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  • Quick Bits for July 24, 2017

    ANA Magazine   July 24, 2017  

    What marketers need to know this week: kickbacks are real, Colonel Sanders is a superhero, more emojis are on the way, and more.

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  • Mad Men vs. Organization Men

    ANA Magazine   July 21, 2017  

    Digital consultancies owned by companies like IBM, Accenture, and Deloitte are making inroads against traditional advertising agencies by hiring creative executives and buying creative ad agencies to provide full-service marketing capabilities to national advertisers.

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  • 8 SEO Drivers You Are Missing in Content Marketing

    B-to-B Marketer   July 20, 2017  

    With the moving target that is SEO, your methodology must regularly be reviewed and updated. In this presentation from Eric Mower + Associates, we'll cover eight things you can do to make your content more discoverable.

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  • Obtaining Cult Brand Status

    ANA Magazine   July 18, 2017  

    Obtaining cult brand status is an elusive feat, and not one entirely under the marketer's control. Still, there are ways to stack the deck. Here's how marketers at Shake Shack, YETI, and Taco Bell build and nurture cult brand followings.

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  • The Steven Spielberg of B-to-B

    B-to-B Marketer   July 13, 2017  

    2017 ANA B-to-B Hall of Fame inductee John Favalo turns a fascination for how things work into a brilliant career.

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  • Quick Bits for July 13, 2017

    ANA Magazine   July 13, 2017  

    What marketers need to know this week: The value of an Amazon Prime subscription, Coke creates personalized songs for summer, Hodor, and more.

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  • Resonate’s Bryan Gernert on Understanding Your Audience

    ANA Magazine   July 10, 2017  

    Bryan Gernert, CEO of Resonate, discusses the state of mobile marketing, ad fraud and ad blockers, real-time marketing, mobile measurement, and more.

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  • Fundamentals of Data

    B-to-B Marketer   July 7, 2017  

    In today's digital world, almost everything a business or a customer touches turns to data. But without insights, it's only information. Here's what CMOs need to know to maximize data's value.

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  • Visualizing the Future of Digital

    ANA Magazine   July 6, 2017  

    Pinterest President Tim Kendall discusses digital advertising, the visual journey of the digital consumer, and more.

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  • 4 Ways to Strengthen Agency Relationships Through Compensation Models

    ANA Magazine   July 3, 2017  

    After conducting the 17th edition of our "Trends in Agency Compensation" research, we've put together four action items for marketers looking to improve agency relationships and their compensation models.

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  • Quick Bits for June 29, 2017

    ANA Magazine   June 29, 2017  

    What marketers need to know this week: The European privacy law most marketers aren’t ready for, Tom Brady tries sumo wrestling, and more.

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  • New Palette for Green Marketing

    ANA Magazine   June 28, 2017  

    With consumers becoming more environmentally conscious, brands are weaving green messaging into their daily operations.

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  • The Transformative Power of Cognitive Marketing

    Forward   June 27, 2017  

    Cognitive technologies are changing the way marketers plan, execute, and optimize campaigns. Here's how these tools can create sustainable connections that drive brand loyalty and ROI.

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  • 5 Takeaways from the 2017 ANA Advertising Financial Management Conference

    ANA Magazine   June 26, 2017  

    Marketers must constantly be ready to move forward and evolve. It is testing and learning that allows marketers to find true value. At the 2017 ANA Advertising Financial Management Conference, experts outlined the true value of evolving. In this presentation, we cover five of their most important insights.

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  • Quick Bits for June 22, 2017

    ANA Magazine   June 22, 2017  

    What marketers need to know this week: The number of marketing decisions based on instinct is way too high, the other major retail acquisition last week, and more.

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  • 9 Takeaways from the 2017 Masters of B2B Marketing Conference

    B-to-B Marketer   June 22, 2017  

    Change by design was the theme for the 2017 Masters of B2B Marketing Conference. The three-day event brought together dozens of expert speakers and hundreds of industry players to discuss how purposeful change can drive organizational growth. These are the best nine insights shared by speakers.

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  • Increasing ABM Adoption

    B-to-B Marketer   June 21, 2017  

    There's been a lot of buzz around account-based marketing, but it has yet to gain widespread adoption. Here's what can help move the needle.

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  • 4 Keys to Mobile Coupon Marketing

    ANA Magazine   June 19, 2017  

    Mobile coupon marketing is starting to command more attention among consumer marketers looking to build a better shopping experience. To ramp up your efforts, consider these four essential priorities.

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  • Quick Bits for June 15, 2017

    ANA Magazine   June 15, 2017  

    What marketers need to know this week: The projected retail numbers for back-to-school shopping season, the percent of Instagram influencers complying with FTC guidelines, and more.

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  • Building a Better Chatbot

    ANA Magazine   June 13, 2017  

    Studies show chatbots can reduce costs and increase customer engagement, but how and where to get started can be overwhelming. Here are some best practices for marketers who want to build chatbots for their brands

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