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Overview of the 2015 ANA Digital & Social Media Conference

In this video, get an overview of the Overview of the 2015 ANA Digital & Social Media Conference.

King’s Hawaiian: Maximizing Media Spend Through Social and Content Partnerships

In this video, Erick Dickens, vice president of marketing at King’s Hawaiian, discussed how the brand increased awareness and purchase frequency.

King’s Hawaiian: Maximizing Media Spend Through Social and Content Partnerships

In this video, Erick Dickens, vice president of marketing at King’s Hawaiian, discussed how the brand increased awareness and purchase frequency.

MasterCard Innovates with a Winning Mobile Strategy

In this video, Adam Broitman, vice president and senior business leader of global digital marketing at MasterCard, discussed MasterCard’s five-tier strategy for optimizing mobile marketing.

Cultivating a Data-Driven B-to-B Content Marketing Culture

In this video, Travelers shared a content marketing strategy that connected with customers at each phase of the buyer journey.

Cultivating a Data-Driven B-to-B Content Marketing Culture

In this video, Travelers shared a content marketing strategy that connected with customers at each phase of the buyer journey.

Sony Pictures Television’s Approach to Digital and Social

In this video, Sony Pictures Television CMO Sheraton Kalouria joined Millennial expert Scott Hess to discuss real-world examples of how digital and social channels have helped to launch, drive ratings for, and sustain engagement with some of Sony’s most popular and buzzed-about series.

General Electric: Driving Commercial Success and ROI

In this video, Andy Markowitz, general manager of performance marketing labs at General Electric, discussed the innovative ways in which the brand is looking at digital data and technology.

General Electric: Driving Commercial Success and ROI

In this video, Andy Markowitz, general manager of performance marketing labs at General Electric, discussed the innovative ways in which the brand is looking at digital data and technology.

Maximizing the Promise of Digital Media

In this video, Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, discussed some hot-button issues affecting digital marketing today.

Maximizing the Promise of Digital Media

In this video, Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, discussed some hot-button issues affecting digital marketing today.

Nissan’s Journey as a Digital-First Brand

In this video, Nissan demonstrated how it set itself apart through creative digital marketing campaigns and strategic partnerships.

Nissan’s Journey as a Digital-First Brand

In this video, Nissan demonstrated how it set itself apart through creative digital marketing campaigns and strategic partnerships.

Johnson & Johnson: Relentlessly Relevant

In this video, Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.

Johnson & Johnson: Relentlessly Relevant

In this video, Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.

Mondelez International: Leveraging Ecommerce Through Digital Media

In this video, Cindy Chen, Global Head of eCommerce at Mondelez International, shared her company's evolution of ecommerce and its commitment to making sure every piece of digital media it buys drives to a direct sale.

Mondelēz International: Leveraging eCommerce Through Digital Media

In this video, Cindy Chen, global head of eCommerce at Mondelēz International, discussed how the growth of e-commerce is changing Mondelēz’s business strategies.

Nestle Adopts a Digital-First Mantra Through Marketing Innovation

In this video, Chris Padgett, vice president of marketing and head of digital at Nestlé, USA, and Sarah Hofsteter, chief executive officer of 360i, shared how Nestlé uses strategic planning and digital innovation to stay ahead of its competition.

Nestle Adopts a Digital-First Mantra Through Marketing Innovation

In this video, Chris Padgett, vice president of marketing and head of digital at Nestlé, USA, and Sarah Hofsteter, chief executive officer of 360i, shared how Nestlé uses strategic planning and digital innovation to stay ahead of its competition.

The Coca-Cola Company’s Successful Content Journey

In this video, Douglas Busk, global group director of digital communications and social media at The Coca-Cola Co., discussed Coca-Cola’s online content hub, Journey.

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