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Search returned: 228 document(s).
This webinar showed marketers how connected TV is unlocking the third and most powerful screen for rich media.
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
This webinar provided insights to analyzing social media that go beyond social buzz and sentiment, with technology that analyzes a mix of historical financial data alongside unstructured social media conversations.
This webinar illustrated 7 lessons on how leading brands go beyond the expected to think and act differently.
Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.
In this webinar, learn how internal advocacy programs have advantages for social businesses, including increased reach, amplification, and employee loyalty.
This webinar brings participants up to date on what legal risks lie ahead and how to plan creative and media to keep those risks within reason.
In this webinar video, USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
In this webinar video, Content Marketing Institute presented the evolution of content marketing, and shared five key tips that marketers should be considering for their brand's content marketing program.
In this webinar video, Forrester Research shared the latest information on mobile wallets, mobile payments, and mobile commerce.
Hear the findings of a recent Nielsen study that reports on measurement metrics across all four screens.
In this webinar, Scripps Networks shared several strategies that leverage new advances in digital video to create a cross-channel brand presence and deeply engage consumers.
In this webinar video, learn about a Sony Music behavioral study that demonstrates how music can be an effective component of a content marketing campaign aimed at Millennials.
In this webinar video, Lippincott explored how a clearly defined and “human” brand personality can differentiate a brand from its competition and restore trust and customer loyalty.
In this webinar video, Keller Fay Group shared how the most social brands have focused on driving offline word of mouth.
Data from programmatic media buys can help marketers build beautiful creative with targeted performance.
Teradata shared how companies that move away from siloed data and traditional campaigns can create a full view of the customer, improve customer engagement, and ultimately drive more revenue.
Bot fraud costs advertisers billions of dollars and can affect even highly targeted campaigns.
Millennial Media shared ways to aggregate mobile data to understand a user’s locations and the right solutions that effectively reach consumers.
In this video, Microsoft shared five practical insights to help brands better understand how digital video campaigns can complement standard TV campaigns to get the most out of their marketing dollars.