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  • Barrel Hunt

    REGGIE Awards   April 20, 2017  

    Jack Daniel’s sent 150 of its whiskey barrels filled with prizes around the world to generate buzz and remind consumers that every barrel of whiskey comes from the brand’s hometown of Lynchburg, Tenn.

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  • Sound of Priceless

    REGGIE Awards   April 20, 2017  

    To connect with baseball fans, MasterCard created the “Sound of Priceless” digital campaign, which showed just how loud Chicago Cubs fans were during the World Series.

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  • Impractical Jokers at San Diego Comic-Con 2016

    REGGIE Awards   April 20, 2017  

    truTV’s Impractical Jokers returned for its second year at San Diego Comic-Con with a restaurant takeover and a block party held at Petco Park.

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  • Write Now with State Farm

    REGGIE Awards   April 20, 2017  

    Through its six-city tour with WME’s Together Live, State Farm empowered women by asking them to think about their goals, write them down, and post them publicly.

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  • El Chavo y Leche

    REGGIE Awards   April 20, 2017  

    To engage with the Hispanic market, the California Milk Processor Board partnered with a beloved Hispanic icon to help the brand create new content and drive foot traffic in store.

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  • Bring the Banished Home

    REGGIE Awards   April 20, 2017  

    Treasury Wine Estates’ “Bring the Banished Home” campaign for 19 Crimes wine leveraged a multi-channel shopper marketing to introduce the brand to millennial males.

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  • Period Pop-Up Shop

    REGGIE Awards   April 20, 2017  

    U by Kotex created a pop-up shop Period Shop to engage millennial women by reframing the conversation around feminine care.

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  • Family Dollar Save to Win

    REGGIE Awards   April 20, 2017  

    Family Dollar partnered with the CW to create a game show called Save to Win.

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  • Quilted Northern: National Toilet Paper Day on Amazon

    REGGIE Awards   April 20, 2017  

    By combining the Quilted Northern promise of “Designed to Be Forgotten” and Amazon’s Subscribe & Save program, Georgia-Pacific increased sales of Quilted Northern products and Amazon subscriptions.

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  • Small Business Revolution — Main Street

    REGGIE Awards   April 20, 2017  

    Deluxe Corp. developed a program that showcased small businesses in the U.S., and chose one town (and the businesses therein) to receive $500,000 in free services from the brand.

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  • Audible Recall

    REGGIE Awards   April 20, 2017  

    Audible connected with sci-fi and fantasy fans in an immersive listening competition at the 2016 New York Comic Con.

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  • Wear the High Life

    REGGIE Awards   April 20, 2017  

    Miller High Life developed a loyalty program by partnering with clothing designer Benny Gold, who created exclusive clothing only available by redeeming 12-packs of Miller beer.

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  • 40 Days of Flavor

    REGGIE Awards   April 20, 2017  

    “40 Days of Flavor” encouraged Latina moms to honor Lenten cultural traditions using Clamato as a key ingredient in their meals year-round.

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  • Mountain Dew League

    REGGIE Awards   April 20, 2017  

    Mountain Dew launched the Mountain Dew League, an amateur e-sports league, to appeal to e-sports fans around the globe.

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  • Cures for Cabin Fever

    REGGIE Awards   April 20, 2017  

    To inspire more people to visit Chicago during the winter, Choose Chicago launched a targeted regional campaign that sought to cure travelers of cabin fever.

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  • X-Men: Apocalypse and Coldwell Banker

    REGGIE Awards   April 20, 2017  

    To capitalize on the excitement surrounding the release of X-Men: Apocalypse, Coldwell Banker launched an immersive consumer experience that leveraged the franchise and its characters.

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  • T-Mobile Tuesdays

    REGGIE Awards   April 20, 2017  

    To combat consumer distrust of loyalty programs, T-Mobile created “T-Mobile Tuesdays,” a content delivery system that gave customers loyalty rewards through mobile and web platforms.

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  • Naked: Drink Good, Do Good

    REGGIE Awards   April 20, 2017  

    Naked Juice inspired people to take fruit and veggie selfies to raise awareness for a good cause.

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  • Palm Breeze: Shazam the Can

    REGGIE Awards   April 20, 2017  

    Palm Breeze encouraged women to take time out of their busy schedules to be with their girlfriends.

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  • Citi Double Cash Card “Means What It Says”

    REGGIE Awards   April 20, 2017  

    Using humor based on customer insights and narrative storytelling across multiple platforms and channels, Citi bridged the gap between the stories banks tell and consumers’ true reality.

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