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  • 2017 Trends Driving the Importance of Experiential Marketing

    Event Recaps   December 8, 2016  

    In this webinar, the presenter shared insights to what experiential marketers should be looking to in the new year.

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  • Unlocking the Potential of Big Data

    Event Recaps   December 7, 2016  

     

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  • Having Fun with Retargeting

    Event Recaps   December 7, 2016  

    In this session, Mia Phillips, National Manager Multicultural & Brand Strategy – Toyota Motor Sales, U.S.A., explained how Toyota was able to create a fun and successful retargeting campaign that reached Hispanics in a genuine and fresh way, which ultimately led them to winning the Grand Prize in the Digital, Social, Mobile category.

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  • Creating a Content Brand for B2B Success

    Event Recaps   December 6, 2016  

    Find out why today's competitive landscape requires content brands, rather than branded content.

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  • Digital Transformation — The Change It's Driving

    Event Recaps   December 6, 2016  

    Learn why the digital customer experience transformation has taken place, and what action you should be taking now to stay ahead of the curve, and your CEO.

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  • Developing and Amplifying Your Story

    Event Recaps   December 6, 2016  

    Tell Your Story's George Rafeedie shared a proven process for developing a purposeful message, building consensus, and then building a plan to amplify your story — on any budget.

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  • Managing Agency Relationships Using Data

    Event Recaps   December 6, 2016  

    Increasingly, marketers are using data to manage their agency relationships. Data is used to help better manage agency time/fees, creative, media, production, billing/budgets, and other aspects of agency relationships.

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  • Using Data To Unlock Value From Digital Advertising

    Event Recaps   December 6, 2016  

    The presenter shared the detailed results of a new ANA survey, in partnership with Decideware, on using data to manage agency relationships.

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  • Fallout from Facebook's Video Ad Metrics Misstatement

    Event Recaps   December 6, 2016  

    In this session, George Ivie, CEO and executive director - Media Rating Council, shared an update on Facebook's measurement status and lead a discussion on the difficulties in accurately measuring data in a fragmented media landscape.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   December 6, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

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  • U By Kotex Brand: The Intersection Between Digital And Experiential

    Event Recaps   December 6, 2016  

    In this session, Jim Napolitano, SVP and Managing Director and Bridget McKinley, Director, Strategy & Planning at Organic, shared how U by Kotex took a customer's request on Tumblr and partnered with her to make it a reality, proving to customers everywhere that together we can change how we think about, talk about and shop for periods.

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  • Tiny Toast: Inside The 100% Mobile Launch Campaign for General Mills' First New Cereal in 15 Years

    Event Recaps   December 6, 2016  

    Attendees learned how General Mills and advertising agency Walrus developed a 100% mobile launch campaign that drove awareness to over 50% and put Tiny Toast in the top 50% of cereals in just eight weeks.

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  • Tips to Creating Branded Content for the B-to-B Marketer

    Event Recaps   December 1, 2016  

    In this webinar, Ravi Mattu, editorial director of the Financial Times content marketing department and a long-time journalist, set out some guidelines on creating content that resonates with one of the most elusive audiences - senior business decision makers and marketers.

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  • Quantcast Real-Time Advertising Academy for Procurement Professionals

    Event Recaps   December 1, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

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  • Media Transparency Update

    Event Recaps   December 1, 2016  

    ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem.

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  • Revolutionizing The Economics Of Marketing Services

    Event Recaps   December 1, 2016  

    In this session, Robert LePlae and Corey Mitchell, both founding partners of Republic.global shared their methodology which disintermediates the marketing services cost structure. They also shared their expertise and knowledge on the new trends in agency (in-house and outsourced) measurement and compensation.

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  • Using Data To Unlock Value From Digital Advertising

    Event Recaps   November 30, 2016  

    This webinar provided insights into using data to unlock value from digital advertising and included perspective on data technology procurement, data security, contract terms for data ownership, talent, and more.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   November 17, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

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  • Coca-Cola & Essence: Beyond The Sponsorship Event

    Event Recaps   November 17, 2016  

    In this session attendees learned how the two brands went deeper into sponsorship activation. Leveraging ESSENCE's omnichannel capabilities, Coca-Cola aligned its summer music campaign Share a Coke and a Song with the largest multicultural Live event in the U.S.; ESSENCE Festival.

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  • Vita Coco's Beachside Slide: An Experiential Case Study

    Event Recaps   November 17, 2016  

    In this session, Vita Coco shared how the power of experiential marketing, along with emotionally driven insights made a lasting impression for the brand.

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