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10 Custom Content Trends Every Marketer Should Know

This webinar explored 10 significant trends shaping custom content in 2015 and beyond.

Formica Brand Reinvention

In this session, Kate Fortlage, Senior Brand Manager – Formica and Liz Adkins, PR Director – Northlich Agency, shared how the team worked together to reinvigorate the laminate category.

The Evolving Path-to-Purchase: An Exploration of the Multi-Screen Effect on Purchase Behavior

Learn how Wells Fargo approaches social media and emerging social trends.

American Airlines: Creating Great Content

American Airlines shared how they craft content to connect with customers, what works for them, and how they empower their employees to be part of the social media story.

FC Dallas: Identifying Your Audience on Social Media

Hear from FC Dallas on how they identify, grow, and engage their social media audience successfully with a small digital marketing team.

Using Retargeting and Social to Target Your Customers

Hear from Inc. on why retargeting and social direct response work for Travelocity.

OTT (Over-the-Top): What Marketers Need to Know

BrightLine discussed what marketers stand to gain in a world where linear TV ratings are on the rapid decline: better data, more accurate targeting, and richer experiences on the favorite screen.

Connected TV: Agency and Media Partner Integration

In this session, hear the perspectives from marketers, agencies, and media partners and take away learnings and implications for how to win in Connected TV/OTT.

eMarketer: Connected TV Forecast

In this information-packed session, eMarketer shared a look into connected TVs from their most recent forecasts on connected TV households and users as well as third-party research.

comScore and Hulu: Reaching Millennials Across Platforms

Hulu and comScore uncovered rich insights on how Millennials are utilizing multiple platforms and how marketers can capitalize on this opportunity.

Your In-House Journey (What to Manage In-House)

Jeff Hawley, Director of Customer Experience – Yamaha Corporation of America, shared how they set up the in-house agency, best practices for determining what should and can be managed in-house, and how to keep the creativity flowing.

BECU: Having a Seat at the Creative Table

In this presentation, Stephen and Alan talked about how BECU works with the agency as a creative facilitator, encouraging new ideas and helping those ideas get buy-in from management throughout the creative process.

Insights to Reaching a Rising Demographic

This webinar explored the role culture and identity play in solidifying strong relationships between the Indian community and brands.

American Greetings World’s Toughest Job: 2015 North American Grand Effie Winner

On Mother’s Day, the second-biggest revenue-driving period for the greeting card industry, American Greetings honored moms by showing them in a different light with World’s Toughest Job, a video embraced by over 24 million YouTube viewers.

American Licorice Drives ROI from Cross-Platform Engagement

The in-house agency team at American Licorice discussed how its brands are leveraging creativity, agility and a personal touch to generate cross-platform engagement and drive real business results with very limited budgets.

Cleveland Clinic’s Winning Content Digital Strategy

Learn how content marketing and corporate communications team members from a top hospital collaborate to create, distribute and measure content in order to increase national brand awareness.

Keybank: Delivering a #Keyinsider Experience Via Social

Learn how sponsorship content integration into a social content strategy helps drive strong impressions, engagement and sentiment and how KeyBank balances expertise and product and services content with giveaways.

Vanguard Group: Reviving the Creative Innovation

Discover how Vanguard Group enhances their customer relationship through social channels and also partners with the advertising team to test and learn across the digital landscape.

Vitamix: Amplifying Our Customer Stories

Discover how Vitamix showcases customer loyalty via, their online store and social media platforms to demonstrate their unwavering commitment to customers and to continue the Vitamix conversation with post-purchase customers.

Bader Rutter: “B2B2C" and Consumer Transparency’s Impact on B2B Marketing

As B2B marketers, you can lead by embracing “B2B2C” efforts such as educating consumers about the sustainability, quality and safety of products. And in doing so, you can position your brand on the proactive side of transparency.

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