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#ANALOG

Frito-Lay immortalizes summer memories on bags of potato chips, New Balance builds a commuter rail station, and Coors Light donates to conservation efforts.

Dads In Ads

As consumers redefine what it means to be a good father, brands are changing the ways in which they portray dads in advertising.

Seeing the Light

In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.

Where It Counts

Brands are using geotargeting technology to improve the shopper experience.

Communication Breakdown?

Get a quick breakdown of an ANA study on what marketers and agencies think of each other.

#ANALOG

As mobile and wearable tech continue to interface with the everyday objects around us, a number of brands are beginning to offer consumers wireless charging.

Fearless Pursuit of Excellence

From big brand ideas to smart social comebacks, Dana Anderson turns marketing treats into business nutrition for Mondelēz International.

Get with the Program

How consumers divide their time among different forms of media may surprise you.

It’s About Time

Gradually, more retailers are experimenting with same-day delivery.

The Enduring Appeal of "Mayhem"

Allstate’s iconic “Mayhem” has defied the odds by sticking to a basic formula: portray a relevant vulnerability, make it physically and visually interesting, and include a repeatable line.

#ANALOG

The Ad Council celebrates diversity, Domnio’s accelerates its rebranding effort, and Kraft launches a new recipe hub.

Seriously Funny

Learn how GEICO and Farmers Insurance used humor to change an industry.

The Native Frontier

Pioneering marketers are navigating the uncharted terrain of native advertising. Learn how in this informative analysis and guide.

The Pop-Up

As more digital retailers invest time and resources in the concept, pop-up stores are becoming more widespread.

The ALS Ice Bucket Challenge

When the ALS Ice Bucket Challenge went viral online in August of 2014, it caught the ALS Association a little off guard.

#ANALOG

Old Spice transforms Grand Central Terminal into an artificial natural paradise and Rishad Tobaccowala, chief strategist at Publicis Groupe, discusses the current state of technology in marketing.

Fraudsters, Liars, and Cheats

Learn about the fraud-related danger marketers face in the digital age and what’s being done to squash it.

Delivering Maximum Impact

The race is on to find ways to extract meaningful insight from all types of data. Learn how big data and omnichannel marketing work with direct mail.

The Case for Training

Training is great for marketers and great for the bottom line, so why aren’t more organizations investing in it?

Wearable Tech

Even as many trend watchers predict a rapid and long-term surge in the use and popularity of wearable tech, not everyone’s data reveals a similar forecast.

1234567 >>  Last (11)