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  • Axelerate Find Your Magic

    Smarties Awards   September 25, 2017  

    Axe strengthened brand awareness among young men in Indonesia by celebrating their individuality.

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  • The Debate Headache

    Smarties Awards   September 25, 2017  

    Excedrin leveraged Twitter and other digital channels to bring people together and provide actual pain relief during the 2016 U.S. presidential election.

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  • Miracle on the Hudson: An Aerial Virtual Reality Experience

    Smarties Awards   September 25, 2017  

    To promote the film Miracle on the Hudson, Warner Bros. created an aerial virtual reality (VR) and 360-degree experience which recreated the flight path and landing of flight UA1549.

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  • M Live GeoFencing Surprise and Delight Platform

    Smarties Awards   September 25, 2017  

    Marriott launched M Live, a global, real­time social monitoring center, to attract, connect with, and engage consumers across social media platforms Instagram, Twitter, and Weibo.

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  • Colonial Williamsburg Explorer iOS and Android Mobile App

    Smarties Awards   September 25, 2017  

    The Colonial Williamsburg Foundation developed a mobile app to helped guests make the most of their visit in the moment.

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  • Avianca’s Carla Chatbot

    Smarties Awards   September 25, 2017  

    To connect better with its customers, Avianca created Carla, a chatbot that provided an intuitive new channel for customers to interact with the brand.

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  • From Inside the Plot

    Smarties Awards   September 25, 2017  

    FIAT partnered with popular Turkish TV show İçerde to create a 360-degree second-screen experience that introduced the brand’s new Egea hatchback and station wagon models.

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  • Plum Organics: Do Your Part(ner)

    Smarties Awards   September 25, 2017  

    With its “Do Your Part(ner)” mobile campaign, Plum Organics engaged consumers and reinforced its overarching brand mission: to make families happier.

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  • Propel on Pandora

    Smarties Awards   September 25, 2017  

    Propel partnered with Pandora and utilized cutting-edge smartphone technology to give users an interactive experience based on their favorite workout music.

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  • Turn Your Home into a Café with NESCAFÉ

    Smarties Awards   September 25, 2017  

    NESCAFÉ helped millennials enjoy the coffee flavors they loved in the comfort of their homes.

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  • Instant Advocacy Anti-Seal Slaughter Campaign

    Smarties Awards   September 25, 2017  

    PETA brought attention to commercial Canadian seal slaughter through mobile social media.

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  • BotBot

    Smarties Awards   September 25, 2017  

    Reply.ai democratized the chatbot-building process with BotBot, the bot that builds chatbots.

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  • Pocket Dentist

    Smarties Awards   September 25, 2017  

    Colgate created the “Pocket Dentist,” which used voice recognition technology to answer millions of questions about common oral health questions for individuals lacking access to dentists in rural India.

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  • Cognitive Education Platform

    Smarties Awards   September 25, 2017  

    TD Ameritrade worked with IBM Watson to deliver educational resources to investors.

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  • UFS Safe Hands

    Smarties Awards   September 25, 2017  

    Unilever Food Solutions created a digital training platform for chefs to learn about food safety.

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  • ESPN NBA Playoffs

    Smarties Awards   September 25, 2017  

    ESPN used interactive rich mobile media to drive excitement and viewership for the NBA Playoffs.

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  • Yasmin’s Sex-Ed Revolution

    Smarties Awards   September 25, 2017  

    Yasmin developed a mobile-led campaign that sought to spark a sex education revolution in China.

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  • Dear Media

    Smarties Awards   September 25, 2017  

    Dove confronted media sexism by starting a globally trending movement.

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  • Watson Ads

    Smarties Awards   September 25, 2017  

    In 2016, The Weather Company introduced Watson Ads, an industry-first solution that allowed consumers to interact directly with brands by having a personalized two-way conversation within an ad experience.

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  • Snaplications

    Smarties Awards   September 25, 2017  

    To find the next generation of employees, McDonald’s turned Snapchat into an innovative recruitment channel.

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