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Search returned: 157 document(s).
Find out how the lack of C-Suite alignment causes companies and careers to flounder.
This article focuses on the impact of social media on brand management.
This article discusses steps to overcome consumer privacy and security issues.
More than ever, marketers are letting the music do the talking, developing songs and artists just like record labels.
Craig Dubitsky, Founder and CEO of Hello Products Inc., answers three questions on disruption for ANA.
This case study used familiarity and clever visualization through a tactile medium to attract users and raise awareness through mobile devices.
With all the trade associations and supporting organizations in the marketing ecosystem, there isn’t one group exclusively devoted to measurement.
John Costello, president of global marketing and innovation at Dunkin’ Brands, discussed career longevity, global brand building, and creating a culture of creativity and innovation.
This case study explores an innovative campaign that boosted Mizuno’s brand favorability, increased sales, and engaged new fans via social media.
What is 2014 going to look like? Bob Liodice, president and CEO at ANA, is watching advertising tax legislation, digital media value, and agency relationships.
MasterCard’s JR Badian discusses successfully navigating digital and social media programs. As the vice president of digital marketing and social media he understands that to match the frenetic pace of today’s digital world, he needs to work in an organized, methodical way.
Marketers are flocking toward creative content in droves, but research has found that fewer than half of companies actually have a strategy in place to guide their efforts.
In 2013, the ANA recognized stellar creativity, outstanding leadership, and extraordinary efforts made within the marketing community in the areas of multicultural marketing, marketing analytics, and young marketers.
Real-time marketing offers marketers new way to build their brand and make it more relevant. Done well, real-time marketing has the potential to increase positive perceptions of a brand and drive consumer engagement.
There has been considerable discussion in the nation’s capital for the past year about corporate tax reform, including calls by some for a reduction in corporate tax rates to as low as 25 percent. Proposals to tax advertising are a losing proposition for the ad community.
With advancements in technology, responsibilities for marketing to more than one region or country increasing, and companies offering the ability to work virtually from anywhere, the days of an entire marketing team working in the same office are over.
Intuit’s Adrian Parker views social and mobile as a marketing marriage made in heaven. Learn how Intuit is better connecting with and serving its customers.
Lesya Lysyj, chief marketing officer at Heineken USA, discusses how the brand broke away from traditional beer advertising, agency relations, and the industry's media efforts.
In this survey, the ANA sought out critical insights about how companies are measuring the results of their sponsorship and/or event marketing initiatives.
Value demanded by clients will only increase as the industry adjusts to mergers by giant agencies. Bob Liodice, president and CEO at ANA, says this transformation must proceed with increasing speed and effectiveness for brands.