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This webinar explored 10 significant trends shaping custom content in 2015 and beyond.
This webinar explored the role culture and identity play in solidifying strong relationships between the Indian community and brands.
This webinar video provided an overview of current legal and business trends surrounding online and mobile marketing initiatives such as targeted advertising, text messaging, use of mobile apps, and optimizing customer data for marketing campaigns.
In this webinar video, marketers discovered a new measurement model that enables the whole management team to own and deliver the success of the brand.
This webinar video addressed a few of the questions raised by this new initiative – in particular, why the Commission is doing this road show and what the key components of the conferences will be (e.g., general privacy by design principles; app security; internet of things security; etc.); and how one might be able to evaluate the trends in terms of data security enforcement.
In this webinar video, attendees learned how social media trends and user behavior have changed over time, the state of social media globally, and what the 40 most creative and impactful agencies are doing well in this space.
This conversation with industry experts aimed to help ensure compliance with material connection disclosures on any platform.
This webinar video provided marketers with the insights they need to know to develop a cross-channel strategy that will reach their consumers at the right time and on the right device.
Alan Friel and Randal Gainer, both partners at BakerHostetler, discussed the components of an information governance program.
This webinar covered methods for blueprinting and strategic sequencing of marketing tech portfolio rollouts, factoring in internal skills and capabilities, marketing organizational structure and corporate goals.
With today’s value-seeking consumer and complex path to purchase, promotional messages and media need to consistently work together to deliver value that activates consumers.
In this webinar video, attendees discovered what marketers stand to gain in a world where linear TV ratings are on the rapid decline: better data, more accurate targeting, and richer experiences on the favorite screen.
In the BAA’s third licensing webinar video, marketers discussed what licensors and licensees can do to maximize the value of their partnerships.
This webinar covered the three areas an organization should know to be content ready — people, process, platforms.
In this video, a panel of attorneys shared the basic building blocks of licensing agreements.
As the sharing economy grows, brands must evolve to keep up; in this webinar, Crowd Companies discussed how corporations can use new business models to stay relevant.
This Webinar covered the big picture: What licensing is; how it differs from promotion; how and when you might use licensing in your marketing mix (including licensing in and licensing out); and the in-house versus outsourced options.
In this webinar, attendees heard case study examples from brand marketers illustrating how they were able to predict how their customers would act and serve ads that were relevant to those behaviors.
In this video, Sharalyn Orr, executive director at Frank N. Magrid Associates, discussed how the Millennial mindset was created.
In this video, a panel of attorneys discussed the rules that govern social media sweepstakes and potential red flags for marketers.