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Search returned: 165 document(s).
Native advertising, the integration of marketing content with a third-party website, has enabled brands including Xerox to change consumer perceptions and reposition themselves.
Carlos Saveedra, director of culture marketing at Pepsico Beverages America, discussed culture marketing, the Pepsi Culture Lab, and reaching out to multicultural audiences.
Matt Jauchius, EVP and CMO at Nationwide Insurance, discussed the secrets to maintaining a noncontentious, two-way relationship with procurement and the benefits of a marketing/procurement partnership.
Whether you’re making decisions for your personal or professional lives, gaining consensus/alignment is sometimes a challenge. Bob Liodice, president and CEO at ANA, discusses important collaborations in the marketing industry.
Digital tools provide mindblowing opportunities to connect with consumers around the world on a real-time, personalized basis, but many are still baffled by digital and big data. Learn what you can do about it.
Concerns over online privacy and security continue to challenge the marketing community. Here are some important developments in the privacy arena.
Debra Berman is fighting to bring back JCPenney after a series of moves drove away loyal shoppers. She’s made some progress but knows there are still many challenges ahead.
Programmatic buying is a big deal, and a lot of marketers know very little about it. Learn how it can save money and make ads more effective.
Find out how the lack of C-Suite alignment causes companies and careers to flounder.
This article focuses on the impact of social media on brand management.
This article discusses steps to overcome consumer privacy and security issues.
More than ever, marketers are letting the music do the talking, developing songs and artists just like record labels.
Craig Dubitsky, Founder and CEO of Hello Products Inc., answers three questions on disruption for ANA.
This case study used familiarity and clever visualization through a tactile medium to attract users and raise awareness through mobile devices.
With all the trade associations and supporting organizations in the marketing ecosystem, there isn’t one group exclusively devoted to measurement.
John Costello, president of global marketing and innovation at Dunkin’ Brands, discussed career longevity, global brand building, and creating a culture of creativity and innovation.
This case study explores an innovative campaign that boosted Mizuno’s brand favorability, increased sales, and engaged new fans via social media.
What is 2014 going to look like? Bob Liodice, president and CEO at ANA, is watching advertising tax legislation, digital media value, and agency relationships.
MasterCard’s JR Badian discusses successfully navigating digital and social media programs. As the vice president of digital marketing and social media he understands that to match the frenetic pace of today’s digital world, he needs to work in an organized, methodical way.
Marketers are flocking toward creative content in droves, but research has found that fewer than half of companies actually have a strategy in place to guide their efforts.