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Search returned: 48 document(s).

  • Intel Inside and Out

    B-to-B Marketer   January 18, 2017  

    In this Q&A, Intel CMO Steve Fund shares his thoughts on a new branding campaign designed to showcase the products and services Intel technology enables.

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  • Four Things B-to-B Marketers Must Do In 2017

    B-to-B Marketer   January 17, 2017  

    Don't finalize your 2017 B-to-B marketing plans without first including a resolution to experiment with the four tactics from this presentation.

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  • Shattering the Myths of Multicultural Marketing

    B-to-B Marketer   January 11, 2017  

    Here are four examples of B-to-B marketing campaigns that help to dispel some of the myths surrounding multicultural marketing.

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  • Pure Genius

    B-to-B Marketer   January 4, 2017  

    A close examination of the winning entries from 2016 ANA Genius Awards reveals that The Clorox Company, Hilton Worldwide, Turner Broadcasting, and Syngenta have a lot in common — what you might call the habits of highly effective marketing analytics experts. Here are five that stand out.

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  • Speed Racers

    B-to-B Marketer   October 26, 2016  

    Despite its techie roots, agile marketing holds broad appeal for B-to-B marketers.

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  • TouchPoints

    B-to-B Marketer   October 26, 2016  

    Jim Speros on creativity and courage; using improv to improve brand communications; challenges to the success of native content; and more.

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  • Taking Marketing to New Heights

    B-to-B Marketer   October 25, 2016  

    With 25 years of B-to-B marketing experience, CMO Jill Kouri is reshaping the marketing organization at JLL.

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  • More Than Words on Paper

    B-to-B Marketer   October 25, 2016  

    Stein IAS’ Reuben Webb weighs in on the importance of company values.

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  • Make Data Work for You

    B-to-B Marketer   July 28, 2016  

    The B-to-B customer is changing, and learning to optimize big data could be the key to keeping up.

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  • ANA B-to-B Hall of Fame: Gary Slack

    B-to-B Marketer   July 27, 2016  

    Veteran B-to-B marketer Gary Slack is the first inductee into the ANA B-to-B Hall of Fame.

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  • Marketing with a Bigger Purpose

    B-to-B Marketer   July 27, 2016  

    CMO Matt Preschern's approach to marketing has translated to award-winning work for HCL Technologies.

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  • TouchPoints

    B-to-B Marketer   July 26, 2016  

    Tips to generate more leads with direct mail, the blurring line between sales and marketing, aligning sales and marketing, and insights on content marketing.

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  • The Path Forward

    B-to-B Marketer   July 26, 2016  

    O.C. Tanner's Michelle M. Smith examines a new study on B-to-B marketers as growth drivers.

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  • Get it Right

    B-to-B Marketer   July 25, 2016  

    Avoid these mistakes when choosing a marketing technology solution.

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  • Score One for Aon

    B-to-B Marketer   April 28, 2016  

    Thanks to its blockbuster sponsorship deal with Manchester United, Aon’s global profile has soared. But as CMO Phil Clement can attest, the benefits don’t stop there.

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  • It Starts with a Strategy

    B-to-B Marketer   April 28, 2016  

    Richard Blabolil offers his take on acquiring and retaining diverse talent.

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  • Surviving a Trade Show

    B-to-B Marketer   April 28, 2016  

    Get expert advice on surviving trade shows, and learn how to spot a fraudulent review.

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  • Break On Through to the Growth Driver Side

    B-to-B Marketer   April 28, 2016  

    To fully become growth drivers, B-to-B marketers must overcome a number of challenges.

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  • Put Customers on a Pedestal

    B-to-B Marketer   April 28, 2016  

    As expectations rise, B-to-B companies are putting greater focus on the customer experience.

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  • Email: The Gift that Keeps on Giving

    B-to-B Marketer   April 28, 2016  

    Despite the growth of social, email remains a powerful B-to-B marketing channel.

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