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  • The Migraine Experience

    Effie Awards   September 1, 2017  

    The Migraine Experience is a rare example of marketing that draws on a singular, unique consumer insight to tap into empathy, is powered by cutting-edge technology, and fully integrates television, social media, video, programmatic video, search, and earned media to create sales.

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  • Feel the Real

    Effie Awards   September 1, 2017  

    With digital ad spending surging despite serious accountability concerns, the Outdoor Advertising Association of America used its small media budget to show media buyers how Out of Home (OOH) drives digital engagement.

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  • Cheerios Love to Give at Walmart

    Effie Awards   September 1, 2017  

    The challenge for Cheerios was to rekindle love for the brand while communicating its gluten-free news and show consumers that giving is receiving.

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  • Fit For All

    Effie Awards   September 1, 2017  

    Throughout 2015 and into 2016, Fitbit encountered a slew of competitors trying to steal share from the wearable juggernaut. Its goal was simple yet significant: maintain its position as the market leader in wearable fitness.

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  • Ask Guðmundur

    Effie Awards   September 1, 2017  

    With a budget of only $2.1 million, Iceland created a radically new type of tourism campaign using Responsive Content rather than traditional communications to rapidly change the attitudes and behaviors of tourists.

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  • The Co-Worker Collection

    Effie Awards   September 1, 2017  

    During a time when no one thought of Office Depot OfficeMax, "The Co-Worker Collection" transformed the tradition of office gifting by bringing in 14% new customers, doubling our sales goals, and solving a untouched human truth — all while spreading some passive aggressive cheer.

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  • Cognitive Retail

    Effie Awards   September 1, 2017  

    An app powered by Watson, built on IBM Bluemix, and hosted in the IBM Cloud, prompted shoppers to answer several questions about the person they were shopping for and matched personalities to presents by scraping and analyzing live customer data, matching personalities to presents.

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  • PepsiMoji

    Effie Awards   September 1, 2017  

    Through a bold and unprecedented marketing campaign, Pepsi developed over 100 pieces of creative messaging including the first-ever five-second National TV ad.

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  • Lockheed Martin Field Trip to Mars — Gold Winner

    Effie Awards   September 1, 2017  

    In an era of Silicon Valley innovation, Lockheed Martin was seen as an outdated defense contractor that was losing its customers to start-up SpaceX. Lockheed Martin set out to shift the conversation away from SpaceX by creating the first-ever group virtual reality experience.

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  • Step Up Stand Tall

    Effie Awards   September 1, 2017  

    Canadian Tire, which faced aggressive competitors like Walmart and Home Depot, created a deep emotional connection by taking an exclusive event like the Olympics and turning it into a campaign for inclusion.

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  • Find Your Style 101

    Effie Awards   September 1, 2017  

    Tasked with driving sales during the back-to-college period IKEA knew that success required the re-framing of the brand from cheap store to style guide. The idea: Find Your Style 101, a media campaign consisting of online content pieces designed to help students discover and express their style.

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  • Can Thinking Small Win Big?

    Effie Awards   September 1, 2017  

    Pearle Vision's big challenge was to convince people, in a category where small independent doctors win, to re-consider the brand. By going back to its roots of small neighborhood eyecare and building relationships one at a time, Pearle Vision went from being considered big-box chain eyecare to being the national chain perceived as having the highest quality doctors.

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  • ShopRite Mix-In Matchmaker Program

    Effie Awards   September 1, 2017  

    Friendship Dairies cottage cheese developed and led a multi-partner, cross-category shopper marketing program for ShopRite. Called "Mix-In Matchmaker," it encouraged the grocer’s highly coveted healthy food shopper segment to discover surprising, new ways to combine Friendship Dairies cottage cheese with other healthy foods to expand their restless palates and enliven their food journeys.

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  • Even an Asshole Can Save A Life

    Effie Awards   September 1, 2017  

    How do you inspire the most eligible but under-indexed group, millennial males, to register to become an organ donor? Meet Coleman Sweeney; the world's biggest asshole.

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  • How Verizon Vehicle Became Hum

    Effie Awards   September 1, 2017  

    In 2015, Hum by Verizon had the difficult task of launching a new product in a category very few people cared about. That meant the brand had to get real, really quick, about its rapidly growing competition and, more importantly, its low-hanging target audience to find a meaningful white-space positioning for its product.

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  • The Period Projects

    Effie Awards   September 1, 2017  

    Pandora reversed a business decline with a counter-culture strategy and an unconventional approach to creative storytelling.

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  • Cinnamon Toast Crunch Culture Infiltration

    Effie Awards   September 1, 2017  

    After years of growing with adults, suddenly Cinnamon Toast Crunch was losing them. The brand needed to break out of the cluttered sea of cereal brands, and put itself into a place no one could ignore.

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  • Wilson "Living Anthem" Brand Launch

    Effie Awards   September 1, 2017  

    With a tiny budget in one of the world’s most competitive categories, dominated by beloved iconic brands, Wilson broke through the wall of indifference for its brand, outpacing even Nike on the pivotal category KPI and re-establishing a conversation with Avid Athletes.

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  • Build A Better Basket at Dollar General

    Effie Awards   September 1, 2017  

    Hershey’s virtual Easter basket-builder let shoppers mix and match Hershey products with Dollar General merchandise until they found the right mix for their budgets.

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  • A Movement for Michigan

    Effie Awards   September 1, 2017  

    Pure Michigan is much more than an ad campaign. It’s a movement that has generated unstoppable growth in tourism revenue and invaluable pride for an entire state.

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