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Search returned: 36 document(s).

  • The CMO’s Guide to the Blockchain

    Ask the Expert Answers   May 5, 2017  

    ANA’s Ask the Expert research service answers the question, “What are blockchains, and what do marketers need to know about them?”

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  • Can’t find what you’re looking for? Ask the Expert.

    Ask the Expert Answers   April 28, 2017  

    ANA members have access to a free team of researchers able to pull the best content and resources on your marketing challenge.

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  • The CMO’s Guide to Digital Transformation

    Ask the Expert Answers   April 24, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I lead my company through a digital transformation?”

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  • Working vs. Nonworking Ad Dollars

    Ask the Expert Answers   April 24, 2017  

    ANA’s Ask the Expert research service answers the question, “How much of our marketing budget should go to the media purchase of our ads versus paying the agency to create the ads? In other words, what best practices are you seeing around the allocation of working dollars to nonworking dollars?”

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  • User-Generated Content

    Ask the Expert Answers   April 24, 2017  

    ANA’s Ask the Expert research service answers the question, “What are the best practices for utilizing user-generated content?”

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  • Artificial Intelligence and Chatbots

    Ask the Expert Answers   April 3, 2017  

    ANA’s Ask the Expert research service answers the question, “How can marketers leverage emerging AI technologies to help build their brands and enhance their campaigns?”

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  • Coupons, Rebates, and Promotions

    Ask the Expert Answers   April 3, 2017  

    ANA’s Ask the Expert research service answers the question, “What are the current trends in coupons and promotions, and how are consumers utilizing them?”

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  • Creating B-to-B Buyer Personas

    Ask the Expert Answers   March 13, 2017  

    ANA’s Ask the Expert research service answers the question, “Which Comes First, Buyer Personas or Buyer Journey Maps?”

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  • Generation Z

    Ask the Expert Answers   March 13, 2017  

    ANA’s Ask the Expert research service answers the question, “Who is Generation Z? What are their media habits, and how can brands connect with them?”

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  • The Internet of Things

    Ask the Expert Answers   March 3, 2017  

    ANA’s Ask the Expert research service answers the question, “What is the Internet of Things, and how can marketers take advantage of new opportunities?”

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  • Salary Benchmarks and Marketing Talent Retention

    Ask the Expert Answers   January 29, 2017  

    ANA’s Ask the Expert research service answers the question, “How do I ensure my team is paying competitive salaries to recruit (and retain) top talent?”

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  • Baby Boomers

    Ask the Expert Answers   December 12, 2016  

    ANA’s Ask the Expert research service answers the question, “Where are Baby Boomers spending the majority of their time and money, and what can brands do to connect with them?”

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  • Cause Marketing

    Ask the Expert Answers   December 12, 2016  

    ANA’s Ask the Expert research service answers the question, “How does cause marketing benefit companies? What are best practices and considerations to keep in mind when developing a cause marketing campaign?”

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  • Snapchat

    Ask the Expert Answers   November 21, 2016  

    ANA’s Ask the Expert research service answers the question, “How is Snapchat being used by brands to connect with consumers? What are some examples that illustrate the current trends and emerging uses of Snapchat in social media campaigns?

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  • Marketing Organization

    Ask the Expert Answers   November 21, 2016  

    ANA’s Ask the Expert research service answers the question, “How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skillsets?”

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  • Account-Based Marketing in B-to-B

    Ask the Expert Answers   November 14, 2016  

    ANA’s Ask the Expert research service answers the question, “What is Account-Based Marketing? What steps can I take to execute and scale an Account-Based marketing strategy in my B-to-B organization?”

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  • The CMO’s Guide to Media Transparency

    Ask the Expert Answers   November 14, 2016  

    ANA’s Ask the Expert research service answers the question, “As a CMO, what do I need to know about media rebates and agency transparency?”

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  • The Millennial Workforce

    Ask the Expert Answers   September 12, 2016  

    ANA’s Ask the Expert research service answers the question, “How do the workplace expectations of Millennials differ from other generations and what steps can my company take to attract and retain Millennial workers?”

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  • Emotion in B-to-B Advertising

    Ask the Expert Answers   June 20, 2016  

    ANA’s Ask the Expert research service answers the question, “What are the best tactics for B-to-B marketing? How does emotion drive B-to-B advertising?”

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  • In-House Agencies

    Ask the Expert Answers   June 20, 2016  

    ANA’s Ask the Expert research service answers the question, "What are the current trends and best practices for creating and managing an in-house agency from the ground up?”

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