The CMO’s Guide to the BlockchainAsk the Expert Answers May 5, 2017
ANA’s Ask the Expert research service answers the question, “What are blockchains, and what do marketers need to know about them?”view
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ANA’s Ask the Expert research service answers the question, “How much of our marketing budget should go to the media purchase of our ads versus paying the agency to create the ads? In other words, what best practices are you seeing around the allocation of working dollars to nonworking dollars?”view
ANA’s Ask the Expert research service answers the question, “How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skillsets?”view