Creating B-to-B Buyer PersonasAsk the Expert Answers March 13, 2017
ANA’s Ask the Expert research service answers the question, “Which Comes First, Buyer Personas or Buyer Journey Maps?”view
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ANA members have access to a free team of researchers able to pull the best content and resources on your marketing challenge.view
ANA’s Ask the Expert research service answers the question, “How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skillsets?”view