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Search returned: 221 document(s).
Coca-Cola drops its branding; the striking news about Flash; upcoming events; quick facts; and more.
Whether it’s a giant misunderstanding or something far more nefarious, the issues surrounding media transparency require investigation. Here’s what being done.
The rise of native advertising has led to the resurgence of content marketing. Here are five trends currently shaping the content space.
People with disabilities are the largest minority group in the world and a valuable consumer base for those who know how to reach them.
Cindy Chen, global head of e-commerce at Mondelēz International, discusses improving the customer journey.
McDonald’s switches gears; the ANA and AEF join forces; how VOD is trending; quick facts; and more.
Not one for impulse purchases, the self-empowered consumer can be a difficult sell. Connecting to the DIY crowd requires the right set of tools and a long-term marketing approach.
Engaging an audience across channels is one of the smartest ways to set your digital campaigns apart from the rest. Here are the terms, tools, and tactics you need to do it.
Discover the core tenets for finding success in the digital space.
A growing percentage of Internet users are adopting ad-blocking technology. That’s a problem for publishers, and it could soon be a problem for advertisers too.
Frito-Lay immortalizes summer memories on bags of potato chips, New Balance builds a commuter rail station, and Coors Light donates to conservation efforts.
As consumers redefine what it means to be a good father, brands are changing the ways in which they portray dads in advertising.
In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.
Brands are using geotargeting technology to improve the shopper experience.
Get a quick breakdown of an ANA study on what marketers and agencies think of each other.
As mobile and wearable tech continue to interface with the everyday objects around us, a number of brands are beginning to offer consumers wireless charging.
From big brand ideas to smart social comebacks, Dana Anderson turns marketing treats into business nutrition for Mondelēz International.
How consumers divide their time among different forms of media may surprise you.
Gradually, more retailers are experimenting with same-day delivery.
Allstate’s iconic “Mayhem” has defied the odds by sticking to a basic formula: portray a relevant vulnerability, make it physically and visually interesting, and include a repeatable line.