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Maximizing Mobile's Impact in the Marketing Mix

In this webinar, attendees heard results from the Mobile Marketing Association's SMoX research study which will reveal how marketers can measure the impact of their mobile spend.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Despite its 150-year history in the kitchen and bath industry, the iconic American Standard brand had become uninspiring to consumers. To re-energize the brand, CEO Jay Gould set out to create purpose for both his employees and products.

American Licorice Finds Its Sweet Spot with Earned Reach

Michael Kelly, media/consumer communications manager at American Licorice Company, shared how, by focusing on the targeted application of paid media to amplify creative content with earned reach, American Licorice is triggering brand engagement with very limited budgets.

Putting Your Brand Champions at the Center of Everything

Brands at General Mills have used consumer-centric thinking and purpose to achieve growth.

Transforming Marketing at Microsoft

In his role as CMO, Chris Capossela is setting an agenda to transform marketing at Microsoft. He shared his insights on the priorities for transformation while embracing what only Microsoft can contribute to the world.

How Nissan is Building Global Brand Power

Nissan's head marketer, Roel de Vries, shared an inside look into the company's progress toward improving the value of its brands while growing both the top and bottom line.

Placing Customers at the Center of Your (Marketing) Universe

Cisco senior vice president and CMO Blair Christie discussed how Cisco redefined marketing's role within the organization and transformed the company's brand, leveraging new technologies, digital and social media, and 21st-century marketing disciplines focused on customer outcomes.

JetBlue: Life as a Challenger Brand

JetBlue takes a values-based, challenger approach to brand communication.

My "Aha!" About Brand Growth

Delivering his first speech at the ANA Masters of Marketing conference since leaving Procter & Gamble in 2008, Jim Stengel discussed his ongoing, post-P&G enlightenment about what really drives brand growth.

Engaging Customers through Instagram

In this webinar, marketers learned how to communicate their brand's message using Instagram.

Reaching Millennials Through TV - What Marketers Need To Know

This webinar explored Millennials as consumers of key categories and focused on the advertising medium that still has the greatest influence on how they perceive and value brands - Television.

Don't Be the Next #SocialMediaFail

This session covered hot legal issues in digital and social media, such as social media contests, privacy, mobile marketing, copyright/trademarks, publicity and click fraud/bots.

Demystifying Connected TV Advertising

In this session, attendees discovered how strategic, innovative brands are getting a leg up on the competition in digital TV.

Merz Pharmaceuticals: Becoming Your Agency's Favorite Client

For their Mederma Brand, Merz Pharmaceuticals shared how they have achieved great marketplace results through a strong agency relationship.

Increasing ROI with Programmatic

In this session, Michael Greene, Director of Research – Audience Science discussed why limited transparency and uncertain data ownership are hampering advertisers' ability to succeed with programmatic and how advertisers can best work with their agencies and technology providers to take back control.

The 2020 Content Marketing Imperative: Beyond the Buzzwords and into Reality

This session took marketeres through the business case, the process, the tactics, and real-life examples of how real brands are using content to drive real marketing results.

Kraft Foods Group: The ROI on Content

In this session, Sage Wodarz shared how Kraft learned the true value of their content and rebuilt their marketing around it.

Red Vines Media Case Study - Strategic Media Partnerships

Michael Kelly, Senior Media & Consumer Communications Manager at American Licorice Company and Graham Herschel, Integrated Marketing & Sales Account Executive – Pac-12 Networks shared their media partnerships and outlined the red vines program with the pac12.

Lexus Verses and Flow: Building Brand Awareness

In this session, Lexus and Walton Isaacson discussed their NAACP Image Award-nominated variety show Verses & Flow. A mix of music and spoken word, the show was created to give Black poets and R&B talent a high profile platform.

Marketers' 5-Step Guide to Data Privacy in a Big Data World

This webinar explored the basics of big data privacy, dispelled big data myths, and provided attendees with the five action steps marketers need to thrive in the world of big data privacy.

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