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With the development of an augmented reality app, Carrefour offered its customers the opportunity to try on clothes virtually.
Chevrolet sought to generate interest in the brand by building a surprise-and-delight campaign that turned April Fools’ Day on its head.
The Call of Duty franchise saw a resurgence among fans after a global campaign encouraged fans to create and share content online.
To increase brand recall and awareness, Canadian Tire created the #shovelitforward campaign, which used social media to spread a message of good will across the nation.
Active Wheel developed a program that enabled housewives (the brand’s target audience) to speak with their husbands, many of whom worked far away to provide for their family.
Visa drove awareness for the exclusive benefits of its Infinite card program among Canadian cardholders.
Copenhagen Airport launched a content marketing campaign on social media to drive brand affinity and increase revenue for the airport and all of its businesses.
AARP developed a video content strategy to rebrand the organization for a new generation of customers.
McDonald’s reconnected with its Millennial audience through a 24-hour global campaign.
In partnership with Canadian YouTube star LaurDIY, Starbucks executed experiential events in key cities to invite Canadian Millennials to try its new Teavana Sparkling Tea Juices line.
To establish credibility in the emerging basketball market, Sport Chek created an out-of-home campaign that leveraged the unique personalities of Toronto neighborhoods and basketball players.
Delica drove Café Royal brand awareness among French consumers with an interactive video campaign featuring singer and songwriter Robbie Williams.
eos broke into the German market with an integrated campaign promoting its line of Easter-themed lip balms.
Mastercard partnered with working moms to donate millions of dollars to Stand Up To Cancer.
To alter its perception among Millennials, the Marriott Rewards Program offered its members exclusive access to content from Demi Lovato.
A telecommunications brand’s global campaign helped fans of a soccer team connect with their favorite players.
To differentiate itself from competition and increase sales, Tempo leveraged its premium tissue product to link function to fashion and re-engage with its target audience.
To reinvent its “Believe” campaign, Macy’s used a multi-channel marketing strategy to engage with consumers and drive lift in key brand metrics.
Pepsi partnered with Empire for a seamless integration that blurred the line between brand and show.
Ritz created an on-the-go cracker pack for busy Canadian moms.
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