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  • Citi Double Cash Card “Means What It Says”

    REGGIE Awards   April 20, 2017  

    Using humor based on customer insights and narrative storytelling across multiple platforms and channels, Citi bridged the gap between the stories banks tell and consumers’ true reality.

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  • Bones Love Milk

    REGGIE Awards   April 20, 2017  

    The California Milk Processor Board promoted milk to tweens and teens by connecting them with their favorite skateboarders.

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  • Google Play Music Block

    REGGIE Awards   April 20, 2017  

    Google created a 30-foot, LED-covered Google Play Music Block to display responsive, real-time content at New York’s Panorama Festival.

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  • Settle Your Score

    REGGIE Awards   April 20, 2017  

    Russell Athletic gave six high school football teams a chance to turn around their season-ending loss in a multi-faceted campaign.

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  • Give Extra, Get Extra

    REGGIE Awards   April 20, 2017  

    Extra Gum inspired Kroger shoppers to support U.S. troops abroad by purchasing packs of gum.

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  • The Baby Stroller Test-Ride

    REGGIE Awards   April 20, 2017  

    Contours created an adult-sized stroller that let parents experience what their babies experienced but couldn’t describe.

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  • Aflac: Leaving Our Duckprints

    REGGIE Awards   April 20, 2017  

    Aflac encouraged customers to use #Duckprints on social media to raise money in the fight against childhood cancer.

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  • Share Your Tales! Goldfish Tales. Little Moments, Big Smiles.

    REGGIE Awards   April 20, 2017  

    Pepperidge Farm tapped into millennial moms’ childhood memories to connect them to the Goldfish Crackers brand.

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  • Mountain Dew League

    REGGIE Awards   April 20, 2017  

    Mountain Dew launched the Mountain Dew League, an amateur e-sports league, to appeal to e-sports fans around the globe.

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  • Cheetos Museum

    REGGIE Awards   April 20, 2017  

    In the summer of 2016, Cheetos introduced the Cheetos Museum, an online experience that encouraged fans to have fun with their favorite snack.

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  • See Joan Run

    REGGIE Awards   April 20, 2017  

    To help reverse the gender equality gap in politics, non-profit organization She Should Run penned a parody on a classic children’s book.

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  • 40 Days of Flavor

    REGGIE Awards   April 20, 2017  

    “40 Days of Flavor” encouraged Latina moms to honor Lenten cultural traditions using Clamato as a key ingredient in their meals year-round.

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  • “Priceless Boston” Launch

    REGGIE Awards   April 20, 2017  

    Mastercard provided Boston residents with memorable experiences in its “Priceless Boston” campaign.

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  • Ally Lucky Penny

    REGGIE Awards   April 20, 2017  

    Ally’s “Lucky Penny” campaign drove brand awareness and affinity while demonstrating the company’s commitment to its customers’ financial well-being, down to the last penny.

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  • Impractical Jokers at San Diego Comic-Con 2016

    REGGIE Awards   April 20, 2017  

    truTV’s Impractical Jokers returned for its second year at San Diego Comic-Con with a restaurant takeover and a block party held at Petco Park.

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  • Write Now with State Farm

    REGGIE Awards   April 20, 2017  

    Through its six-city tour with WME’s Together Live, State Farm empowered women by asking them to think about their goals, write them down, and post them publicly.

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  • Quilted Northern: National Toilet Paper Day on Amazon

    REGGIE Awards   April 20, 2017  

    By combining the Quilted Northern promise of “Designed to Be Forgotten” and Amazon’s Subscribe & Save program, Georgia-Pacific increased sales of Quilted Northern products and Amazon subscriptions.

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  • Wear the High Life

    REGGIE Awards   April 20, 2017  

    Miller High Life developed a loyalty program by partnering with clothing designer Benny Gold, who created exclusive clothing only available by redeeming 12-packs of Miller beer.

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  • M&M’s 75th Anniversary

    REGGIE Awards   April 20, 2017  

    M&M’s leveraged its most iconic asset to give consumers a behind-the-scenes look at its brand.

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  • X-Men: Apocalypse and Coldwell Banker

    REGGIE Awards   April 20, 2017  

    To capitalize on the excitement surrounding the release of X-Men: Apocalypse, Coldwell Banker launched an immersive consumer experience that leveraged the franchise and its characters.

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