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Search returned: 231 document(s).
This video highlights legal issues in digital and social media.
Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.
Denny’s Corporation shared 11 best practices for engaging Millennials on Twitter and Tumblr.
This video highlights eMarketers' perspective on how today’s connected consumers are spending their time and money.
Lee Nadler, marketing communications manager at MINI, shared examples of MINI’s creative real-time marketing, from social volleys with other brands to turning a moving car into a live concert venue.
This video highlights how Equinox has leveraged social channels across its house of brands to foster engagement with current and prospective members.
This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.
This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.
Advertising, customer service, and even product development have all been drastically affected by social media, and brands must become adept in the space or get left behind. LiveWorld, a social media agency, discussed the challenges and opportunities facing brands on social networks.
Survey research from the ANA Procurement Task force revealed insights into optimizing the relationship between marketing procurement and marketing.
Understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.
Experts from around the world discussed the concerns, developments, and best practices for achieving media buying transparency.
Rishad Tobaccowala of DigitasLBi and Razorfish addressed how the world of marketing is changing.
Ford Motor Company’s head of global trends and futuring shared the social, economic, and environmental factors that will affect consumer behaviors and values in the coming years.
At Nationwide Insurance, marketing and procurement have been able to reduce agency fees and increase campaign effectiveness.
A presentation and panel discussion on best practices for improving the agency selection process.
In this video, legal experts from AT&T, Crowell & Moring LLP, and PayPal discussed the challenges and most effective strategies of companies in effort to secure consumer data.
Legal experts from GE and Reed Smith explored what’s allowed and prohibited on social media under the rules of professional conduct.
Legal experts from Davis Wright Tremaine, LLP and the Grey Group discussed the opportunities and challenges presented by the emergence of the “Internet of Things,” a network of interconnected devices capable of communicating with one another.
In this video, Dan Jaffe, group executive vice president of government relations, ANA, provided an in-depth look at major difficulties confronting the advertising industry in 2014.