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Insights to a Successful Brainstorming Session

This informative webinar challenged participants to unlearn and rethink what they thought they knew about the practice of brainstorming/ideation.

The Internet of Things: What Should Brands be Doing?

This webinar investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.

5 Keys to Jumpstarting Your Brand’s Content Marketing

In this webinar, Joe Pulizzi, founder of the Content Marketing Institute, took attendees through the latest content marketing research that will help a ignite a brand's content marketing efforts.

’Square Peg’ Lawyers and ‘Round Hole’ Ethics: Twelve Legal Ethics Issues for In-House Lawyers (and Outside Counsel Who Assist Them)

"Square Peg" Lawyers and "Round Hole" Ethics - by Bruce Johnson, Partner at Davis Wright Tremaine LLP, presented the ethical issues confronting in-house counsel in a number of areas.

Sperry Wins in Marketing Innovation Through Brand Re-Positioning

Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.

The State of Content Marketing: Growing and Transforming Customer Engagement

Get an in-depth industry overview on the state of content marketing, including insights from a recent study, Content Marketing: Growing and Transforming Customer Engagement.

Land Rover Taps Content Experts to Build Brand Affinity

Hear how Land Rover is creatively working with a variety of expert content creators and leveraging its upscale target audience’s interest in travel and adventure to differentiate, engage and ultimately build desire for its brand.

McCormick & Co.’s Content Marketing Innovation Story

McCormick & Co. shared how its “American Homemade” content marketing campaign reinvigorated the company and engaged consumers more than ever before.

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!

IKEA Innovates Consumer Engagement in the Modern Retail World

Learn through many examples how IKEA has developed customer-centric engagement practices (both digital and experiential) that not only complement, but often enhance, the brand's experience.

Philadelphia Museum of Art’s Innovative Approach to Visitor Engagement

Discover the innovative digital and social steps the Philadelphia Museum of Art took to increase visitor engagement and reposition their brand as an active and strong global cultural entity.

Vanguard Group: Reviving the Creative Innovation

Discover how Vanguard Group enhances their customer relationship through social channels.

Visit Philadelphia’s Innovative Approach to Digital Marketing

See how VISIT Philadelphia’s innovative approach to digital marketing has increased the company’s reach and influence, and helped VISIT PHILADELPHIA boost the destination’s image and buzz to unprecedented levels.

Comcast Strengthens Their Brand Through Innovation

Hear how Comcast's unexpected example of brand storytelling became a social media phenomenon which enhanced the brand's image and reputation.

Effectively Negotiating Sports and Entertainment Sponsorships

Legal professionals from Verizon and the NFL discussed the current sports and entertainment sponsorship landscape.

Privacy Contracts: What Happens When Things Go Wrong

In this interactive session, attendees walked through a simulated data breach between a company and its vendor.

Celebrity and Brand Ambassador Arrangements

Legal professionals discussed the latest developments in brand/celebrity agreements, and shared best practices for both parties.

Negotiating Advertising Agency/Client Contracts

Legal professionals from brands and agencies discussed the evolution of the client/agency contract.

Music, Video, and Creative Rights Deals

Dick’s Sporting Goods discussed key issues and best practices regarding the licensing and use of content.

Noise vs. Signal: The Challenges of Connecting with the Connected Consumer

McCannXBC shared the importance of brand purpose in the 21st century.

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