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  • Jack in the Box Springs Forward

    Industry Insights   February 21, 2017  

    Frances Allen, president of the Jack in the Box brand, explains how she is making Jack more relevant to today’s consumers.

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  • The ROI of a Super Bowl Ad

    Industry Insights   January 24, 2017  

    A 30-second ad that runs during the Super Bowl costs $5 million, and that’s just to air the ad. Marketing ROI and accountability are more important than ever, begging the question: are Super Bowl ads worth it?

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  • E-Commerce Insights

    Industry Insights   January 19, 2017  

    Learn about new research from the Association of National Advertisers (ANA) on how the overall ANA member community is conducting e-commerce initiatives.

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  • The ANA's Best of 2016

    Industry Insights   December 21, 2016  

    With more than 100 events this year, the ANA heard a lot of marketing genius. In this presentation, we've pulled together the ten key takeaways from all of our events.

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  • The Rise of the Feeling Machines

    Industry Insights   December 13, 2016  

    In this presentation, Stein IAS explains why the next era of marketing - post-modern marketing - has already begun.

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  • Media Transparency: Findings, Recommendations, and Agency Agreement Template

    Industry Insights   December 12, 2016  

    This comprehensive document combines the K2 Intelligence Study, the ANA and Ebiquity/FirmDecisions report, and a contract template to use in new contract development and existing contract review.

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  • ANA 2016 Marketing Word of the Year

    Industry Insights   December 12, 2016  

    The ANA 2016 Marketing Word of the Year is Transparency.

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  • Stall Tactics

    Industry Insights   November 28, 2016  

    Survey finds many clients and agencies still not discussing transparency.

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  • 10 Key Takeaways from the 2016 ANA Masters of Marketing Conference

    Industry Insights   November 18, 2016  

    The ANA Masters of Marketing Conference once again provided four days of learning, networking, and unwinding. In this presentation, we can the ten takeaways from the conference you can't afford to miss.

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  • B-to-B Marketing Analytics: Making Sense of Marketing Metrics

    Industry Insights   November 14, 2016  

    Yesler explains data in relation to the phases of the sales cycle, giving marketers a better understanding of how they can read and apply their own metrics.

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  • How to Attract Top Talent: Interview with Joe Jaffe, CEO and Co-Founder of Evol8tion

    Industry Insights   November 14, 2016  

    Joe Jaffe, CEO and co-founder of Evol8tion, shared insights from startups that can help brands attract talent with digital skillsets.

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  • Look to Nature

    Industry Insights   November 10, 2016  

    There is no better natural form to help model a brand than the iceberg. Though often viewed as menacing, the iceberg provides far more positive analogies: structure, mystery, and beauty, all of which have their place in the world of branding. With the company’s identity as a foundation, here’s how to create a potent brand, using the iceberg as a model.

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  • 7 Key Insights from the 2016 ANA Masters of Measurement Conference

    Industry Insights   October 27, 2016  

    Earlier this year, data heads and measurement experts from some of the world's biggest brands came together in Naples, Fla., to share how they tackle issues related to customer targeting, predictive analytics, true ROI, and more. In this presentation, you'll learn the seven insights you need to know to take your data-driven marketing to another level.

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  • Using Data to Manage Agency Relationships — What’s Important to Marketers

    Industry Insights   October 27, 2016  

    Learn about research that was conducted to better understand how ANA members are using data to manage agency relationships and how learnings can be applied to optimize client/agency performance.

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  • The Live Video Opportunity

    Industry Insights   October 21, 2016  

    We live in an era where media can be consumed in a multitude of ways, on a variety of devices. But as video viewership continues to increase across digital devices, the thirst for live content is also growing.

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  • The Talent Disconnect: Building the Next Generation of Marketers, Keynote Address

    Industry Insights   October 19, 2016  

    Tips for recruiting top talent into advertising jobs from McCann North America’s keynote address at the AEF Symposium at the 2016 Masters of Marketing Conference.

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  • Beyond The Brand: Why Business Decision Makers Buy Into Strong Cultures

    Industry Insights   October 10, 2016  

    Business decision makers are putting a greater emphasis on culture when determining who would make a good corporate partner. In this presentation, gyro explains what this means for you and your brand.

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  • Improve Your Campaign Performance with Mobile

    Industry Insights   September 19, 2016  

    Learn when and why customers convert on mobile and how you can better capitalize on these moments.

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  • How to Generate More Leads with Your Content

    Industry Insights   September 19, 2016  

    Content marketing is a waste of time if it doesn't generate leads for your brand. Learn how to make your content work harder with these handy tips.

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  • Key Takeaways from the 2016 ANA Digital & Social Media Conference

    Industry Insights   August 23, 2016  

    The digital and social media marketing world once again came together at the 2016 ANA Digital & Social Media Conference to discuss what's working in the digital space, what needs work, and how to tell the difference. Here are the key takeaways.

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