Search Results for All Content (access may be restricted)

Search returned: 165 document(s).

  • Catching Up with Jeff Goodby

    Industry Insights   May 18, 2017  

    Advertising hall of famer Jeff Goody on today’s creative work, billing for creative, relying solely on data, and working with procurement.

    view
  • Programmatic: Seeing Through the Financial Fog

    Industry Insights   May 18, 2017  

    This study provides practical solutions to help advertisers take greater control of their programmatic investments and to investigate the costs and economics of the programmatic ecosystem.

    view
  • ANA Members: Taking Content Marketing to the Next Level

    Industry Insights   May 18, 2017  

    In an increasingly content-crowded space, brands need to leverage their content to stand out among competition. This is a roundup of ANA member brands who are implementing exciting, engaging content marketing strategies.

    view
  • The Evolution of Public Relations

    Industry Insights   May 9, 2017  

    The ANA partnered with the USC Center for Public Relations at the Annenberg School for Communication and Journalism to understand current client-side marketer perceptions of public relations.

    view
  • Account-Based Marketing 101 with Demandbase

    Industry Insights   May 8, 2017  

    Jessica Fewless, Senior Director of Field and Partner Marketing at Demandbase, discussed the basics of account-based marketing, and offered advice for brands looking to adopt the approach.

    view
  • Back to Basics: Adding Direct Mail to the Marketing Mix

    Industry Insights   April 25, 2017  

    This article includes some helpful insights for marketers looking to get back to the basics and incorporate direct mail into their brand strategies.

    view
  • Brands That Inspire Runners (And Non-Runners)

    Industry Insights   April 21, 2017  

    Running isn’t just for professionals. Discover how five brands are engaging with runners of all levels to drive loyalty in the long run.

    view
  • Taking a Bite of Rebranding

    Industry Insights   April 21, 2017  

    It’s never too late for marketers and advertisers to breathe new life into their brands. Here are five companies that embraced new trends to transform their brands for younger generations.

    view
  • An Interesting Turn for Dos Equis

    Industry Insights   April 14, 2017  

    In this exclusive Q&A, Dos Equis VP of Marketing Andrew Katz explains why the brand introduced a new “Most Interesting Man” and how the iconic campaign has evolved.

    view
  • ANA Members Doing Sustainability Right

    Industry Insights   April 11, 2017  

    Discover how four different ANA members integrated sustainability measures in their marketing and business models.

    view
  • Dell Makes Social a Priority

    Industry Insights   April 7, 2017  

    Dell has delivered social media policy training classes to more than 50,000 employees. In this Q&A, Amy Heiss explains why the classes are paying dividends for the company.

    view
  • Will the Taxman Cometh?

    Industry Insights   April 4, 2017  

    The Trump Administration’s avowed promise to reform the federal corporate tax structure might impact the current and long-standing deductibility of advertising expenses. The ANA will continue to vigorously lobby against any proposals to institute taxes on advertising, even at the state level, where federal action could have significant impact. The ANA is working closely in a number of states with our corporate members, broadcasters, publishers, and other allied groups to oppose taxes on advertising, which generates trillions of dollars in economic activity and supports 20 million U.S. jobs.

    view
  • Brands That Hit the Sweet Spot

    Industry Insights   March 31, 2017  

    Confectionary brands Hershey’s, Mars, and Sour Patch Kids have found innovative ways to leverage social and digital platforms to target new audiences and boost brand engagement.

    view
  • Transforming TIAA

    Industry Insights   March 24, 2017  

    How and why marketing overhauled TIAA, a nearly 100-year-old icon

    view
  • Five Digital and Social Media Trends of 2017

    Industry Insights   March 24, 2017  

    How five brands are using digital and social media to connect with their customers.

    view
  • From the Age of Reason to the Age of Feeling

    Industry Insights   March 22, 2017  

    Christoph Becker, global CEO and chief creative officer at gyro, discusses tapping into the soul of your business and igniting a moment with your customer that's genuine and personal

    view
  • ANA Members on Walled Gardens: Overwhelming Support for Independent Audits by Media Rating Council

    Industry Insights   March 16, 2017  

    ANA members view the recently announcements by Facebook and YouTube that they would break down their “walled gardens” and allow independent audits by the Media Rating Council as positive developments for the advertising industry.

    view
  • Five Brands Empowering Women

    Industry Insights   March 15, 2017  

    A look at how brands are portraying women in a new light, one focused on breaking down stereotypes rather than reinforcing them.

    view
  • April Fool’s Day Campaigns

    Industry Insights   March 15, 2017  

    April first has long been known as a day of mischief in the U.S., but in recent years, advertisers have found April Fools’ Day as an opportunity to think outside the box.

    view
  • Five Insights into Millennial Parents

    Industry Insights   March 13, 2017  

    Marketers can leverage these five insights into Millennial parents to engage with this quickly growing audience and maximize revenue potential.

    view

1234567 >>  Last (9)