Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 1733 document(s).

Result display is limited to 1000 documents. Continue to refine your search.

1234567 >>  Last (50)

Turning Brand Exposure Into a Purchase

In this webinar, participants learned how every brand exposure is a potential sale, from utilizing the Amazon Fire's "snap and buy" to the upcoming iPayments system.

AT&T Stadium Fan Experience

Obtaining the naming rights for the home of the Dallas Cowboys was not an awareness play for AT&T; it was used to showcase AT&T’s technologies and services to deliver the ultimate fan experience.

Kellogg: Increasing ROI Through Measurement and Optimization

Learn how Kellogg is going beyond “big data” to identify and focus on the “right data” which leads to insights about its target audiences and media effectiveness.

Ford’s Marketing Science Unit: Driving Sales Through Predictive Analytics and ROMI

Discover how Ford is leveraging predictive models and return on marketing investment tools in-house to drive its business.

USAA Wins First-Ever ANA Marketing Analytics Leadership Award

USAA shared its experience in taking the company’s analytics program from initial launch to best-in-class over a three-year period.

The Measurement Mandate

The industry is beginning to align to lay out the blueprint for the future of advertising measurement. ARF, ANA, 4A’s, IAB, MRC, and CIMM discussed the group’s progress and vision.

Brand Favorability Measurement for Social Media

Citi explored how they used a new proprietary measurement framework – incorporating favorability, reach and competitive benchmarking – to help answer the basic questions of “How did we perform?” and “Is that good?” for their social marketing efforts.

Data and Measurement — The Global Perspective

This session highlighted key trends around the world with specific examples in multi-screen measurement initiatives and leveraged data to increase business value in the path to purchase.

Consumer Measurement — The Next Frontier

Learn about the latest research around the consumer decision journey — and how consumer measurement is the next frontier.

Effective Content Marketing: What Marketers Need To Know

This webinar provided marketers with key lessons on how to integrate this crucial marketing strategy into their own brands – effectively and successfully. Attendees heard how Kraft Foods implemented engaging content by leveraging a unique approach to content marketing.

“Express Your Peepsonality”: A David vs. Golaith Story

Peeps, the iconic Easter candy, has faced steep challenges as the Goliaths of the confection category have launched seasonal competitors. Discover the story behind Peeps’ triumph over the Titans.

New York City Ballet: Next-Gen Marketing for a Next-Gen Audience

Learn how shifting your marketing approach from “campaigns” to “initiatives” can jump start your brand and activate your target.

Expedia: Find Yours

To preserve its leadership position, Expedia had to differentiate. Expedia set out to make travel personal again and to acknowledge that travel is about more than changing places; it’s about finding the things that change you.

Internal Brand Makeovers

Every organization has a compelling story to tell. BASF, the world’s largest chemical company, branded its Total Rewards employee benefits package with the help of Monaco Lange. All of this was done without increasing base salaries or making changes to benefits.

Cars.com: Integrating Mobile in the Car Buying Process

Cars.com took an integrated approach to the “Go Mobile” campaign and engaged employees, dealers, and the industry with a diverse and innovative set of pre-, during, and post-trade show tactics at the annual North American Dealers Association conference.

A&E Networks: Integrated Marketing Practices that Deliver

Lifetime’s Devious Maids implemented an integrated marketing campaign to drive awareness, buzz, and anticipation for its season two premiere.

The Essentials of Programmatic Buying

 

From Improvising to Integration: Brand Voice is King

Big Lots shared strategies for creating efficient content that integrated across multiple channels to drive customer engagement and sales.

Sponsorship Activation Helps Drive Bloodsource’s Mission to Save Lives

Discover how BloodSource engages many organizations including professional sports teams and other well-known brands to recruit and retain blood donors through sponsorship activation.

WrestleMania: Inside a Pop Culture Phenomenon

Stephanie McMahon, WWE Chief Brand Officer and fourth generation promoter, discussed how her company utilizes all of their assets from television, digital, social, mobile, and more to promote one of the greatest experiences in entertainment.

1234567 >>  Last (50)