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  • Miracle on the Hudson: An Aerial Virtual Reality Experience

    Smarties Awards   September 25, 2017  

    To promote the film Miracle on the Hudson, Warner Bros. created an aerial virtual reality (VR) and 360-degree experience which recreated the flight path and landing of flight UA1549.

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  • Galaxy A, “Say A.”

    Smarties Awards   September 25, 2017  

    To combat the negative reaction to its previous products, Samsung created a clever mobile campaign that showcased the features of the new Galaxy A smartphone.

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  • Sync My Lights

    Smarties Awards   September 25, 2017  

    To enhance movie lovers’ viewing experience, Starmark’s in-house innovation team created smart home technology that synchronizes the lights in people’s homes with the movies they are watching.

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  • Ask for a Raise

    Smarties Awards   September 25, 2017  

    To help women ask for a raise and close the gender pay gap, The Muse launched the Ask for a Raise Chatbot.

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  • Election Night on the Empire State Building

    Smarties Awards   September 25, 2017  

    CA Technologies projected real-time election information on the Empire State Building.

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  • Mobile Video Gold: Disney’s Interactive Mobile Video for Pirates of the Caribbean

    Smarties Awards   September 25, 2017  

    Disney used an HD mobile game to promote its latest movie in the Pirates of the Caribbean series.

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  • UFS Safe Hands

    Smarties Awards   September 25, 2017  

    Unilever Food Solutions created a digital training platform for chefs to learn about food safety.

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  • IHG iMessage App

    Smarties Awards   September 25, 2017  

    To position itself as an innovative brand, IHG developed one of the first iMessage hotel apps.

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  • Kia Niro VR

    Smarties Awards   September 25, 2017  

    Kia Motors America used emerging technology to create a virtual showroom where car buyers could experience the new Kia Niro.

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  • The Debate Headache

    Smarties Awards   September 25, 2017  

    Excedrin leveraged Twitter and other digital channels to bring people together and provide actual pain relief during the 2016 U.S. presidential election.

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  • Dear Media

    Smarties Awards   September 25, 2017  

    Dove confronted media sexism by starting a globally trending movement.

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  • Pocket Dentist

    Smarties Awards   September 25, 2017  

    Colgate created the “Pocket Dentist,” which used voice recognition technology to answer millions of questions about common oral health questions for individuals lacking access to dentists in rural India.

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  • Colonial Williamsburg Explorer iOS and Android Mobile App

    Smarties Awards   September 25, 2017  

    The Colonial Williamsburg Foundation developed a mobile app to helped guests make the most of their visit in the moment.

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  • The Levi’s Campaign that Levi’s Didn’t Create

    Smarties Awards   September 25, 2017  

    Levi’s created a mobile campaign that let Chinese millennials unlock, customize, and share images with their friends.

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  • Warner Bros. Resident Evil: The Final Chapter

    Smarties Awards   September 25, 2017  

    Warner Bros. promoted Resident Evil: The Final Chapter with an interactive mobile video.

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  • Frictionless Mobile Credit

    Smarties Awards   September 25, 2017  

    Alliance Data developed a mobile capability that removes friction from the credit application process.

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  • Zwitsal Baby

    Smarties Awards   September 25, 2017  

    Zwitsal used augmented reality to create a special, personalized moment between mothers and their children.

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  • 24 Hour Fitness: Out-of-Home Advertising and Mobile Work Better Together — Mobile Amplification Campaign

    Smarties Awards   September 25, 2017  

    24 Hour Fitness increased lead generation with an OOH campaign.

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  • Crowne Plaza Echo

    Smarties Awards   September 25, 2017  

    To leverage the growing trend of voice-activated search, IHG launched an Amazon Echo pilot in various Crowne Plaza locations to gauge customer interest in the technology.

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  • Inspiring the Athlete Within Every Woman

    Smarties Awards   September 25, 2017  

    To connect with young women in India, Nike created “Da Da Ding,” a powerful song and music video featuring a squad of everyday female athletes.

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