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Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Payment Innovation: What Marketers Need to Know

In this webinar, MasterCard presented the evolution of payments in response to consumer needs, changing technologies and the convergence of the digital and physical worlds.

Top Tips and Tools for Commercial Production Incentives

This webinar provided an overview of U.S. State production incentives for advertisers, and guidance on how to tap into them for success.

5 Tactics to Enhance Customer Interactions on Social Media

In this webinar, participants discovered actionable ways to make the most of their brand's comments, shares, likes, and retweets to maximize social media success.

Insights for Effective Multicultural Marketing

This webinar provided marketers the best ways to formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.

Unlocking the Power of Mobile Programmatic

This webinar provided brands and agencies actionable strategies to help them unlock the power of mobile programmatic.

Making TV Ads Accountable

In this webinar, GoDaddy discussed its transition to data-driven marketing, and shared learnings and best practices picked up along the way.

Native Advertising Best Practices

In this webinar, Yahoo and BBDO shared insights from their research on native advertising.

Millennials: Top Trends and Strategies

This entertaining and educational webinar video challenged participants to unlearn and reimagine what they thought they knew about the millennial generation.

5 Steps to Purpose-Based Marketing

In this webinar video, learn about the evolution of CSR to brand citizenship.

Brand Activation Demystified: Content, Social Proof, and the Path to Loyalty

In this video, ReadyPulse discussed the concept of social proof and how brands can tap into user-generated content to build loyalty.

Innovation: What Should Brands Be Doing?

In this webinar video, attendees learned ways that brands can maximize the full potential of technology and innovation through a variety of partnerships with startups.

Has Performance-Based Agency Compensation Failed?

In this webinar video, Forrester research shares why performance-based agency compensation hasn’t resulted in higher quality work, and provides alternate methods to motivate agency partners.

SXSW 2015: What Are the Implications for Marketers?

In this webinar video, MediaPost shared highlights from SXSW 2015 for marketers.

Relationship Marketing: Uncovering the Mysteries Hidden in Consumer Data

The BAA presents Brand Activation Demystified, a series that will give you fresh perspectives on the latest approaches to strategy, execution and measurement in the key areas that form the marketing space where image and action disciplines converge to shape the way consumers experience a brand.

Creating a Digital Ecosystem with Marketing Automation

In this webinar video, Jack Thurston, William Blair's director of digital marketing, discussed how the firm is building a digital ecosystem through marketing automation, CRM, social media, and the Web to create a holistic client experience across their digital properties.

Demystifying Strategy: The Year Ahead in Shopper Marketing

Momentum Worldwide’s framework for creating a shopper strategy and selling it internally.

Influencing the Purchase Funnel through Cross Platform Marketing

This webinar provided highlights of two new proprietary studies; a cross-platform study, from GFK, as well as a purchase funnel study, from 'the futures company,' which examined the influence of media platforms throughout the purchase decision process.

The Developing Law of Drones – Marketing’s New Frontier

This webinar identifies a new area of concern for marketers - the development of drones as a media/delivery system for marketers.

Experience Design: A New Era in Experiential Marketing

In this video, experience design leverages data and insights to foster authentic connections between people and brands.

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