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This webinar explored 10 significant trends shaping custom content in 2015 and beyond.
In this session, Kate Fortlage, Senior Brand Manager – Formica and Liz Adkins, PR Director – Northlich Agency, shared how the team worked together to reinvigorate the laminate category.
Learn how Wells Fargo approaches social media and emerging social trends.
American Airlines shared how they craft content to connect with customers, what works for them, and how they empower their employees to be part of the social media story.
Hear from FC Dallas on how they identify, grow, and engage their social media audience successfully with a small digital marketing team.
Hear from Travelocity.com Inc. on why retargeting and social direct response work for Travelocity.
BrightLine discussed what marketers stand to gain in a world where linear TV ratings are on the rapid decline: better data, more accurate targeting, and richer experiences on the favorite screen.
In this session, hear the perspectives from marketers, agencies, and media partners and take away learnings and implications for how to win in Connected TV/OTT.
In this information-packed session, eMarketer shared a look into connected TVs from their most recent forecasts on connected TV households and users as well as third-party research.
Hulu and comScore uncovered rich insights on how Millennials are utilizing multiple platforms and how marketers can capitalize on this opportunity.
Jeff Hawley, Director of Customer Experience – Yamaha Corporation of America, shared how they set up the in-house agency, best practices for determining what should and can be managed in-house, and how to keep the creativity flowing.
In this presentation, Stephen and Alan talked about how BECU works with the agency as a creative facilitator, encouraging new ideas and helping those ideas get buy-in from management throughout the creative process.
This webinar explored the role culture and identity play in solidifying strong relationships between the Indian community and brands.
On Mother’s Day, the second-biggest revenue-driving period for the greeting card industry, American Greetings honored moms by showing them in a different light with World’s Toughest Job, a video embraced by over 24 million YouTube viewers.
The in-house agency team at American Licorice discussed how its brands are leveraging creativity, agility and a personal touch to generate cross-platform engagement and drive real business results with very limited budgets.
Learn how content marketing and corporate communications team members from a top hospital collaborate to create, distribute and measure content in order to increase national brand awareness.
Learn how sponsorship content integration into a social content strategy helps drive strong impressions, engagement and sentiment and how KeyBank balances expertise and product and services content with giveaways.
Discover how Vanguard Group enhances their customer relationship through social channels and also partners with the advertising team to test and learn across the digital landscape.
Discover how Vitamix showcases customer loyalty via Vitamix.com, their online store and social media platforms to demonstrate their unwavering commitment to customers and to continue the Vitamix conversation with post-purchase customers.
As B2B marketers, you can lead by embracing “B2B2C” efforts such as educating consumers about the sustainability, quality and safety of products. And in doing so, you can position your brand on the proactive side of transparency.