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City Year Makes Innovation Happen

City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.

Norwegian Cruise Line Innovates Through Concerts at Sea

Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.

Outback Steakhouse Menu Innovation and Consumer Engagement

From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.

Hyundai Shares World Cup Passion with FIFA Fans

This session explored how Hyundai utilized their Social Media News Room to connect with World Cup fans, and also support the #BecauseFutbol FIFA campaign this year.

King’s Hawaiian Amplifies Events via Social Media

This session explored how this family owned bakery developed Back to School and Halloween programs to increase their base of loyal customers.

The LACMA Demystifies the Museum Experience Through Social Engagement

This session looked at how LACMA has successfully captured untapped demographics through informality and by using humor and play in its social media strategy.

Measuring the Consumer Decision Journey

Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.

ANA/White Ops Bot Fraud Test Results

In this webinar, attendees heard the results and insights of this very important industry research

Why Marketers Should Tell Ad Tech "F--- Your Analytics!"

This webinar helped present the three requirements marketers should look for when choosing a digital media partner.

A+E Ad Receptivity Study

A+E shared key findings from its study on whether the emotional tonality of programs affects ad receptivity.

The Value of Music to a Brand and Its Future Content Marketing Programs

Music is one of the most powerful forms of content. For marketers however, the challenge to use music is the struggle in quantifying what value this medium brings to their campaigns.

KPMG: Transforming Communications with Content

KPMG shared how digital vehicles such as Facebook, Twitter, Youtube, Google+ and others are quickly becoming successful marketing channels for the company and also discussed industry best practices for using content marketing to support your business goals.

Mini: Driving Content Creation and Brand Experiences

MINI provided an inside look at the different forms of content developed to promote their brand and its community.

Rust-Oleum Serves up Inspiration and Passion with Content

With a mission to create 1,000 compelling projects that serve as inspiration to consumers everywhere, learn how Rust-Oleum employed an intricate blend of content engineering, integrated media partnerships, and data-driven marketing to drive awareness.

Adobe's In-House Agency Journey

In this session, Alex Amado, Sr. Director, Creative and Media and Jay Middleton, Director, Global Search Marketing – Adobe Systems Incorporated shared Adobe's in-house agency journey, their decision-making process on what to in-source, and how it has changed their agency relationships.

Building an In-House Culture

In this session, Dell discussed how to get your team to tap into creativity and deliver beyond expectations.

Creating a Digital Ecosystem

Jack Thurston, William Blair's director of digital marketing, discussed how the firm is building a digital ecosystem through marketing automation, CRM, social media, and the Web to create a holistic client experience across their digital properties.

Aetna: Agency Consolidation Case Study

In this session, Julie Chalifoux, Portfolio Manager – Aetna shared their consolidation success story including how they are able to integrate and manage more efficiently while improving quality and saving time and resources.

Ikea's Approach to Successful Agency/Client Relationships

In this session, Christine Whitehawk, Communications Manager – IKEA North America, LLC shared their agency relationship journey, lessons learned, and how other marketers can leverage the power of transparency and openness to drive great creative and business results.

Transparency Issues in Post-Production

In this session, AICE helped educate ANA Agency Relations Committee members on this issue and provided suggestions to drive transparency among their agencies.

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