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  • Engineers Swipe Right for Rockwell Automation

    B2 Awards   May 31, 2017  

    To reach potential buyers, specifically younger ones, in more engaging ways, industrial supplier Rockwell Automation developed a multi-platform social media campaign.

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  • Domtar PaperPal

    B2 Awards   May 31, 2017  

    Domtar promoted the benefits of handwriting to parents, teachers, and caregivers worldwide through its PaperPal initiative.

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  • Sheep Show / Thanksgiving Mailer

    B2 Awards   May 31, 2017  

    To promote itself, Sullivan Higdon & Sink created a pop-up art gallery for one of Kansas City’s liveliest monthly events.

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  • “I Fixed It. You’re Welcome.”

    B2 Awards   May 31, 2017  

    Lenovo created a content-driven, personalized campaign that articulated the frustration that IT employees often feel as the “unsung heroes” of the office.

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  • Taking the Mal Out of Malpractice

    B2 Awards   May 31, 2017  

    The Doctors Company created a print campaign to communicate its repositioning from a “malpractice insurance” provider to a “practice insurance” provider.

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  • HCL Integrated Marketing

    B2 Awards   May 31, 2017  

    HCL Technologies launched an integrated campaign to introduce its Mode 1-2-3 business strategy to the market.

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  • Aon: Navigate Your World

    B2 Awards   May 31, 2017  

    Aon created an immersive virtual reality experience to highlight its business functions.

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  • Revamping Paid Search

    B2 Awards   May 31, 2017  

    HCL completely revamped its approach to paid search, creating a three-pronged, always-on strategy that delivered unprecedented results for the brand.

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  • Mind the Skills Gap: Helping Industrial Companies Solve a Growing Workforce Crisis

    B2 Awards   May 31, 2017  

    Rockwell Automation created a white paper on the troubling industry skill gap and promoted it across multiple platforms, reaching more than 800,000 individuals.

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  • Converting HALO.com Visitors to HALO Clients

    B2 Awards   May 31, 2017  

    To acquire more business leads, HALO developed the Account Executive Sales Test program which allowed a hand-picked group of account executives to service HALO leads as their own clients.

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  • Connect with BMO

    B2 Awards   May 31, 2017  

    BMO used a targeted out-of-home campaign to drive awareness and consideration for its non-retail business lines.

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  • The NAFEM Show 2017

    B2 Awards   May 31, 2017  

    The North American Association of Food Equipment Manufacturers (NAFEM) developed an integrated campaign to drive attendance for its biennial conference, The NAFEM Show.

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  • Michael Foods Intuvio Sales Presentation Portfolio and Portal

    B2 Awards   May 31, 2017  

    Michael Foods created an online portal for the sales organization to help them stay on brand and on message.

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  • The Smarter Approach

    B2 Awards   May 31, 2017  

    Over six years, Trelleborg’s marine operation built a comprehensive, global digital marketing strategy that included high quality creative, industry thought-leadership, and an automated marketing platform.

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  • NewsBlink

    B2 Awards   May 31, 2017  

    VSP Vision Care launched a quarterly e-newsletter, NewsBlink, to engages and informs broker who sell VSP insurance plans.

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  • HUB International Global Brand Strategy

    B2 Awards   May 31, 2017  

    HUB International underwent a rebrand to more effectively communicate its values to consumers.

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  • EcoLink PPC Campaign

    B2 Awards   May 31, 2017  

    EcoLink achieved the highest revenue in its history, largely due to a PPC campaign optimized from past years’ data.

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  • LED Within Your Reach

    B2 Awards   May 31, 2017  

    Eaton’s integrated “LED Within Your Reach” campaign educated buyers on the affordability of LED lighting installation while simultaneously positioning its new acquisition, Ephesus, as the industry leader in technology.

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  • Deloitte’s Ambassador Program

    B2 Awards   May 31, 2017  

    Deloitte changed the content strategy for its employee ambassador program to drive engagement.

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  • American Express Escape the Office

    B2 Awards   May 31, 2017  

    By creating an “Escape the Office” experience, American Express engaged with Consumer Electronics Show attendees and demonstrated its ability to be a partner for small business growth.

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