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  • Quick Bits for February 23, 2017

    ANA Magazine   February 23, 2017  

    What marketers need to know this week: The average price for a 30-second spot at the 2017 Oscars, the rate of growth for cloud computing over the next four years, how much a CEO’s indiscretions could affect shareholder value, and more.

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  • The Sales and Marketing Nexus

    B-to-B Marketer   February 22, 2017  

    Turf wars between sales and marketing are notorious within B-to-B brands and organizations, but a hypercompetitive marketplace is forcing companies from nearly every business sector to change their ways — or be left behind.

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  • Building an Effective B-to-B Referral Program

    B-to-B Marketer   February 21, 2017  

    Referral programs have become the bedrock upon which much of B-to-B marketing success is built. In this presentation, we cover five tips to help you launch and nurture your own referral program.

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  • Quick Bits for February 16, 2017

    ANA Magazine   February 16, 2017  

    What marketers need to know this week: Projections on content marketing spend by 2021, Domino's wedding registry, the way John Oliver is targeting ads to Trump, surprises from Masterpass for Grammy watchers, and more.

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  • Reaching Consumers by Showing Empathy

    ANA Magazine   February 14, 2017  

    How brands like TOMS, Dave's Killer Bread, and GoDaddy use socially-minded programs to show empathy and connect with Millennial consumers

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  • Quick Bits for February 9, 2017

    ANA Magazine   February 9, 2017  

    What marketers need to know this week: A special look at the stats surrounding Super Bowl LI, including the number of Intel's drones, how much Fox made in ad sales, the most-watched ad on Facebook, and more.

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  • High-Touch Retail

    ANA Magazine   February 8, 2017  

    Companies and brands are providing more high-touch experiences to connect emotionally with customers.

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  • Quick Bits for February 2, 2017

    ANA Magazine   February 2, 2017  

    What marketers need to know this week: How much Super Bowl ads cost, what Heinz is doing for its employees this Smunday, why Google deleted 1.7 billion ads in 2016, and more.

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  • Amplify Your Story

    ANA Magazine   February 1, 2017  

    Using social influencers to drive shopper marketing.

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  • Quick Bits for January 26, 2017

    ANA Magazine   January 26, 2017  

    What marketers need to know this week: agencies reach secret settlements with marketers, how much Derek Jeter’s sports journalism site raised in funding, Unilever’s plan to save children’s lives, and more.

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  • Four Trends That Will Impact Marketing in 2017

    ANA Magazine   January 25, 2017  

    This presentation previews four trends that are sure to impact marketers and the industry in 2017.

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  • 3 Rules for Brands Sharing Memes

    ANA Magazine   January 24, 2017  

    A cautionary tale and best practices for marketers who want to share memes and celebrity likenesses in social media marketing.

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  • Quick Bits for January 19, 2017

    ANA Magazine   January 19, 2017  

    What marketers need to know this week: BuzzFeed's coup over Trump, institutional trust is failing, magic unicorns, and more.

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  • Intel Inside and Out

    B-to-B Marketer   January 18, 2017  

    In this Q&A, Intel CMO Steve Fund shares his thoughts on a new branding campaign designed to showcase the products and services Intel technology enables.

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  • Four Things B-to-B Marketers Must Do In 2017

    B-to-B Marketer   January 17, 2017  

    Don't finalize your 2017 B-to-B marketing plans without first including a resolution to experiment with the four tactics from this presentation.

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  • A New Political Environment in Washington

    ANA Magazine   January 12, 2017  

    What marketers and the advertising industry can expect from the new Trump Administration

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  • Quick Bits for January 12, 2017

    ANA Magazine   January 12, 2017  

    CBS joins Hulu’s new live-streaming service, Spotify offers Obama a job, the Minnesota Mitsubishi White Bear makes it big, and more.

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  • Shattering the Myths of Multicultural Marketing

    B-to-B Marketer   January 11, 2017  

    Here are four examples of B-to-B marketing campaigns that help to dispel some of the myths surrounding multicultural marketing.

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  • Channeling TV

    ANA Magazine   January 10, 2017  

    New findings show TV is still the most trusted, and most viewed, medium out there.

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  • Pure Genius

    B-to-B Marketer   January 4, 2017  

    A close examination of the winning entries from 2016 ANA Genius Awards reveals that The Clorox Company, Hilton Worldwide, Turner Broadcasting, and Syngenta have a lot in common — what you might call the habits of highly effective marketing analytics experts. Here are five that stand out.

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