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#ANALOG

McDonald’s switches gears; the ANA and AEF join forces; how VOD is trending; quick facts; and more.

Putting It All Together

Not one for impulse purchases, the self-empowered consumer can be a difficult sell. Connecting to the DIY crowd requires the right set of tools and a long-term marketing approach.

Reaching the Always-Addressable Customer

Engaging an audience across channels is one of the smartest ways to set your digital campaigns apart from the rest. Here are the terms, tools, and tactics you need to do it.

ABCs of Effective Digital Advertising

Discover the core tenets for finding success in the digital space.

Digital Advertising’s Blind Spot

A growing percentage of Internet users are adopting ad-blocking technology. That’s a problem for publishers, and it could soon be a problem for advertisers too.

#ANALOG

Frito-Lay immortalizes summer memories on bags of potato chips, New Balance builds a commuter rail station, and Coors Light donates to conservation efforts.

Dads In Ads

As consumers redefine what it means to be a good father, brands are changing the ways in which they portray dads in advertising.

Seeing the Light

In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.

Where It Counts

Brands are using geotargeting technology to improve the shopper experience.

Communication Breakdown?

Get a quick breakdown of an ANA study on what marketers and agencies think of each other.

#ANALOG

As mobile and wearable tech continue to interface with the everyday objects around us, a number of brands are beginning to offer consumers wireless charging.

Fearless Pursuit of Excellence

From big brand ideas to smart social comebacks, Dana Anderson turns marketing treats into business nutrition for Mondelēz International.

Get with the Program

How consumers divide their time among different forms of media may surprise you.

It’s About Time

Gradually, more retailers are experimenting with same-day delivery.

The Enduring Appeal of "Mayhem"

Allstate’s iconic “Mayhem” has defied the odds by sticking to a basic formula: portray a relevant vulnerability, make it physically and visually interesting, and include a repeatable line.

#ANALOG

The Ad Council celebrates diversity, Domnio’s accelerates its rebranding effort, and Kraft launches a new recipe hub.

Seriously Funny

Learn how GEICO and Farmers Insurance used humor to change an industry.

The Native Frontier

Pioneering marketers are navigating the uncharted terrain of native advertising. Learn how in this informative analysis and guide.

The Pop-Up

As more digital retailers invest time and resources in the concept, pop-up stores are becoming more widespread.

The ALS Ice Bucket Challenge

When the ALS Ice Bucket Challenge went viral online in August of 2014, it caught the ALS Association a little off guard.

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