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Search returned: 1718 document(s).
Learn how BASF, the world’s largest chemical company branded their Total Rewards package and created one of the most unique and creative compelling total offers in the market with the help of Monaco Lange.
Hear how Cars.com took an integrated approach to the "Go Mobile" campaign and engaged employees, dealers and the industry with a diverse and innovative set of pre, during and post-show tactics.
Lifetime’s SVP of Brand Creative, Valerie Albanese, sharee the multi-touchpoint creative strategy employed to build buzz, awareness, and anticipation for Lifetime’s hit series “Devious Maids.”
Discover how BloodSource engages many organizations including professional sports teams and other well-known brands to recruit and retain blood donors through sponsorship activation.
Stephanie McMahon, WWE Chief Brand Officer and fourth generation promoter, discussed how her company utilizes all of their assets from television, digital, social, mobile, and more to promote one of the greatest experiences in entertainment.
The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.
The Mobile Marketing Association’s SMoX research study reveals how marketers can measure the impact of their mobile spend.
Roll Global shared its innovative approach to new product development, marketing, and social media through its leading brands, including Halos, Fiji Water, Wonderful Pistachios, and POM Wonderful.
Volkswagen discussed how its new digital platform gave the brand an opportunity to interact directly with its consumers and provide the most seamless, efficient digital car-buying process of any automaker today.
This webinar provided insights to analyzing social media that go beyond social buzz and sentiment, with technology that analyzes a mix of historical financial data alongside unstructured social media conversations.
3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.
Barry Westrum, executive vice president of marketing at Dairy Queen shared best practices and case studies behind recent new product launches.
Discover how the Mayo Clinic is investing its knowledge and resources to solve the most pressing problems in health care while addressing the needs of a rapidly changing health care environment.
Discover The Scotts Company’s approach to new product innovation in lawn and garden care.
Learn how you can use the available technologies to make direct mail more interactive and effective.
This webinar illustrated 7 lessons on how leading brands go beyond the expected to think and act differently.
Cheryl Max, Senior Director, Operations – Juniper Networks, shared the work and insights behind its marketing education and certification program.
Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.
LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.