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  • The Co-Worker Collection

    Effie Awards   September 1, 2017  

    During a time when no one thought of Office Depot OfficeMax, "The Co-Worker Collection" transformed the tradition of office gifting by bringing in 14% new customers, doubling our sales goals, and solving a untouched human truth — all while spreading some passive aggressive cheer.

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  • The Super Bowl Dunk

    Effie Awards   September 1, 2017  

    By declining to advertise during the Super Bowl, Gatorade was missing a huge opportunity to connect with competitive athletes during one of the most relevant moments in sport…the Dunk. With a limited media spend, Gatorade worked to turn the Super Bowl into a platform for brand engagement.

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  • Van Gogh BnB

    Effie Awards   September 1, 2017  

    “Van Gogh’s Bedrooms” exhibition generated the highest attendance at the Art Institute of Chicago in 15 years. “Van Gogh BnB” delivered a first-of-its kind brand experience — building a replica of the artist’s 1888 “Bedroom” painting, and through Airbnb, inviting people to book a night inside.

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  • A New Media Model to Transform a Brand That Sucks

    Effie Awards   September 1, 2017  

    A brand that sucks finds sweet success — finding growth, brand relevance, and an identity after years of stagnation — with a new model designed for the new age of communications.

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  • The Cognitive Dress

    Effie Awards   September 1, 2017  

    How do you reach an audience that turns to popular culture, not to commercials, to judge technology brands? IBM’s AI technology, Watson, collaborated with Marchesa to design a Cognitive Dress that understood and responded to the mood of the crowd.

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  • The Fighting Spirit

    Effie Awards   September 1, 2017  

    Learn how Modelo leveraged a hard-working, blue-collar DNA to unite drinkers around the belief that the most rewarding pursuits require “the fighting spirit”.

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  • The Period Projects

    Effie Awards   September 1, 2017  

    Pandora reversed a business decline with a counter-culture strategy and an unconventional approach to creative storytelling.

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  • Be the Guy

    Effie Awards   September 1, 2017  

    To demonstrate young mens' unique role in curing blood cancers and other life-threatening diseases, Be The Match flipped the script — shifting the focus from patients to donors.

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  • Madden the Movie

    Effie Awards   September 1, 2017  

    EA Madden NFL 16 orchestrated an over-the-top pop-culture extravaganza that stole the hearts of the Internet, while helping the brand break all-time sales records.

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  • Say Thank You With M

    Effie Awards   September 1, 2017  

    “Say Thank You With M” unified three American icons — M&M’S, U.S. troops and Walmart — into one summer campaign.

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  • Build A Better Basket at Dollar General

    Effie Awards   September 1, 2017  

    Hershey’s virtual Easter basket-builder let shoppers mix and match Hershey products with Dollar General merchandise until they found the right mix for their budgets.

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  • FlyBabies

    Effie Awards   September 1, 2017  

    JetBlue Airways tapped into everyone’s (2nd) biggest annoyance when flying: crying babies. With a single online video, JetBlue’s “FlyBabies” turned a cause for despair into a reason for joy.

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  • Dove Hair #LoveYourCurls Emojis

    Effie Awards   September 1, 2017  

    By creating a keyboard filled with emojis with multiple curly hair types, textures, and colors, Dove Hair started a viral conversation via a timely and relevant social medium.

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  • Super Bowl Babies

    Effie Awards   September 1, 2017  

    Learn how the National Football League, in the wake of negative attention, got people to fall back in love with football.

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  • Feed the Good

    Effie Awards   September 1, 2017  

    With the idea that dogs make us better people, Pedigree was able to go from being seen as a “value” brand to a “brand of values” and continue to outperform the category and its key competitor Purina in its largest and most important market, the US.

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  • Bring Back the Bees

    Effie Awards   September 1, 2017  

    Honey Nut Cheerios worked to attract the millennial target by finding a way to show that it cared as much about the collective world as it did selling cereal.

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  • Ask Guðmundur

    Effie Awards   September 1, 2017  

    With a budget of only $2.1 million, Iceland created a radically new type of tourism campaign using Responsive Content rather than traditional communications to rapidly change the attitudes and behaviors of tourists.

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  • UnitedHealthcare Ways In

    Effie Awards   September 1, 2017  

    Taking the complexity of the health care system head-on, we used humor to show how UnitedHealthcare could help make the system less confusing, less expensive, and just plain more human.

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  • ShopRite Mix-In Matchmaker Program

    Effie Awards   September 1, 2017  

    Friendship Dairies cottage cheese developed and led a multi-partner, cross-category shopper marketing program for ShopRite. Called "Mix-In Matchmaker," it encouraged the grocer’s highly coveted healthy food shopper segment to discover surprising, new ways to combine Friendship Dairies cottage cheese with other healthy foods to expand their restless palates and enliven their food journeys.

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  • Care Counts

    Effie Awards   September 1, 2017  

    Whirlpool created the Care Counts program to see how something as important as school attendance rates could be impacted by the simple act of laundry.

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