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Search returned: 328 document(s).

  • Pop-Tarts Soda-Mazing

    Effie Awards   September 1, 2017  

    The objectives for Pop-Tarts' Soda-Mazing campaign were to reverse sales declines and drive renewed brand relevance among teens and young adults.

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  • The Co-Worker Collection

    Effie Awards   September 1, 2017  

    During a time when no one thought of Office Depot OfficeMax, "The Co-Worker Collection" transformed the tradition of office gifting by bringing in 14% new customers, doubling our sales goals, and solving a untouched human truth — all while spreading some passive aggressive cheer.

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  • Love at First Taste

    Effie Awards   September 1, 2017  

    Knorr needed to establish an emotional connection with a new generation, Millennials. “Love at First Taste” was a social experiment based on an insight from Millennial culture — that flavor is personality.

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  • Even an Asshole Can Save A Life

    Effie Awards   September 1, 2017  

    How do you inspire the most eligible but under-indexed group, millennial males, to register to become an organ donor? Meet Coleman Sweeney; the world's biggest asshole.

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  • Lockheed Martin Field Trip to Mars — Gold Winner

    Effie Awards   September 1, 2017  

    In an era of Silicon Valley innovation, Lockheed Martin was seen as an outdated defense contractor that was losing its customers to start-up SpaceX. Lockheed Martin set out to shift the conversation away from SpaceX by creating the first-ever group virtual reality experience.

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  • Your Business Becomes Our Business

    Effie Awards   September 1, 2017  

    Learn how USPS used its ubiquitous trucks to demonstrate to growing businesses that it is on their side.

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  • Find Your Style 101

    Effie Awards   September 1, 2017  

    Tasked with driving sales during the back-to-college period IKEA knew that success required the re-framing of the brand from cheap store to style guide. The idea: Find Your Style 101, a media campaign consisting of online content pieces designed to help students discover and express their style.

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  • Blood Equality

    Effie Awards   September 1, 2017  

    Blood Equality was born to fight for a policy based on science, not stigma against gay and bisexual men donating blood. The goal: to spark meaningful dialogue with the Food & Drug Administration (FDA) to accelerate the process towards a less discriminatory policy.

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  • ShopRite Mix-In Matchmaker Program

    Effie Awards   September 1, 2017  

    Friendship Dairies cottage cheese developed and led a multi-partner, cross-category shopper marketing program for ShopRite. Called "Mix-In Matchmaker," it encouraged the grocer’s highly coveted healthy food shopper segment to discover surprising, new ways to combine Friendship Dairies cottage cheese with other healthy foods to expand their restless palates and enliven their food journeys.

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  • FlyBabies

    Effie Awards   September 1, 2017  

    JetBlue Airways tapped into everyone’s (2nd) biggest annoyance when flying: crying babies. With a single online video, JetBlue’s “FlyBabies” turned a cause for despair into a reason for joy.

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  • Dove Hair #LoveYourCurls Emojis

    Effie Awards   September 1, 2017  

    By creating a keyboard filled with emojis with multiple curly hair types, textures, and colors, Dove Hair started a viral conversation via a timely and relevant social medium.

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  • Build A Better Basket at Dollar General

    Effie Awards   September 1, 2017  

    Hershey’s virtual Easter basket-builder let shoppers mix and match Hershey products with Dollar General merchandise until they found the right mix for their budgets.

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  • Reach Across the Aisle

    Effie Awards   September 1, 2017  

    To demonstrate what people are capable of when they set differences aside, JetBlue put a plane full of complete strangers to the test: embrace compromise and unanimously agree on a single destination to win round-trip tickets to that destination.

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  • First Haircut

    Effie Awards   September 1, 2017  

    Due to the pink-washing of October, people have become fatigued by “fight for a cure” storylines of breast cancer. To cut through, Ulta focused its effort on a single, tangible goal that becomes an iconic representation of cancer survival: the first haircut.

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  • Small Business Saturday

    Effie Awards   September 1, 2017  

    Over the last six years, Small Business Saturday has grown from a social moment into a social movement in the truest sense, generating more than $50 Billion for small businesses nationally on just six celebrated days.

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  • #Say It with Pepsi

    Effie Awards   September 1, 2017  

    With young cola drinkers looking at the category in a whole new way, Pepsi differentiated itself with #SayItWithPepsi — its biggest campaign in a decade.

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  • Cloudscape

    Effie Awards   September 1, 2017  

    IBM transformed the category cliché of the cost-cutting data warehouse into a new depiction of the cloud: a workshop where businesses turn data into value, into new insights, products, and services.

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  • College Care Essentials

    Effie Awards   September 1, 2017  

    Johnson & Johnson’s upper respiratory line was about to see a major cut in distribution at Walmart. So they teamed up with Kleenex® and Clorox® and went back-to-college to create a total care solution that was perfect for parents and their newly independent college students.

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  • The Super Bowl Dunk

    Effie Awards   September 1, 2017  

    By declining to advertise during the Super Bowl, Gatorade was missing a huge opportunity to connect with competitive athletes during one of the most relevant moments in sport…the Dunk. With a limited media spend, Gatorade worked to turn the Super Bowl into a platform for brand engagement.

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  • A Movement for Michigan

    Effie Awards   September 1, 2017  

    Pure Michigan is much more than an ad campaign. It’s a movement that has generated unstoppable growth in tourism revenue and invaluable pride for an entire state.

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