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  • Hungerithm

    Cannes Mobile Lions Awards   December 15, 2017  

    Because being hungry can make people act out of character, Mars created the Hungerithm, an algorithm which gave promotional discounts on Snickers based on the Internet’s anger levels.

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  • Kiss the Kremlin

    Cannes Mobile Lions Awards   December 15, 2017  

    SSEX BBOX used to Instagram to protest the poor treatment of LGBT community in Russia.

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  • Spectacles

    Cannes Mobile Lions Awards   December 15, 2017  

    Snapchat used its own social platform as the centerpiece for its campaign to launch a new Spectacles camera product.

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  • Snaplications

    Cannes Mobile Lions Awards   December 15, 2017  

    McDonald’s leveraged Snapchat to recruit young employees in Australia.

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  • QQ Alert: Hope Never Dies

    Cannes Mobile Lions Awards   December 15, 2017  

    China’s biggest social platform used facial recognition technology to reunite missing people with their families.

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  • The Family Way

    Cannes Mobile Lions Awards   December 15, 2017  

    Recruit Lifestyle Co. created a mobile infertility test to help combat declining birthrates in Japan caused by a stigma around men getting tested for infertility.

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  • Official Gorillaz App

    Cannes Mobile Lions Awards   December 15, 2017  

    Virtual band Gorillaz launched a mixed reality album delivered through a mobile app.

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  • Fleetlights

    Cannes Mobile Lions Awards   December 15, 2017  

    Direct Line launched “Fleetlights,” a fleet of drones that provided visibility in poorly-lit areas, to position itself as an innovator in the insurance industry.

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  • The Magic Wallpaper

    Cannes Mobile Lions Awards   December 15, 2017  

    French DIY brand Castorama created “The Magic Wallpaper,” a wallpaper covered with characters that helped parents tell bedtime stories to their children.

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  • Adidas Neo Snapchat

    Cannes Mobile Lions Awards   December 15, 2017  

    adidas invited young consumers to design their own clothing on Snapchat.

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  • Venmo Micro Hack

    Cannes Mobile Lions Awards   December 15, 2017  

    Charity organization WATERisLIFE hacked Venmo to encourage its users to donate money to clean water.

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  • Visit Britain

    Cannes Mobile Lions Awards   December 15, 2017  

    Expedia used interactive videos to encourage Americans to explore travel destinations in Great Britain beyond London.

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  • The Sound Book App

    Cannes Mobile Lions Awards   December 15, 2017  

    To increase readership, Swiss publisher Nordsüd Verlag developed a mobile app that generated an added level of audio content to complement a children’s story as it was read aloud.

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  • AAMI SmartPlates

    Cannes Mobile Lions Awards   December 15, 2017  

    Australian insurance company AAMI created a digital device that would track practice hours for people learning how to drive.

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  • Chat Yourself

    Cannes Mobile Lions Awards   December 15, 2017  

    Italia Longeva created a chatbot messenger to help sufferers of Alzheimer’s disease.

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  • Notifica: The App You'll Be Glad You Don't Need

    Cannes Mobile Lions Awards   December 15, 2017  

    United We Dream, the U.S.'s largest youth-led immigration network, developed an app to change the preparation process for people facing immigration.

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  • Rimowa Electronic Tag

    Cannes Mobile Lions Awards   December 15, 2017  

    RIMOWA launched an electronic luggage tag with partner Lufthansa, enabling travelers to check their luggage before arriving to the airport.

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  • Yasmin's Sex-Ed Revolution

    Cannes Mobile Lions Awards   December 15, 2017  

    Bayer broke through cultural taboos to provide sex education and birth control product information to Chinese students.

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  • Safest Route

    Cannes Mobile Lions Awards   December 15, 2017  

    To increase road safety and brand preference, French insurer Groupama created a navigational app to give French drivers not only the fastest and shortest route to their destination, but the safest route as well.

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  • #BREAKTHEGAME

    Cannes Mobile Lions Awards   December 15, 2017  

    Under Armour developed Twitter ads to release each time NBA star Stephen Curry made a three-point shot during the NBA playoffs.

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