Search returned: 195 document(s).
Virgin Galactic and Adidas’s Y-3 shoot for the moon; how much worthless meetings really cost; the top 10 most-liked brands of 2015; quick facts; and more.
As virtual technology emerges, content marketing will take a bold leap into the future, creating immersive branded experiences in a whole new medium.
Constant change and innovative challengers mean marketers must learn to adapt. Here are three strategies for seizing innovation from the chaos.
Earned media is an elusive, hard-won distribution channel that requires specific tactics to master.
Netflix puts a foot forward with another DIY project; GE shakes things up on Instagram; the countries with the fastest average Internet speeds; quick facts; and more.
As a consumer-focused approach becomes the norm for many marketers, brands are developing a higher purpose in order to tell their stories and connect with consumers.
As an election year, 2016 will see a great deal of change on Capitol Hill and the White House. Here’s a breakdown of how that might affect advertising.
A symptom of a broken Internet, ad blocking poses a serious threat to online publishers and advertisers alike.
Advertising may have more economic benefits than you realize. Here’s a look, by the numbers.
MasterCard charges ahead with wearables; YouTube opens up to third-party measurement; quick facts; and more.
More work, less time, and greater demands for bigger results have many marketers feeling stressed. These five tips will help marketers organize for success.
Learn how consumer data, geography, and weather forecasting can help deliver the perfect message.
Branded video games didn’t pan out as a major vehicle for most brands, but in-game advertising still has many marketers pushing the start button.
Get advice from Simon James, global leader of the analytics practice at SapientNitro, on data-based marketing and how to become a high-performing analytics company.
Learn about Bud Light’s cool new product, a WiFi-enabled refrigerator that can track a person’s favorite NFL team and send a game-day notification if the fridge needs replenishing.
Discover how brands like King’s Hawaiian, City Year, f’real, and others perform magic on a limited marketing budget.
Marketers can now definitively trace offline sales to traditional television advertising. Here’s how.
Hand-painted murals may be old fashioned, but the art form is making a comeback with a number of brands.
If someone is on a phone, they’re probably using emojis. Here’s a look, by the numbers.
KFC’s new campaign; an inspiring fable from Charles Schwab; troll insurance; quick facts; and more.
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