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Insights to Interpreting Social Data

This webinar provided insights to analyzing social media that go beyond social buzz and sentiment, with technology that analyzes a mix of historical financial data alongside unstructured social media conversations.

3M: Insights into Innovation

3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.

Dairy Queen: Innovation Through New Products, Marketing and In-Store Design

Barry Westrum, executive vice president of marketing at Dairy Queen shared best practices and case studies behind recent new product launches.

Mayo Clinic: Leveraging Innovation in Health Care

Discover how the Mayo Clinic is investing its knowledge and resources to solve the most pressing problems in health care while addressing the needs of a rapidly changing health care environment.

The Scotts Company’s Approach to New Product Innovation

Discover The Scotts Company’s approach to new product innovation in lawn and garden care.

U.S. Postal Service Embraces Technologies to Reinvent Direct Mail

Learn how you can use the available technologies to make direct mail more interactive and effective.

Seven Lessons to Becoming a Leading Brand

This webinar illustrated 7 lessons on how leading brands go beyond the expected to think and act differently.

Juniper Networks: Marketing Education and Certification Programs for the Real World

Cheryl Max, Senior Director, Operations – Juniper Networks, shared the work and insights behind its marketing education and certification program.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

LG Electronics Tracks Real Time Shopper Behavior

David VanderWaal, Senior Director of Marketing, Home Appliances and Consumer Electronics – LG Electronics, discussed how the LG Shopper Tracker helps the company create a better strategic decision framework.

GEICO: A Marketing POV that Changed an Industry

Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.

10 Things Brands and Singles Have in Common

Even in the industrial B-to-B marketplace, brand-building can be a lot like dating.

Integrated Marketing and the Super Bowl

Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.

Creating Value Across Departments to Build the Brand

Waynesburg University has taken an integrated approach to email, SEO, digital, and social marketing.

5 Keys to Activating Your Employees as Brand Advocates

This webinar covered the five objectives you need to consider to active employees and enable them for success.

Social Media's Murky Legal Waters

This webinar brings participants up to date on what legal risks lie ahead and how to plan creative and media to keep those risks within reason.

Best Practices for Developing Integrated Partnerships

Discover how Sony and the Postal Service partnered to develop an integrated marketing campaign using a well-known figure, Spider-Man, to help promote Priority Mail and the launch of the latest Spider-Man movie.

The New World of Soft Drink Marketing

The Dr Pepper Snapple Group innovated against category barriers and shifting consumer targets to increase brand relevance and market share in the flavored carbonated soft drink category.

On Being Manically Focused on Brand Quality

Bob Evans shared how it is differentiating itself from the competition and moving from a strong regional player into a national brand.

Unleash Your Content to Drive Business Results

OneSpot’s Steve Moynihan discussed the latest content marketing strategies while also reviewing the importance of measuring and reporting content marketing success.

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