Catching Up with Jeff GoodbyIndustry Insights May 18, 2017
Advertising hall of famer Jeff Goody on today’s creative work, billing for creative, relying solely on data, and working with procurement.view
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In an increasingly content-crowded space, brands need to leverage their content to stand out among competition. This is a roundup of ANA member brands who are implementing exciting, engaging content marketing strategies.view
This article includes some helpful insights for marketers looking to get back to the basics and incorporate direct mail into their brand strategies.view
The Trump Administration’s avowed promise to reform the federal corporate tax structure might impact the current and long-standing deductibility of advertising expenses. The ANA will continue to vigorously lobby against any proposals to institute taxes on advertising, even at the state level, where federal action could have significant impact. The ANA is working closely in a number of states with our corporate members, broadcasters, publishers, and other allied groups to oppose taxes on advertising, which generates trillions of dollars in economic activity and supports 20 million U.S. jobs.view
ANA members view the recently announcements by Facebook and YouTube that they would break down their “walled gardens” and allow independent audits by the Media Rating Council as positive developments for the advertising industry.view