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In this webinar, participants learned how every brand exposure is a potential sale, from utilizing the Amazon Fire's "snap and buy" to the upcoming iPayments system.
Obtaining the naming rights for the home of the Dallas Cowboys was not an awareness play for AT&T; it was used to showcase AT&T’s technologies and services to deliver the ultimate fan experience.
Learn how Kellogg is going beyond “big data” to identify and focus on the “right data” which leads to insights about its target audiences and media effectiveness.
Discover how Ford is leveraging predictive models and return on marketing investment tools in-house to drive its business.
USAA shared its experience in taking the company’s analytics program from initial launch to best-in-class over a three-year period.
The industry is beginning to align to lay out the blueprint for the future of advertising measurement. ARF, ANA, 4A’s, IAB, MRC, and CIMM discussed the group’s progress and vision.
Citi explored how they used a new proprietary measurement framework – incorporating favorability, reach and competitive benchmarking – to help answer the basic questions of “How did we perform?” and “Is that good?” for their social marketing efforts.
This session highlighted key trends around the world with specific examples in multi-screen measurement initiatives and leveraged data to increase business value in the path to purchase.
Learn about the latest research around the consumer decision journey — and how consumer measurement is the next frontier.
This webinar provided marketers with key lessons on how to integrate this crucial marketing strategy into their own brands – effectively and successfully. Attendees heard how Kraft Foods implemented engaging content by leveraging a unique approach to content marketing.
Peeps, the iconic Easter candy, has faced steep challenges as the Goliaths of the confection category have launched seasonal competitors. Discover the story behind Peeps’ triumph over the Titans.
Learn how shifting your marketing approach from “campaigns” to “initiatives” can jump start your brand and activate your target.
To preserve its leadership position, Expedia had to differentiate. Expedia set out to make travel personal again and to acknowledge that travel is about more than changing places; it’s about finding the things that change you.
Every organization has a compelling story to tell. BASF, the world’s largest chemical company, branded its Total Rewards employee benefits package with the help of Monaco Lange. All of this was done without increasing base salaries or making changes to benefits.
Cars.com took an integrated approach to the “Go Mobile” campaign and engaged employees, dealers, and the industry with a diverse and innovative set of pre-, during, and post-trade show tactics at the annual North American Dealers Association conference.
Lifetime’s Devious Maids implemented an integrated marketing campaign to drive awareness, buzz, and anticipation for its season two premiere.
Big Lots shared strategies for creating efficient content that integrated across multiple channels to drive customer engagement and sales.
Discover how BloodSource engages many organizations including professional sports teams and other well-known brands to recruit and retain blood donors through sponsorship activation.
Stephanie McMahon, WWE Chief Brand Officer and fourth generation promoter, discussed how her company utilizes all of their assets from television, digital, social, mobile, and more to promote one of the greatest experiences in entertainment.