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  • Story Time for B2B Brands

    B-to-B Marketer   July 12, 2018  

    As companies like Lincoln Electric, GE, and Deloitte have shown, storytelling is a powerful way to create effective content marketing, engage targeted audiences, and generate sales.

  • Is B2B Social Media Worth the Investment?

    B-to-B Marketer   June 28, 2018  

    As platforms evolve and budgets are strained, marketers work to find the ROI in social media marketing.

  • 8 Takeaways from the 2018 ANA Masters of B2B Marketing Conference

    B-to-B Marketer   June 26, 2018  

    With marketing experts from Cisco, Stanley Black & Decker, LinkedIn, BNY Melon, and more on hand to share their insights, the 2018 ANA Masters of B2B Marketing Conference offered a wealth of know-how for business marketers.

  • Seeking the Optimal Digital Channel

    B-to-B Marketer   June 7, 2018  

    When it comes to generating leads, some business marketers dispute entirely the idea of best channel, suggesting that other elements are perhaps more effective.

  • 4 Ways to Humanize Your B2B Brand

    B-to-B Marketer   May 31, 2018  

    B2B businesses have a reputation for being a bit more button up and starchy than their B2C counterparts. However, a humanized brand is now more important than ever. Ensure you're not coming off as robotic with the tips in this presentation.

  • What Blockchain Means for B2B Marketers

    B-to-B Marketer   May 17, 2018  

    While the marketing community hasn't fully embraced blockchain, the technology does hold promise to improve the digital media supply chain.

  • Getting Up Close and Personal

    B-to-B Marketer   May 10, 2018  

    Personalization enables business-to-business companies to leverage customer data to deliver better brand experiences. Unfortunately, few large businesses have become truly customer-centric, which is a prerequisite for effective personalization.

  • A Step Back for CX?

    B-to-B Marketer   April 26, 2018  

    As customer experience becomes the key growth differentiator, companies struggle to match rising expectations.

  • How to Make Influencer Marketing Work for Your B2B Brand

    B-to-B Marketer   April 19, 2018  

    Though often associated with B2C, influencer marketing can generate a lot of value for those on the business marketing side of the industry, too. Just follow this guide to get started.

  • 5 Steps to a Stellar ABM Strategy

    B-to-B Marketer   April 5, 2018  

    Though it has become a proven driver of ROI, some B2B marketers are still not leveraging account-based marketing. If you're one of them, this presentation will get you started.

  • Wired for Success

    B-to-B Marketer   April 3, 2018  

    Comcast Business has steadily earned a reputation for being tenacious and innovative, an approach personified by SVP and CMO Denice Hasty, hailed as one of the most powerful women in cable/telecom.

  • Organizing Principles

    B-to-B Marketer   March 22, 2018  

    To stem the tide of declining marketing budgets, business-to-business companies like TeleSign, GeoBlue, and Avnet are shoring up core competencies.

  • Five-Step Guide to Re-Training Your B2B Sales Team

    B-to-B Marketer   March 1, 2018  

    These five tips will help you revamp your team's sales process and energize the individuals intimately connected to the success of your business marketing company.

  • Gamification Finds a Winning Edge

    B-to-B Marketer   February 22, 2018  

    B-to-B marketers and brand managers have started to recognize that gamification is a useful adjunct to omnichannel marketing programs as a way to spark engagement, support sales, and strengthen loyalty.

  • Getting Their Heads in the Cloud

    B-to-B Marketer   February 8, 2018  

    Despite lingering concerns about privacy, security, and compliance, small and midsized businesses are slowly seeing the value of cloud-based solutions.

  • B-to-B Gets Emotional

    B-to-B Marketer   January 30, 2018  

    B-to-B brands like Xerox and Anisa International are increasingly embracing person-to-person marketing to connect on a more human level.

  • How B-to-B Marketers Can Build a Stronger Relationship with Sales

    B-to-B Marketer   January 23, 2018  

    A quick guide to how B-to-B marketers can build a stronger relationship with sales, improving the work environment and raising ROI at the same time.

  • Stare Down Fear

    B-to-B Marketer   January 18, 2018  

    Companies are developing unique strategies to overcome marketing inertia and spur innovation.

  • Growing the Top Line

    B-to-B Marketer   January 11, 2018  

    Business-to-business CMOs are increasingly expected to drive growth for their companies. Here's how four are providing more value to existing customers and winning new ones.

  • Leading by Example

    B-to-B Marketer   December 14, 2017  

    By instilling data-driven marketing and advanced analytics throughout their respective organizations, NASCAR and IBM are improving business outcomes.


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