|All Words Any Words Exact Phrase||Sort by:|
Search returned: 1651 document(s).
This webinar covered the five objectives you need to consider to active employees and enable them for success.
Discover how Sony and the Postal Service partnered to develop an integrated marketing campaign using a well-known figure, Spider-Man, to help promote Priority Mail and the launch of the latest Spider-Man movie.
Regan Ebert, SVP of Brand Marketing at Dr Pepper Snapple Group, shared strategies she and her team are putting in place to drive growth on their brands.
Bob Evans shared how it is differentiating itself from the competition and moving from a strong regional player into a national brand.
OneSpot’s Steve Moynihan discussed the latest content marketing strategies while also reviewing the importance of measuring and reporting content marketing success.
Amid bankruptcy, American Airlines revamped its brand reputation, which led to the “new American” as well as record revenue and profit in 2013.
Doug Levy, CEO of MEplusYOU, shared the social strategies that can drive marketing results.
JCPenney’s new marketing approach has driven increased traffic to the stores, which resulted in the company outperforming the industry average by nine points.
Content Marketing Institute presented the evolution of content marketing, and shared five key tips that marketers should be considering for their brand's content marketing program.
This session covered legal issues in digital and social media, such as social media contests, privacy, mobile marketing, copyright/trademarks, publicity and click fraud/bots.
Discover how DELL integrated social media into their commercial B2B marketing strategy to achieve measurable business results and learn best practices on how your organization can do the same.
The Digital Advertising Alliance discussed what marketers need to know at the 2014 ANA Digital & Social Media Conference.
Discover how Denny's always on approach to social, with an emphasis on Twitter and Tumblr, is fueling one of the most vibrant social communities of any restaurant.
eMarketer Chairman Geoff Ramsey delivered a big-picture perspective on how today’s connected consumers are spending their time and money.
This presentation contains opening remarks from ANA's Bob Liodice at the 2014 ANA Digital & Social Media Conference.
TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.
Frito-Lay shared its innovative approach to creating consumer-centric social content.
The latest trends in mobile payments and e-commerce were shared, along with the five action steps marketers should take in the mobile wallet space.
In this session, participants heard the evolution of Mercedes-Benz's sponsorship of Fashion Week New York.
Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.