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Search returned: 397 document(s).
In this video, BlackBerry shared how it successfully shifted from the B-to-C market to B-to-B.
In this video, Tim Washer explained how brands can use humor to create lasting connections with an audience.
In this video, Diebold provided a blueprint for successfully reinventing a B-to-B vendor into a strategic partner based on a throughline of collaborative innovation.
In this video, eMarketing Strategy shared the reasons marketers still turn to face-to-face marketing, and provided tips for improving brands’ face-to-face efforts.
In this video, the Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.
In this video, Strategic Horizons shared how brands are driving business by bringing an experiential mindset to marketing.
In this video, Brandscaping author Andrew Davis shared a map of the modern client journey and explained how brands can connect with consumers and lead them to a purchase.
In this video, the Content Marketing Institute shared the three key attributes of successful content marketers.
In this video, learn how Freightliner Trucks created a rebranding campaign that showed customers why its trucks were the most cost-effective on the market.
In this video, the Fortune Knowledge Group and gyro shared how even in a data-saturated world, emotional connections are still the leading driver of business decisions.
In this video, Ingredion described how it built on the momentum of a rebranding campaign with a well-planned “Second Act.”
In this video, ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.
In this video, Mercer Island group shared best practices for improving the client/agency relationship through communication, orientation, and goal alignment.
Marketing automation provides instant gratification. However, few “automaters” seem to realize that, to most in their audience, their efforts provide little more than yet another generic piece of junk mail.
In this video, learn how 3M built a rebranding campaign on three key principles that put the customer first.
In order to create a brand image that aligned with the advanced, problem-solving technology it had created, GE updated its marketing efforts by using cutting-edge software and speaking to customers in today’s language. Learn how in this video.
In this video, LinkedIn discussed how marketers can use data and analytics to improve the online shopping experience.
In this video, Spiceworks discussed how vertical professional networks provide unrivaled data and a place for professionals to connect.
In this video, get an overview of the 2015 ANA Advertising Financial Management Conference.
This video provides an overview of the the 2015 BAASH – Brand Activation Annual Showcase.