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Search returned: 2012 document(s).
In this session, Sarah Sikowitz, Principal Analyst – Forrester Research, Inc., explored the results of their latest research on agency compensation.
Join a panel of the top lawyers in the business in a whirlwind tour of what advertising law will be in ten years.
This panel will provide a lively discussion of the nuts and bolts of the commercials contract and building a collaborative relationship between SAG-AFTRA and the industry, including the advertiser and union perspectives.
This panel will discuss the evolution of data breach and security litigation in the class action and enforcement arenas and identify new privacy litigation risks appearing on the horizon.
David Adelman, former U.S. Ambassador to Singapore, will update the American pivot to Asia and the challenges facing multinational corporations in the region, including advertising and media issues.
This session will review the current status of the world of social media looking back at major campaigns and issues from the past year.
Advertising industry self-regulation has been lauded for its role in promoting truthfulness and accuracy in national advertising, but how has the program weathered its 40-plus years of existence?
This panel will host a discussion on the latest points of contention in the agency selection and contracting process. The panel will examine the most-current compensation models and the costs/benefits to advertisers and agencies.
This session will explore recent cases where dissatisfied businesses have challenged how review sites curate, aggregate, and present consumer reviews as well as how some of them advertise (allegedly falsely) the reliability of the reviews on their sites.
The new GOP-led Congress has arrived, promising to break the gridlock in Washington. Get an analysis of what all this means for the advertising industry.
In the past few years, issues such as data breach notification, location tracking, and the use or disclosure of student data for advertising purposes have loomed large. This session will focus on the considerable ongoing activity at the state level.
The session will examine when and how to conduct online surveys and present strategies for their effective use in advertising disputes.
Learn about native advertising and more at this session, which will provide the latest perspective on the tension between consumer protection enforcement and commercial speech in the age of sponsored media.
This session will examine how advertisers can tout the benefits of their x-ray vision into the minds and behavior of consumers in a manner that diminishes the likelihood of regulatory scrutiny or consumer backlash.
A panel will discuss the objectives of TAG, which include providing the advertising community with tools that promote brand safety through transparency and accountability, eliminate fraudulent traffic, combat malware, and fight the theft of digital content.
The Federal Communications Commission (FCC) is in the midst of a potential major change regarding its regulatory mandate. This effort coincides (and may collide) with one of the hottest policy debates at the FCC in recent years — network neutrality.
This session will explore the law governing the ability to obtain damages in Lanham Act false advertising cases.
A panel of advertising law experts from around the world, members of the Global Advertising Lawyers Alliance (GALA), will help marketers feel confident in circumnavigating the world of global advertising production.
The BAA presents Brand Activation Demystified, a series that will give you fresh perspectives on the latest approaches to strategy, execution and measurement in the key areas that form the marketing space where image and action disciplines converge to shape the way consumers experience a brand.