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Maximizing Mobile's Impact in the Marketing Mix

In this webinar, attendees heard results from the Mobile Marketing Association's SMoX research study which will reveal how marketers can measure the impact of their mobile spend.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Despite its 150-year history in the kitchen and bath industry, the iconic American Standard brand had become uninspiring to consumers. To re-energize the brand, CEO Jay Gould set out to create purpose for both his employees and products.

Turning B-to-B into Me-to-B: How Grainger Created an Emotional Connection to a Rational, Technical World

Grainger, one of the world's largest B-to-B retailers, found great success by getting inside the human story of maintaining facilities — manufacturing plants, hospitals, office buildings, oil rigs, etc. — and keeping these businesses running.

American Licorice Finds Its Sweet Spot with Earned Reach

Michael Kelly, media/consumer communications manager at American Licorice Company, shared how, by focusing on the targeted application of paid media to amplify creative content with earned reach, American Licorice is triggering brand engagement with very limited budgets.

Putting Your Brand Champions at the Center of Everything

Brands at General Mills have used consumer-centric thinking and purpose to achieve growth.

Transforming Microsoft

Microsoft shared six priorities for transforming into a mobile-first, cloud-first marketing department.

How Nissan is Building Global Brand Power

Nissan's head marketer, Roel de Vries, shared an inside look into the company's progress toward improving the value of its brands while growing both the top and bottom line.

Navigating the New Customer Journey

Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

JetBlue: Life as a Challenger Brand

JetBlue takes a values-based, challenger approach to brand communication.

My "Aha!" About Brand Growth

Jim Stengel draws on his marketing experience to share lessons on growth for marketers and brands.

Engaging Customers through Instagram

In this webinar, marketers learned how to communicate their brand's message using Instagram.

Reaching Millennials Through TV - What Marketers Need To Know

This webinar explored Millennials as consumers of key categories and focused on the advertising medium that still has the greatest influence on how they perceive and value brands - Television.

Don't Be the Next #SocialMediaFail

This session covered hot legal issues in digital and social media, such as social media contests, privacy, mobile marketing, copyright/trademarks, publicity and click fraud/bots.

Demystifying Connected TV Advertising

In this session, attendees discovered how strategic, innovative brands are getting a leg up on the competition in digital TV.

Merz Pharmaceuticals: Becoming Your Agency's Favorite Client

For their Mederma Brand, Merz Pharmaceuticals shared how they have achieved great marketplace results through a strong agency relationship.

Increasing ROI with Programmatic

In this session, Michael Greene, Director of Research – Audience Science discussed why limited transparency and uncertain data ownership are hampering advertisers' ability to succeed with programmatic and how advertisers can best work with their agencies and technology providers to take back control.

The 2020 Content Marketing Imperative: Beyond the Buzzwords and into Reality

This session took marketeres through the business case, the process, the tactics, and real-life examples of how real brands are using content to drive real marketing results.

Kraft Foods Group: The ROI on Content

In this session, Sage Wodarz shared how Kraft learned the true value of their content and rebuilt their marketing around it.

Red Vines Media Case Study - Strategic Media Partnerships

Michael Kelly, Senior Media & Consumer Communications Manager at American Licorice Company and Graham Herschel, Integrated Marketing & Sales Account Executive – Pac-12 Networks shared their media partnerships and outlined the red vines program with the pac12.

Lexus Verses and Flow: Building Brand Awareness

In this session, Lexus and Walton Isaacson discussed their NAACP Image Award-nominated variety show Verses & Flow. A mix of music and spoken word, the show was created to give Black poets and R&B talent a high profile platform.

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