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Trust Your Power

Duracell’s award-winning campaign showed the power of resilience. It featured a fullback for the Seattle Seahawks who relies on Duracell batteries to power the hearing aids he has used since the age of three.

This Is Wholesome

A decades-old household staple from Nabisco courageously stepped into the 21st century by celebrating the love and wholesome togetherness of families in all their contemporary expressions.

Muttbombing

An innovative selfie campaign from Dallas Pets Alive! and Dieste exemplified the power of compassion.

Top of the Class

Meet the 2014 Rising Marketers Star Award winners who have proven themselves to be well versed in current advertising issues and trends, and exhibited skill in marketing integration and the use of the latest marketing tools.

Feeling the Pulse

A predictive modeling system drives bottom-line results at C Spire. The brand was honored for its integrated next-best-action system called PULSE.

#ANALOG

New ads from Tiffany & Co. include same-sex couples; Facebook use among
teens is dropping; on-demand streaming content is on the rise; and more.

A Whole New Ball Game

Advances in technology and social media have changed sponsorship marketing forever.

A New Gold Rush for Advertisers

Learn how state production incentives can boost your brand, your company, and your bottom line.

Finding the Perfect Match

With just over half of marketers believing the overall number of agencies they work with now will stay true for the next five years, it stands to reason that maintaining healthy marketing/agency relationships cannot be overstated.

Tale of Two Blizzards

Rather than introduce Dairy Queen’s latest creation via traditional marketing, the brand pitted apples against pumpkins to see who was most passionate about their favorite Blizzard.

#ANALOG

Microsoft’s new Instagram account; Jaguar plays spy games; a Q&A with Heineken’s Ron Amram; quick facts; key stats; and more.

Hot Content Marketing Baked Fresh Daily

Marketers with the proper ratio of ingredients and the right media mix to serve it have an effective way to make consumers’ mouths water. Here’s how to get the recipe.

Enter the Catalyst

Discover the bold moves that can energize a brand’s purpose and accelerate results.

Techtonic Shift

In Washington, D.C., a new, uncertain political landscape takes shape. Capitol Hill’s power shift could have major implications for marketers as a new Congress begins.

Puppy Love

The Seahawks may have grabbed the Vince Lombardi Trophy at last year’s Super Bowl, but it was Budweiser’s ad “Puppy Love” that ultimately won the day.

TOMS Builds a Movement

Zita Cassizzi, chief digital officer at TOMS, discussed using storytelling to build a brand, creating unique customer experiences, and reaching social conscious consumers through mobile.

4 Questions on Measurement for Aaron Fetters

Aaron Fetters, director of the insights and analytics solution center at Kellogg, discussed data, analytics, and ROI.

Getting from Here to There

How does marketing organize for growth? Let these key insights from Marketing2020 be your guide.

Getting Our Money’s Worth

While technology has been the great enabler, it has also spawned a disease that is leading to an erosion of the phenomenal potential of digital marketing platforms. Find out what steps the ANA is taking to combat the less-than- trustworthy digital media supply chain.

Changing With the Times

Microsoft CMO Chris Capossela discusses how the company is elevating its marketing. Capossela shares his thoughts on the skills of great high-tech marketers, how to keep marketing fresh, what he learned from Bill Gates, and more.

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