Search Results for All Content (access may be restricted)

Search returned: 85 document(s).

  • Cricket — Yin & Yang

    Multicultural Excellence Awards   November 5, 2017  

    State Farm captured the attention of its Asian Indian consumers by leveraging their love of cricket.

    view
  • Code a Brighter Future

    Multicultural Excellence Awards   November 5, 2017  

    By partnering with the organization Black Girls Code, Colgate was able to engage with the African-American community during Black History Month and throughout the year.

    view
  • Women In Operations

    Multicultural Excellence Awards   November 5, 2017  

    Viteos Fund Services created an integrated marketing program that would resonate with its underserved audience of senior female operations executives in hedge funds.

    view
  • #AVOSECRETS

    Multicultural Excellence Awards   November 5, 2017  

    To capture the diverse audience of the Super Bowl, Avocados From Mexico developed a platform that all users could access through their smartphones to learn more about avocados.

    view
  • Real-Time Event Polling

    Multicultural Excellence Awards   November 5, 2017  

    Prudential introduced live polling to its events to collect real-time data from its attendees.

    view
  • Passing the Torch

    Multicultural Excellence Awards   November 5, 2017  

    To target African-Americans looking to forge a better future, Comcast created a print campaign using the likeness of Dr. Martin Luther King, Jr.

    view
  • Spanish Lessons

    Multicultural Excellence Awards   November 5, 2017  

    To differentiate itself in a crowded space, Netflix created a campaign based on audience insights for the second season of its original show, Narcos.

    view
  • #LoveTravels

    Multicultural Excellence Awards   November 5, 2017  

    Marriott International hosted a luncheon celebrating the opening of the Smithsonian National Museum of African American History and Culture.

    view
  • HACER

    Multicultural Excellence Awards   November 5, 2017  

    McDonald’s created an integrated campaign centered on real students and their real-life obstacles to show the Hispanic community that attending college was attainable.

    view
  • XoomLOL Comedy Series

    Multicultural Excellence Awards   November 5, 2017  

    Xoom used humor and music to promote its money transfer services to Filipino customers.

    view
  • #WomanInProgress

    Multicultural Excellence Awards   November 5, 2017  

    With its #WomanInProgress campaign, Motrin strove to connect with multicultural women on an emotional level with a more relatable message.

    view
  • Fresh Empire

    Multicultural Excellence Awards   November 5, 2017  

    The FDA created the first-ever multicultural youth tobacco prevention campaign with up-and-coming hip-hop artists to increase understanding and awareness.

    view
  • Restroom for All

    Multicultural Excellence Awards   November 5, 2017  

    To promote acceptance, Mastercard’s created a restroom for the 2016 pride parade in New York that was open to all people regardless of their backgrounds.

    view
  • YouTube Music: “It’s Who We Are”

    Multicultural Excellence Awards   November 5, 2017  

    To promote its music streaming app, YouTube launched a national marketing campaign with a compelling series of five short video clips.

    view
  • Human X Design

    Multicultural Excellence Awards   November 5, 2017  

    To support the release of its latest video game Deus Ex: Mankind Divided, Square Enix hosted a first-of-its-kind conference on human augmentation, Human X Design.

    view
  • Language Choice Posters

    Multicultural Excellence Awards   December 1, 2016  

    Xfinity tapped into the emotional reasons behind why its bilingual consumers chose English and Spanish in certain situations to highlight its Language Choice feature.

    view
  • Wash Away Labels

    Multicultural Excellence Awards   December 1, 2016  

    Tide’s #WashAwayLabels campaign was designed to celebrate Hispanic consumers in America, and “wash away” derogatory comments and stereotypes about their culture.

    view
  • Unforgettable Happens Here: The Mansfield Family

    Multicultural Excellence Awards   December 1, 2016  

    Walt Disney World positioned its parks as vacation destinations for all families with a video about the Mansfield family’s trip to Disney World with their deaf daughter, Shelby.

    view
  • #HowWeFamilyHoliday

    Multicultural Excellence Awards   December 1, 2016  

    TYLENOL celebrated American families and holiday traditions in a social media campaign that featured user-generated content.

    view
  • Chinese Advice Campaign

    Multicultural Excellence Awards   December 1, 2016  

    Chase designed an integrated marketing campaign targeting Chinese Americans to promote itself as a credible source of investment advice.

    view

12345 >>