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  • Growing the Top Line

    B-to-B Marketer   January 11, 2018  

    Business-to-business CMOs are increasingly expected to drive growth for their companies. Here's how four are providing more value to existing customers and winning new ones.

  • Leading by Example

    B-to-B Marketer   December 14, 2017  

    By instilling data-driven marketing and advanced analytics throughout their respective organizations, NASCAR and IBM are improving business outcomes.

  • 5 B-to-B Trends to Watch For in 2018

    B-to-B Marketer   December 12, 2017  

    A quick rundown of the five trends that will surely have a big impact on B-to-B marketing in 2018.

  • 5 Ways B-to-B Marketers Can Make Owned Media Work Harder

    B-to-B Marketer   November 24, 2017  

    This brief presentation will provide B-to-B marketers some ideas for making their owned media work even harder to obtain leads and sales.

  • Facebook Woos B-to-B Marketers

    B-to-B Marketer   November 16, 2017  

    A recent survey by Social Media Manager found that Facebook is now the most-used channel of B-to-B marketers, followed by LinkedIn and Twitter. Here's what's driving the rise of Facebook and the challenges that still exist.

  • Expectations Rising for B-to-B E-commerce

    B-to-B Marketer   November 2, 2017  

    With more and more B-to-B buyers expecting an omnichannel relationship with their business partners, companies are responding by developing e-commerce platforms, in part to thwart the growing threat from wholesaler sites.

  • 5 Ways to Become a More Agile B-to-B Marketing Team

    B-to-B Marketer   October 31, 2017  

    A simple, straight-forward guide to one of the most effective, yet underused processes in B-to-B marketing.

  • Event Marketing in a Digital Age

    B-to-B Marketer   October 26, 2017  

    Social media, evolving technologies, and modern marketing principles are driving trade show success.

  • Three Ways AI Will Improve B-to-B Marketing

    B-to-B Marketer   October 10, 2017  

    Whether you're a B-to-B marketer looking to improve lead gen, cut costs, or optimize overall process, artificial intelligence can help.

  • Can B-to-B Mobile Marketing Fulfill Its Promise?

    B-to-B Marketer   October 5, 2017  

    After years of talking about the potential of B-to-B mobile marketing, marketers may finally be seeing the light.

  • How to Boost B-to-B Emails

    B-to-B Marketer   September 21, 2017  

    Promoting multiple types of content within emails and integrating them with other marketing channels are just two ways to drive better results.

  • Tying Data All Together

    B-to-B Marketer   September 14, 2017  

    Though still in its infancy, data virtualization is a possible remedy for B-to-B marketers struggling with information overload.

  • Stealing the Spotlight

    B-to-B Marketer   September 7, 2017  

    An advertising takeover of Grand Central amplifies Thomson Reuters as a media company with answers.

  • Why Innovative Businesses Need a Brand Change Agenda

    B-to-B Marketer   August 31, 2017  

    What marketers should consider for a successful brand change agenda.

  • How to Optimize Your LinkedIn InMail Campaigns

    B-to-B Marketer   August 29, 2017  

    When it comes to B-to-B marketing and social media, LinkedIn offers unrivaled engagement and value, and promoted InMail is one of the most effective tools on the platform. In this presentation, we'll cover how to execute paid InMail campaigns to get the results you want.

  • Reconsidering Customer Retention

    B-to-B Marketer   August 24, 2017  

    Eighty percent of B-to-B companies spend less than 30 percent of their time and budget on customer retention, a survey found. And that's a big problem.

  • Golden Days of Martech?

    B-to-B Marketer   August 17, 2017  

    The proliferation of marketing technology vendors and solutions has led many companies to take a best-of-breed approach.

  • The 5 Most Important B-to-B Trends of 2017 (So Far)

    B-to-B Marketer   August 3, 2017  

    While some trends come and go, these five emerging in the B-to-B space are sure to stick.

  • 8 SEO Drivers You Are Missing in Content Marketing

    B-to-B Marketer   July 20, 2017  

    With the moving target that is SEO, your methodology must regularly be reviewed and updated. In this presentation from Eric Mower + Associates, we'll cover eight things you can do to make your content more discoverable.

  • The Steven Spielberg of B-to-B

    B-to-B Marketer   July 13, 2017  

    2017 ANA B-to-B Hall of Fame inductee John Favalo turns a fascination for how things work into a brilliant career.


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