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Internal Brand Makeovers

Learn how BASF, the world’s largest chemical company branded their Total Rewards package and created one of the most unique and creative compelling total offers in the market with the help of Monaco Lange. Integrating Mobile in the Car Buying Process

Hear how took an integrated approach to the "Go Mobile" campaign and engaged employees, dealers and the industry with a diverse and innovative set of pre, during and post-show tactics.

A&E Networks: Integrated Marketing Practices That Deliver

Lifetime’s SVP of Brand Creative, Valerie Albanese, sharee the multi-touchpoint creative strategy employed to build buzz, awareness, and anticipation for Lifetime’s hit series “Devious Maids.”

Sponsorship Activation Helps Drive Bloodsource’s Mission to Save Lives

Discover how BloodSource engages many organizations including professional sports teams and other well-known brands to recruit and retain blood donors through sponsorship activation.

WrestleMania: Inside a Pop Culture Phenomenon

Stephanie McMahon, WWE Chief Brand Officer and fourth generation promoter, discussed how her company utilizes all of their assets from television, digital, social, mobile, and more to promote one of the greatest experiences in entertainment.

Five Tips for Creating Impactful Live Brand Experiences

The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Eight Social Strategies Proven to Drive Marketing Results

MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.

Accelerating the Transformation and Innovation of Marketing

The Mobile Marketing Association’s SMoX research study reveals how marketers can measure the impact of their mobile spend.

Roll Global’s “Wonderful” Approach to Innovation

Roll Global shared its innovative approach to new product development, marketing, and social media through its leading brands, including Halos, Fiji Water, Wonderful Pistachios, and POM Wonderful.

Car Sites Should Be More Like Online Dating — But Better

Volkswagen discussed how its new digital platform gave the brand an opportunity to interact directly with its consumers and provide the most seamless, efficient digital car-buying process of any automaker today.

Insights to Interpreting Social Data

This webinar provided insights to analyzing social media that go beyond social buzz and sentiment, with technology that analyzes a mix of historical financial data alongside unstructured social media conversations.

3M: Insights into Innovation

3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.

Dairy Queen: Innovation Through New Products, Marketing and In-Store Design

Barry Westrum, executive vice president of marketing at Dairy Queen shared best practices and case studies behind recent new product launches.

Mayo Clinic: Leveraging Innovation in Health Care

Discover how the Mayo Clinic is investing its knowledge and resources to solve the most pressing problems in health care while addressing the needs of a rapidly changing health care environment.

The Scotts Company’s Approach to New Product Innovation

Discover The Scotts Company’s approach to new product innovation in lawn and garden care.

U.S. Postal Service Embraces Technologies to Reinvent Direct Mail

Learn how you can use the available technologies to make direct mail more interactive and effective.

Seven Lessons to Becoming a Leading Brand

This webinar illustrated 7 lessons on how leading brands go beyond the expected to think and act differently.

Juniper Networks: Marketing Education and Certification Programs for the Real World

Cheryl Max, Senior Director, Operations – Juniper Networks, shared the work and insights behind its marketing education and certification program.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

How Real-Time Tracking Helped LG Optimize Shopper Strategy

LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.

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