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  • I Am Campaign

    Effie Awards   October 5, 2016  

    Using the digital space and social media to enhance the power of storytelling, Verizon's I Am_ Campaign engaged with viewers by encouraging them to fill in the blank on who they are and how they identify themselves as Asian American.

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  • Shattering Perceptions

    Effie Awards   October 5, 2016  

    Eroding brand health indicated that Chevrolet needed a new approach: a master brand campaign laser-focused on aligning perceptions to reality.

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  • World Gallery

    Effie Awards   October 5, 2016  

    Apple created World Gallery, the world's largest mobile photography gallery, to steer conversation about the iPhone 6 camera away from megapixels and toward photography.

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  • HP Presents: "Lips Are Movin'"

    Effie Awards   October 5, 2016  

    During its toughest marketing season, HP needed to connect with millennials to grow consideration and drive sales/market share. We succeeded by bending the rules of music videos with the first video created entirely by social influencers.

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  • Save the Bros

    Effie Awards   October 5, 2016  

    Learn how Organic Valley broke into the booming protein drink category.

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  • Carmilla

    Effie Awards   October 5, 2016  

    U by Kotex faced a challenge to connect with millennial girls in meaningful way. The brand introduced CARMILLA: a transmedia, online series building on the target’s interest in vampires.

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  • Microsoft Cloud: Empowering Business

    Effie Awards   October 5, 2016  

    To continue to thrive, Microsoft needed to become a leader in Enterprise Cloud Computing — a category its competitors, Amazon and Google, were born in.

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  • YWCA #NotOkay

    Effie Awards   October 5, 2016  

    Violence against women is a known issue, but one that is easily overlooked because both the crime and victims usually remain behind closed doors. YWCA's campaign exposed this and used it to provoke the conversation to help generate awareness for the cause.

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  • 5 Gum Truth or Dare Challenge

    Effie Awards   October 5, 2016  

    5 Gum transformed its packaging into games of Truth or Dare that would give teens a reason to engage with the brand again.

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  • One More Day

    Effie Awards   October 5, 2016  

    MasterCard believes that experiences matter more than things, so we stood up to an obsessive work culture, encouraging people to take One More Day and make it priceless with MasterCard.

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  • Pure Michigan

    Effie Awards   October 5, 2016  

    The Pure Michigan campaign increased travel to, and spending in, Michigan by tourists from throughout the United States and beyond. It achieved and surpassed its goals and grew to become a rallying cry for the entire state.

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  • I Am Rich

    Effie Awards   October 5, 2016  

    Miller High Life reinvented itself with millennials by recognizing that people's pursuit of the good life was not circumscribed by the money that they had in their bank but more by surrounding themselves with the people, places, and things that were honest and grounded.

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  • Dentyne Follows Food

    Effie Awards   October 5, 2016  

    Dentyne had a two-fold objective: reconnect with pop culture and reframe Dentyne’s fresh breath benefit.

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  • Tiko — The Unibody 3D Printer

    Effie Awards   October 5, 2016  

    Instead of evangelizing 3D printing for all, Tiko celebrated its remarkable unibody design and related feats of engineering to convince core 3D printing fans that low price could also mean high performance.

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  • Bad Ass Hair Day

    Effie Awards   October 5, 2016  

    OGX changed the conversation by giving the brand a voice in its first ever digital campaign. It showed its target how OGX could help enhance her beauty and fuel her attitude.

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  • Inside Films: What Lives Inside

    Effie Awards   October 5, 2016  

    By forgoing traditional advertising and instead seeking to give our consumer an active role in our brand story, Intel and Dell created a piece of content that our audience actually wanted to see and be a part of.

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  • Allstate Social Savvy Burglar

    Effie Awards   October 5, 2016  

    Allstate used social media, where oversharing can put people's homes at risk of burglary, to prove the power of social opportunism and reframe home insurance as protection from this modern risk.

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  • Guys with Hair Get It

    Effie Awards   October 5, 2016  

    Through partnerships with influencers, ROGAINE® leveraged a truth — what some would call a harsh truth — to wake up their audience and start to change the bigger cultural conversation around hair loss.

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  • #MoreMusic

    Effie Awards   October 5, 2016  

    On music’s most important night, Target decided not to run ads, but instead to give viewers of the 57th GRAMMY Awards more of what they wanted: #MoreMusic.

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  • Lighten Your Loan

    Effie Awards   October 5, 2016  

    With the Lighten Your Loan campaign, Citizens Bank drew attention to the explosive growth of student debt and vividly illustrated how a new Education Refinance Loan could help people get on with their lives.

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