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Search returned: 53 document(s).

  • Can’t find what you’re looking for? Ask the Expert.

    Ask the Expert Answers   February 5, 2018  

    ANA members have access to a free team of researchers able to pull the best content and resources on your marketing challenge.

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  • Pricing

    Ask the Expert Answers   February 5, 2018  

    ANA’s Ask the Expert research service answers the question, “How can pricing strategies give my brand a competitive advantage in the market?”

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  • Subscription Economy

    Ask the Expert Answers   December 16, 2017  

    ANA’s Ask the Expert research service answers the question, “What are trends in the subscription economy? Who are Subscription Box consumers? How are brands engaging?”

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  • Augmented Reality

    Ask the Expert Answers   December 15, 2017  

    ANA’s Ask the Expert research service answers the question, “What is augmented reality and why does it matter for marketers?”

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  • Selling Ideas Internally to Leadership

    Ask the Expert Answers   December 14, 2017  

    ANA’s Ask the Expert research service answers the question, “How do I sell my idea to stakeholders and leadership within my organization in a way that maximizes the likelihood of consideration and adoption?”

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  • TV Advertising in the Age of Fragmented Media

    Ask the Expert Answers   December 13, 2017  

    ANA’s Ask the Expert research service answers the question, “How viable is television advertising in the modern media mix?”

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  • Marketing Organization

    Ask the Expert Answers   December 12, 2017  

    ANA’s Ask the Expert research service answers the question, " How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skillsets?”

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  • E-Commerce

    Ask the Expert Answers   December 12, 2017  

    ANA’s Ask the Expert research service answers the question, "How do I drive e-commerce for a product?”

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  • Marketing Operations

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “What are some best practices for designing a powerful, highly functional marketing ops organization?”

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  • Online Media Measurement

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I tell if my online media efforts are successful?”

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  • Podcasts

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “Who listens to podcasts, and how can brands effectively leverage this medium to explore new opportunities?”

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  • Marketing Technology

    Ask the Expert Answers   September 18, 2017  

    ANA’s Ask the Expert research service answers the question, “What are best practices, benchmarks, and peer-to-peer insights for managing a brand’s marketing technology strategy?”

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  • Crisis Communications

    Ask the Expert Answers   September 18, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I develop a crisis communications plan? And what learnings can be gleaned from companies that did—and did not—adequately plan ahead?”

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  • Agency Compensation

    Ask the Expert Answers   August 7, 2017  

    ANA’s Ask the Expert research service answers the question, “What are some considerations for choosing an agency compensation model?”

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  • Brand Safety

    Ask the Expert Answers   August 7, 2017  

    ANA’s Ask the Expert research service answers the question, “My ads have ended up on a questionable site. How did this happen, and what can I do to avoid it?”

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  • Business-to-Business Email Marketing

    Ask the Expert Answers   July 3, 2017  

    ANA’s Ask the Expert research service answers the question, “What role does email marketing currently play in B-to-B marketing, and what are the latest approaches?”

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  • The Master Brand Approach

    Ask the Expert Answers   July 3, 2017  

    ANA’s Ask the Expert research service answers the question, “Why are companies with multiple brands leveraging a master brand strategy across a variety of products and lines of business?”

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  • Employer Branding: Benefits and Best Practices

    Ask the Expert Answers   June 26, 2017  

    ANA’s Ask the Expert research service answers the question, “How does an employer branding program help with recruiting new talent? With a strong employer brand program in place, what benefits accrue to a brand overall?”

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  • Offline Media Measurement

    Ask the Expert Answers   June 23, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I tell if my offline media efforts are successful?”

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  • Email Marketing 101

    Ask the Expert Answers   June 21, 2017  

    ANA’s Ask the Expert research service answers the question, “What are the best practices, benchmarks, and consumer insights for email marketing?”

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