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Search returned: 58 document(s).

  • B-to-B Search: the Next Generation

    B-to-B Marketer   May 17, 2017  

    There's a quiet renaissance taking place in B-to-B search, as companies are layering branding efforts on top of lead generation.

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  • For the Good of the Brand

    B-to-B Marketer   May 5, 2017  

    B-to-B companies across industry sectors are investing more in branding strategies to help stand out from the crowd.

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  • 5 Non-Creatives You Need for a Successful B-to-B Content Marketing Team

    B-to-B Marketer   April 28, 2017  

    A great content marketing team requires more than just talented creatives. You also need these five individuals to drive the promotion engine.

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  • AI Primer for B-to-B Marketers

    B-to-B Marketer   April 19, 2017  

    Many B-to-B companies still have a limited understanding of how to apply artificial intelligence to marketing. Here’s a quick primer.

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  • Native Ad Blunders — and How to Avoid Them

    B-to-B Marketer   April 5, 2017  

    Here are five potential native advertising blunders and how to get past them.

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  • Joining Forces

    B-to-B Marketer   March 22, 2017  

    By joining forces, marketing and HR can build a better brand.

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  • Five Tips to Create Engaging B-to-B Videos

    B-to-B Marketer   March 20, 2017  

    Five tips to turn your B-to-B video production process into a powerful ROI driver.

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  • B-to-B Programmatic Challenges

    B-to-B Marketer   March 15, 2017  

    B-to-B marketers lag behind their B-to-C counterparts in the adoption of programmatic advertising, but that is likely to change.

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  • The Sales and Marketing Nexus

    B-to-B Marketer   February 24, 2017  

    Turf wars between sales and marketing are notorious within B-to-B brands and organizations, but a hypercompetitive marketplace is forcing companies from nearly every business sector to change their ways — or be left behind.

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  • Building an Effective B-to-B Referral Program

    B-to-B Marketer   February 21, 2017  

    Referral programs have become the bedrock upon which much of B-to-B marketing success is built. In this presentation, we cover five tips to help you launch and nurture your own referral program.

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  • Intel Inside and Out

    B-to-B Marketer   January 18, 2017  

    In this Q&A, Intel CMO Steve Fund shares his thoughts on a new branding campaign designed to showcase the products and services Intel technology enables.

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  • Four Things B-to-B Marketers Must Do In 2017

    B-to-B Marketer   January 17, 2017  

    Don't finalize your 2017 B-to-B marketing plans without first including a resolution to experiment with the four tactics from this presentation.

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  • Shattering the Myths of Multicultural Marketing

    B-to-B Marketer   January 11, 2017  

    Here are four examples of B-to-B marketing campaigns that help to dispel some of the myths surrounding multicultural marketing.

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  • Pure Genius

    B-to-B Marketer   January 4, 2017  

    A close examination of the winning entries from 2016 ANA Genius Awards reveals that The Clorox Company, Hilton Worldwide, Turner Broadcasting, and Syngenta have a lot in common — what you might call the habits of highly effective marketing analytics experts. Here are five that stand out.

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  • TouchPoints

    B-to-B Marketer   October 26, 2016  

    Jim Speros on creativity and courage; using improv to improve brand communications; challenges to the success of native content; and more.

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  • Speed Racers

    B-to-B Marketer   October 26, 2016  

    Despite its techie roots, agile marketing holds broad appeal for B-to-B marketers.

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  • Taking Marketing to New Heights

    B-to-B Marketer   October 25, 2016  

    With 25 years of B-to-B marketing experience, CMO Jill Kouri is reshaping the marketing organization at JLL.

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  • More Than Words on Paper

    B-to-B Marketer   October 25, 2016  

    Stein IAS’ Reuben Webb weighs in on the importance of company values.

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  • Make Data Work for You

    B-to-B Marketer   July 28, 2016  

    The B-to-B customer is changing, and learning to optimize big data could be the key to keeping up.

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  • ANA B-to-B Hall of Fame: Gary Slack

    B-to-B Marketer   July 27, 2016  

    Veteran B-to-B marketer Gary Slack is the first inductee into the ANA B-to-B Hall of Fame.

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