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Applebee’s Dishes Up Innovation

Applebee’s continuously tests new products and menu items, and by embracing failure is able to innovate quickly.

Payless: Merging Innovation with Analytics

Learn how the i3 – Continuous Innovation Framework can be successfully leveraged to innovate analytics as well as understanding the role of big data and technology play in analytics innovation.

Missouri Lottery Wins Big with Innovation

The Missouri Lottery developed a culture of innovation in order to attract Millennials while reinforcing its core brand benefits within local communities.

Beyond Millennials: What Marketers Need to Know

This webinar explored the next generational wave.

Coca-Cola Wins with Millennials Through Content Marketing

Learn how one of the globe’s largest advertisers is playing a significant role in Marketing to Millennials through original series published on the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms promoted on social platforms.

Intercontinental Hotels Group Innovates Through Millennial Marketing

The InterContinental Hotel Group shared how they innovate through branded content and their loyalty program to connect with Millennial travelers who greatly value the experiences in travel and hospitality.

GEICO Gives Millennials Better Tools and Access

A thorough review of the ways that its customers interact with the brand on their phones and online prompted GEICO, and their 20-year partner, The Martin Agency, to give Millennials fast, fun, and easy interactions with GEICO.

Measuring the Impact of TV Ad Receptivity

This webinar presented insights from a new research study that reveal how the relationship between the emotional profiles of programs and ads impacts ad receptivity.

Authenticity and Innovation – AT&T’s Connection to Asian Consumers

From their unique, web-series "Away We Happened" and its successive campaigns that spoke directly to tech-savvy millennials to more traditional, in-language campaigns, AT&T has continued to innovate and evolve the way they speak with consumers.

The Multicultural Music Millennial

Sony Music revealed the role music plays in the lives of the multicultural consumer and how to communicate with this consumer through the currency of music, based upon its annual study of 30,000 music fans.

Celebrating Diversity

Cox Communications has continuously improved the inclusiveness of its workplaces while celebrating diversity. Discover why Cox Communications is truly one of the best places to work in the entertainment and telecommunications industries.

Gaming for Multicultural Consumers

A team of game developers, in the University of Miami, School of Communication's new interactive media program, has developed a game to raise awareness of sickle cell disease. This session discussed the game and what the developers learned about creating interactive experiences for multicultural audiences.

Multicultural Communities on Twitter

Hispanics and African-Americans are digitally savvy, mobile-first, and socially connected consumers. This session spotlighted this behavior through trends and conversations that show how these groups can replicate a digital bicultural identity on Twitter and use Twitter for social activism.

Refining Hispanic ROI in a Total Market Approach — New Research

Accurate ROI measurement is absolutely crucial to validate the impact of a total market approach. AHAA, the voice of Hispanic marketing, debuted new research that defines how leading CPG clients and retailers currently approach marketing ROI.

Citi’s Social Measurement Framework

Citi developed a proprietary framework to measure the effectiveness of its social content.

Enhancing Digital Ad Viewability

In this webinar, attendees heard insights, best practices, and new initiatives in regards to the issue of viewability.

The Legislative Climate in D.C. and the Implications for Pharma

Trends in Washington that will affect the pharmaceutical industry include tax reform proposals and privacy concerns.

Social Media Risks and Rewards — Navigating the Rules of Engaging Your Consumer Via Social Channels

This presentation from Reed Smith highlighted the FTC’s latest guidelines and provided an update on the evolving legal landscape around social media, specifically, how its spheres of influence impact the pharmaceutical industry.

Turning Insights into Action in Media Targeting

In this presentation, Microsoft shared the mechanics and insights of their Consumer Decision Journey Health and Wellness Tool as well as key digital trends from a recent study that redefines how consumers interact with digital tools in the context of health, wellness and the management of chronic health conditions.

The State of Innovation — Revolutionary Possibilities for the Pharmaceutical Industry

Futurist Christina “CK” Kerley’s The State of Innovation takes us on an eye-opening journey through an unchartered terrain that will be driven by a sweeping set of emerging trends and tech that span mobile, wearables, The Internet of Things, connected health, robotics, artificial intelligence and much more.

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