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Search returned: 45 document(s).

  • Can’t find what you’re looking for? Ask the Expert.

    Ask the Expert Answers   September 22, 2017  

    ANA members have access to a free team of researchers able to pull the best content and resources on your marketing challenge.

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  • Marketing Technology

    Ask the Expert Answers   September 18, 2017  

    ANA’s Ask the Expert research service answers the question, “What are best practices, benchmarks, and peer-to-peer insights for managing a brand’s marketing technology strategy?”

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  • Crisis Communications

    Ask the Expert Answers   September 18, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I develop a crisis communications plan? And what learnings can be gleaned from companies that did—and did not—adequately plan ahead?”

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  • Brand Safety

    Ask the Expert Answers   August 7, 2017  

    ANA’s Ask the Expert research service answers the question, “My ads have ended up on a questionable site. How did this happen, and what can I do to avoid it?”

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  • Agency Compensation

    Ask the Expert Answers   August 7, 2017  

    ANA’s Ask the Expert research service answers the question, “What are some considerations for choosing an agency compensation model?”

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  • Business-to-Business Email Marketing

    Ask the Expert Answers   July 3, 2017  

    ANA’s Ask the Expert research service answers the question, “What role does email marketing currently play in B-to-B marketing, and what are the latest approaches?”

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  • The Master Brand Approach

    Ask the Expert Answers   July 3, 2017  

    ANA’s Ask the Expert research service answers the question, “Why are companies with multiple brands leveraging a master brand strategy across a variety of products and lines of business?”

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  • Employer Branding: Benefits and Best Practices

    Ask the Expert Answers   June 26, 2017  

    ANA’s Ask the Expert research service answers the question, “How does an employer branding program help with recruiting new talent? With a strong employer brand program in place, what benefits accrue to a brand overall?”

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  • Offline Media Measurement

    Ask the Expert Answers   June 23, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I tell if my offline media efforts are successful?”

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  • Email Marketing 101

    Ask the Expert Answers   June 21, 2017  

    ANA’s Ask the Expert research service answers the question, “What are the best practices, benchmarks, and consumer insights for email marketing?”

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  • Virtual Reality

    Ask the Expert Answers   June 19, 2017  

    ANA’s Ask the Expert research service answers the question, “What are trends in virtual reality, and how are marketers using it?”

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  • The CMO’s Guide to the Blockchain

    Ask the Expert Answers   May 5, 2017  

    ANA’s Ask the Expert research service answers the question, “What are blockchains, and what do marketers need to know about them?”

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  • User-Generated Content

    Ask the Expert Answers   April 24, 2017  

    ANA’s Ask the Expert research service answers the question, “What are the best practices for utilizing user-generated content?”

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  • The CMO’s Guide to Digital Transformation

    Ask the Expert Answers   April 24, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I lead my company through a digital transformation?”

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  • Working vs. Nonworking Ad Dollars

    Ask the Expert Answers   April 24, 2017  

    ANA’s Ask the Expert research service answers the question, “How much of our marketing budget should go to the media purchase of our ads versus paying the agency to create the ads? In other words, what best practices are you seeing around the allocation of working dollars to nonworking dollars?”

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  • Artificial Intelligence and Chatbots

    Ask the Expert Answers   April 3, 2017  

    ANA’s Ask the Expert research service answers the question, “How can marketers leverage emerging AI technologies to help build their brands and enhance their campaigns?”

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  • Coupons, Rebates, and Promotions

    Ask the Expert Answers   April 3, 2017  

    ANA’s Ask the Expert research service answers the question, “What are the current trends in coupons and promotions, and how are consumers utilizing them?”

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  • Creating B-to-B Buyer Personas

    Ask the Expert Answers   March 13, 2017  

    ANA’s Ask the Expert research service answers the question, “Which Comes First, Buyer Personas or Buyer Journey Maps?”

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  • Generation Z

    Ask the Expert Answers   March 13, 2017  

    ANA’s Ask the Expert research service answers the question, “Who is Generation Z? What are their media habits, and how can brands connect with them?”

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  • The Internet of Things

    Ask the Expert Answers   March 3, 2017  

    ANA’s Ask the Expert research service answers the question, “What is the Internet of Things, and how can marketers take advantage of new opportunities?”

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