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Influencing the Purchase Funnel through Cross Platform Marketing

This webinar provided highlights of two new proprietary studies; a cross-platform study, from GFK, as well as a purchase funnel study, from 'the futures company,' which examined the influence of media platforms throughout the purchase decision process.

The Developing Law of Drones – Marketing’s New Frontier

This webinar identifies a new area of concern for marketers - the development of drones as a media/delivery system for marketers.

Hyperlocal: Understanding this Mobile Marketing Opportunity

In this webinar video, dive deeper into the mechanics of hyperlocal advertising and get the tools and tactics needed in this space. Attendees learned the mobile technology trends that are connecting brands and consumers by generating predictive, personalized campaigns.

Nationwide on the Benefits of Marketing and Procurement Collaboration

In this webinar video, attendees heard from Pennie Valentine, Senior Consultant, Strategic Sourcing - Nationwide, on how their procurement team consolidated spend and kept the marketing team comfortable.

Five Ways Your Brand Can Connect with Generation Z

In this webinar video, discover how Generation Z thinks, behaves, and consumes products and brands. Also, learn the top ways to give brands the competitive edge they will need to win this important target group.

Turning Customer Frustration into Breakthrough Innovation

This webinar provided insights into how marketers can make innovation simple through a deeper understanding of customer purchase behavior.

Proving the Value of Your In-House Agency

Dan Jeffries, Commercial Operations Consultant at the In-House Agency Forum, along with industry expert and IHAF Board Member Marta Stiglin, discussed the importance of defining the contribution of your in-house team so you can quantify the value it delivers to your corporation.

Five Ways Marketers Can Unlock Digital Value

This webinar video featured the five strategies companies can implement to deliver both rapid returns and sustained growth in the complex digital advertising world.

Influencing, Optimizing and Reshaping Marketing in 2015

This webinar video provided insights into how the gap between customer-obsessed brands and the rest grow further as more as more interaction data from multiple channels and touch points floods customer databases.

Increasing ROI with Programmatic

In this video, Michael Greene, Director of Research – Audience Science discussed why limited transparency and uncertain data ownership are hampering advertisers' ability to succeed with programmatic and how advertisers can best work with their agencies and technology providers to take back control.

Refining Hispanic ROI in a Total Market World

This video features Kellogg's journey amid other leading marketers to help improve some of the shortcomings of Hispanic audience and sales measurements.

Native Advertising: Insights from an ANA Study and How Xerox is Optimizing Native

In this webinar, Chris Boles, director of global advertising and media at Xerox, provided his perspective on results of an ANA survey and shared examples of recent Xerox work in native advertising.

CES Topline: What Marketers Need to Know

In this webinar, learn how the products and innovations shared at the largest industry trade show in the U.S. shaped both the immediate and long-range future for marketers and consumers alike.

Programmatic Buying — Real Time Buying, Real Time Legal Problems

In this webinar, learn the key legal issues raised by the increasingly programmatic advertising environment.

Why Marketers Should Tell Ad Tech "F--- Your Analytics"

In this webinar, Collective shared four recommendations for marketers to improve their digital analytics.

Insights into the Future of Digitized Defined Objects

This webinar will reveal how devices are digitizing our physical environments and how the resulting data not only informs the choices we make, but also defines who we are and how we will live in the future.

Beyond Millennials: What Marketers Need to Know About the Next Generation

In this webinar, insights into the post-Millennial generation’s attitudes and behaviors.

The FTC's Operation Full Disclosure: What You Need to Know

This webinar will help participants learn what the FTC's Operation Full Disclosure could mean to them.

Measuring the Impact of TV Ad Receptivity

This webinar presented insights from a new research study that reveal how the relationship between the emotional profiles of programs and ads impacts ad receptivity.

Enhancing Ad Viewability in Premium Digital Environments

In this webinar, Time Inc. describes how it uses data to improve the viewability of ads placed on its digital properties.

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