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Native Advertising — Hype or Hope?

ANA shared the topline results of the fall 2014 ANA Native Advertising Survey, which provides industry benchmarks and insights on budgets, measurement, disclosure, and overall management of native advertising.

Millennials: The Innovation Generation

Millennials view themselves as innovators and they value companies that innovate, both as consumers and as employees. Learn how Millennial attitudes about innovation shape their views on brands and how you can align with them.

Taking the Next Step: Using Facebook to Drive Conversions

Anthony Jones, Director of Digital Media for Ducks Unlimited, shared some tips and campaigns they’ve used to generate nearly 20,000 members through Facebook in recent years.

Hilton Worldwide: Connecting with Consumers

Learn how Hilton Worldwide is giving consumers personalized experiences through social, digital and their mobile app.

Native Advertising: Insights from an ANA Study and How Xerox is Optimizing Native

A recent ANA survey reveals that 58% of all respondents have engaged in native advertising and also provides insights on budgets, measurement, disclosure, and overall management of native advertising. Chris Boles, director of global advertising and media at Xerox, also provided his perspective on the results and shared examples of recent Xerox work in native advertising.

AARP: Innovation and Integration Across Marketing Channels

AARP has conducted several integrated membership campaigns incorporating affinity marketing through external and internal, multi-channel collaborations across the enterprise. AARP shared their offline and online tactics including lessons learned and results.

Harnessing the Green Monster: An Integrated Benjamin Moore Case Study

Benjamin Moore shared insights on the conception, development and activation around the program to launch a new paint line — The Fenway Collection.

Busch Gardens: Experience Refreshing Integration

Learn how the Busch Gardens marketing team executes integrated marketing campaigns that have made seasonal consumer events consistent growth engines for the park.

IKEA Takes Integration on a Home Tour

IKEA shared their integrated marketing case study which highlights how they developed the concept and overcame the challenges to launching this innovative program.

Norfolk Southern Creates New and Compelling Media Channels

Learn how the Norfolk Southern Corporation team built an integrated strategy and program, including the creation of a unified and compelling story and the invention of new paid and owned media channels, to reach their diverse audiences.

CES Topline: What Marketers Need to Know

This webinar, presented by the Consumer Electronics Association, discussed how the products and innovations shared at the largest industry trade show in the U.S. shaped both the immediate and long-range future for marketers and consumers alike.

American Licorice Finds Its Sweet Spot with Earned Reach

American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.

Talent Is the New Black

To compete in a digital world, Mondelēz had to transform its approach to talent and retention.

MillerCoors Drives Digital Innovation with the Startup Community

MillerCoors shared a user-generated content case study and its approach to working with the startup community.

City Year Makes Innovation Happen

City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.

Norwegian Cruise Line Innovates Through Concerts at Sea

Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.

Outback Steakhouse Menu Innovation and Consumer Engagement

From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.

Hyundai Shares World Cup Passion with FIFA Fans

This session explored how Hyundai utilized their Social Media News Room to connect with World Cup fans, and also support the #BecauseFutbol FIFA campaign this year.

King’s Hawaiian Amplifies Events via Social Media

This session explored how this family owned bakery developed Back to School and Halloween programs to increase their base of loyal customers.

The LACMA Demystifies the Museum Experience Through Social Engagement

This session looked at how LACMA has successfully captured untapped demographics through informality and by using humor and play in its social media strategy.

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