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  • Making Parents

    Internationalist Innovation in Media   March 7, 2017  

    To better meet the needs of its three target audience groups, Wyeth Nutrition developed a data-driven strategy to optimize its media investments.

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  • Prime Now, Drive Now.

    Internationalist Innovation in Media   March 7, 2017  

    Hyundai partnered with Amazon to provide car buyers with a personalized experience for the relaunch of the Elantra.

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  • The Story of an Unborn Child: Chamki

    Internationalist Innovation in Media   March 7, 2017  

    Lifebuoy created a digital campaign around its film Chamki to educate mothers in India on the importance of handwashing in infancy.

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  • Cornetto Love Notes

    Internationalist Innovation in Media   March 7, 2017  

    To increase sales and boost brand affinity, Cornetto created a multi-channel campaign encouraging Chinese teens to use Cornetto products to confess their love to their crushes.

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  • Active Fitness

    Internationalist Innovation in Media   March 7, 2017  

    Using retargeting, lookalike prospecting, and social amplification through influencers, Plantronics boosted sales for its BackBeat FIT and Go3 products and improved ROI across all of its e-commerce efforts.

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  • The Best Is Yet to Come

    Internationalist Innovation in Media   March 7, 2017  

    Telecommunications brand Mobily partnered with musical celebrities and one special little boy to deliver a message of positivity and hope to the people of Saudi Arabia.

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  • Betty Barclay’s Pretty Butterfly

    Internationalist Innovation in Media   March 7, 2017  

    Betty Barclay enabled consumers to transform a print ad into an origami butterfly for the launch of its Pretty Butterfly fragrance.

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  • Shake It Up!

    Internationalist Innovation in Media   March 7, 2017  

    Lancôme created a targeted, digital-first campaign for its new lip gloss, Juicy Shaker, that would appeal to millennials.

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  • Play with Cars

    Internationalist Innovation in Media   March 7, 2017  

    Porsche invited customers to test-drive its entry-level sports car through an augmented reality gaming experience.

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  • They’re Just Cows! The Comeback of Sawsan and Soad

    Internationalist Innovation in Media   March 7, 2017  

    To reconnect with its audience, Labanita brought back its beloved cow mascots through a comical campaign that reminded consumers why they loved the Labanita brand.

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  • Finding Chinese Chefs

    Internationalist Innovation in Media   March 7, 2017  

    To reach out to Chinese chefs, Unilever Food Solutions created an online mobile community on WeChat to engage them and deliver a personalized experience.

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  • Flywheel

    Internationalist Innovation in Media   March 7, 2017  

    Marriott International partnered with Facebook for a data-driven campaign that improved the hotel booking experience.

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  • Belly

    Internationalist Innovation in Media   March 7, 2017  

    Gatorade reminded consumers to purchase its beverages in 7-Eleven stores through push notifications.

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  • Accenture and the Golden State Warriors

    Internationalist Innovation in Media   March 7, 2017  

    To unveil its new partnership with the Golden State Warriors basketball team of Oakland, Calif., Accenture developed an integrated launch campaign that showcased its plan for future experiential initiatives with the team.

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  • Stand for Good

    Internationalist Innovation in Media   March 7, 2017  

    Leveraging its partnership with soccer star Lionel Messi, Ooredoo created a mobile soccer game that challenged users to Stand for Good by capturing and holding virtual soccer pitches.

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  • America’s Greatest Makers

    Internationalist Innovation in Media   March 7, 2017  

    Intel partnered with Turner Broadcasting to create America’s Greatest Makers, a TV show and cross-platform experience that celebrated American ingenuity and positioned Intel as an engine for innovation.

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  • Time Is Power

    Internationalist Innovation in Media   March 7, 2017  

    To promote its new video game, Quantum Break, Xbox integrated haptic feedback technology into its mobile videos.

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  • WTF Stride?!?

    Internationalist Innovation in Media   March 7, 2017  

    Stride Gum revitalized its brand image with young consumers, providing fun and engaging content in an integrated campaign.

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  • Freshen Up, Live It Up

    Internationalist Innovation in Media   March 7, 2017  

    A deodorant and antiperspirant brand used online behavioral data to send targeted ads to young Chinese women.

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  • The Ellen DeGeneres Show Chevrolet Malibu Launch

    Internationalist Innovation in Media   March 7, 2017  

    Chevrolet partnered with The Ellen DeGeneres Show to position the Malibu as a catalyst for moments of positivity.

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