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  • Imagine the Possibilities

    Internationalist Innovation in Media   January 9, 2017  

    Mattel developed the “Imagine the Possibilities” campaign to change the public’s perception of Barbie, and to return to the brand’s original mission of helping girls see all of the possibilities open to them.

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  • Starbucks Sparkle Shop

    Internationalist Innovation in Media   January 9, 2017  

    In partnership with Canadian YouTube star LaurDIY, Starbucks executed experiential events in key cities to invite Canadian Millennials to try its new Teavana Sparkling Tea Juices line.

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  • Tough Enough

    Internationalist Innovation in Media   January 9, 2017  

    Dell sought to win the hearts and minds of IT decision-makers by giving them a social platform to share their experiences.

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  • Twelve Hours with Demi Lovato

    Internationalist Innovation in Media   January 9, 2017  

    To alter its perception among Millennials, the Marriott Rewards Program offered its members exclusive access to content from Demi Lovato.

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  • Pepsi and Empire

    Internationalist Innovation in Media   January 9, 2017  

    Pepsi partnered with Empire for a seamless integration that blurred the line between brand and show.

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  • Tissue Accessories for Every Woman

    Internationalist Innovation in Media   January 9, 2017  

    To differentiate itself from competition and increase sales, Tempo leveraged its premium tissue product to link function to fashion and re-engage with its target audience.

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  • World in Motion

    Internationalist Innovation in Media   January 9, 2017  

    To establish itself as an industry thought leader and gain relevance in local markets, GE partnered with Quartz to create World in Motion, a digital content hub.

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  • Fans Do Wonders

    Internationalist Innovation in Media   January 9, 2017  

    A telecommunications brand’s global campaign helped fans of a soccer team connect with their favorite players.

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  • Mother to a Generation

    Internationalist Innovation in Media   January 9, 2017  

    To reconnect with mothers in the Middle East, NIDO created a digital campaign asking mothers to take a pledge by sharing a photo on NIDO’s website or social media platforms.

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  • Fans United

    Internationalist Innovation in Media   January 9, 2017  

    Rabea leveraged its soccer sponsorships to drive awareness and create a preference for tea among Millennials in the Middle East.

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  • Is Trans Kind?

    Internationalist Innovation in Media   January 9, 2017  

    Airbnb supported its mission of inclusivity by releasing a trans-friendly TV spot in honor of Caitlyn Jenner winning the Arthur Ashe Courage Award at the ESPYs.

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  • Wish Writer

    Internationalist Innovation in Media   January 9, 2017  

    To reinvent its “Believe” campaign, Macy’s used a multi-channel marketing strategy to engage with consumers and drive lift in key brand metrics.

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  • Flying Bucket

    Internationalist Innovation in Media   January 9, 2017  

    KFC created a social media buzz by delivering a giant bucket of fried chicken to a beach in the UAE.

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  • Suelta La Sopa Novela

    Internationalist Innovation in Media   January 9, 2017  

    AT&T partnered with Telemundo for a social media campaign that let telenovela fans engage with their favorite shows.

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  • Ritz to Go

    Internationalist Innovation in Media   January 9, 2017  

    Ritz created an on-the-go cracker pack for busy Canadian moms.

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  • Youth Milk Snack Time

    Internationalist Innovation in Media   January 9, 2017  

    Milk West created a cartoon web series to combat declining consumption of milk among Canadian teenagers.

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  • CTII Launch

    Internationalist Innovation in Media   January 9, 2017  

    Converse launched a new version of its bestselling Chuck Taylor All Stars to Millennials by reinventing old-fashioned media channels with new technology.

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  • Real Possibilities

    Internationalist Innovation in Media   January 9, 2017  

    AARP developed a video content strategy to rebrand the organization for a new generation of customers.

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  • The Guy Who Cut Everything in Half

    Internationalist Innovation in Media   January 9, 2017  

    By creating a digital campaign targeted at young couples, the German Bar Association encouraged couples to seek legal advice before getting married and to set up a prenuptial agreement.

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  • The Infinite List

    Internationalist Innovation in Media   January 9, 2017  

    Visa drove awareness for the exclusive benefits of its Infinite card program among Canadian cardholders.

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