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  • Optimizing Rewards to Reach the Millennial Shopper

    Event Recaps   July 21, 2016  

    In this webinar, the presenter took attendees through the digital shopping experience and shared key ways to excite consumers with retail offers.

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  • Promoting Women Through the #SeeHer Initiative

    Event Recaps   July 20, 2016  

    Jim Bechtold of the ANA's Alliance for Family Entertainment (AFE) discusses how the #SeeHer initiative will work with industry to accurately portray women and girls in advertising and how marketers can get involved

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  • An Agency Checkup from the Neckup

    Event Recaps   July 20, 2016  

    ANA’s General Counsel, Doug Wood, discussed the findings of the K2 report on transparency and also shared new information on what advertisers need to do to protect themselves in light of the report.

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  • What's New In Washington?

    Event Recaps   July 20, 2016  

    ANA’s Dan Jaffe provided an update on the advertising impacts of the 2016 election and discussed major court cases and two important and potentially damaging rulemakings at the FCC - and how ANA is responding.

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  • Putting Disclosures to the Test

    Event Recaps   July 20, 2016  

    John Feldman discussed the upcoming FTC workshop on the testing and evaluation of various disclosures that companies make to consumers about advertising claims, privacy practices, and other information.

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  • Media Transparency: Action Steps for Marketers

    Event Recaps   July 20, 2016  

    In this webinar, learn about the recently released ANA independent study from K2 Intelligence that found rebates and other non-transparent practices to be pervasive in the U.S. media ad-buying ecosystem.

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  • Shopper Marketing: Increasing ROI through Promotional Tactics

    Event Recaps   July 14, 2016  

    In this webinar, learn how brands can more successfully build their businesses in a predictive manner by placing a much needed emphasis on improving and institutionalizing the tactical mix of promotional attributes.

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  • Turning Data into Growth: A New Model For Marketing Analytics

    Event Recaps   July 13, 2016  

    In this webinar, the presenter explored the dysfunctional relationship between human marketers and marketing data, and give practical guidance for how to improve it.

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  • BNY Mellon: Lessons in Enhancing the Customer Experience Through Content

    Event Recaps   July 13, 2016  

    In this webinar, the presenter shared key insights on how B-to-B marketers can design a story experience to engage customers with their brands.

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  • The New SAG-AFTRA Commercials Contract

    Event Recaps   July 12, 2016  

    Stacy Marcus, partner at Reed Smith LLP and counsel to the Joint Policy Committee on Broadcast Talent Union Relations, discussed the new SAG-AFTRA Commercials Contract between the actor's union and the advertising industry

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  • Tips and Insights to Preventing Digital Ad Fraud

    Event Recaps   July 6, 2016  

    In this webinar attendees learned how different attacks occur, the solutions the Trustworthy Accountability Group is working toward plus other research, and how your organization can get involved.

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  • Demystifying Hashtags

    Event Recaps   June 29, 2016  

    Marcus Collins, senior vice president of engagement at Doner, discussed how brands can use hashtags to develop a deeper bond with consumers.

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  • Benjamin Moore Paints a New Content Marketing Picture

    Event Recaps   June 28, 2016  

    Benjamin Moore shared the strategy behind what is driving the new vigor and creativity that is leading its content marketing efforts.

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  • Brands As Publishers: Equinox Leads the Next Wave of Content Marketing

    Event Recaps   June 28, 2016  

    Equinox told the story of how a branded content site-turned into a revenue generator.

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  • Gerber Reconnects with Millennial Moms Through Content

    Event Recaps   June 28, 2016  

    To combat a business problem, Gerber’s developmental experts created Lil’ Bits Recipes, designed to help babies learn to chew.

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  • Creating the "Inspiration Highway" for California

    Event Recaps   June 28, 2016  

    Discover how Visit California is creating the ultimate storytelling machine in an effort to continually grow the California brand by addressing a few key questions.

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  • Leveraging Data to Optimize Your Shopper Marketing Programs

    Event Recaps   June 23, 2016  

    Today’s marketers are facing ever-increasing demands to improve their spending impact by driving more sales through more effective and efficient techniques.

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  • Procurement at the Speed of Marketing

    Event Recaps   June 23, 2016  

    In this session, Rahul Khanna, Head, Global Marketing Negotiations - Uber Technologies, Inc., explored how he converted procurement's approach to work at marketing's speed.

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  • BAA Government & Legal Affairs Update: June 2016

    Event Recaps   June 23, 2016  

    Katten Muchin Rosenman discussed a number of topics including regulatory developments, patent litigation in the advertising space, and privacy.

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  • Key Strategies for Effective Video Content Marketing

    Event Recaps   June 22, 2016  

    In this webinar, attendees heard how can brands build an effective marketing strategy that takes advantage of all the benefits that video has to offer.

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