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  • Insights into Leveraging TV Ad Targeting in this New Age of Viewing Behavior

    Event Recaps   September 21, 2016  

    During the webinar, the presenter dove into the new age of addressable TV, closely examined how addressable technology makes television advertising more effective than ever and why now is the best time for marketers to break new ground and add addressable TV into their media mix.

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  • Quantcast Real-Time Advertising Academy Training for Procurement Professionals

    Event Recaps   September 19, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

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  • Brand Investment Roadmap: How to Make Your Mark

    Event Recaps   September 16, 2016  

    Gayle Fuguitt, CEO and President of the Advertising Research Foundation shared the ARF’s most important research in over 30 years, "How Advertising Works Today," which provides the C-Suite with a clear roadmap to confidently invest across platforms to drive growth and profitability.

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  • Total Social: How Word of Mouth Is Driving Growth for Avon's Global Business

    Event Recaps   September 16, 2016  

    Avon’s Global VP of Marketing Intelligence shared the brand’s story of why its social marketing strategy became a key priority for the C-Suite, and the measurement system it has built as bridge between branding, digital marketing and social selling.

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  • How to Tie Content Marketing to Revenue: A Cotton Inc. Case Study

    Event Recaps   September 16, 2016  

    Discover a new objective measurement approach leveraged by Cotton Inc. to link owned content to demand and describe the ROI in terms of both revenue and brand attachment.

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  • Using Data to Drive Offline Impact

    Event Recaps   September 16, 2016  

    Discover how DoSomething.org leverages user interaction data, content tagging, and game mechanics to drive the largest youth-led social change movement in the world.

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  • The Role in Data Turning Around Best Buy

    Event Recaps   September 15, 2016  

    Greg Revelle, Chief Marketing Officer of Best Buy shared the story of how his company’s marketing organization transformed from an emphasis on intuition toward one of automated data-driven communications and will discuss the key components of this transformation.

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  • Building a Data-Driven Government

    Event Recaps   September 15, 2016  

    Discover how the U.S. Department of Commerce is incorporating experimental data science and product development in support of the Commerce Data Service's strategic goals.

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  • Rethink Measurement for Growth

    Event Recaps   September 15, 2016  

    Discover how today’s leading brands are rethinking measurement in order to capture mobile’s full opportunity to drive real growth for their brands.

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  • Lowe’s Leverages Trends and Marketplace Insights to Build Their Brand

    Event Recaps   September 15, 2016  

    Hear Lowe’s approach to discovering future trends as well as examples of some of how Lowe’s has applied this work to current initiatives.

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  • Media Spend and Social SOV: What’s the Connection?

    Event Recaps   September 14, 2016  

    In this webinar, the presenter and attendees examined the relationship between total media spend and share of voice on social to uncover if a media buying formula existed to bridge these two challenges.

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  • Top Ten Questions in Negotiating Contracts with Media Buying Agencies

    Event Recaps   September 13, 2016  

    This webinar gave a summary of the K2 Intelligence report on media rebates and incentives and reviewed the top ten questions advertisers need to consider in reviewing contracts with media buying agencies.

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  • Focus Brands: Social and Digital Media Drives Innovation for Schlotzsky's

    Event Recaps   September 13, 2016  

    In this session, Matt Courtoy, Social Media Manager – FOCUS Brands, shared how social listening and their loyalty app drove guest relations innovation for the Schlotzsky's brand.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   September 13, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

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  • Media Transparency – Update for Advertising Financial Management Committee

    Event Recaps   September 13, 2016  

    ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. A key finding from K2 is that many advertisers have contracts which are deficient. To address this, ANA General Counsel, Reed Smith LLP, has developed a media agency Master Media Planning & Buying Services Agreement which can be used by advertisers in developing their own agency agreement. That covers important areas including the advertiser's right to audit as well as financial and other benefits that are allowable to be received by the media agency. This session will provide a "cliff notes" summary of the K2 report and an in-depth review of the new contract template.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   September 13, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page.

    view
  • Media Transparency Update – Considerations for Digital Marketing

    Event Recaps   September 13, 2016  

    ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. The increasing complexity of the media buying landscape is contributing to the proliferation of non-transparent business practices and digital media in particular (i.e., programmatic buying and other activity from agency trading desks) is an enabler of such behavior. This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers.

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  • Coca-Cola Content Marketing - Digital & Social Case Study

    Event Recaps   September 13, 2016  

    Content marketing and authenticity have always been at the core of how The Coca-Cola Company has connected with consumers, business partners, and the media. In 2012, The Coca-Cola Company launched Journey—a dynamic communications platform featuring a strategically curated mix of branded and unbranded articles as well as multimedia content. Journey has since evolved into one of The Coca-Cola Company's most powerful tools of connection—bringing authenticity and transparency to its audiences to entertain, inform and most importantly change minds. In this session, Doug Busk, Global Group Director – Digital Communications & Social Media - The Coca-Cola Company & ANA Digital & Social, Southeast Chapter Committee Chair and Jenny Wilburn, Senior Manager – Digital Communications & Social Media, shared how the Coca-Cola Company places storytelling at the core of its marketing strategy to engage consumers, spur conversation, and ultimately drive sales.

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  • Foot Locker: James Harden Takes on the Internet in a Game of Horse

    Event Recaps   September 13, 2016  

    Learn how Foot Locker’s “Approved” campaign has earned the affinity of sneaker-heads everywhere by showing pro athletes in human, relatable, and even self-deprecating situations.

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  • Key Insights from the 2016 Effie Awards

    Event Recaps   September 13, 2016  

    Effie Worldwide presented key insights learned from the 2016 Effie Awards North American program.

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