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Maximizing Native Ads

Native advertising, the integration of marketing content with a third-party website, has enabled brands including Xerox to change consumer perceptions and reposition themselves.

3 Questions on Culture Marketing with Carlos Saveedra

Carlos Saveedra, director of culture marketing at Pepsico Beverages America, discussed culture marketing, the Pepsi Culture Lab, and reaching out to multicultural audiences.

Spirit of Collaboration

Matt Jauchius, EVP and CMO at Nationwide Insurance, discussed the secrets to maintaining a noncontentious, two-way relationship with procurement and the benefits of a marketing/procurement partnership.

Gaining Consensus

Whether you’re making decisions for your personal or professional lives, gaining consensus/alignment is sometimes a challenge. Bob Liodice, president and CEO at ANA, discusses important collaborations in the marketing industry.

We Should Know by Now

Digital tools provide mindblowing opportunities to connect with consumers around the world on a real-time, personalized basis, but many are still baffled by digital and big data. Learn what you can do about it.

Big Data, Big Problems

Concerns over online privacy and security continue to challenge the marketing community. Here are some important developments in the privacy arena.

Turning Against the Tide

Debra Berman is fighting to bring back JCPenney after a series of moves drove away loyal shoppers. She’s made some progress but knows there are still many challenges ahead.

Programmatic Buying: A Guide for the Perplexed

Programmatic buying is a big deal, and a lot of marketers know very little about it. Learn how it can save money and make ads more effective.

The Tricky Waters at C-Level

Find out how the lack of C-Suite alignment causes companies and careers to flounder.

Social Can Matter – But Narratives Shape our World

This article focuses on the impact of social media on brand management.

Big Data Conundrum

This article discusses steps to overcome consumer privacy and security issues.

Join The Band?

More than ever, marketers are letting the music do the talking, developing songs and artists just like record labels.

3 Questions on Disruption for Craig Dubitsky

Craig Dubitsky, Founder and CEO of Hello Products Inc., answers three questions on disruption for ANA.

Free the Forced

This case study used familiarity and clever visualization through a tactile medium to attract users and raise awareness through mobile devices.

Advancing Measurement

With all the trade associations and supporting organizations in the marketing ecosystem, there isn’t one group exclusively devoted to measurement.

3 Questions on Brand Growth for John Costello

John Costello, president of global marketing and innovation at Dunkin’ Brands, discussed career longevity, global brand building, and creating a culture of creativity and innovation.

Reaching Running Junkies

This case study explores an innovative campaign that boosted Mizuno’s brand favorability, increased sales, and engaged new fans via social media.

Looking Forward

What is 2014 going to look like? Bob Liodice, president and CEO at ANA, is watching advertising tax legislation, digital media value, and agency relationships.

Sailing the 10 C’s

MasterCard’s JR Badian discusses successfully navigating digital and social media programs. As the vice president of digital marketing and social media he understands that to match the frenetic pace of today’s digital world, he needs to work in an organized, methodical way.

Ditch the Pitch

Marketers are flocking toward creative content in droves, but research has found that fewer than half of companies actually have a strategy in place to guide their efforts.

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