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  • The “Ultimate Data Machine”

    Internationalist Innovation in Media   March 21, 2018  

    BMW designed an approach to data collection and analysis that enriched its understanding of its consumers’ paths to purchase.

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  • Smoking Cessation

    Internationalist Innovation in Media   March 21, 2018  

    The Government of Ontario reinvented anti-smoking messaging and created a social media campaign leveraging prominent Instagram influencers to fundamentally alter Ontario smokers’ mindsets and make them aware of the resources available to them from the Ontario government that can help them quit smoking.

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  • Batman Barges In

    Internationalist Innovation in Media   March 21, 2018  

    Warner Bros. promoted The LEGO Batman Movie, not just with traditional trailers, but with humorous primetime TV station announcements delivered by the film’s hero.

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  • Blind Break

    Internationalist Innovation in Media   March 21, 2018  

    DBSV solicited sympathy for the blind by running ads without imagery.

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  • Chevrolet: New Year, New Roads

    Internationalist Innovation in Media   March 21, 2018  

    Chevrolet worked to dovetail its “Find New Roads” brand philosophy with people’s New Year’s resolutions by providing resources to help strengthen its audience members’ wholesome resolve.

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  • Project: Set the Page Free

    Internationalist Innovation in Media   March 21, 2018  

    Xerox launched a new communications platform called “Set the Page Free” to create brand awareness and support global literacy.

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  • The Levi’s Campaign that Levi’s Didn’t Create

    Internationalist Innovation in Media   March 21, 2018  

    To increase sales and brand favorability in China, Levi’s partnered with WeChat and Tencent’s QQ and developed a social media campaign to create personal experiences that tied consumers to the brand.

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  • Hotel De Leyendas Victoria

    Internationalist Innovation in Media   March 21, 2018  

    Cerveza Victoria developed a campaign that was themed around Mexico’s Día de los Muertos, using internet video and experiential marketing to refresh the traditional holiday.

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  • Fast. Not Furious

    Internationalist Innovation in Media   March 21, 2018  

    INFINITI launched a new, powerful Q50 Red Sport a month before Ramadan as a way to beat its competitors.

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  • Our Fans by Peter Blake

    Internationalist Innovation in Media   March 21, 2018  

    Mandarin Oriental Hotel Group launched the “Our Fans by Peter Blake” campaign at its Hyde Park, London property while undergoing renovations to help it successfully transform a construction site into one of London’s must-see attractions and ensure that the public knew that the hotel was still open for business.

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  • #BeHeard: Beats Media House

    Internationalist Innovation in Media   March 21, 2018  

    Airbus created an integrated campaign to introduce its new brand positioning at a key aviation industry event.

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  • Anonymous

    Internationalist Innovation in Media   March 21, 2018  

    Cerveza Victoria posed as an infamous international hacking syndicate to stage a novel beer promotion.

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  • Luxury Transformed: Kia Cadenza

    Internationalist Innovation in Media   March 21, 2018  

    Kia Motors America’s multi-platform campaign improved brand perception of the Kia Cadenza by connecting with its target audience through content, events, high-profile talent, and unique technology.

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  • Doritos Echo Moments — Post Super Bowl Campaign — Amazon.com

    Internationalist Innovation in Media   March 21, 2018  

    PepsiCo partnered with Amazon to extend the impact of its Doritos Super Bowl ad.

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  • Ground Control to Major Tom

    Internationalist Innovation in Media   March 21, 2018  

    Airbus created an integrated campaign to introduce its new brand positioning at a key aviation industry event.

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  • Embrace the Extraordinary with OMO

    Internationalist Innovation in Media   March 21, 2018  

    OMO, a detergent brand owned by Unilever, created a campaign, “Embrace the Extraordinary with OMO,” which focused on celebrating Chinese millennial moms. The company partnered with news channel NetEase to create a series of TED talks and sharable stories called “New Woman.”

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  • Enigma Rooms by Ciel: Hydrate, Resolve, and Escape

    Internationalist Innovation in Media   March 21, 2018  

    The bottled water brand Ciel developed an experiential marketing campaign to drive consumers’ interest in bottled water’s ability to deliver “mental hydration,” a benefit that Ciel had cultivated as one of its key differentiators.

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  • Porsche 718 Cayman vs. Drones

    Internationalist Innovation in Media   March 21, 2018  

    Porsche developed a car vs. drone challenge to market its new Cayman 718 to an unfamiliar demographic: video gamers.

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  • The Mandarin Challenge

    Internationalist Innovation in Media   March 21, 2018  

    Porsche Design targeted Chinese airplane passengers with Mandarin-language ads at their baggage carousels.

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  • Snapchat for Music

    Internationalist Innovation in Media   March 21, 2018  

    Mobily created a Ramadan song to bring people together during the holiday season and garner buzz for the brand.

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