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Search returned: 27 document(s).

  • Salary Benchmarks and Marketing Talent Retention

    Ask the Expert Answers   January 29, 2017  

    ANA’s Ask the Expert research service answers the question, “How do I ensure my team is paying competitive salaries to recruit (and retain) top talent?”

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  • Cause Marketing

    Ask the Expert Answers   December 12, 2016  

    ANA’s Ask the Expert research service answers the question, “How does cause marketing benefit companies? What are best practices and considerations to keep in mind when developing a cause marketing campaign?”

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  • Baby Boomers

    Ask the Expert Answers   December 12, 2016  

    ANA’s Ask the Expert research service answers the question, “Where are Baby Boomers spending the majority of their time and money, and what can brands do to connect with them?”

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  • Can’t find what you’re looking for? Ask the Expert.

    Ask the Expert Answers   December 1, 2016  

    ANA members have access to a free team of researchers able to pull the best content and resources on your marketing challenge.

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  • Snapchat

    Ask the Expert Answers   November 21, 2016  

    ANA’s Ask the Expert research service answers the question, “How is Snapchat being used by brands to connect with consumers? What are some examples that illustrate the current trends and emerging uses of Snapchat in social media campaigns?

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  • Marketing Organization

    Ask the Expert Answers   November 21, 2016  

    ANA’s Ask the Expert research service answers the question, “How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skillsets?”

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  • The CMO’s Guide to Media Transparency

    Ask the Expert Answers   November 14, 2016  

    ANA’s Ask the Expert research service answers the question, “As a CMO, what do I need to know about media rebates and agency transparency?”

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  • Account-Based Marketing in B-to-B

    Ask the Expert Answers   November 14, 2016  

    ANA’s Ask the Expert research service answers the question, “What is Account-Based Marketing? What steps can I take to execute and scale an Account-Based marketing strategy in my B-to-B organization?”

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  • The Millennial Workforce

    Ask the Expert Answers   September 12, 2016  

    ANA’s Ask the Expert research service answers the question, “How do the workplace expectations of Millennials differ from other generations and what steps can my company take to attract and retain Millennial workers?”

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  • Emotion in B-to-B Advertising

    Ask the Expert Answers   June 20, 2016  

    ANA’s Ask the Expert research service answers the question, “What are the best tactics for B-to-B marketing? How does emotion drive B-to-B advertising?”

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  • In-House Agencies

    Ask the Expert Answers   June 20, 2016  

    ANA’s Ask the Expert research service answers the question, "What are the current trends and best practices for creating and managing an in-house agency from the ground up?”

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  • Multicultural Marketing

    Ask the Expert Answers   May 23, 2016  

    ANA’s Ask the Expert research service answers the question, “Who is the multicultural consumer and what are the best practices for marketing to the multicultural demographic?”

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  • Sports Sponsorships

    Ask the Expert Answers   May 23, 2016  

    ANA’s Ask the Expert research service answers the question, "Why should companies invest in sports sponsorships? What are some examples of success in this area?”

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  • Ad Blocking

    Ask the Expert Answers   May 9, 2016  

    ANA’s Ask the Expert research service answers the question, "How is ad blocking affecting the advertising industry? What strategies are publishers implementing to combat ad blockers?”

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  • Shopper Marketing Measurement

    Ask the Expert Answers   May 9, 2016  

    ANA’s Ask the Expert research service answers the question, "How is the effectiveness of shopper marketing being measured and analyzed?”

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  • Programmatic Media Buying

    Ask the Expert Answers   May 2, 2016  

    ANA’s Ask the Expert research service answers the question, "What are the current trends and best practices in programmatic media buying?”

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  • Customer Experience Frameworks

    Ask the Expert Answers   April 18, 2016  

    ANA’s Ask the Expert research service answers the question, "How can marketing deliver a better customer experience?”

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  • Marketing to Millennials

    Ask the Expert Answers   March 29, 2016  

    ANA’s Ask the Expert research service answers the question, "What are the best practices for marketing to Millennials?”

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  • Agency Compensation Models

    Ask the Expert Answers   March 29, 2016  

    ANA’s Ask the Expert research service answers the question, "What are some considerations for choosing an agency compensation model?”

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  • Employee Brand Advocacy on Social Media

    Ask the Expert Answers   March 29, 2016  

    ANA’s Ask the Expert research service answers the question, "How can we encourage employees to be brand advocates for our organization, specifically on social media?”

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