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  • Erica Farber of the RAB Discusses Change, the Radio Landscape, and More

    ANA Magazine   December 15, 2017  

    Erica Farber, president and CEO of the RAB, discusses change, the radio landscape, and more.

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  • Leading by Example

    B-to-B Marketer   December 14, 2017  

    By instilling data-driven marketing and advanced analytics throughout their respective organizations, NASCAR and IBM are improving business outcomes.

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  • Connecting with Today’s Distracted Commuters

    ANA Magazine   December 13, 2017  

    Whether it’s radio, display, mobile, or OOH, here’s how brands like Dunkin’ Donuts are connecting with commuters.

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  • Quick Bits for December 11, 2017

    ANA Magazine   December 11, 2017  

    What marketers need to know this week: Patagonia sues the president, the ANA names the 2017 word of the year, Budweiser is going electric, and more.

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  • OOH Comes of Age

    ANA Magazine   December 8, 2017  

    Demand for digital out-of-home advertising is increasing. For brands willing to invest and experiment, the opportunities are boundless.

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  • Can Radio Work for Your Brand? Yes, It Can

    Forward   December 5, 2017  

    Technological innovation has provided the ability to measure listening-to-action and attribute that behavior directly to radio advertising; as a result, radio has never been more poised to address marketing's challenges.

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  • Quick Bits for December 4, 2017

    ANA Magazine   December 4, 2017  

    What marketers need to know this week: Amazon’s Alexa may be coming to the office, more brands are boycotting YouTube, Domino’s and baby make three, and more.

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  • Tuning In to Programmatic TV Advertising

    ANA Magazine   December 1, 2017  

    The Trade Desk's Tim Sims, SVP of inventory partnerships, looks at connected TV, programmatic media buying, and the future of ad-supported media.

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  • 5 Ways B-to-B Marketers Can Make Owned Media Work Harder

    B-to-B Marketer   November 24, 2017  

    This brief presentation will provide B-to-B marketers some ideas for making their owned media work even harder to obtain leads and sales.

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  • Winning by a Nose

    ANA Magazine   November 22, 2017  

    As brands look to make the customer experience in physical locations something that can't be duplicated online, they are increasingly developing scent marketing programs to appeal to the powerfully influential sense of smell.

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  • 5 Digital Advertising Predictions for 2018

    Forward   November 21, 2017  

    From connected TV to the status of the digital supply chain, technology company The Trade Desk give its predictions for what the marketing industry can expect in 2018.

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  • Quick Bits for November 20, 2017

    ANA Magazine   November 20, 2017  

    What marketers need to know this week: Barbie honors an Olympian, Lowe's traps contractors in an abandoned building, the ANA takes on Congress over tax reform, and more.

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  • When Disruption Happens, What’s the Best Way for Brands to Respond?

    ANA Magazine   November 17, 2017  

    Long-established brands and newer upstarts can easily find themselves on the wrong side of industry innovation. When disruption happens, how should a brand react to maintain its market share?

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  • Facebook Woos B-to-B Marketers

    B-to-B Marketer   November 16, 2017  

    A recent survey by Social Media Manager found that Facebook is now the most-used channel of B-to-B marketers, followed by LinkedIn and Twitter. Here's what's driving the rise of Facebook and the challenges that still exist.

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  • 6 Ways to Grow Your Business in a Multicultural World

    ANA Magazine   November 15, 2017  

    With the U.S. markerplace transforming before our very eyes, marketers who don't adapt and learn how to connect with multicultural audiences will be left in the dust. Ensure your brand's health with these six tips.

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  • Quick Bits for November 13, 2017

    ANA Magazine   November 13, 2017  

    What marketers need to know this week: Kellogg’s is opening a permanent cereal café in New York City, companies in the U.S. are more prepared for the GDPR than their European counterparts, and more.

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  • Using Sound to Rise Above the Noise

    ANA Magazine   November 8, 2017  

    The proliferation of voice-enabled assistants and other technologies have companies reconsidering how they use sound and music to define and reinforce brand identity.

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  • The Convergence of TV and Digital

    Forward   November 7, 2017  

    Over-the-Top (OTT) streaming services and other technological advancements may have altered the ways in which people consume television programming, but they're also creating big opportunities for advertisers.

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  • Quick Bits for November 6, 2017

    ANA Magazine   November 6, 2017  

    What marketers need to know this week: Starbucks continues its holiday tradition, tensions in North Korea might affect ad sales for the Olympics, Hershey is debuting a new candy bar, and more.

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  • The Maturation of PR

    ANA Magazine   November 3, 2017  

    An ANA survey found that public relations is playing a more decisive role in the marketing mix. Here’s what’s fueling the convergence.

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