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OTT (Over-the-Top) Devices: What Marketers Need to Know

In this webinar, attendees discovered what marketers stand to gain in a world where linear TV ratings are on the rapid decline: better data, more accurate targeting, and richer experiences on the favorite screen.

Qualcomm Digital & Social Case Study

In this session, Jessica Jensen, Global Director of Social Media – Qualcomm shared a case study on the innovative work that they are doing in the digital and social media space.

Insights for Building a Content Marketing Organization: People, Process, Platforms

This webinar covered the three areas an organization should know to be content ready — people, process, platforms.

Allianz Growing Brand Awareness in the U.S. Through Sponsorships

Allianz Global Investors shared how it has used global strategic partnerships and created local sponsorships to expand its brand in the U.S.

Audi’s Experiential Marketing Puts Pedal to the Metal

Audi shared how the full media integration of its regional sports sponsorships, along with its national sponsorship of the U.S. Ski Team and Major League Soccer, are helping to drive ROI.

Creating the Ultimate Fan Experience: The Heineken House

Learn how Heineken activates the unique offerings of special events, while aiming to elevate the attendee experience and tap into consumer passion points including beer, food, music and art.

Licensing #2: What Marketers Need To Know — The Legal Side of Licensing and License Negotiation

Designed to steer clear of the legalese, this webinar featured marketing and intellectual property lawyers who dove into the anatomy of a license agreement.

What Marketers Can Do about the Sharing Collaborative Economy

This webinar will share three ways corporations must shift their business to adapt to the collaborative economy.

Licensing #1: The Basics of Licensing

This Webinar covered the big picture: What licensing is; how it differs from promotion; how and when you might use licensing in your marketing mix (including licensing in and licensing out); and the in-house versus outsourced options.

Cisco's Brand Appeal: I Second That Emotion

Learn how Cisco creates brand loyalty and how to use this dynamic in your marketing and communications.

Corning: From Content to Commerce

Corning expanded its business into new verticals with a content marketing campaign that painted an innovative vision for the future.

Purpose-Driven Content Strategy for Brand Transformation

Deluxe created purpose-driven content that celebrated small businesses in an effort to build awareness on a budget.

Missing the Mark: Global Content Survey of Brand Marketers and their B-to-B Audiences

Results from two surveys of business executives can help B-to-B marketers create more valuable content.

Insights to Real-Time Marketing Strategies to Drive Sales

In this webinar, attendees heard case study examples from brand marketers illustrating how they were able to predict how their customers would act and serve ads that were relevant to those behaviors.

Schwab Launches a New 401(K) Approach Supported by Effective Content Marketing

In this session with Catherine Alexander, Vice President of Institutional Marketing – Schwab shared how they have piloted new approaches, leveraging LinkedIn and other channels, to build employer relationships and a leadership role in the retirement industry.

Capital One: Why a Content Marketing Strategy Matters

In this session, Alexandra Cahill, Senior Product Manager, Digital Lab – Capital One discussed why content strategy matters, how to bring it to life in your work, and examples of how it can improve your business.

Sweepstakes 3: New Technologies Impacting Sweeps, Contests & Games

Building on the success of last year’s inaugural Sweepstakes, Contests and Games Webinar series, BAA's Sweepstakes Council returned with a next-level offering that offered perspectives from marketers, lawyers and agency practitioners.

How Storytelling Can Change the Customer Experience

BNY Mellon shared key insights on how B-to-B marketers can design a story experience to engage customers with their brands.

The Hershey Co.: Building an Enterprise Capability for Innovation

The Hershey Company shared the technical, organizational, and cultural changes the brand underwent to incorporate innovation into every business unit.

LensCrafters Is Innovating to Change Vision Care for the Better

By fully understanding the consumer journey and identifying the pain points throughout the process, LensCrafters was able to create solutions that contributed to better vision care in the industry.

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