|All Words Any Words Exact Phrase||Sort by:|
Search returned: 216 document(s).
In this video, legal experts from AT&T, Crowell & Moring LLP, and PayPal discussed the challenges and most effective strategies of companies in effort to secure consumer data.
Legal experts from GE and Reed Smith explored what’s allowed and prohibited on social media under the rules of professional conduct.
Legal experts from Davis Wright Tremaine, LLP and the Grey Group discussed the opportunities and challenges presented by the emergence of the “Internet of Things,” a network of interconnected devices capable of communicating with one another.
In this video, Dan Jaffe, group executive vice president of government relations, ANA, provided an in-depth look at major difficulties confronting the advertising industry in 2014.
This panel on native advertising explored the issues beyond the "to disclose or not to disclose" questions and best practices to avoid enforcement.
Ron Urbach, Chairman of Davis & Gilbert LLP, discussed concerns the FTC will look at in 2014 and beyond.
Rick Kurnit, Partner at Frankfurt Kurnit Klein & Selz PC, discussed concerns the FTC will look at in 2014 and beyond.
In this video, Maureen Ohlhausen, Commissioner at the Federal Trade Commission, delivered the keynote address at the 2014 ANA Advertising Law & Public Policy Conference.
In this video, Kimberly-Clark showed how bringing its programmatic buying capabilities in-house allowed the brand to increase media buying efficiency, effectiveness, and relevance to target consumers.
In this video, Forrester Research discussed the results of a joint survey conducted with the ANA regarding ad transparency, media revenue models, and the evolution of performance metrics in media buying.
In this video, Google shared its thoughts on where programmatic buying is today, where it’s heading, and what brands can do to ensure they leverage it effectively.
In this video, Wendy's discussed using a physical re-imaging, new high-quality products, and a fully integrated partnership with ESPN to differentiate itself from QSR competition.
In this video, Xerox discussed using content marketing partnerships to change perceptions about its brand.
In this video, Ben Jankowski shared how MasterCard is revamping its “Priceless” campaign to engage all consumers at various stages of the purchase pyramid.
In this video, American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.
In this video, an update on Media Rating Council’s work toward setting a viewable impressions digital advertising standard and how Kellogg’s has increased its campaign effectiveness through viewability.
This video features a line-up of recent recipients of the ANA Rising Marketing Star Award who offered real-world advice and examples of effective ways to engage with the elusive Millennial audience as a consumer and an employee.
In this video, Chris Brandt, CMO at Taco Bell, shared how the successful “Live más” platform was designed and executed to highlight innovation and address shifting consumer behaviors and food culture.
In this video, review opening remarks from Bob Liodice, President and Chief Executive Officer of the ANA, at the 2014 ANA Brand Masters Conference.
In this video, Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.