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  • HISTORY’S Vikings at San Diego Comic-Con

    REGGIE Awards   April 16, 2018  

    HISTORY invited fans to pay tribute to a beloved character on the network’s show Vikings with a day-long event, culminating in a ship burning on the San Diego Bay.

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  • Goldfish Animation Xperience

    REGGIE Awards   April 16, 2018  

    Pepperidge Farm engaged engaged millennial families in a new way by inviting customers to get creative with Goldfish crackers.

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  • Teddy Gun

    REGGIE Awards   April 16, 2018  

    To highlight a lack of common-sense gun laws, the Illinois Council Against Handgun Violence created a provocative campaign that compared teddy bear and gun manufacturing regulations.

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  • 19 Crimes Infamous Tasting

    REGGIE Awards   April 16, 2018  

    Australian wine brand 19 Crimes created an augmented reality campaign in association with grocery brand Kroger that gave shoppers an engaging, memorable experience at the shelf.

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  • Solutions Pillars Content Campaign

    REGGIE Awards   April 16, 2018  

    To achieve recognition as a business transformation partner, AT&T commissioned leading editorial business voices to create content that would drive engagement with AT&T Business. The brand then distributed that content with the help of numerous media partners.

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  • Eyepowerment

    REGGIE Awards   April 16, 2018  

    Allergan sought to increase sales of dry-eye medication to women aged of 44 and 64.

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  • Liberty Mutual “Worry Less” NASCAR Spotter Program

    REGGIE Awards   April 16, 2018  

    As a cost-effective way to conduct its NASCAR sponsorship, Liberty Mutual Insurance sponsored the spotters at each track rather than a racecar.

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  • Extended Stay America: Reindeer Stay Free

    REGGIE Awards   April 16, 2018  

    Extended Stay America’s “Reindeer Stay Free” campaign drove revenue increases during the holiday season while cementing the brand as “Santa’s home away from home.”

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  • Walmart Oreo World Record Dunk

    REGGIE Awards   April 16, 2018  

    Walmart and Oreo drove sales by staging a world-record-setting cookie-dunking relay.

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  • Dell Technologies — Let’s Make it Real

    REGGIE Awards   April 16, 2018  

    Dell Technologies developed a campaign that encouraged IT decision-makers to view it as a provider of not just computer hardware, but of digital business transformation.

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  • Dreamforce 2017

    REGGIE Awards   April 16, 2018  

    In 2017, Salesforce put on Dreamforce, a large-scale event to entertain and educate customers, and to give them the chance to explore products in a low-pressure environment.

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  • Coach Dad: Father’s Day Surprise

    REGGIE Awards   April 16, 2018  

    WestJet capitalized on its sizable social media audience to promote awareness of the important work done by Ronald McDonald House Charities Canada.

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  • WestJet Christmas Miracle: 12 Flights of Christmas

    REGGIE Awards   April 16, 2018  

    WestJet staged holiday-themed stunts for the unsuspecting passengers of 12 of its holiday-season flights and distributed videos of the events widely across the internet.

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  • AskVal.com

    REGGIE Awards   April 16, 2018  

    Valspar helped paint buyers turn inspiration into reality with its mobile-friendly set of tools on “AskVal.com.”

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  • Pop Tarts and Destiny 2

    REGGIE Awards   April 16, 2018  

    Pop-Tarts partnered with Activision, the makers of the video game Destiny 2, to promote the snack food.

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  • Kids’ Choice Awards 2017 Tune-In Campaign

    REGGIE Awards   April 16, 2018  

    Nickelodeon promoted Kids’ Choice Awards 2017 by using a wide array of media channels and by capitalizing on the popularity and telegenic appeal of its host, wrestling star John Cena.

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  • Caregiving

    REGGIE Awards   April 16, 2018  

    Mastercard decided to focus on caregivers for its annual Stand Up to Cancer campaign, highlighting how the smallest gestures could have the largest effect.

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  • My Black Is Beautiful | The Talk

    REGGIE Awards   April 16, 2018  

    Procter & Gamble leveraged mainstream and African-American-targeted media channels to promote educational and constructive conversations about racial bias.

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  • The Spotted Cheetah

    REGGIE Awards   April 16, 2018  

    A Cheetos-themed restaurant gave millennials a social and sharable dining experience.

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  • Write Now with State Farm

    REGGIE Awards   April 20, 2017  

    Through its six-city tour with WME’s Together Live, State Farm empowered women by asking them to think about their goals, write them down, and post them publicly.

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