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Best Practices for Developing Integrated Partnerships

Discover how Sony and the Postal Service partnered to develop an integrated marketing campaign using a well-known figure, Spider-Man, to help promote Priority Mail and the launch of the latest Spider-Man movie.

The New World of Soft Drink Marketing

Regan Ebert, SVP of Brand Marketing at Dr Pepper Snapple Group, shared strategies she and her team are putting in place to drive growth on their brands.

On Being Manically Focused on Brand Quality

Bob Evans shared how it is differentiating itself from the competition and moving from a strong regional player into a national brand.

Unleash Your Content to Drive Business Results

OneSpot’s Steve Moynihan discussed the latest content marketing strategies while also reviewing the importance of measuring and reporting content marketing success.

American Airlines Transformation

Amid bankruptcy, American Airlines revamped its brand reputation, which led to the “new American” as well as record revenue and profit in 2013.

Eight Social Strategies Proven to Drive Marketing Results

Doug Levy, CEO of MEplusYOU, shared the social strategies that can drive marketing results.

Returning JCPenney to Its Glory

JCPenney’s new marketing approach has driven increased traffic to the stores, which resulted in the company outperforming the industry average by nine points.

5 Key Essentials to Epic Content Marketing

Content Marketing Institute presented the evolution of content marketing, and shared five key tips that marketers should be considering for their brand's content marketing program.

Don’t Be the Next #Socialmediafail

This session covered legal issues in digital and social media, such as social media contests, privacy, mobile marketing, copyright/trademarks, publicity and click fraud/bots.

Dell Builds Social Media B2b Strategy That Drives Measureable ROI

Discover how DELL integrated social media into their commercial B2B marketing strategy to achieve measurable business results and learn best practices on how your organization can do the same.

Digital Advertising Alliance: What Marketers Need to Know

The Digital Advertising Alliance discussed what marketers need to know at the 2014 ANA Digital & Social Media Conference.

Denny’s Serves Always-On Content at the Social Diner Booth

Discover how Denny's always on approach to social, with an emphasis on Twitter and Tumblr, is fueling one of the most vibrant social communities of any restaurant.

eMarketer: Top Digital Trends

eMarketer Chairman Geoff Ramsey delivered a big-picture perspective on how today’s connected consumers are spending their time and money.

Opening Remarks from ANA's Bob Liodice

This presentation contains opening remarks from ANA's Bob Liodice at the 2014 ANA Digital & Social Media Conference.

TOMS Leverages All Things Digital

TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.

Frito-Lay Gets Social with Content

Frito-Lay shared its innovative approach to creating consumer-centric social content.

Mobile Marketing: What Marketers Need to Know

The latest trends in mobile payments and e-commerce were shared, along with the five action steps marketers should take in the mobile wallet space.

Driving Into Style with Mercedes-Benz

In this session, participants heard the evolution of Mercedes-Benz's sponsorship of Fashion Week New York.

Chevrolet Helps Awaken the Dream of a King

Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.

William Blair and Company: Using Automation to Enhance the Customer Experience

Jack Thurston, Director of Digital Marketing – William Blair & Company, discussed how they use marketing automation to better engage current and potential clients.

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