search results

Search returned: 2454 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • Tips to Creating Branded Content for the B-to-B Marketer

    Event Recaps   December 1, 2016  

    In this webinar, Ravi Mattu, editorial director of the Financial Times content marketing department and a long-time journalist, set out some guidelines on creating content that resonates with one of the most elusive audiences - senior business decision makers and marketers.

    view
  • Quantcast Real-Time Advertising Academy for Procurement Professionals

    Event Recaps   December 1, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

    view
  • Media Transparency Update

    Event Recaps   December 1, 2016  

    ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem.

    view
  • Revolutionizing The Economics Of Marketing Services

    Event Recaps   December 1, 2016  

    In this session, Robert LePlae and Corey Mitchell, both founding partners of Republic.global shared their methodology which disintermediates the marketing services cost structure. They also shared their expertise and knowledge on the new trends in agency (in-house and outsourced) measurement and compensation.

    view
  • Using Data To Unlock Value From Digital Advertising

    Event Recaps   November 30, 2016  

     

    view
  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   November 17, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

    view
  • Coca-Cola & Essence: Beyond The Sponsorship Event

    Event Recaps   November 17, 2016  

    In this session attendees learned how the two brands went deeper into sponsorship activation. Leveraging ESSENCE's omnichannel capabilities, Coca-Cola aligned its summer music campaign Share a Coke and a Song with the largest multicultural Live event in the U.S.; ESSENCE Festival.

    view
  • Vita Coco's Beachside Slide: An Experiential Case Study

    Event Recaps   November 17, 2016  

    In this session, Vita Coco shared how the power of experiential marketing, along with emotionally driven insights made a lasting impression for the brand.

    view
  • Farmers Insurance: Cross-Platform Programs

    Event Recaps   November 17, 2016  

    In this session, attendees heard from Beth Mayall-Traglia, Director, Content Marketing and Social Media at Farmers Insurance about its premise -- unbelievable but true claims agents have really covered.

    view
  • Media Transparency - Update for Media Leadership Committee

    Event Recaps   November 17, 2016  

    This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers including an in-depth review of the new contract template.

    view
  • Experiential Gets Real: The Data Proves What We Have Known All Along

    Event Recaps   November 17, 2016  

    Explore the past and future of experiential marketing and tap into information that was gleaned from the 2016 ANA U.S. Brand Activation Marketing Forecast.

    view
  • Bringing a Legend to a New Generation

    Event Recaps   November 17, 2016  

    Learn how to pull the past into the present through powerful experiences that add value to the user.

    view
  • Purpose and the Power of Sports

    Event Recaps   November 17, 2016  

    Learn how activating purpose around a major sports event amongst Bay Area citizens and offering the power of choice both online and on the ground drove engagement — one sustainability pledge at a time.

    view
  • Bringing Our Brand to Life

    Event Recaps   November 17, 2016  

    Experiential marketing at Wells Fargo has evolved and grown over the last 58 years. From Stagecoaches to virtual reality, experiential marketing brings the brand to life and helps us connect with our customers and communities.

    view
  • BAA Government & Legal Affairs Update: November 2016

    Event Recaps   November 17, 2016  

    This session highlighted several issues including recent developments in FTC and other federal regulatory matters, federal and state legislative developments, and matters before NAD, CARU, and in the courts.

    view
  • The 2016 Holiday Shopper: What Marketers Need to Know

    Event Recaps   November 16, 2016  

    Viant revealed its research on the shopping habits and lifestyles of consumers across three top national department stores and how it can help brands better communicate with audiences.

    view
  • Improving the Consumer Ad Experience: The Coalition for Better Ads

    Event Recaps   November 15, 2016  

    Venable LLP provided an overview of the Coalition for Better Ads and addressed one of its biggest challenges: ad blocking.

    view
  • Bold Brands and the Future of Cities

    Event Recaps   November 15, 2016  

    Citi and Intersection explored how brands are shifting to take advantage of a new frontier in advertising innovation: the integration of the digital and physical.

    view
  • Digital 3.0: Cross-Device and Attribution

    Event Recaps   November 15, 2016  

    iNvolved Media shared how companies can leverage new technology and get the most value out of cross-device marketing.

    view
  • How Jägermeister Became the No. 1 Liquor Brand in Social Media

    Event Recaps   November 15, 2016  

    OgilvyOne shared Jägermeister’s rebranding approach and how the brand used content and integrated experiences to capture a new audience.

    view

1234567 >>  Last (50)