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Search returned: 42 document(s).

  • The Master Brand Approach

    Ask the Expert Answers   July 3, 2017  

    ANA’s Ask the Expert research service answers the question, “Why are companies with multiple brands leveraging a master brand strategy across a variety of products and lines of business?”

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  • Business-to-Business Email Marketing

    Ask the Expert Answers   July 3, 2017  

    ANA’s Ask the Expert research service answers the question, “What role does email marketing currently play in B-to-B marketing, and what are the latest approaches?”

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  • Employer Branding: Benefits and Best Practices

    Ask the Expert Answers   June 26, 2017  

    ANA’s Ask the Expert research service answers the question, “How does an employer branding program help with recruiting new talent? With a strong employer brand program in place, what benefits accrue to a brand overall?”

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  • Offline Media Measurement

    Ask the Expert Answers   June 23, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I tell if my offline media efforts are successful?”

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  • Email Marketing 101

    Ask the Expert Answers   June 21, 2017  

    ANA’s Ask the Expert research service answers the question, “What are the best practices, benchmarks, and consumer insights for email marketing?”

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  • Virtual Reality

    Ask the Expert Answers   June 19, 2017  

    ANA’s Ask the Expert research service answers the question, “What are trends in virtual reality, and how are marketers using it?”

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  • The CMO’s Guide to the Blockchain

    Ask the Expert Answers   May 5, 2017  

    ANA’s Ask the Expert research service answers the question, “What are blockchains, and what do marketers need to know about them?”

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  • Can’t find what you’re looking for? Ask the Expert.

    Ask the Expert Answers   April 28, 2017  

    ANA members have access to a free team of researchers able to pull the best content and resources on your marketing challenge.

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  • The CMO’s Guide to Digital Transformation

    Ask the Expert Answers   April 24, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I lead my company through a digital transformation?”

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  • User-Generated Content

    Ask the Expert Answers   April 24, 2017  

    ANA’s Ask the Expert research service answers the question, “What are the best practices for utilizing user-generated content?”

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  • Working vs. Nonworking Ad Dollars

    Ask the Expert Answers   April 24, 2017  

    ANA’s Ask the Expert research service answers the question, “How much of our marketing budget should go to the media purchase of our ads versus paying the agency to create the ads? In other words, what best practices are you seeing around the allocation of working dollars to nonworking dollars?”

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  • Artificial Intelligence and Chatbots

    Ask the Expert Answers   April 3, 2017  

    ANA’s Ask the Expert research service answers the question, “How can marketers leverage emerging AI technologies to help build their brands and enhance their campaigns?”

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  • Coupons, Rebates, and Promotions

    Ask the Expert Answers   April 3, 2017  

    ANA’s Ask the Expert research service answers the question, “What are the current trends in coupons and promotions, and how are consumers utilizing them?”

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  • Creating B-to-B Buyer Personas

    Ask the Expert Answers   March 13, 2017  

    ANA’s Ask the Expert research service answers the question, “Which Comes First, Buyer Personas or Buyer Journey Maps?”

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  • Generation Z

    Ask the Expert Answers   March 13, 2017  

    ANA’s Ask the Expert research service answers the question, “Who is Generation Z? What are their media habits, and how can brands connect with them?”

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  • The Internet of Things

    Ask the Expert Answers   March 3, 2017  

    ANA’s Ask the Expert research service answers the question, “What is the Internet of Things, and how can marketers take advantage of new opportunities?”

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  • Salary Benchmarks and Marketing Talent Retention

    Ask the Expert Answers   January 29, 2017  

    ANA’s Ask the Expert research service answers the question, “How do I ensure my team is paying competitive salaries to recruit (and retain) top talent?”

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  • Baby Boomers

    Ask the Expert Answers   December 12, 2016  

    ANA’s Ask the Expert research service answers the question, “Where are Baby Boomers spending the majority of their time and money, and what can brands do to connect with them?”

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  • Cause Marketing

    Ask the Expert Answers   December 12, 2016  

    ANA’s Ask the Expert research service answers the question, “How does cause marketing benefit companies? What are best practices and considerations to keep in mind when developing a cause marketing campaign?”

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  • Snapchat

    Ask the Expert Answers   November 21, 2016  

    ANA’s Ask the Expert research service answers the question, “How is Snapchat being used by brands to connect with consumers? What are some examples that illustrate the current trends and emerging uses of Snapchat in social media campaigns?

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