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  • Uncrushable

    Cannes Mobile Lions Awards   October 24, 2016  

    To prove that its suits were durable enough for Australian business travelers, M. J. Bale conducted a real-time experiment that aired on Facebook Live and Instagram.

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  • Shop with the Force

    Cannes Mobile Lions Awards   October 24, 2016  

    To compete again big-name competitors, Stance created an innovative online shopping experience for its line of Stars Wars-themed socks.

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  • SNAP KING

    Cannes Mobile Lions Awards   October 24, 2016  

    Burger King used Snapchat to highlight its differentiator: flamed-grilled burgers.

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  • I Am A Witness

    Cannes Mobile Lions Awards   October 24, 2016  

    The Ad Council created an anti-bullying emoji for young people to help combat bullying on social media.

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  • Dreams of Dalí

    Cannes Mobile Lions Awards   October 24, 2016  

    The Dalí Museum leveraged virtual reality to give visitors a tour “inside” the painter’s iconic works.

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  • Life Signal

    Cannes Mobile Lions Awards   October 24, 2016  

    Unacem developed an app that allows users to pinpoint the location of their loved ones during a natural disaster.

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  • WhatsGerman

    Cannes Mobile Lions Awards   October 24, 2016  

    Free German language courses developed through WhatsApp helped refugees arriving in Germany learn the language.

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  • Slow Down GPS

    Cannes Mobile Lions Awards   October 24, 2016  

    A Scandinavian insurance company developed a navigation app that automatically switched to a child’s voice near child-dense areas.

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  • #RaceYourHeartOut

    Cannes Mobile Lions Awards   October 24, 2016  

    Acura generated awareness for its Winter Sales Event with a racing event on Periscope that raised money for charity.

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  • Hockey Club Davos Rink Bingo

    Cannes Mobile Lions Awards   October 24, 2016  

    Swiss ice hockey team Hockey Club Davos created an interactive Bingo game that fans could play for prizes during games.

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  • Ayrton Senna: The Heart of Brazil

    Cannes Mobile Lions Awards   October 24, 2016  

    The nonprofit Instituto Aryton Senna inspired Brazilian athletes in the 2016 Rio Olympics to “win at home” with an inspiring augmented-reality app.

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  • Songs of Violence

    Cannes Mobile Lions Awards   October 24, 2016  

    In order to raise awareness about violence against women, Estadao Digital leveraged its partnership with Shazam to create a mobile campaign.

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  • Hashtags for Life

    Cannes Mobile Lions Awards   October 24, 2016  

    The Peruvian Red Cross used hashtags to create a database of voluntary blood donors in Peru.

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  • Check It Before It's Removed

    Cannes Mobile Lions Awards   October 24, 2016  

    Pink Ribbon Germany created a breast cancer awareness campaign that was meant to be shared, and censored, on social media.

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  • Kidsbook Collection

    Cannes Mobile Lions Awards   October 24, 2016  

    To remind parents to read to their children, Itau Bank created the Kidsbook Collection, a digital campaign that leveraged parents’ Facebook habits to encourage more family reading time.

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  • Pigeon Air Patrol

    Cannes Mobile Lions Awards   October 24, 2016  

    To alert Londoners to air pollution, Plume Labs created the Pigeon Air Patrol, which provided location-specific air pollution levels in real time using pigeons in flight.

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  • The Swedish Number

    Cannes Mobile Lions Awards   October 24, 2016  

    The Swedish Tourist Association launched a campaign honoring the 250th anniversary of free speech in Sweden.

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  • Roam Delivery

    Cannes Mobile Lions Awards   October 24, 2016  

    Volvo Cars developed the world’s first service option for delivering products to cars.

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  • Lightsaber Escape: A Chrome Experiment

    Cannes Mobile Lions Awards   October 24, 2016  

    A Chrome Experiment that turned smartphones into lightsabers created buzz for Star Wars: The Force Awakens.

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  • Life-Saving Helmet

    Cannes Mobile Lions Awards   October 24, 2016  

    The Thai Health Promotion Foundation developed a motorcycle helmet with built-in features to alert emergency services in the event of an accident.

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