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  • Denny’s on Demand Launch

    REGGIE Awards   April 16, 2018  

    Denny’s introduced an all-new ordering platform to offer guests a quick and easy way to place orders.

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  • Liberty Mutual MasterThis

    REGGIE Awards   April 16, 2018  

    Liberty Mutual’s “MasterThis” content marketing campaign drove customer retention without having to change its service offering or pricing.

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  • WestJet Christmas Miracle: 12 Flights of Christmas

    REGGIE Awards   April 16, 2018  

    WestJet staged holiday-themed stunts for the unsuspecting passengers of 12 of its holiday-season flights and distributed videos of the events widely across the internet.

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  • The Daily Show Presents: The Donald J. Trump Twitter Library

    REGGIE Awards   April 16, 2018  

    Comedy Central united The Daily Show fans and generated social buzz with its satirical take on a presidential library honoring Donald Trump and his tweets.

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  • Extended Stay America: Reindeer Stay Free

    REGGIE Awards   April 16, 2018  

    Extended Stay America’s “Reindeer Stay Free” campaign drove revenue increases during the holiday season while cementing the brand as “Santa’s home away from home.”

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  • Citi Emotion Campaign Launch

    REGGIE Awards   April 16, 2018  

    Citi launched a unified brand campaign that articulated the promise of progress in an emotional, visceral way in order to restore brand trust and increase brand affinity among prospects and clients.

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  • Xfinity’s Best Offer of the Year with Dude Perfect

    REGGIE Awards   April 16, 2018  

    Comcast revamped its marketing efforts throughout the course of the year to support product, competitive, and acquisition communication, and help guide consumers from education about Xfinity through to conversion.

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  • Teddy Gun

    REGGIE Awards   April 16, 2018  

    To highlight a lack of common-sense gun laws, the Illinois Council Against Handgun Violence created a provocative campaign that compared teddy bear and gun manufacturing regulations.

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  • Invest in Something Special

    REGGIE Awards   April 16, 2018  

    Voya Financial partnered with the Special Olympics to help Americans with special needs plan for retirement.

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  • Quaker Overnight Oats Launch

    REGGIE Awards   April 16, 2018  

    Quaker launched a strategic 360-degree shopper marketing campaign designed to introduce consumers to Quaker Overnight Oats and turn a breakfast innovation into a breakfast staple.

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  • Milano: Save Something For Yourself

    REGGIE Awards   April 16, 2018  

    Pepperidge Farm set out remind women to take a moment for themselves by having a Milano in its “Save Something for Yourself” campaign, and successfully shifted perception of the brand.

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  • Happify by Mike’s Hard Lemonade Co.

    REGGIE Awards   April 16, 2018  

    mike’s hard lemonade used personalized content creation to spread cheer among its customers and drive brand awareness on a limited budget.

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  • 19 Crimes Infamous Tasting

    REGGIE Awards   April 16, 2018  

    Australian wine brand 19 Crimes created an augmented reality campaign in association with grocery brand Kroger that gave shoppers an engaging, memorable experience at the shelf.

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  • Coach Dad: Father’s Day Surprise

    REGGIE Awards   April 16, 2018  

    WestJet capitalized on its sizable social media audience to promote awareness of the important work done by Ronald McDonald House Charities Canada.

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  • Gillette and Justice League: The Best a Super Hero Can Get

    REGGIE Awards   April 16, 2018  

    Gillette and Warner Bros.’ film Justice League partnered together to create the campaign “The Best a Super Hero Can Get” by using iconic superheroes to tell a relevant story about the effort Gillette puts into delivering the best to its customers.

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  • My Black Is Beautiful | The Talk

    REGGIE Awards   April 16, 2018  

    Procter & Gamble leveraged mainstream and African-American-targeted media channels to promote educational and constructive conversations about racial bias.

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  • COVERGIRL Rantin’ & Raven

    REGGIE Awards   April 16, 2018  

    COVERGIRL empowered women by giving them a voice within the sports arena, giving a whole new generation of female football fans something to cheer about.

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  • Saturday vs. Sunday: Voice Your Choice

    REGGIE Awards   April 16, 2018  

    Cheez-Its and Pringles became the “Official Snacks of Football” thanks to the clever launch of Kellogg’s “Saturday vs. Sunday: Voice Your Choice” campaign, debate, and sweepstakes, which helped the brand gain in-store display, sales, market share, and overall consumer consideration.

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  • A Modern Network

    REGGIE Awards   April 16, 2018  

    In launching its new, modern wireless network, Xfinity successfully broke through as a new player and engaged hard-to-convert shoppers.

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  • Caregiving

    REGGIE Awards   April 16, 2018  

    Mastercard decided to focus on caregivers for its annual Stand Up to Cancer campaign, highlighting how the smallest gestures could have the largest effect.

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