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  • Language Choice

    REGGIE Awards   April 20, 2017  

    Comcast connected with bicultural Hispanic consumers with a viewing capability that allowed them to easily transition between Spanish and English.

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  • Education First Program

    REGGIE Awards   April 20, 2017  

    To increase client and employee engagement, First American Education Finance created a charity-driven brand initiative to help clients give back to the community.

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  • Ally Lucky Penny

    REGGIE Awards   April 20, 2017  

    Ally’s “Lucky Penny” campaign drove brand awareness and affinity while demonstrating the company’s commitment to its customers’ financial well-being, down to the last penny.

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  • Cheetos Store

    REGGIE Awards   April 20, 2017  

    Cheetos underlined its mischievous brand image during the holiday season by launching an online store that featured a variety of tongue-in-cheek branded products.

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  • Naked: Drink Good, Do Good

    REGGIE Awards   April 20, 2017  

    Naked Juice inspired people to take fruit and veggie selfies to raise awareness for a good cause.

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  • 40 Days of Flavor

    REGGIE Awards   April 20, 2017  

    “40 Days of Flavor” encouraged Latina moms to honor Lenten cultural traditions using Clamato as a key ingredient in their meals year-round.

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  • Aflac: Leaving Our Duckprints

    REGGIE Awards   April 20, 2017  

    Aflac encouraged customers to use #Duckprints on social media to raise money in the fight against childhood cancer.

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  • Small Business Revolution — Main Street

    REGGIE Awards   April 20, 2017  

    Deluxe Corp. developed a program that showcased small businesses in the U.S., and chose one town (and the businesses therein) to receive $500,000 in free services from the brand.

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  • Intel: Experience Amazing

    REGGIE Awards   April 20, 2017  

    To reach a new audience of computer buyers, Intel created the “Experience Amazing” campaign, which leveraged partnerships with brands and organizations globally in a variety of industries.

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  • Period Pop-Up Shop

    REGGIE Awards   April 20, 2017  

    U by Kotex created a pop-up shop Period Shop to engage millennial women by reframing the conversation around feminine care.

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  • Dove #InspireConfidence

    REGGIE Awards   April 20, 2017  

    Through integrated media and in-store activations, Dove gave Canadian shoppers a chance to make an impact by getting them involved in the brand’s mission to build self-esteem in young girls.

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  • A Priceless Delivery

    REGGIE Awards   April 20, 2017  

    Mastercard developed an interactive experience that allowed consumers in Dubai to experience the effect their donations had on Middle Eastern refugees in real time.

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  • Mars Say Thank You with M

    REGGIE Awards   April 20, 2017  

    To keep the brand at the top of consumers’ minds all year long, Mars partnered with Walmart for a retailer-specific promotion that supported the U.S. military.

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  • X-Men: Apocalypse and Coldwell Banker

    REGGIE Awards   April 20, 2017  

    To capitalize on the excitement surrounding the release of X-Men: Apocalypse, Coldwell Banker launched an immersive consumer experience that leveraged the franchise and its characters.

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  • Barrel Hunt

    REGGIE Awards   April 20, 2017  

    Jack Daniel’s sent 150 of its whiskey barrels filled with prizes around the world to generate buzz and remind consumers that every barrel of whiskey comes from the brand’s hometown of Lynchburg, Tenn.

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  • Settle Your Score

    REGGIE Awards   April 20, 2017  

    Russell Athletic gave six high school football teams a chance to turn around their season-ending loss in a multi-faceted campaign.

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  • Quilted Northern: National Toilet Paper Day on Amazon

    REGGIE Awards   April 20, 2017  

    By combining the Quilted Northern promise of “Designed to Be Forgotten” and Amazon’s Subscribe & Save program, Georgia-Pacific increased sales of Quilted Northern products and Amazon subscriptions.

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  • Find Your Park/Encuentra Tu Parque

    REGGIE Awards   April 20, 2017  

    In celebration of its 100th anniversary, the National Park Service raised awareness for its parks among multicultural millennials through a series of experiential activations.

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  • Hewlett Packard Enterprise Brand Launch

    REGGIE Awards   April 20, 2017  

    To kick off the newly formed company, Hewlett Packard Enterprise launched a global campaign to build awareness as a distinct brand in the B-to-B marketplace.

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  • Eaton Desk Toy Decision

    REGGIE Awards   April 20, 2017  

    Power supplier Eaton created a “tongue-in-cheek” election that increased brand awareness among IT professionals.

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