Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range





Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 231 document(s).

1234567 >>  Last (12)

Don’t Be the Next #Socialmediafail

In this video, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Social Media Strategy for B-to-B

Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.

Denny’s: A Social Diner

Denny’s Corporation shared 11 best practices for engaging Millennials on Twitter and Tumblr.

Top Digital Trends

This video highlights eMarketers' perspective on how today’s connected consumers are spending their time and money.

MINI Motors Incites Passion with Real-Time Content Marketing

Lee Nadler, marketing communications manager at MINI, shared examples of MINI’s creative real-time marketing, from social volleys with other brands to turning a moving car into a live concert venue.

Equinox: Changing the Conversation Through Content and Social

This video highlights how Equinox has leveraged social channels across its house of brands to foster engagement with current and prospective members.

TOMS Leverages All Things Digital

This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.

Frito-Lay Gets Social with Content

This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.

The Power of Social Content: Today and in the Future

Advertising, customer service, and even product development have all been drastically affected by social media, and brands must become adept in the space or get left behind. LiveWorld, a social media agency, discussed the challenges and opportunities facing brands on social networks.

Optimizing the Marketing Procurement and Marketing Relationship

Survey research from the ANA Procurement Task force revealed insights into optimizing the relationship between marketing procurement and marketing.

Finding the Path to Pricing Excellence

Understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.

Advertising’s Transparency Crisis

Experts from around the world discussed the concerns, developments, and best practices for achieving media buying transparency.

Technology Keynote: The Future of Marketing

Rishad Tobaccowala of DigitasLBi and Razorfish addressed how the world of marketing is changing.

Future Trends from One of the Top 100 Most Creative People in Business

Ford Motor Company’s head of global trends and futuring shared the social, economic, and environmental factors that will affect consumer behaviors and values in the coming years.

CMO Keynote: Why Marketing and Procurement Need to Work Together

At Nationwide Insurance, marketing and procurement have been able to reduce agency fees and increase campaign effectiveness.

Agency Selection Briefing Guidance

A presentation and panel discussion on best practices for improving the agency selection process.

The Gathering Data Security Storm: Is the Government Helping?

In this video, legal experts from AT&T, Crowell & Moring LLP, and PayPal discussed the challenges and most effective strategies of companies in effort to secure consumer data.

When Worlds Collide: Old Ethics and Social Media

Legal experts from GE and Reed Smith explored what’s allowed and prohibited on social media under the rules of professional conduct.

The Internet of Things: Possibilities and Problems

Legal experts from Davis Wright Tremaine, LLP and the Grey Group discussed the opportunities and challenges presented by the emergence of the “Internet of Things,” a network of interconnected devices capable of communicating with one another.

Advertising Under Attack

In this video, Dan Jaffe, group executive vice president of government relations, ANA, provided an in-depth look at major difficulties confronting the advertising industry in 2014.

1234567 >>  Last (12)