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Search returned: 206 document(s).
As mobile and wearable tech continue to interface with the everyday objects around us, a number of brands are beginning to offer consumers wireless charging.
From big brand ideas to smart social comebacks, Dana Anderson turns marketing treats into business nutrition for Mondelēz International.
How consumers divide their time among different forms of media may surprise you.
Gradually, more retailers are experimenting with same-day delivery.
Allstate’s iconic “Mayhem” has defied the odds by sticking to a basic formula: portray a relevant vulnerability, make it physically and visually interesting, and include a repeatable line.
The Ad Council celebrates diversity, Domnio’s accelerates its rebranding effort, and Kraft launches a new recipe hub.
Learn how GEICO and Farmers Insurance used humor to change an industry.
Pioneering marketers are navigating the uncharted terrain of native advertising. Learn how in this informative analysis and guide.
As more digital retailers invest time and resources in the concept, pop-up stores are becoming more widespread.
When the ALS Ice Bucket Challenge went viral online in August of 2014, it caught the ALS Association a little off guard.
Old Spice transforms Grand Central Terminal into an artificial natural paradise and Rishad Tobaccowala, chief strategist at Publicis Groupe, discusses the current state of technology in marketing.
Learn about the fraud-related danger marketers face in the digital age and what’s being done to squash it.
The race is on to find ways to extract meaningful insight from all types of data. Learn how big data and omnichannel marketing work with direct mail.
Training is great for marketers and great for the bottom line, so why aren’t more organizations investing in it?
Even as many trend watchers predict a rapid and long-term surge in the use and popularity of wearable tech, not everyone’s data reveals a similar forecast.
Duracell’s award-winning campaign showed the power of resilience. It featured a fullback for the Seattle Seahawks who relies on Duracell batteries to power the hearing aids he has used since the age of three.
A decades-old household staple from Nabisco courageously stepped into the 21st century by celebrating the love and wholesome togetherness of families in all their contemporary expressions.
An innovative selfie campaign from Dallas Pets Alive! and Dieste exemplified the power of compassion.
Meet the 2014 Rising Marketers Star Award winners who have proven themselves to be well versed in current advertising issues and trends, and exhibited skill in marketing integration and the use of the latest marketing tools.
A predictive modeling system drives bottom-line results at C Spire. The brand was honored for its integrated next-best-action system called PULSE.