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Patent Troll Liability in Client/Agency Contracts

In the adver­tising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.

Infographics: 2014 Social Media: How Social Are You?

These infographics are from the 2014 Social Media: How Social Are You? survey. The objective of this study was to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.

Data Charts: 2014 Social Media: How Social Are You?

This collection of data charts is taken from a study designed to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.

Research Report: 2014 Social Media: How Social Are You?

The objective of this study was to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.

Research Report: 2014 Shifts in Mobile Marketing

The objective of this study was to understand how marketing organizations are using mobile apps and mobile-enabled websites to connect with customers, identify the features those apps and/or websites include, and determine marketers’ usage plans for the future.

Data Charts: 2014 Shifts in Mobile Marketing

The objective of this study was to understand how marketing organizations are using mobile apps and mobile-enabled websites to connect with customers, identify the features those apps and/or websites include, and determine marketers’ usage plans for the future.

Marketing Disruption: Five Blind Spots on the Road to Marketing’s Potential

“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.

Research Report: 2014 The Rise of Multi-Screen Marketing

The objective of this survey, which was conducted online in June 2014, was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Infographics: 2014 The Rise of Multi-Screen Marketing

These infographics are from the 2014 The Rise of Multi-Screen Marketing that was conducted online in June 2014. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Data Charts: 2014 The Rise of Multi-Screen Marketing Survey

This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

2014 ANA Social Media Content Development Survey Key Findings Report

This survey's objective was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Infographics: 2014 ANA Social Media Content Development Survey

These Infographics are from the 2014 Social Media Content Development Survey that was conducted online during April, 2014. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Key Findings Report: 2014 ANA Procurement/Marketing Relationship Survey

This report covers the Key Findings from the 2014 ANA Procurement/Marketing Relationship Survey. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

Research Report: 2014 Social Media Content Development Survey

The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Infographics: 2014 ANA Procurement/Marketing Relationship Survey

These Infographics are from the 2014 ANA Procurement/Marketing Relationship Survey that was conducted online during March 2014. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

Data Charts: 2014 Social Media Content Development Survey

This collection of Data Charts represents findings from the 2014 Social Media Content Development Survey. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Data Charts: 2014 ANA Procurement/Marketing Relationship Survey

This collection of Data Charts represents findings from the 2014 ANA Procurement/Marketing Relationship Survey. The objective of this survey was to understand examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

Research Report: 2014 ANA Procurement/Marketing Relationship Survey

The 2014 ANA Procurement/Marketing Relationship Survey was conducted online during March 2014. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

Key Findings Report: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

This Key Findings Report includes results from the 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers that was conducted online during February and March, 2014. This survey focused on how the rise of digital media and the increasing use of new, automated, impression by impression platforms effects media transparency, programmatic buying, and metrics.

Infographics: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

These Infographics include results from the 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers that was conducted online during February and March, 2014. This survey focused on how the rise of digital media and the increasing use of new, automated, impression by impression platforms effects media transparency, programmatic buying, and metrics.

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