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  • Project: Set the Page Free

    Internationalist Innovation in Media   March 21, 2018  

    Xerox launched a new communications platform called “Set the Page Free” to create brand awareness and support global literacy.

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  • Enigma Rooms by Ciel: Hydrate, Resolve, and Escape

    Internationalist Innovation in Media   March 21, 2018  

    The bottled water brand Ciel developed an experiential marketing campaign to drive consumers’ interest in bottled water’s ability to deliver “mental hydration,” a benefit that Ciel had cultivated as one of its key differentiators.

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  • Embrace the Extraordinary with OMO

    Internationalist Innovation in Media   March 21, 2018  

    OMO, a detergent brand owned by Unilever, created a campaign, “Embrace the Extraordinary with OMO,” which focused on celebrating Chinese millennial moms. The company partnered with news channel NetEase to create a series of TED talks and sharable stories called “New Woman.”

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  • The Levi’s Campaign that Levi’s Didn’t Create

    Internationalist Innovation in Media   March 21, 2018  

    To increase sales and brand favorability in China, Levi’s partnered with WeChat and Tencent’s QQ and developed a social media campaign to create personal experiences that tied consumers to the brand.

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  • #BeHeard: Beats Media House

    Internationalist Innovation in Media   March 21, 2018  

    Airbus created an integrated campaign to introduce its new brand positioning at a key aviation industry event.

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  • In The Moment

    Internationalist Innovation in Media   March 21, 2018  

    To help smokers manage their cravings at key moments, Thrive connected with its target consumer through a data-driven campaign that increased brand relevance and consideration.

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  • Kyoto Smart City Launch

    Internationalist Innovation in Media   March 21, 2018  

    SmartCar appealed to tech-savvy Japanese customers at an event by leveraging augmented reality technology to deliver a dynamic content experience.

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  • Cure for the Common Media Plan

    Internationalist Innovation in Media   March 21, 2018  

    Buckley’s campaign, “Cure for the Common Media Plan,” drove brand engagement and awareness while positioning Buckley’s as top of mind during the Canadian cold and flu season.

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  • Smoking Cessation

    Internationalist Innovation in Media   March 21, 2018  

    The Government of Ontario reinvented anti-smoking messaging and created a social media campaign leveraging prominent Instagram influencers to fundamentally alter Ontario smokers’ mindsets and make them aware of the resources available to them from the Ontario government that can help them quit smoking.

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  • Luxury Transformed: Kia Cadenza

    Internationalist Innovation in Media   March 21, 2018  

    Kia Motors America’s multi-platform campaign improved brand perception of the Kia Cadenza by connecting with its target audience through content, events, high-profile talent, and unique technology.

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  • Shoepon: Do Sports. Get Sports.

    Internationalist Innovation in Media   March 21, 2018  

    Sports brand Salomon successfully transformed nonathletic sports fans into athletes and loyal Salomon consumers in its campaign, “Shoepon: Do sports. Get sports.”

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  • The Mandarin Challenge

    Internationalist Innovation in Media   March 21, 2018  

    Porsche Design targeted Chinese airplane passengers with Mandarin-language ads at their baggage carousels.

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  • A Route to the Heart... Through Food

    Internationalist Innovation in Media   March 21, 2018  

    The Singapore Tourism Board created a campaign to encourage travelers to visit Singapore, focusing on the country’s multidimensional cuisine as the cultural connection for people of all backgrounds.

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  • The Ellen DeGeneres Show and Go RVing

    Internationalist Innovation in Media   March 21, 2018  

    Go RVing collaborated with The Ellen DeGeneres Show to reach families through authentic, relevant content that highlighted the positive experience of vacationing in an RV.

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  • #TraditioNeu — Media Goes Creation

    Internationalist Innovation in Media   March 21, 2018  

    Paulaner developed an unconventional campaign that leveraged art to differentiate in the beer category and position its new specialty beer, Zwickl, between the mass market and craft beer niche.

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  • Blind Break

    Internationalist Innovation in Media   March 21, 2018  

    DBSV solicited sympathy for the blind by running ads without imagery.

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  • We Are What We Do

    Internationalist Innovation in Media   March 21, 2018  

    TOMS turned around declining sales numbers by creating a purpose-driven campaign for a narrow target audience.

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  • The “Ultimate Data Machine”

    Internationalist Innovation in Media   March 21, 2018  

    BMW designed an approach to data collection and analysis that enriched its understanding of its consumers’ paths to purchase.

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  • Ferrero Golden Couture

    Internationalist Innovation in Media   March 21, 2018  

    Ferrero Rocher launched its campaign “Ferrero Golden Couture” as a way to target younger generations during the holiday season through experiential activities and products.

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  • Snapchat for Music

    Internationalist Innovation in Media   March 21, 2018  

    Mobily created a Ramadan song to bring people together during the holiday season and garner buzz for the brand.

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