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  • Live Nation’s Kickoff to Summer

    REGGIE Awards   April 16, 2018  

    Live Nation developed a robust national marketing campaign to elevate its brand and increase ticket sales earlier in the season by creating a national celebration of the summer concert season.

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  • Doritos Guardians of the Galaxy Vol. 2 Music Bag

    REGGIE Awards   April 16, 2018  

    Doritos partnered with Marvel Studios to promote the sequel to Guardians of the Galaxy.

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  • Invest in Something Special

    REGGIE Awards   April 16, 2018  

    Voya Financial partnered with the Special Olympics to help Americans with special needs plan for retirement.

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  • Liberty Mutual “Worry Less” NASCAR Spotter Program

    REGGIE Awards   April 16, 2018  

    As a cost-effective way to conduct its NASCAR sponsorship, Liberty Mutual Insurance sponsored the spotters at each track rather than a racecar.

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  • AskVal.com

    REGGIE Awards   April 16, 2018  

    Valspar helped paint buyers turn inspiration into reality with its mobile-friendly set of tools on “AskVal.com.”

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  • Charmin Van-Go, The First On-Demand Mobile Bathroom

    REGGIE Awards   April 16, 2018  

    Charmin created Charmin Van-Go, the first on-demand mobile bathroom service, to provide a better bathroom experience to customers.

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  • 19 Crimes Infamous Tasting

    REGGIE Awards   April 16, 2018  

    Australian wine brand 19 Crimes created an augmented reality campaign in association with grocery brand Kroger that gave shoppers an engaging, memorable experience at the shelf.

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  • KeVita: Discover Your Local Culture

    REGGIE Awards   April 16, 2018  

    Beverage companies with big bucks usually dominate the summertime conversation, which is why KeVita created a localized social campaign to foster an authentic connection between the brand and consumers in communities in San Francisco, New York City, L.A., Seattle, Portland, Denver, and Chicago.

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  • Crayola Dandelion Retirement and Bluetiful Introduction

    REGGIE Awards   April 16, 2018  

    Crayola launched a campaign around the retirement of one of its iconic 24-count pack colors by creating a conversation around its new shade and driving consumers to connect emotionally with the brand.

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  • A Modern Network

    REGGIE Awards   April 16, 2018  

    In launching its new, modern wireless network, Xfinity successfully broke through as a new player and engaged hard-to-convert shoppers.

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  • Marriott International

    REGGIE Awards   April 16, 2018  

    Marriott International launched a campaign to engage younger travelers and already existing members by involving them in new reward programs.

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  • Transformers: The Last Knight Movie — Coca-Cola China

    REGGIE Awards   April 16, 2018  

    Paramount built anticipation for the release of the film Transformers: The Last Knight in China by partnering with the world’s largest beverage brand, Coca-Cola. Both companies leveraged the film’s iconic reach as a way to launch the new “sleek” Coke can in China.

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  • Starbucks Flavor Match

    REGGIE Awards   April 16, 2018  

    Starbucks leveraged platforms associated with discovery, Pinterest and Spotify, to encourage consumers to discover new flavors in the brand’s portfolio of at-home coffees.

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  • Kids’ Choice Awards 2017 Tune-In Campaign

    REGGIE Awards   April 16, 2018  

    Nickelodeon promoted Kids’ Choice Awards 2017 by using a wide array of media channels and by capitalizing on the popularity and telegenic appeal of its host, wrestling star John Cena.

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  • My Black Is Beautiful | The Talk

    REGGIE Awards   April 16, 2018  

    Procter & Gamble leveraged mainstream and African-American-targeted media channels to promote educational and constructive conversations about racial bias.

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  • Denny’s on Demand Launch

    REGGIE Awards   April 16, 2018  

    Denny’s introduced an all-new ordering platform to offer guests a quick and easy way to place orders.

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  • Milano: Save Something For Yourself

    REGGIE Awards   April 16, 2018  

    Pepperidge Farm set out remind women to take a moment for themselves by having a Milano in its “Save Something for Yourself” campaign, and successfully shifted perception of the brand.

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  • Lifetime’s Project Runway Dixie To Go Campaign

    REGGIE Awards   April 16, 2018  

    Dixie To Go partnered with Project Runway for a digital activation that promoted the brand’s value for busy women.

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  • State Farm Color Full Lives and ESSENCE

    REGGIE Awards   April 16, 2018  

    State Farm created the “Color Full Lives” campaign to connect with African-American women seeking ways to improve their lives, and to position itself as a resource for financial help.

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  • Pop Tarts and Destiny 2

    REGGIE Awards   April 16, 2018  

    Pop-Tarts partnered with Activision, the makers of the video game Destiny 2, to promote the snack food.

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