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The Muppets take primetime; what drives marketers nuts; one crazy stat about BuzzFeed; quick facts; and more.

Power Play

Six brands are making innovative use of new technology in order to produce a unique consumer experience.

The State of Viewability

Viewability standards are in place for digital display, but where do we stand in terms of mobile?

Approved for All Audiences

Walmart’s Stephen Quinn, chair of the AFE, discusses his organ­ization’s push for more family-friendly content and its benefit to brands.

Figuring Out Generation Z

The lowdown on Gen Z, by the numbers.


Coca-Cola drops its branding; the striking news about Flash; upcoming events; quick facts; and more.

The Eroding Cliff

Whether it’s a giant misunderstanding or something far more nefarious, the issues surrounding media transparency require investigation. Here’s what being done.

What’s Next?

The rise of native advertising has led to the resurgence of content marketing. Here are five trends currently shaping the content space.

Untapped Potential

People with disabilities are the largest minority group in the world and a valuable consumer base for those who know how to reach them.

Improving the Customer Journey

Cindy Chen, global head of e-commerce at Mondelēz International, discusses improving the customer journey.


McDonald’s switches gears; the ANA and AEF join forces; how VOD is trending; quick facts; and more.

Putting It All Together

Not one for impulse purchases, the self-empowered consumer can be a difficult sell. Connecting to the DIY crowd requires the right set of tools and a long-term marketing approach.

Reaching the Always-Addressable Customer

Engaging an audience across channels is one of the smartest ways to set your digital campaigns apart from the rest. Here are the terms, tools, and tactics you need to do it.

ABCs of Effective Digital Advertising

Discover the core tenets for finding success in the digital space.

Digital Advertising’s Blind Spot

A growing percentage of Internet users are adopting ad-blocking technology. That’s a problem for publishers, and it could soon be a problem for advertisers too.


Frito-Lay immortalizes summer memories on bags of potato chips, New Balance builds a commuter rail station, and Coors Light donates to conservation efforts.

Dads In Ads

As consumers redefine what it means to be a good father, brands are changing the ways in which they portray dads in advertising.

Seeing the Light

In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.

Where It Counts

Brands are using geotargeting technology to improve the shopper experience.

Communication Breakdown?

Get a quick breakdown of an ANA study on what marketers and agencies think of each other.

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