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  • #LoveTravels

    Multicultural Excellence Awards   November 5, 2017  

    Marriott International hosted a luncheon celebrating the opening of the Smithsonian National Museum of African American History and Culture.

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  • Real-Time Event Polling

    Multicultural Excellence Awards   November 5, 2017  

    Prudential introduced live polling to its events to collect real-time data from its attendees.

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  • #AVOSECRETS

    Multicultural Excellence Awards   November 5, 2017  

    To capture the diverse audience of the Super Bowl, Avocados From Mexico developed a platform that all users could access through their smartphones to learn more about avocados.

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  • Cricket — Yin & Yang

    Multicultural Excellence Awards   November 5, 2017  

    State Farm captured the attention of its Asian Indian consumers by leveraging their love of cricket.

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  • Human X Design

    Multicultural Excellence Awards   November 5, 2017  

    To support the release of its latest video game Deus Ex: Mankind Divided, Square Enix hosted a first-of-its-kind conference on human augmentation, Human X Design.

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  • Restroom for All

    Multicultural Excellence Awards   November 5, 2017  

    To promote acceptance, Mastercard’s created a restroom for the 2016 pride parade in New York that was open to all people regardless of their backgrounds.

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  • YouTube Music: “It’s Who We Are”

    Multicultural Excellence Awards   November 5, 2017  

    To promote its music streaming app, YouTube launched a national marketing campaign with a compelling series of five short video clips.

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  • Spanish Lessons

    Multicultural Excellence Awards   November 5, 2017  

    To differentiate itself in a crowded space, Netflix created a campaign based on audience insights for the second season of its original show, Narcos.

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  • XoomLOL Comedy Series

    Multicultural Excellence Awards   November 5, 2017  

    Xoom used humor and music to promote its money transfer services to Filipino customers.

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  • #WomanInProgress

    Multicultural Excellence Awards   November 5, 2017  

    With its #WomanInProgress campaign, Motrin strove to connect with multicultural women on an emotional level with a more relatable message.

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  • Women In Operations

    Multicultural Excellence Awards   November 5, 2017  

    Viteos Fund Services created an integrated marketing program that would resonate with its underserved audience of senior female operations executives in hedge funds.

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  • HACER

    Multicultural Excellence Awards   November 5, 2017  

    McDonald’s created an integrated campaign centered on real students and their real-life obstacles to show the Hispanic community that attending college was attainable.

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  • Passing the Torch

    Multicultural Excellence Awards   November 5, 2017  

    To target African-Americans looking to forge a better future, Comcast created a print campaign using the likeness of Dr. Martin Luther King, Jr.

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  • Code a Brighter Future

    Multicultural Excellence Awards   November 5, 2017  

    By partnering with the organization Black Girls Code, Colgate was able to engage with the African-American community during Black History Month and throughout the year.

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  • Fresh Empire

    Multicultural Excellence Awards   November 5, 2017  

    The FDA created the first-ever multicultural youth tobacco prevention campaign with up-and-coming hip-hop artists to increase understanding and awareness.

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  • Reading and Leeds Festival 2017

    Smarties Awards   September 25, 2017  

    Festival Republic created a mobile game to drive awareness of lineup for the Reading and Leeds 2017 Festival.

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  • M Live GeoFencing Surprise and Delight Platform

    Smarties Awards   September 25, 2017  

    Marriott launched M Live, a global, real­time social monitoring center, to attract, connect with, and engage consumers across social media platforms Instagram, Twitter, and Weibo.

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  • Galaxy A, “Say A.”

    Smarties Awards   September 25, 2017  

    To combat the negative reaction to its previous products, Samsung created a clever mobile campaign that showcased the features of the new Galaxy A smartphone.

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  • Coca-Cola Freestyle App

    Smarties Awards   September 25, 2017  

    Coca-Cola designed an app to interact with its Freestyle soda dispensers to give users a more engaging experience.

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  • EcoAlarm

    Smarties Awards   September 25, 2017  

    By creating the EcoAlarm app, Fundación Banco de Bosques showed Argentinian youth that getting involved is as easy as setting a morning alarm.

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