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Key Findings Report: Advertising Is Going Native

ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Advertising Is Going Native

ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Data Charts: Advertising Is Going Native

This collection of data charts represents findings from an ANA study on native advertising. ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Infographics: Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

These infographics are from a new survey from the ANA and McKinsey & Company that set out to provide clarity into disruptions — a term that describes the massive changes affecting businesses. The survey identified the concerns of marketers and the blind spots threatening to derail marketing’s transformation.

Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.

Data Charts: Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

The quest to provide more clarity into marketing disruptions was the catalyst for a new ANA survey "Marketing's Moment: Leading the Disruption." These data charts represent findings from the survey.

Patent Troll Liability in Client/Agency Contracts

In the adver­tising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.

Infographics: 2014 Social Media: How Social Are You?

These infographics are from the 2014 Social Media: How Social Are You? survey. The objective of this study was to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.

Data Charts: 2014 Social Media: How Social Are You?

This collection of data charts is taken from a study designed to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.

Research Report: 2014 Social Media: How Social Are You?

The objective of this study was to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.

Research Report: 2014 Shifts in Mobile Marketing

The objective of this study was to understand how marketing organizations are using mobile apps and mobile-enabled websites to connect with customers, identify the features those apps and/or websites include, and determine marketers’ usage plans for the future.

Data Charts: 2014 Shifts in Mobile Marketing

The objective of this study was to understand how marketing organizations are using mobile apps and mobile-enabled websites to connect with customers, identify the features those apps and/or websites include, and determine marketers’ usage plans for the future.

McKinsey Executive Summary: Marketing Disruption

“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.

Research Report: 2014 The Rise of Multi-Screen Marketing

The objective of this survey, which was conducted online in June 2014, was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Infographics: 2014 The Rise of Multi-Screen Marketing

These infographics are from the 2014 The Rise of Multi-Screen Marketing that was conducted online in June 2014. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Millennials as B2B Buyers

As the Millennial generation becomes the dominant population in the workforce by 2020, they will also gain significant prominence as consumers of business-to-business marketing information, significantly influencing the decision-making process.

Data Charts: 2014 The Rise of Multi-Screen Marketing Survey

This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Engaging Millennials: Time for New Approaches in the Workforce and Marketplace

Ask anyone interested in generational differences about the Millennial Generation and the answer remains the same: millennials are different.

2014 ANA Social Media Content Development Survey Key Findings Report

This survey's objective was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Compare Your B2B Content Marketing Maturity

Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about features and benefits to delivering valuable information that drives business results. We surveyed 113 senior marketers to gauge their content development sophistication and maturity.

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