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  • Fitle

    Internationalist Innovation in Media   January 9, 2017  

    With the development of an augmented reality app, Carrefour offered its customers the opportunity to try on clothes virtually.

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  • #BestDayEver

    Internationalist Innovation in Media   January 9, 2017  

    Chevrolet sought to generate interest in the brand by building a surprise-and-delight campaign that turned April Fools’ Day on its head.

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  • Call of Duty Launch

    Internationalist Innovation in Media   January 9, 2017  

    The Call of Duty franchise saw a resurgence among fans after a global campaign encouraged fans to create and share content online.

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  • #shovelitforward

    Internationalist Innovation in Media   January 9, 2017  

    To increase brand recall and awareness, Canadian Tire created the #shovelitforward campaign, which used social media to spread a message of good will across the nation.

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  • Active Wheel, Lo Kar Lo Baat

    Internationalist Innovation in Media   January 9, 2017  

    Active Wheel developed a program that enabled housewives (the brand’s target audience) to speak with their husbands, many of whom worked far away to provide for their family.

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  • The Infinite List

    Internationalist Innovation in Media   January 9, 2017  

    Visa drove awareness for the exclusive benefits of its Infinite card program among Canadian cardholders.

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  • Copenhagen Airport: The Attentive Host

    Internationalist Innovation in Media   January 9, 2017  

    Copenhagen Airport launched a content marketing campaign on social media to drive brand affinity and increase revenue for the airport and all of its businesses.

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  • Real Possibilities

    Internationalist Innovation in Media   January 9, 2017  

    AARP developed a video content strategy to rebrand the organization for a new generation of customers.

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  • #imlovinit24

    Internationalist Innovation in Media   January 9, 2017  

    McDonald’s reconnected with its Millennial audience through a 24-hour global campaign.

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  • Starbucks Sparkle Shop

    Internationalist Innovation in Media   January 9, 2017  

    In partnership with Canadian YouTube star LaurDIY, Starbucks executed experiential events in key cities to invite Canadian Millennials to try its new Teavana Sparkling Tea Juices line.

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  • #MyNorth: The Basketball Story of My Neighborhood

    Internationalist Innovation in Media   January 9, 2017  

    To establish credibility in the emerging basketball market, Sport Chek created an out-of-home campaign that leveraged the unique personalities of Toronto neighborhoods and basketball players.

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  • The Doppio Agent

    Internationalist Innovation in Media   January 9, 2017  

    Delica drove Café Royal brand awareness among French consumers with an interactive video campaign featuring singer and songwriter Robbie Williams.

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  • eos Launch

    Internationalist Innovation in Media   January 9, 2017  

    eos broke into the German market with an integrated campaign promoting its line of Easter-themed lip balms.

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  • #StandUp4

    Internationalist Innovation in Media   January 9, 2017  

    Mastercard partnered with working moms to donate millions of dollars to Stand Up To Cancer.

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  • Twelve Hours with Demi Lovato

    Internationalist Innovation in Media   January 9, 2017  

    To alter its perception among Millennials, the Marriott Rewards Program offered its members exclusive access to content from Demi Lovato.

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  • Fans Do Wonders

    Internationalist Innovation in Media   January 9, 2017  

    A telecommunications brand’s global campaign helped fans of a soccer team connect with their favorite players.

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  • Tissue Accessories for Every Woman

    Internationalist Innovation in Media   January 9, 2017  

    To differentiate itself from competition and increase sales, Tempo leveraged its premium tissue product to link function to fashion and re-engage with its target audience.

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  • Wish Writer

    Internationalist Innovation in Media   January 9, 2017  

    To reinvent its “Believe” campaign, Macy’s used a multi-channel marketing strategy to engage with consumers and drive lift in key brand metrics.

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  • Pepsi and Empire

    Internationalist Innovation in Media   January 9, 2017  

    Pepsi partnered with Empire for a seamless integration that blurred the line between brand and show.

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  • Ritz to Go

    Internationalist Innovation in Media   January 9, 2017  

    Ritz created an on-the-go cracker pack for busy Canadian moms.

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