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In this webinar, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.
This webinar provided a rare perspective on what stirs emotion and provokes behavior.
ANA's Dan Jaffe covered what you can expect in Washington and the states as we head into the second half of 2015 and the upcoming Presidential nominating marathon.
This session explored when, and how, can you use crowdsourced data to create and substantiate advertising claims.
This session offered an overview of key legal issues to be aware of with regard to advertising with a focus on basic advertising rules, common advertising techniques and intellectual property issues.
Discover how King’s Hawaiian leverages social media and content through paid, earned, and owned channels.
Discover MasterCard’s five-tier approach to mobile along with ground-breaking success stories.
GE shared its approach to Marketing Accountability driven by the work it is doing with its businesses to drive commercial success/ROI.
Randall Rothenberg, President and Chief Executive Officer of the IAB provided his perspective on the digital media supply chain and steps that buyers and sellers need to take in order to maximize the promise of digital media.
Discover Nissan’s journey to becoming a digital-first brand.
This webinar will provide an overview of the Additional Insured endorsement (also known as vendor endorsement) in a standard Commercial General Liability (“CGL”) insurance policy.
In this webinar, attendees learned what the future holds for Madison Avenue and the implications for brand advertisers who rely on their agencies to successfully compete in the marketplace.
Sampling has been proven time and time again to be THE marketing tactic to drive purchase. Consumers try it, like it, buy it. Seems simple enough. So why has sampling been in decline in recent years?
Six Flags Entertainment, the world's largest regional theme park brand, has partnered with Coca-Cola® the World's largest beverage company for decades leading the industry with unique sponsorship innovation both in and outside its theme park properties.
In this webinar, attendees discovered through case studies from brands such as Live Nation, New Balance and Vodafone, how experiential initiatives are used by marketers to begin or extend customer interactions in previously unimagined ways.
This webinar explored the creative side of social data and how it is used by brands.
BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.
GEICO’s agency partner revealed the cutting-edge strategies that led to the company’s winning app and innovative pre-roll campaign.
In this session, Coldwell Banker Real Estate LLC shared their consumer facing platforms including a recently launched website, responsive mobile site as well as their native iOS & Android apps.
In this session, Intuit shared how they built the business case for their TV media audit, the approach and results from the audit, and some of the surprising and not-so-surprising learnings and take-aways.