search results

Search returned: 2232 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • Key Findings and Action Steps from ANA’s Media Transparency Study

    Event Recaps   July 22, 2016  

    Learn the background on an important industry initiative and hear key findings and recommendations from a study on media transparency.

    view
  • Re-Positioning Cannabis for the Digital Age

    Event Recaps   July 22, 2016  

    This session focused on "breaking the taboo" around marijuana and helping traditional brand marketers and advertisers to innovate, transform, and become more modern marketers.

    view
  • Mike's Hard Lemonade: Surprising and Connecting with Consumers Through Content Marketing

    Event Recaps   July 22, 2016  

    Diane Sayler, Director, Brand Experience at Mike's Hard Lemonade shared their digital marketing strategy, which includes surprising and delighting consumers and telling the brand story through content marketing.

    view
  • PUMA: Social Media Innovation Story

    Event Recaps   July 22, 2016  

    PUMA shared their innovative social strategy as well as their recent success with Rihanna’s Fall Collection runway show.

    view
  • Optimizing Rewards to Reach the Millennial Shopper

    Event Recaps   July 21, 2016  

    In this webinar, the presenter took attendees through the digital shopping experience and shared key ways to excite consumers with retail offers.

    view
  • Marketing in a Collaborative Economy

    Event Recaps   July 21, 2016  

    Learn how organizations can benefit from the crowdfunding movement by tapping into the crowd and enabling them to better utilize your own resources, and to create new business opportunities that reduce capital expenditures and operating costs.

    view
  • Grubhub: Amplifying Offline Experiences Through Digital Engagement

    Event Recaps   July 21, 2016  

    Barbara Martin Coppola, chief marketing officer for Grubhub, shared how the brand tailors its engagement across digital platforms to amplify powerful offline experiences.

    view
  • Opening Remarks: Media’s “Big Four” Concerns

    Event Recaps   July 21, 2016  

    Learn how technology has given rise to the "Big Four" of generally interrelated concerns that threaten the underpinning of digital marketing and sub-optimize the financial investments of marketers.

    view
  • Promoting Women Through the #SeeHer Initiative

    Event Recaps   July 20, 2016  

    Jim Bechtold of the ANA's Alliance for Family Entertainment (AFE) discusses how the #SeeHer initiative will work with industry to accurately portray women and girls in advertising and how marketers can get involved

    view
  • An Agency Checkup from the Neckup

    Event Recaps   July 20, 2016  

    ANA’s General Counsel, Doug Wood, discussed the findings of the K2 report on transparency and also shared new information on what advertisers need to do to protect themselves in light of the report.

    view
  • What's New In Washington?

    Event Recaps   July 20, 2016  

    ANA’s Dan Jaffe provided an update on the advertising impacts of the 2016 election and discussed major court cases and two important and potentially damaging rulemakings at the FCC - and how ANA is responding.

    view
  • Putting Disclosures to the Test

    Event Recaps   July 20, 2016  

    John Feldman discussed the upcoming FTC workshop on the testing and evaluation of various disclosures that companies make to consumers about advertising claims, privacy practices, and other information.

    view
  • Media Transparency: Action Steps for Marketers

    Event Recaps   July 20, 2016  

    In this webinar, learn about the recently released ANA independent study from K2 Intelligence that found rebates and other non-transparent practices to be pervasive in the U.S. media ad-buying ecosystem.

    view
  • The Power of Internal Communication in Building Culture and Driving “No Excuses” Customer Service

    Event Recaps   July 19, 2016  

    Chief Marketing Officer Jodi Navta leads the team at Coyote that leverages powerful storytelling, videos, and imagery to foster internal community, encourage collaboration and teamwork, and drive home the brand's core values.

    view
  • Getting to the Heart of Strategy Through Innovation

    Event Recaps   July 19, 2016  

    Using a case study, Hallmark Business Connections’ CMO Heather Teskey went from hypothesis to strategy to the rollout of a successful new business model.

    view
  • How B2B Marketers Can Drive Business Results

    Event Recaps   July 19, 2016  

    Michelle M. Smith, VP of marketing at O.C. Tanner, presented the findings of a recent study outlining the steps marketers can take to become growth drivers.

    view
  • A Unique Story of B2B Growth and Transformation

    Event Recaps   July 19, 2016  

    The president of STIR Advertising & Integrated Messaging, Brian Bennett, illuminated a unique story of B2B growth and the impact that can be made with a modest budget, a strong vision, the right marketing and a good partner.

    view
  • Zendesk’s Journey to the Enterprise

    Event Recaps   July 19, 2016  

    Hear from Zendesk executives on the decision to focus on the enterprise, how to grow while still delivering exceptional solutions and services to SMEs, what needed (and still needs) to be done from a marketing perspective, and other key takeaways from their journey to the enterprise.

    view
  • Shopper Marketing: Increasing ROI through Promotional Tactics

    Event Recaps   July 14, 2016  

    In this webinar, learn how brands can more successfully build their businesses in a predictive manner by placing a much needed emphasis on improving and institutionalizing the tactical mix of promotional attributes.

    view
  • Turning Data into Growth: A New Model For Marketing Analytics

    Event Recaps   July 13, 2016  

    In this webinar, the presenter explored the dysfunctional relationship between human marketers and marketing data, and give practical guidance for how to improve it.

    view

1234567 >>  Last (50)