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  • Gracias Maestros

    Multicultural Excellence Awards   November 5, 2017  

    The California Lottery increased awareness of its support for public education with an omnichannel marketing campaign.

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  • Restroom for All

    Multicultural Excellence Awards   November 5, 2017  

    To promote acceptance, Mastercard created a restroom for the 2016 pride parade in New York that was open to all people regardless of their backgrounds.

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  • Fresh Empire

    Multicultural Excellence Awards   November 5, 2017  

    The FDA created the first-ever multicultural youth tobacco prevention campaign with up-and-coming hip-hop artists to increase understanding and awareness.

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  • Code a Brighter Future

    Multicultural Excellence Awards   November 5, 2017  

    By partnering with the organization Black Girls Code, Colgate was able to engage with the African-American community during Black History Month and throughout the year.

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  • Cricket — Yin & Yang

    Multicultural Excellence Awards   November 5, 2017  

    State Farm captured the attention of its Asian Indian consumers by leveraging their love of cricket.

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  • #LoveTravels

    Multicultural Excellence Awards   November 5, 2017  

    Marriott International hosted a luncheon celebrating the opening of the Smithsonian National Museum of African American History and Culture.

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  • Show ‘Em What’s Underneath #ShowEm Your Jockey

    Multicultural Excellence Awards   November 5, 2017  

    Jockey appealed to a younger, more modern target audience through consumer connection and storytelling all while staying true to their brand’s core values.

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  • Greatest Hits

    Multicultural Excellence Awards   November 5, 2017  

    Sprint featured beloved Latino musicians and catchy remixes of their familiar songs to appeal to the Hispanic market resulting in increased brand consideration and market share.

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  • Human X Design

    Multicultural Excellence Awards   November 5, 2017  

    To support the release of its latest video game Deus Ex: Mankind Divided, Square Enix hosted a first-of-its-kind conference on human augmentation, Human X Design.

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  • YouTube Music: “It’s Who We Are”

    Multicultural Excellence Awards   November 5, 2017  

    To promote its music streaming app, YouTube launched a national marketing campaign with a compelling series of five short video clips.

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  • #WomanInProgress

    Multicultural Excellence Awards   November 5, 2017  

    With its #WomanInProgress campaign, Motrin strove to connect with multicultural women on an emotional level with a more relatable message.

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  • Language Choice 2.0

    Multicultural Excellence Awards   November 5, 2017  

    Comcast XFINITY created a campaign for its new entertainment system, X1, that would connect with bilingual Hispanics.

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  • Beautifully Bilingual

    Multicultural Excellence Awards   November 5, 2017  

    Comcast XFINITY promoted its X1 entertainment system with experiences at the Latin American Music Awards and the Latin Billboard Awards.

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  • Real-Time Event Polling

    Multicultural Excellence Awards   November 5, 2017  

    Prudential introduced live polling to its events to collect real-time data from its attendees.

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  • Passing the Torch

    Multicultural Excellence Awards   November 5, 2017  

    To target African-Americans looking to forge a better future, Comcast created a print campaign using the likeness of Dr. Martin Luther King, Jr.

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  • Spanish Lessons

    Multicultural Excellence Awards   November 5, 2017  

    To differentiate itself in a crowded space, Netflix created a campaign based on audience insights for the second season of its original show, Narcos.

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  • Championship Game

    Multicultural Excellence Awards   November 5, 2017  

    Toyota reminds their audience that participating in live sports, whether as a player or a fan, is an exciting way to unplug from technology and engage with people across generations.

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  • Women In Operations

    Multicultural Excellence Awards   November 5, 2017  

    Viteos Fund Services created an integrated marketing program that would resonate with its underserved audience of senior female operations executives in hedge funds.

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  • HACER

    Multicultural Excellence Awards   November 5, 2017  

    McDonald’s created an integrated campaign centered on real students and their real-life obstacles to show the Hispanic community that attending college was attainable.

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  • #AVOSECRETS

    Multicultural Excellence Awards   November 5, 2017  

    To capture the diverse audience of the Super Bowl, Avocados From Mexico developed a platform that all users could access through their smartphones to learn more about avocados.

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