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  • Get Out of the Box

    Spotlight   December 1, 2014  

    While the viewing behavior of the lifestyle audience continues to skew toward TV, that audience is increasingly platform agnostic.

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  • Defining Viewable Impressions

    Spotlight   December 1, 2014  

    Earlier this year the Media Rating Council (MRC) announced its Viewable Impression Measurement Guidelines. 3MS is now making inroads into measuring in the digital space.

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  • In Good Company

    Spotlight   December 1, 2014  

    Citrix, Intel, and C Spire are organizations know a thing or two about data. Here’s a quick look at their approach to data and measurement.

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  • Gaining Momentum

    Spotlight   December 1, 2014  

    Learn how the marketing industry is proceeding in its quest for cross-platform measurement standards.

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  • The Lifestyle Consumer Revealed

    Spotlight   December 1, 2014  

    The multi-generational lifestyle consumer base is seeking insights that help them live better. Learn how marketers can effectively reach this highly engaged, influential audience.

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  • Turkish Delight

    Spotlight   November 1, 2014  

    When Samsung launched the Galaxy S5 in Turkey, the brand leveraged the popularity of a local crime drama, Kara Para Ask, to achieve its goals.

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  • Talking Shop

    Spotlight   November 1, 2014  

    In this one-on-one interview, Doug Ray, global president of Carat, discusses how his agency attracts billions in new business from brands like Macy’s, Staples, GM, and Dannon, and gives his take on where the industry is going.

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  • By the Numbers

    Spotlight   November 1, 2014  

    Learn about the science behind advertising in a fragmented TV world. The effect of fragmentation is seen in an erosion of ratings and increasing challenges in reaching both large and targeted audiences.

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  • The Big Picture

    Spotlight   November 1, 2014  

    While challenges remain, addressable TV may finally be within reach for marketers.

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  • Adapting in the Data-Driven Evolution

    Spotlight   November 1, 2014  

    Today, the TV landscape is increasingly fragmented, and this has made it more difficult than ever for an advertiser to efficiently reach its entire audience through a contextual network media purchase.

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  • It’s Getting Personal

    Spotlight   October 1, 2014  

    Learn how brands, including Hilton Worldwide, Toms Shoes, and MINI USA, win trust by creating genuine experiences.

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  • Know Your Bull’s-eye Audience

    Spotlight   October 1, 2014  

    To create the right brand experience, you need to know your customer. At Target, marketers have a clear sense of the people they are trying to reach because the company uses a wide variety of methods to learn about its consumers.

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  • Reaching the Infinitely Connected Consumer

    Spotlight   October 1, 2014  

    John Nardone, executive vice president and general manager at Rocket Fuel, discusses the need for a programmatic CMO.

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  • Going the Distance

    Spotlight   October 1, 2014  

    For several years, Expedia has been leveraging user-generated content from a variety of real-world travelers for its “Find Yours” campaign. This personalized brand engagement reaches a broad audience.

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  • An Evolutionary Process at Allstate

    Spotlight   October 1, 2014  

    Amy Stankiewicz, display advertising manager at Allstate Insurance Co., discusses moving programmatic media buying (PMB) from marketing to branding.

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  • Cross-Screen: Decoded

    Spotlight   September 1, 2014  

    We live in a world of multiscreens, multiplatforms, and multidevices, from smartphones to connected TVs to “phablets” to wearables. The challenge for marketers is to understand how to communicate effectively with today’s cross-platform customers.

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  • Hitting All the Angles

    Spotlight   September 1, 2014  

    Learn how brands, including World Wrestling Entertainment (WWE), Dell, and Dunkin’ Donuts, use cross-screen marketing to effectively reach consumers.

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  • What’s Next Is Already Here

    Spotlight   September 1, 2014  

    Programmatic buying is quickly becoming the norm and should be an integral part of an advertiser’s buying strategy.

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  • Reaching Consumers Across All Screens

    Spotlight   September 1, 2014  

    The Jeep brand is a success story that increased awareness and consideration of its new vehicles using cross-screen advertising.

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  • Bring It

    Spotlight   September 1, 2014  

    To reassert their products in consumers’ minds, Canon USA launched a multiscreen campaign around #BringIt. The brand tapped shutterbugs to show what a real camera can do.

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