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  • Haze, Haze You Can Stay, We’re Enjoying Pizza Today!

    Smarties Awards   September 27, 2016  

    Pizza Hut’s mobile search campaign used customer insights and real-time weather data to drive an increase in home delivery rates.

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  • The Fashion Mag Hijack

    Smarties Awards   September 27, 2016  

    Stylight developed a mobile campaign that integrated print and digital technology by turning a fashion magazine into a digital shopping platform.

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  • Nathan’s Famous Ticket to Fun

    Smarties Awards   September 27, 2016  

    To build awareness and drive retail sales during peak summer months, Nathan’s Famous created a mobile-optimized campaign site with gamification elements.

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  • The Stylus Is Mightier

    Smarties Awards   September 27, 2016  

    To regain market share in a category it had created, Samsung launched its latest “phablet,” the Galaxy Note5, with an interactive mobile experience that highlighted the product’s key differentiator: its stylus.

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  • Watch It with the S6

    Smarties Awards   September 27, 2016  

    Samsung drove brand engagement and product trial in Vietnam through a film that could only be fully viewed on its mobile devices or in stores.

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  • WhatsGerman

    Smarties Awards   September 27, 2016  

    A charity project used WhatsApp to help refugees learn German.

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  • Lo Kar Lo Baat

    Smarties Awards   September 27, 2016  

    To raise brand awareness and highlight the product’s changed formula, Indian laundry brand Active Wheel offered people a free three-minute mobile phone conversation.

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  • Beats1Run

    Smarties Awards   September 27, 2016  

    Beats by Dr. Dre partnered with Apple Music to create a “running party” to promote its PowerBeats2 Wireless earphones.

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  • Hershey’s Happygrams

    Smarties Awards   September 27, 2016  

    To raise brand awareness and consumer engagement in the Philippines, Hershey’s developed a real-time social media campaign aimed at making everyday moments better.

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  • Pace Station

    Smarties Awards   September 27, 2016  

    Nike’s “Pace Station” leveraged Spotify’s musical library to deliver customized playlists to runners based on their personal pace and fitness goals.

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  • Starburst and Angry Birds Playable Ad

    Smarties Awards   September 27, 2016  

    Starburst increased brand awareness with an in-ad Angry Birds game.

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  • Espotá de Risa

    Smarties Awards   September 27, 2016  

    Danone created an augmented reality mobile app to engage with consumers of its popular dessert snack Serenito.

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  • Miami HEAT App

    Smarties Awards   September 27, 2016  

    The Miami HEAT basketball team created an app that leveraged data to offer a personalized experience for fans.

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  • The Bachelorette: Spin the Rose

    Smarties Awards   September 27, 2016  

    ABC gamified a mobile ad unit on UsMagazine.com to drive awareness, engagement, and tune-in for The Bachelorette.

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  • KFC Bucket Ria Promotion

    Smarties Awards   September 27, 2016  

    KFC Malaysia wanted to generate demand for one of its family combo meals and stand out from its competition.

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  • The Star Gifter

    Smarties Awards   September 27, 2016  

    Heineken leveraged consumer insights to target Vietnamese Millennial men.

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  • Netshoes. Free and Unlimited Internet Access. On Your Mobile.

    Smarties Awards   September 27, 2016  

    Netshoes worked with all of Brazil’s mobile carriers to develop a sponsorship program that allowed consumers to navigate the brand’s mobile app and website for free.

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  • Pepsi Crashes Cricket in India

    Smarties Awards   September 27, 2016  

    To boost brand love and sales, PepsiCo India launched a user-generated campaign that tied into one of the country’s biggest sporting events.

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  • Donate the Bars

    Smarties Awards   September 27, 2016  

    Atados used the black boxes around YouTube videos, which are usually wasted, to promote NGOs and their causes.

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  • The Greys Are Here

    Smarties Awards   September 27, 2016  

    Nice ’n Easy re-energized its brand with a playful mobile video series that told the story of “The Greys” moving into a colorful town.

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