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Insights into the Future of Digitized Defined Objects

This webinar will reveal how devices are digitizing our physical environments and how the resulting data not only informs the choices we make, but also defines who we are and how we will live in the future.

Beyond Millennials: What Marketers Need to Know

This webinar explored the next generational wave.

The FTC's Operation Full Disclosure: What You Need to Know

This webinar will help participants learn what the FTC's Operation Full Disclosure could mean to them.

Measuring the Impact of TV Ad Receptivity

This webinar presented insights from a new research study that reveal how the relationship between the emotional profiles of programs and ads impacts ad receptivity.

Enhancing Ad Viewability in Premium Digital Environments

In this webinar, Time Inc. describes how it uses data to improve the viewability of ads placed on its digital properties.

5 Innovative and Effective Tools to Direct Marketing

This webinar presented the 5 key tools in developing and executing an effective direct mail marketing program through new interactive technologies. Attendees heard how innovations in direct mail are key to a brand's marketing mix.

Maximizing Mobile's Impact in the Marketing Mix

In this webinar, attendees heard results from the Mobile Marketing Association's SMoX research study which will reveal how marketers can measure the impact of their mobile spend.

Engaging Customers through Instagram

In this webinar, marketers learned how to communicate their brand's message using Instagram.

Reaching Millennials Through TV - What Marketers Need To Know

This webinar explored Millennials as consumers of key categories and focused on the advertising medium that still has the greatest influence on how they perceive and value brands - Television.

Marketers' 5-Step Guide to Data Privacy in a Big Data World

This webinar explored the basics of big data privacy, dispelled big data myths, and provided attendees with the five action steps marketers need to thrive in the world of big data privacy.

Turning Brand Exposure into a Purchase

In this webinar, Moxie discussed mobile wallet technology and what its emergence will mean for marketers.

Effective Content Marketing: What Marketers Need to Know

This webinar provided an overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.

Protecting Brands in the Event of a Data Breach

In this webinar, Reed Smith shared the potential consequences of a poorly-handled data breach, and offered brands best practices to prepare for and deal with a breach.

Ad Innovations in Connected TV

In this webinar, BrightLine discussed the innovations and exploration taking place in the new TV arena, and how marketers can finally win the living room space through a turnkey, connected TV experience.

Five Tips for Creating Impactful Live Brand Experiences

This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Insights to Interpreting Social Data

In this webinar, Quantifind shares how aligning speech patterns in social media conversations with historical financial data can reveal the patterns of social speech that actually generate insights that drive revenue.

Seven Characteristics of Brands that Lead

This webinar illustrated the seven characteristics that are needed to become a leading, authentic, and trusted brand.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

Activating Employees on Social as Brand Advocates

In this webinar, learn how internal advocacy programs have advantages for social businesses, including increased reach, amplification, and employee loyalty.

Don’t Be the Next #Socialmediafail

In this webinar, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

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