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Search returned: 235 document(s).
In this webinar, attendees heard results from the Mobile Marketing Association's SMoX research study which will reveal how marketers can measure the impact of their mobile spend.
In this webinar, marketers learned how to communicate their brand's message using Instagram.
This webinar explored Millennials as consumers of key categories and focused on the advertising medium that still has the greatest influence on how they perceive and value brands - Television.
This webinar explored the basics of big data privacy, dispelled big data myths, and provided attendees with the five action steps marketers need to thrive in the world of big data privacy.
In this webinar, participants learned how every brand exposure is a potential sale, from utilizing the Amazon Fire's "snap and buy" to the upcoming iPayments system.
This webinar provided an overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
Data breaches are increasingly posing massive risks to brands. This webinar explored essential strategies to mitigate risk and damage to your brand.
This webinar showed marketers how connected TV is unlocking the third and most powerful screen for rich media.
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
This webinar provided insights to analyzing social media that go beyond social buzz and sentiment, with technology that analyzes a mix of historical financial data alongside unstructured social media conversations.
This webinar illustrated the seven characteristics that are needed to become a leading, authentic, and trusted brand.
Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.
In this webinar, learn how internal advocacy programs have advantages for social businesses, including increased reach, amplification, and employee loyalty.
In this webinar, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.
In this webinar video, USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
In this webinar video, the Content Marketing Institute presented the evolution of content marketing, and shared five key tips that marketers should be considering for their brand’s content marketing program.
In this webinar video, Forrester Research shared the latest information on mobile wallets, mobile payments, and mobile commerce.
Hear the findings of a recent Nielsen study that reports on measurement metrics across all four screens.
In this webinar, Scripps Networks shared several strategies that leverage new advances in digital video to create a cross-channel brand presence and deeply engage consumers.
In this webinar video, learn about a Sony Music behavioral study that demonstrates how music can be an effective component of a content marketing campaign aimed at Millennials.