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Search returned: 228 document(s).

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Rich Media: What Marketers Need to Know

This webinar showed marketers how connected TV is unlocking the third and most powerful screen for rich media.

Five Tips for Creating Impactful Live Brand Experiences

This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Insights to Interpreting Social Data

This webinar provided insights to analyzing social media that go beyond social buzz and sentiment, with technology that analyzes a mix of historical financial data alongside unstructured social media conversations.

Seven Lessons to Becoming a Leading Brand

This webinar illustrated 7 lessons on how leading brands go beyond the expected to think and act differently.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

Activating Employees on Social as Brand Advocates

In this webinar, learn how internal advocacy programs have advantages for social businesses, including increased reach, amplification, and employee loyalty.

Social Media's Murky Legal Waters

This webinar brings participants up to date on what legal risks lie ahead and how to plan creative and media to keep those risks within reason.

The Postal Service and Spiderman: An Integrated Partnership

In this webinar video, USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

5 Key Essentials to Epic Content Marketing

In this webinar video, Content Marketing Institute presented the evolution of content marketing, and shared five key tips that marketers should be considering for their brand's content marketing program.

The Future of Mobile Payments: What Marketers Need to Know

In this webinar video, Forrester Research shared the latest information on mobile wallets, mobile payments, and mobile commerce.

Measuring Your Multi-Screen Advertising Mix

Hear the findings of a recent Nielsen study that reports on measurement metrics across all four screens.

What's Hot in Digital Video Marketing

In this webinar, Scripps Networks shared several strategies that leverage new advances in digital video to create a cross-channel brand presence and deeply engage consumers.

Reaching Millennials Through Music

In this webinar video, learn about a Sony Music behavioral study that demonstrates how music can be an effective component of a content marketing campaign aimed at Millennials.

Top Ways to Develop Your Brand’s Unique Voice

In this webinar video, Lippincott explored how a clearly defined and “human” brand personality can differentiate a brand from its competition and restore trust and customer loyalty.

The Next Social Marketing Revolution

In this webinar video, Keller Fay Group shared how the most social brands have focused on driving offline word of mouth.

Creative in the Age of Data

Data from programmatic media buys can help marketers build beautiful creative with targeted performance.

What to Do with the Marketing Data You Collect

Teradata shared how companies that move away from siloed data and traditional campaigns can create a full view of the customer, improve customer engagement, and ultimately drive more revenue.

Bot Fraud and How to Protect Your Brand

Bot fraud costs advertisers billions of dollars and can affect even highly targeted campaigns.

Five Ways to Leverage Location Plus Mobile for Your Brand

Millennial Media shared ways to aggregate mobile data to understand a user’s locations and the right solutions that effectively reach consumers.

Measuring Digital Video

In this video, Microsoft shared five practical insights to help brands better understand how digital video campaigns can complement standard TV campaigns to get the most out of their marketing dollars.

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