Search Results for All Content (access may be restricted)

Search returned: 77 document(s).

  • The Continued Rise of the In-House Agency

    Research Reports   October 15, 2018  

    A new ANA study concludes that the number of marketers with in-house agencies has grown substantially, and workloads for those agencies are increasing. Services that have grown significantly in recent years are: content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media, and social media.

    view
  • ANA/DMA Business Report

    Research Reports   August 16, 2018  

    The ANA/DMA Business Report provides the data and marketing community with a twice per year review that tracks the growth of data-driven marketing (DDM) across four key indicators – expenditures, revenues, marketing channel mix and prevailing business priorities.

    view
  • Future of Retail

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies around how brands are responding to the new world of “omni-commerce.”

    view
  • Virtual Reality

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on Virtual Reality provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

    view
  • Blockchain

    Research Reports   July 30, 2018  

    To understand how marketers are thinking about blockchain, we interviewed marketers and blockchain experts from various industries to learn how they view the value and viability of this emerging trend.

    view
  • Future Consumer

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on Future Consumers provides marketers with expert perspectives, industry benchmark stats, and brand case studies around engaging this new, distinctive generation of consumers.

    view
  • Chatbots

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on Chatbots provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

    view
  • Future of Programmatic

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on the Future of Programmatic provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this evolving trend.

    view
  • Digital Transformation

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on Digital Transformation provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this seismic shift in the market.

    view
  • Artificial Intelligence: Marketing’s Slave or Master?

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on AI provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

    view
  • Live Video

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on Live Video provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this attention-grabbing tactic.

    view
  • Internet of Things

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on the Internet of Things provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

    view
  • Augmented Reality

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on AR provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

    view
  • Neuroscience

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on Consumer Neuroscience provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

    view
  • Improving Sponsorship Accountability Metrics

    Research Reports   July 10, 2018  

    Get the results of a study from the ANA and MASB (Marketing Accountability Standards Board) designed to provide greater insight and guidance into sponsorship measurement.

    view
  • The Digital Transformation of Video Advertising Arrives

    Research Reports   May 16, 2018  

    This report from the ANA and Forrester will help marketers plot a course to an omnichannel TV and video strategy, establish new processes, and upgrade their planning and buying skills.

    view
  • Marketing Organizational Structure Research: Executive Brief

    Research Reports   October 5, 2017  

    New research from the ANA explores marketing organizational structures. Read the Executive Brief to learn the key research findings and recommendations for marketers.

    view
  • Marketing Organizational Structure Research: Do You Have the Right Structure to Grow Your Business?

    Research Reports   October 5, 2017  

    New research from the ANA explores marketing organizational structures. Read the research report to learn more.

    view
  • Trends in Agency Compensation 17th Edition: Executive Brief on New ANA Research

    Research Reports   May 25, 2017  

    New research from the ANA explores trends in agency compensation practices. Read the Executive Brief to learn the key research findings and recommendations for marketers.

    view
  • Highlights: 2017 Trends in Agency Compensation

    Research Reports   May 22, 2017  

    Read highlights from the ANA’s new research on Trends in Agency Compensation.

    view

1234 >>