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Search returned: 17 document(s).

  • He’s Got Game

    Activate   November 30, 2016  

    With a number of accomplishments already to his name, Sean Hanrahan’s new mandate means big changes for ESPN’s media empire.

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  • Zeroing In On Shoppers

    Activate   November 29, 2016  

    The rise of digital is evolving the shopper marketing landscape. A new study looks at what’s changing and how marketers are adapting to keep up.

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  • Striking the Right Chord

    Activate   November 29, 2016  

    To connect with consumers, brands are increasingly embracing the experiential marketing opportunities that come with large concerts and music festivals

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  • Know Now

    Activate   November 28, 2016  

    Trending content on shopper, promotion, and experiential marketing.

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  • Catch the Fever

    Activate   November 28, 2016  

    Six tips to get the most out of your augmented reality efforts

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  • Fanning Excitement

    Activate   August 24, 2016  

    Five ways to get the most out of brand advocates and influencers

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  • Sold on Brand Activation

    Activate   August 24, 2016  

    Spending on brand activation surpasses that of advertising and trade promotions combined, according to a new study.

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  • 360° Marketing

    Activate   August 23, 2016  

    To implement an effective omnichannel strategy, marketers must focus on all points of the customer journey

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  • Rise of Shopper Marketing

    Activate   August 23, 2016  

    Findings from a new study on the rise of shopper marketing

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  • Know Now

    Activate   August 22, 2016  

    Trending content on shopper, promotion, and experiential marketing.

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  • Color for the Colorblind

    Activate   August 22, 2016  

    An award-winning campaign from Valspar and FCB/Chicago demonstrates the power of color for all

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  • How to Put Out a ‘Nine-Alarm’ Fire

    Activate   August 22, 2016  

    A new study reveals how brands develop and execute omnichannel marketing strategies.

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  • Banking on Experience

    Activate   April 4, 2016  

    In almost two decades, Tim Collins’ push for greater experiential and sponsorship marketing has paid off for Wells Fargo.

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  • Online Video Is on a Roll

    Activate   April 4, 2016  

    Get an overview of the state of online video and tips to improve your strategy.

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  • Six Tips for a Successful Loyalty Program

    Activate   April 4, 2016  

    Use these six tips to make your loyalty program stand out from the crowd.

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  • Show ’Em the Love

    Activate   April 4, 2016  

    To connect with Millennials in-store, marketers must understand, and adapt to, their habits, preferences, and expectations.

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  • Know Now

    Activate   April 4, 2016  

    Print coupons are still in the game, but not for long; and how to use product sampling effectively.


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