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Search returned: 196 document(s).
Old Spice transforms Grand Central Terminal into an artificial natural paradise and Rishad Tobaccowala, chief strategist at Publicis Groupe, discusses the current state of technology in marketing.
Learn about the fraud-related danger marketers face in the digital age and what’s being done to squash it.
The race is on to find ways to extract meaningful insight from all types of data. Learn how big data and omnichannel marketing work with direct mail.
Training is great for marketers and great for the bottom line, so why aren’t more organizations investing in it?
Even as many trend watchers predict a rapid and long-term surge in the use and popularity of wearable tech, not everyone’s data reveals a similar forecast.
Duracell’s award-winning campaign showed the power of resilience. It featured a fullback for the Seattle Seahawks who relies on Duracell batteries to power the hearing aids he has used since the age of three.
A decades-old household staple from Nabisco courageously stepped into the 21st century by celebrating the love and wholesome togetherness of families in all their contemporary expressions.
An innovative selfie campaign from Dallas Pets Alive! and Dieste exemplified the power of compassion.
Meet the 2014 Rising Marketers Star Award winners who have proven themselves to be well versed in current advertising issues and trends, and exhibited skill in marketing integration and the use of the latest marketing tools.
A predictive modeling system drives bottom-line results at C Spire. The brand was honored for its integrated next-best-action system called PULSE.
New ads from Tiffany & Co. include same-sex couples; Facebook use among teens is dropping; on-demand streaming content is on the rise; and more.
Advances in technology and social media have changed sponsorship marketing forever.
Learn how state production incentives can boost your brand, your company, and your bottom line.
With just over half of marketers believing the overall number of agencies they work with now will stay true for the next five years, it stands to reason that maintaining healthy marketing/agency relationships cannot be overstated.
Rather than introduce Dairy Queen’s latest creation via traditional marketing, the brand pitted apples against pumpkins to see who was most passionate about their favorite Blizzard.
Microsoft’s new Instagram account; Jaguar plays spy games; a Q&A with Heineken’s Ron Amram; quick facts; key stats; and more.
Marketers with the proper ratio of ingredients and the right media mix to serve it have an effective way to make consumers’ mouths water. Here’s how to get the recipe.
Discover the bold moves that can energize a brand’s purpose and accelerate results.
In Washington, D.C., a new, uncertain political landscape takes shape. Capitol Hill’s power shift could have major implications for marketers as a new Congress begins.
The Seahawks may have grabbed the Vince Lombardi Trophy at last year’s Super Bowl, but it was Budweiser’s ad “Puppy Love” that ultimately won the day.