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  • Best Practices in Experiential Marketing: What Marketers Need to Know

    Event Recaps   September 29, 2016  

    Experiential marketing and face to face engagement is one of the fastest forms of marketing today. As consumers control what, when, and why they buy products and services, brands must learn to connect with a changing generation and technology to engage with their customers and prospective customers.

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  • Creating Customer Engagement Through Dynamic Content

    Event Recaps   September 28, 2016  

     

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  • Hilton Digital & Social Case Study

    Event Recaps   September 27, 2016  

    In this session, Amanda Krieger, Senior Manager, eCommerce at Hilton presented Hilton's best practices for how to best relate & communicate with travelers and how to keep their users engaged with fresh content.

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  • Media Transparency Update - Considerations for Digital Marketing

    Event Recaps   September 27, 2016  

    In this session, Amanda Krieger, Senior Manager, eCommerce at Hilton presented Hilton's best practices for how to best relate & communicate with travelers and how to keep their usersaThis session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers. engaged with fresh content.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   September 27, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

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  • Quantcast on Video Viewability: If a Video Plays in a Forest, But Isn't Seen...Did It Really Play?

    Event Recaps   September 22, 2016  

    Digital and traditional TV buyers are increasingly flocking to digital video, and with good reason: It's proven to be effective at driving awareness, engagement and impact. However, the manners in which many buyers are measuring the effectiveness of video campaigns, is incomplete, if not flawed. In this piece, we explored manners in which to reap maximum value from digital video advertising.

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  • Weight Watchers Influencer Case Study

    Event Recaps   September 22, 2016  

    In this session, Lauren Salazar, Director of Social Media at Weight Watchers shareed the innovative work they are doing with influencers on Instagram to foster engagement among users and build a supportive and open community of dedicated clients and new customers.

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  • Pepperidge Farm Digital & Social Case Study

    Event Recaps   September 22, 2016  

    In this session, Anna Ritchie, Social Digital Manager, Integrated Marketing at Pepperidge Farm shared digital best practices and the pioneering work they are doing in digital and social space.

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  • Media Transparency Update - Considerations for Digital Marketing

    Event Recaps   September 22, 2016  

    This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers.

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  • AIG Leverages Laser-Targeted Messaging to Supercharge Customer Connection

    Event Recaps   September 22, 2016  

    In this session, Cara Tabatchnick, Global Digital Strategy Director, AIG, showed how her company's always-on approach to content marketing uses targeted messages to break through the clutter and reach the target market: insurance decision-makers.

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  • Insights into Leveraging TV Ad Targeting in this New Age of Viewing Behavior

    Event Recaps   September 21, 2016  

    During the webinar, the presenter dove into the new age of addressable TV, closely examined how addressable technology makes television advertising more effective than ever and why now is the best time for marketers to break new ground and add addressable TV into their media mix.

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  • Making a Global Relationship Work

    Event Recaps   September 21, 2016  

    Managing agency teams in a single market is challenging enough – how do you manage teams located across six continents and twenty time zones? As part of a new report, Global 40, R3 shared case studies of 40 of the world's best global marketer-agency relationships. From American Express and Ogilvy to Nike and Wieden + Kennedy, this talk covered best practices and rules of the road.

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  • Media Transparency Update – Considerations for Agency Relations

    Event Recaps   September 21, 2016  

    The session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers.

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  • Ford: Evaluating Your Agency for Performance-Based Compensation

    Event Recaps   September 20, 2016  

    At Ford we have a performance-based compensation agreement with our agency as part of our compensation structure. The Agency Performance Program has evolved to include all divisions of Ford Motor Company on a global level. The program encourages our agency to deliver up to our aligned objectives and beyond our expectations, driving actionable insights.

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  • Media Transparency – Update for Advertising Financial Management Committee

    Event Recaps   September 20, 2016  

    This session provided a "cliff notes" summary of the K2 report and an in-depth review of the new contract template.

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  • Quantcast Real-Time Advertising Academy Training for Procurement Professionals

    Event Recaps   September 19, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

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  • Brand Investment Roadmap: How to Make Your Mark

    Event Recaps   September 16, 2016  

    Gayle Fuguitt, CEO and President of the Advertising Research Foundation shared the ARF’s most important research in over 30 years, "How Advertising Works Today," which provides the C-Suite with a clear roadmap to confidently invest across platforms to drive growth and profitability.

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  • Total Social: How Word of Mouth Is Driving Growth for Avon's Global Business

    Event Recaps   September 16, 2016  

    Avon’s Global VP of Marketing Intelligence shared the brand’s story of why its social marketing strategy became a key priority for the C-Suite, and the measurement system it has built as bridge between branding, digital marketing and social selling.

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  • How to Tie Content Marketing to Revenue: A Cotton Inc. Case Study

    Event Recaps   September 16, 2016  

    Discover a new objective measurement approach leveraged by Cotton Inc. to link owned content to demand and describe the ROI in terms of both revenue and brand attachment.

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  • Using Data to Drive Offline Impact

    Event Recaps   September 16, 2016  

    Discover how DoSomething.org leverages user interaction data, content tagging, and game mechanics to drive the largest youth-led social change movement in the world.

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