traditional TV measurement no longer fully accommodates the growing needs of the extended TV industry; it's now imperative to also have cross-platform and digital measurement in order to match viewer and consumer behavior. Because media usage has outpaced traditional models of measurement, we find ourselves with separate methods for TV and digital.

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  • For the Good of the Brand

    B-to-B Marketer   May 5, 2017  

    B-to-B companies across industry sectors are investing more in branding strategies to help stand out from the crowd.

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  • Quick Bits for May 4, 2017

    ANA Magazine   May 4, 2017  

    What marketers need to know this week: The lengths Oscar Mayer will go to, Amazon surpassing Macy's in online apparel sales signals a change in e-commerce, the rate of U.S. adult media consumption is going up, and more.

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  • Planting the Seeds of Success

    ANA Magazine   May 2, 2017  

    As director of national multicultural and field marketing for the west at Dunkin’ Brands, Xavier Turpin has instilled a cross-cultural mindset across the organization.

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  • 5 Non-Creatives You Need for a Successful B-to-B Content Marketing Team

    B-to-B Marketer   April 28, 2017  

    A great content marketing team requires more than just talented creatives. You also need these five individuals to drive the promotion engine.

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  • Quick Bits for April 27, 2017

    ANA Magazine   April 27, 2017  

    What marketers need to know this week: The number of consumers who prefer to watch TV shows on TV is dropping, nearly one third of U.S. consumers aren’t on social media, the drug PSA remake with a much different message, and more.

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  • Marketing's Next Big Thing?

    ANA Magazine   April 26, 2017  

    Branded social media videos are playing an increasingly vital role in driving consumer engagement, loyalty, and sales.

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  • Where Would You Reinvest One Month’s Worth of Ad Spend?

    ANA Magazine   April 26, 2017  

    How three CMOs, given the chance, would reinvest a month’s worth of advertising spend. With insights from Amy Choyne, CMO at United States Tennis Association, Wendy Harrington, CMO at Tyto Life, and Terrance Williams, EVP and CMO at Nationwide.

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