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  • A Safe Passage to Awareness

    B2 Awards   June 6, 2018  

    Trelleborg Marine Systems created a digital game and a targeted social media campaign to introduce its newest ship navigation system.

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  • CTO Straight Talk: Product Innovation Is Now in the Hands of Your Customers

    B2 Awards   June 6, 2018  

    Straight Talk, the multi-medium platform of magazines, website, webinars, events, and social communities that are “from and for C-Level technology executives,” launched and sponsored by HCL Technologies, is designed for the peer-to-peer exchange of experience-based professional insights among senior technology leaders. Its latest issue reflects the viewpoints of today’s tech leaders.

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  • ADP "HR for a New Day" Campaign

    B2 Awards   June 6, 2018  

    ADP used playful and engaging creative to communicate its human resource outsource offerings to small and mid-sized business clients.

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  • XLNT

    B2 Awards   June 6, 2018  

    St. Joseph’s Health launched its internal “XLNT” campaign to celebrate and motivate its employees.

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  • Run Your World

    B2 Awards   June 6, 2018  

    John Deere created the campaign “Run Your World” to channel the feeling of empowerment that comes from owning John Deere equipment, and to help it become the number one construction equipment manufacturer today.

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  • Clear the Air

    B2 Awards   June 6, 2018  

    Neste Renewable Diesel created a campaign to engage California fleet managers by highlighting a renewable fuel that finally enables them to have a positive impact on the environment without negatively impacting the bottom line.

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  • IBM at Retail's Big Show (National Retail Federation) 2018

    B2 Awards   June 6, 2018  

    IBM proved that it’s the partner of choice for brands and retailers by amplifying attendees’ IBM experience through multiple entry points at a National Retail Federation event – before, during, and after the event.

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  • For Every Turn: Cars.com at NADA 2017

    B2 Awards   June 6, 2018  

    To engage with business-to-business prospects, Cars.com launched an integrated campaign tied to the premier auto dealer industry conference.

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  • Launching Amplify: The New Grant Thornton Employee Advocacy Program

    B2 Awards   June 6, 2018  

    Grant Thornton’s employee advocacy program, Amplify, created more visibility for the company on social media.

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  • There's a Champion in Here

    B2 Awards   June 6, 2018  

    Champion Auto Parts extended its line of products and leveraged its brand equity to stay competitive amid disruption and technological advancements within the automotive industry.

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  • S&P Global Ratings — Green Evaluations

    B2 Awards   June 6, 2018  

    S&P created the “Green Evaluations” assessment to encourage banks to invest in more environmentally-friendly portfolios.

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  • Alan the Feeling Machine

    B2 Awards   June 6, 2018  

    Stein IAS made a commitment to pursuing post-modern marketing and found success in rolling out an AI-powered digital assistant named Alan.

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  • SnotBot

    B2 Awards   June 6, 2018  

    Intel partnered with Parley for the Ocean to Ocean Alliance to advance marine research through the use of drones and artificial intelligence and change its brand perception along the way.

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  • Born to Move — Aptiv at CES

    B2 Awards   June 6, 2018  

    Aptiv launched its brand at the Consumer Electronics Show in Las Vegas and partnered with Lyft to offer attendees free rides in autonomous vehicles, helping drive new business growth and solidify its thought leadership position.

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  • Taste of the Tournament

    B2 Awards   June 6, 2018  

    Coca Cola’s campaign, “Taste of the Tournament,” leveraged its brands, such as Nabisco and Reese’s sponsorship of the NCAA, to build a retail program with Kroger that cemented key relationships for all four brands in the future.

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  • Bull Case. Base Case. Bear Case. BMO's 2018 Market Outlook

    B2 Awards   June 6, 2018  

    BMO launched an email marketing campaign to engage clients through its leading market insights presented by Chief Investment Strategist, Brian Belski.

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  • Research Backed, Content-Led Integrated Marketing Campaign to Generate New Business Opportunities for IoT WoRKS

    B2 Awards   June 6, 2018  

    HCL developed thought leadership to both educate businesses that were considering adopting the Internet of Things and to help turn these businesses into leads.

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  • Reimagining Digital to Transform the Largest Businesses in the World

    B2 Awards   June 6, 2018  

    PricewaterhouseCoopers, a multinational professional services network, assessed digital IQ and the measurement of an organization’s abilities to harness and profit from technology.

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  • Grant Thornton and the National Center for the Middle Market

    B2 Awards   June 6, 2018  

    Grant Thornton’s campaign goal aimed to increase its brand exposure and familiarity to middle market decision makers.

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  • Incredibly Tough

    B2 Awards   June 6, 2018  

    Corning Gorilla Glass created “Incredibly Tough,” a campaign that shared the stories of tough Gorilla Glass consumers, elevating the product as a whole and increasing brand awareness and consumer engagement.

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