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  • #ANALOG

    ANA Magazine   December 10, 2015  

    MasterCard charges ahead with wearables; YouTube opens up to third-party measurement; quick facts; and more.

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  • Under Pressure

    ANA Magazine   December 10, 2015  

    More work, less time, and greater demands for bigger results have many marketers feeling stressed. These five tips will help marketers organize for success.

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  • The Changing Winds

    ANA Magazine   December 10, 2015  

    Learn how consumer data, geography, and weather forecasting can help deliver the perfect message.

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  • Multiplayer

    ANA Magazine   December 10, 2015  

    Branded video games didn’t pan out as a major vehicle for most brands, but in-game advertising still has many marketers pushing the start button.

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  • How to Be a High-Performing Analytics Company

    ANA Magazine   December 10, 2015  

    Get advice from Simon James, global leader of the analytics practice at SapientNitro, on data-based marketing and how to become a high-performing analytics company.

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  • #ANALOG

    ANA Magazine   November 12, 2015  

    Learn about Bud Light’s cool new product, a WiFi-enabled refrigerator that can track a person’s favorite NFL team and send a game-day notification if the fridge needs replenishing.

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  • Making Every Penny Count

    ANA Magazine   November 12, 2015  

    Discover how brands like King’s Hawaiian, City Year, f’real, and others perform magic on a limited marketing budget.

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  • Television’s Holy Grail Moment

    ANA Magazine   November 12, 2015  

    Marketers can now definitively trace offline sales to traditional television advertising. Here’s how.

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  • Stroke of Brilliance

    ANA Magazine   November 12, 2015  

    Hand-painted murals may be old fashioned, but the art form is making a comeback with a number of brands.

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  • Sign of the Times

    ANA Magazine   November 12, 2015  

    If someone is on a phone, they’re probably using emojis. Here’s a look, by the numbers.

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  • #ANALOG

    ANA Magazine   October 8, 2015  

    KFC’s new campaign; an inspiring fable from Charles Schwab; troll insurance; quick facts; and more.

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  • The Playmaker

    ANA Magazine   October 8, 2015  

    At the American Heart Association, Gerald E. Johnson II’s marketing strategy is to do or die.

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  • Seize the Moment by Marketing to It

    ANA Magazine   October 8, 2015  

    Programmatic technology is making possible a whole new opportunity for marketers — moment marketing.

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  • The Content Trap

    ANA Magazine   October 8, 2015  

    Learn the three attributes every marketer needs to have in order to write content that spurs consumers to act.

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  • Do Better

    ANA Magazine   October 8, 2015  

    Chief Marketing Officer and Chief Experience Officer Lilian Tomovich discusses MGM Resorts’ evolution.

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  • (Double) Check Your Inbox

    ANA Magazine   October 8, 2015  

    If there’s one marketing instrument that constantly needs retuning, it’s email. Here are the latest best practices.

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  • #ANALOG

    ANA Magazine   September 10, 2015  

    The Muppets take primetime; what drives marketers nuts; one crazy stat about BuzzFeed; quick facts; and more.

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  • Power Play

    ANA Magazine   September 10, 2015  

    Six brands are making innovative use of new technology in order to produce a unique consumer experience.

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  • The State of Viewability

    ANA Magazine   September 10, 2015  

    Viewability standards are in place for digital display, but where do we stand in terms of mobile?

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  • Approved for All Audiences

    ANA Magazine   September 10, 2015  

    Walmart’s Stephen Quinn, chair of the AFE, discusses his organ­ization’s push for more family-friendly content and its benefit to brands.

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