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  • The Future of Mobile Search Ads

    Smarties Awards   October 1, 2018  

    To create a unique experience for credit card prospects, Akbank revolutionized its mobile search advertising by generating a unique script that decided the related bidding for each keyword, leveraged AdWords in-market audiences, and connected Facebook audiences with AdWords.

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  • Ford.com 360 VR Experience

    Smarties Awards   October 1, 2018  

    Ford capitalized on 360-degree video technology to enable shoppers to virtually investigate its Expedition SUV.

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  • BiteCoins

    Smarties Awards   October 1, 2018  

    McDonald’s leveraged the cryptocurrency trend for a new take on a coupon program.

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  • Tyson Game Day

    Smarties Awards   October 1, 2018  

    Tyson partnered with livestreaming video platform Twitch to deliver branded content to online gamers.

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  • How to Get Rid of a Cold Sore

    Smarties Awards   October 1, 2018  

    Cold sore medicine brand Abreva developed a mobile campaign to reach sufferers while they were searching for a cure.

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  • In-Home Preview

    Smarties Awards   October 1, 2018  

    Build.com used AR technology to give customers a way to virtually interact with its products.

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  • Reaping Rewards with T-Mobile Tuesdays

    Smarties Awards   October 1, 2018  

    T-Mobile reimagined its customer loyalty app to be more flexible, offering users new experiences, content, and deals on a weekly basis.

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  • OLX Vogon

    Smarties Awards   October 1, 2018  

    The OLX Vogon campaign’s objective was to generate awareness for the new OLX app, which is a more efficient and hyper-local app.

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  • From Mass McDonald's to My McDonald's

    Smarties Awards   October 1, 2018  

    Visits to McDonald’s restaurants in Spain decreased by 6.3 percent from 2014 to 2016. To drive its relevance up again, McDonald’s redesigned its app, My McDonald’s in 2016, aiming to design extremely personalized customer experiences.

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  • The Lincoln Way App

    Smarties Awards   October 1, 2018  

    Lincoln created an app that delivered the brand’s concierge customer service to drivers’ fingertips.

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  • The Digital Dragon Dance

    Smarties Awards   October 1, 2018  

    Pepsi put mobile phones at the center of family fun for its Vietnamese Lunar New Year campaign.

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  • Beating the Unbeatable

    Smarties Awards   October 1, 2018  

    Doritos appealed to the gaming community by giving consumers the chance to play against an esports superstar in a special gaming challenge.

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  • Pepsodent Nightbrushing via Storytelling

    Smarties Awards   October 1, 2018  

    Pepsodent created a campaign to encourage night brushing before going to bed in Indonesia.

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  • Breaking the Deafening Silence: Mirinda’s #ReleaseThePressure Campaign

    Smarties Awards   October 1, 2018  

    Beverage company Mirinda generated awareness about the intense pressure teens face during exams, and the brand leveraged digital media to create mutual understanding between parents and students.

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  • Coca-Cola Fan Feat

    Smarties Awards   October 1, 2018  

    Coca-Cola used music to connect with Brazil’s youth; engagement and sales numbers grew as a result.

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  • Lincoln's Enhanced Build & Price Experience

    Smarties Awards   October 1, 2018  

    Luxury car brand Lincoln developed the “Build & Price” tool to allow consumers to explore its vehicles through a digital experience.

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  • 2017 Lyft and Kargo Round Up and Donate Mobile Campaign

    Smarties Awards   October 1, 2018  

    Lyft strengthened its reputation for social responsibility with the launch of a feature to streamline charitable donations — a launch that it promoted through an online video campaign.

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  • Rexona Movement for Movement

    Smarties Awards   October 1, 2018  

    To strengthen brand love and build differentiation in the deodorant category, Rexona launched “Movement for Movement” and the mobile app, Gerak, which would create a more accessible Indonesia and help the disabled community face mobility challenges.

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  • Colgate E1: The Connected Toothbrush

    Smarties Awards   October 1, 2018  

    Colgate developed an AI-enabled toothbrush and promoted the new product’s launch with PR and direct response mobile advertising.

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  • “Visit Austin 2017 Leisure” Mobile Advertising Campaign

    Smarties Awards   October 1, 2018  

    Visit Austin used a mobile campaign to target potential tourists in specific locations.

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