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Search returned: 55 document(s).

  • Can’t find what you’re looking for? Ask the Expert.

    Ask the Expert Answers   March 11, 2018  

    ANA members have access to a free team of researchers able to pull the best content and resources on your marketing challenge.

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  • Structuring Corporate Communications

    Ask the Expert Answers   March 10, 2018  

    ANA’s Ask the Expert research service answers the question, “What are best practices around structuring and managing my company’s corporate communications team?”

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  • Header Bidding

    Ask the Expert Answers   March 5, 2018  

    ANA’s Ask the Expert research service answers the question, “What is header bidding and how is it going to change programmatic buying?”

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  • Agency Search and Selection

    Ask the Expert Answers   March 4, 2018  

    ANA’s Ask the Expert research service answers the question, “What are best practices for selecting and evaluating agencies?”

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  • Ad Blocking

    Ask the Expert Answers   March 3, 2018  

    ANA’s Ask the Expert research service answers the question, "How is ad blocking affecting the advertising industry? What strategies are publishers implementing to combat ad blockers?”

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  • Snapchat

    Ask the Expert Answers   March 3, 2018  

    ANA’s Ask the Expert research service answers the question, "How is Snapchat being used by brands to connect with consumers? What are some examples that illustrate the current trends and emerging uses of Snapchat in social media campaigns?”

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  • Pricing

    Ask the Expert Answers   February 5, 2018  

    ANA’s Ask the Expert research service answers the question, “How can pricing strategies give my brand a competitive advantage in the market?”

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  • Subscription Economy

    Ask the Expert Answers   December 16, 2017  

    ANA’s Ask the Expert research service answers the question, “What are trends in the subscription economy? Who are Subscription Box consumers? How are brands engaging?”

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  • Augmented Reality

    Ask the Expert Answers   December 15, 2017  

    ANA’s Ask the Expert research service answers the question, “What is augmented reality and why does it matter for marketers?”

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  • Selling Ideas Internally to Leadership

    Ask the Expert Answers   December 14, 2017  

    ANA’s Ask the Expert research service answers the question, “How do I sell my idea to stakeholders and leadership within my organization in a way that maximizes the likelihood of consideration and adoption?”

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  • TV Advertising in the Age of Fragmented Media

    Ask the Expert Answers   December 13, 2017  

    ANA’s Ask the Expert research service answers the question, “How viable is television advertising in the modern media mix?”

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  • Marketing Organization

    Ask the Expert Answers   December 12, 2017  

    ANA’s Ask the Expert research service answers the question, " How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skillsets?”

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  • E-Commerce

    Ask the Expert Answers   December 12, 2017  

    ANA’s Ask the Expert research service answers the question, "How do I drive e-commerce for a product?”

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  • Online Media Measurement

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I tell if my online media efforts are successful?”

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  • Marketing Operations

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “What are some best practices for designing a powerful, highly functional marketing ops organization?”

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  • Podcasts

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “Who listens to podcasts, and how can brands effectively leverage this medium to explore new opportunities?”

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  • Marketing Technology

    Ask the Expert Answers   September 18, 2017  

    ANA’s Ask the Expert research service answers the question, “What are best practices, benchmarks, and peer-to-peer insights for managing a brand’s marketing technology strategy?”

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  • Crisis Communications

    Ask the Expert Answers   September 18, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I develop a crisis communications plan? And what learnings can be gleaned from companies that did—and did not—adequately plan ahead?”

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  • Agency Compensation

    Ask the Expert Answers   August 7, 2017  

    ANA’s Ask the Expert research service answers the question, “What are some considerations for choosing an agency compensation model?”

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  • Brand Safety

    Ask the Expert Answers   August 7, 2017  

    ANA’s Ask the Expert research service answers the question, “My ads have ended up on a questionable site. How did this happen, and what can I do to avoid it?”

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