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2014 Survey Insights Special Report

The ANA 2014 special report looks across all of the previous year’s research to highlight what we have learned and what we need to watch out for in the future.

Research Report: Marketers’ Top Concerns in 2015

This research report reveals the top concerns for marketers for 2015, which are their top ranked and which are commanding the most investment over the next 1-3 years.

Data Charts: Marketers’ Top Concerns in 2015

This collection of data charts represents findings from an ANA study on the top concerns for marketers for 2015, which are their top ranked and which are commanding the most investment over the next 1-3 years.

Infographics: 2014 Omnichannel Marketing

These infographics reveal how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

Research Report: 2015 Enhancing Client/Agency Relationships

In first quarter 2015, ANA conducted parallel surveys among ANA members and agencies on issues related to the client/agency relationship.

Data Charts: 2015 Enhancing Client/Agency Relationships

In first quarter 2015, ANA conducted parallel surveys among ANA members and agencies on issues related to the client/agency relationship.

Research Report: 2014 Omnichannel Marketing

This research report examines how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

Key Takeaways: 2014 Omnichannel Marketing

These key findings provide insights on how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

Data Charts: 2014 Omnichannel Marketing

This collection of data charts represents findings from an ANA study on Omnichannel marketing. ANA surveyed members to understand how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

Infographics: 2014 Shifts in Mobile Marketing

These infographics reveal how marketing organizations are using mobile apps and mobile-enabled websites to connect with customers, identify metrics used to measure mobile performance, and determine marketers’ usage plans for the future.

Infographics: 2014 Content Marketing Survey

These infographics reveal how content marketing is being deployed, integrated into the organization, measured and budgeted.

Research Report: 2014 Content Marketing Survey

This research report examines at how marketers are employing content marketing today, and how they will use it in the coming years. What media are working? How content is being managed, budgeted, deployed, and measured? Are marketers using forma guideline/standards? ANA members share their current and future insights on best practices on content marketing.

Data Charts: 2014 Content Marketing Survey

This collection of data charts represents findings from an ANA study on content marketing. ANA surveyed members to understand how they use and budget for content marketing, manage its implementation internally and externally, and measure its success.

Cultivating Talent: The Role of B2B Marketers

Marketers can have a significant impact on the increasingly critical area of talent management, not only within their own departments but across the entire enterprise.

Capitalizing on Change: Skills for a New Era of B2B Marketing

Business leaders face a new constant: Fast-paced changes in technology demand a strategic response. This represents a significant opportunity for B2B marketing professionals.

Key Findings Report: Advertising Is Going Native

ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Research Report: Advertising Is Going Native

ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Data Charts: Advertising Is Going Native

This collection of data charts represents findings from an ANA study on native advertising. ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Key Takeaways: 2014 Content Marketing Survey

These key findings provide insights on content marketing. ANA surveyed members to understand how they use and budget for content marketing, manage its implementation internally and externally, and measure its success.

Infographics: Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

These infographics are from a new survey from the ANA and McKinsey & Company that set out to provide clarity into disruptions — a term that describes the massive changes affecting businesses. The survey identified the concerns of marketers and the blind spots threatening to derail marketing’s transformation.

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