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This webinar provided insights to analyzing social media that go beyond social buzz and sentiment, with technology that analyzes a mix of historical financial data alongside unstructured social media conversations.
3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.
Barry Westrum, executive vice president of marketing at Dairy Queen shared best practices and case studies behind recent new product launches.
Discover how the Mayo Clinic is investing its knowledge and resources to solve the most pressing problems in health care while addressing the needs of a rapidly changing health care environment.
Discover The Scotts Company’s approach to new product innovation in lawn and garden care.
Learn how you can use the available technologies to make direct mail more interactive and effective.
This webinar illustrated 7 lessons on how leading brands go beyond the expected to think and act differently.
Cheryl Max, Senior Director, Operations – Juniper Networks, shared the work and insights behind its marketing education and certification program.
Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.
David VanderWaal, Senior Director of Marketing, Home Appliances and Consumer Electronics – LG Electronics, discussed how the LG Shopper Tracker helps the company create a better strategic decision framework.
Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
Even in the industrial B-to-B marketplace, brand-building can be a lot like dating.
Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.
Waynesburg University has taken an integrated approach to email, SEO, digital, and social marketing.
This webinar covered the five objectives you need to consider to active employees and enable them for success.
This webinar brings participants up to date on what legal risks lie ahead and how to plan creative and media to keep those risks within reason.
Discover how Sony and the Postal Service partnered to develop an integrated marketing campaign using a well-known figure, Spider-Man, to help promote Priority Mail and the launch of the latest Spider-Man movie.
The Dr Pepper Snapple Group innovated against category barriers and shifting consumer targets to increase brand relevance and market share in the flavored carbonated soft drink category.
Bob Evans shared how it is differentiating itself from the competition and moving from a strong regional player into a national brand.
OneSpot’s Steve Moynihan discussed the latest content marketing strategies while also reviewing the importance of measuring and reporting content marketing success.