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Search returned: 151 document(s).

  • Transforming TIAA

    Industry Insights   March 24, 2017  

    How and why marketing overhauled TIAA, a nearly 100-year-old icon

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  • Five Digital and Social Media Trends of 2017

    Industry Insights   March 24, 2017  

    How five brands are using digital and social media to connect with their customers.

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  • From the Age of Reason to the Age of Feeling

    Industry Insights   March 22, 2017  

    Christoph Becker, global CEO and chief creative officer at gyro, discusses tapping into the soul of your business and igniting a moment with your customer that's genuine and personal

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  • ANA Members on Walled Gardens: Overwhelming Support for Independent Audits by Media Rating Council

    Industry Insights   March 16, 2017  

    ANA members view the recently announcements by Facebook and YouTube that they would break down their “walled gardens” and allow independent audits by the Media Rating Council as positive developments for the advertising industry.

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  • April Fool’s Day Campaigns

    Industry Insights   March 15, 2017  

    April first has long been known as a day of mischief in the U.S., but in recent years, advertisers have found April Fools’ Day as an opportunity to think outside the box.

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  • Five Brands Empowering Women

    Industry Insights   March 15, 2017  

    A look at how brands are portraying women in a new light, one focused on breaking down stereotypes rather than reinforcing them.

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  • Five Insights into Millennial Parents

    Industry Insights   March 13, 2017  

    Marketers can leverage these five insights into Millennial parents to engage with this quickly growing audience and maximize revenue potential.

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  • Five Things Marketers Need to Know about Moms

    Industry Insights   March 6, 2017  

    A majority of mothers feel that companies don’t understand what motherhood is about. Marketers can use these five insights to bridge the gap between brands and moms.

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  • Jack in the Box Springs Forward

    Industry Insights   February 21, 2017  

    Frances Allen, president of the Jack in the Box brand, explains how she is making Jack more relevant to today’s consumers.

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  • The ROI of a Super Bowl Ad

    Industry Insights   January 24, 2017  

    A 30-second ad that runs during the Super Bowl costs $5 million, and that’s just to air the ad. Marketing ROI and accountability are more important than ever, begging the question: are Super Bowl ads worth it?

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  • E-Commerce Insights

    Industry Insights   January 19, 2017  

    Learn about new research from the Association of National Advertisers (ANA) on how the overall ANA member community is conducting e-commerce initiatives.

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  • The ANA's Best of 2016

    Industry Insights   December 21, 2016  

    With more than 100 events this year, the ANA heard a lot of marketing genius. In this presentation, we've pulled together the ten key takeaways from all of our events.

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  • The Rise of the Feeling Machines

    Industry Insights   December 13, 2016  

    In this presentation, Stein IAS explains why the next era of marketing - post-modern marketing - has already begun.

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  • Media Transparency: Findings, Recommendations, and Agency Agreement Template

    Industry Insights   December 12, 2016  

    This comprehensive document combines the K2 Intelligence Study, the ANA and Ebiquity/FirmDecisions report, and a contract template to use in new contract development and existing contract review.

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  • ANA 2016 Marketing Word of the Year

    Industry Insights   December 12, 2016  

    The ANA 2016 Marketing Word of the Year is Transparency.

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  • Stall Tactics

    Industry Insights   November 28, 2016  

    Survey finds many clients and agencies still not discussing transparency.

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  • 10 Key Takeaways from the 2016 ANA Masters of Marketing Conference

    Industry Insights   November 18, 2016  

    The ANA Masters of Marketing Conference once again provided four days of learning, networking, and unwinding. In this presentation, we can the ten takeaways from the conference you can't afford to miss.

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  • How to Attract Top Talent: Interview with Joe Jaffe, CEO and Co-Founder of Evol8tion

    Industry Insights   November 14, 2016  

    Joe Jaffe, CEO and co-founder of Evol8tion, shared insights from startups that can help brands attract talent with digital skillsets.

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  • B-to-B Marketing Analytics: Making Sense of Marketing Metrics

    Industry Insights   November 14, 2016  

    Yesler explains data in relation to the phases of the sales cycle, giving marketers a better understanding of how they can read and apply their own metrics.

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  • Look to Nature

    Industry Insights   November 10, 2016  

    There is no better natural form to help model a brand than the iceberg. Though often viewed as menacing, the iceberg provides far more positive analogies: structure, mystery, and beauty, all of which have their place in the world of branding. With the company’s identity as a foundation, here’s how to create a potent brand, using the iceberg as a model.

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