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Search returned: 15 document(s).

  • 2017’s Top Agency Compensation Trends

    Research Infographics   May 22, 2017  

    New research from the ANA explores trends in agency compensation practices. View the infographic to learn more.

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  • Six Ways Marketers Are Beating Disruptions with Technology

    Research Infographics   February 17, 2017  

    New research from the ANA reveals how marketers are dealing with industry disruptions using technology.

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  • Elevate the Strategic Impact of Your Shopper Marketing

    Research Infographics   October 13, 2016  

    The ANA, in partnership with GfK, conducted research to help bring clarity to the current state of shopper marketing and make predictions about where it’s headed.

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  • Eight Ways B-to-B Marketers Can Take on Growth Leadership

    Research Infographics   June 3, 2016  

    In this infographic, learn about research conducted by the ANA, in partnership with GfK, to find out how B-to-B marketers can become drivers of growth in their organizations.

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  • Organizational Culture: Seven Keys to Survival and Revenue Growth

    Research Infographics   May 24, 2016  

    This infographic from new ANA research shows organizational culture's effect on revenue growth.

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  • Infographics: Marketing Disruption II: The Marketer Strikes Back

    Research Infographics   November 23, 2015  

    These infographics reveal the most disruptive forces facing marketers today and explore their impact on the marketing organization.

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  • Infographics: 2014 Omnichannel Marketing

    Research Infographics   April 25, 2015  

    These infographics reveal how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

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  • Infographics: 2014 Shifts in Mobile Marketing

    Research Infographics   March 13, 2015  

    These infographics reveal how marketing organizations are using mobile apps and mobile-enabled websites to connect with customers, identify metrics used to measure mobile performance, and determine marketers’ usage plans for the future.

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  • Infographics: Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

    Research Infographics   December 24, 2014  

    These infographics are from a new survey from the ANA and McKinsey & Company that set out to provide clarity into disruptions — a term that describes the massive changes affecting businesses. The survey identified the concerns of marketers and the blind spots threatening to derail marketing’s transformation.

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  • Infographics: 2014 Social Media: How Social Are You?

    Research Infographics   November 24, 2014  

    These infographics are from the 2014 Social Media: How Social Are You? survey. The objective of this study was to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.

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  • Infographics: 2014 The Rise of Multi-Screen Marketing

    Research Infographics   September 13, 2014  

    These infographics are from the 2014 The Rise of Multi-Screen Marketing that was conducted online in June 2014. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

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  • Infographics: 2014 ANA Social Media Content Development Survey

    Research Infographics   June 16, 2014  

    These Infographics are from the 2014 Social Media Content Development Survey that was conducted online during April, 2014. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

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  • Infographics: 2014 ANA Procurement/Marketing Relationship Survey

    Research Infographics   June 13, 2014  

    These Infographics are from the 2014 ANA Procurement/Marketing Relationship Survey that was conducted online during March 2014. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

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  • Infographics: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

    Research Infographics   June 3, 2014  

    These Infographics include results from the 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers that was conducted online during February and March, 2014. This survey focused on how the rise of digital media and the increasing use of new, automated, impression by impression platforms effects media transparency, programmatic buying, and metrics.

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  • Infographics: 2014 Social Media Engagement Survey

    Research Infographics   April 24, 2014  

    These infographics are from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

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