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Search returned: 1881 document(s).
ANA shared the topline results of the fall 2014 ANA Native Advertising Survey, which provides industry benchmarks and insights on budgets, measurement, disclosure, and overall management of native advertising.
Millennials view themselves as innovators and they value companies that innovate, both as consumers and as employees. Learn how Millennial attitudes about innovation shape their views on brands and how you can align with them.
Anthony Jones, Director of Digital Media for Ducks Unlimited, shared some tips and campaigns they’ve used to generate nearly 20,000 members through Facebook in recent years.
Learn how Hilton Worldwide is giving consumers personalized experiences through social, digital and their mobile app.
A recent ANA survey reveals that 58% of all respondents have engaged in native advertising and also provides insights on budgets, measurement, disclosure, and overall management of native advertising. Chris Boles, director of global advertising and media at Xerox, also provided his perspective on the results and shared examples of recent Xerox work in native advertising.
AARP has conducted several integrated membership campaigns incorporating affinity marketing through external and internal, multi-channel collaborations across the enterprise. AARP shared their offline and online tactics including lessons learned and results.
Benjamin Moore shared insights on the conception, development and activation around the program to launch a new paint line — The Fenway Collection.
Learn how the Busch Gardens marketing team executes integrated marketing campaigns that have made seasonal consumer events consistent growth engines for the park.
IKEA shared their integrated marketing case study which highlights how they developed the concept and overcame the challenges to launching this innovative program.
Learn how the Norfolk Southern Corporation team built an integrated strategy and program, including the creation of a unified and compelling story and the invention of new paid and owned media channels, to reach their diverse audiences.
This webinar, presented by the Consumer Electronics Association, discussed how the products and innovations shared at the largest industry trade show in the U.S. shaped both the immediate and long-range future for marketers and consumers alike.
American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.
To compete in a digital world, Mondelēz had to transform its approach to talent and retention.
MillerCoors shared a user-generated content case study and its approach to working with the startup community.
City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.
Norwegian Cruise Line shared how it works with Sixthman, LLC to extend its brand into areas beyond traditional cruising.
From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.
This session explored how Hyundai utilized their Social Media News Room to connect with World Cup fans, and also support the #BecauseFutbol FIFA campaign this year.
This session explored how this family owned bakery developed Back to School and Halloween programs to increase their base of loyal customers.
This session looked at how LACMA has successfully captured untapped demographics through informality and by using humor and play in its social media strategy.