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OTT (Over-the-Top) Devices: What Marketers Need to Know

In this webinar video, attendees discovered what marketers stand to gain in a world where linear TV ratings are on the rapid decline: better data, more accurate targeting, and richer experiences on the favorite screen.

Licensing #3: Maximizing the Effectiveness of Your License

The third and final installment of our Licensing series wraps up with a deep-dive into ways you can get the most out of your licensing arrangement.

Insights for Building a Content Marketing Organization: People, Process, Platforms

This webinar covered the three areas an organization should know to be content ready — people, process, platforms.

What Marketers Can Do about the Sharing Collaborative Economy

This webinar will share three ways corporations must shift their business to adapt to the collaborative economy.

Insights to Real-Time Marketing Strategies to Drive Sales

In this webinar, attendees heard case study examples from brand marketers illustrating how they were able to predict how their customers would act and serve ads that were relevant to those behaviors.

Navigating the On Demand World of Millennial Shoppers

In this video, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.

Sweepstakes 2: Sweeps, Contests & Games in Social Media

Social media promotions dominate the promotion ecosystem. In this webinar video, explore the unique challenges presented by social media promotions from the brand, legal and administrative perspectives.

A Prankster and Marketer’s Perspective on Advertising Insights

This webinar provided a rare perspective on what stirs emotion and provokes behavior.

Top Agency Management Trends for Marketers

In this webinar, attendees learned what the future holds for Madison Avenue and the implications for brand advertisers who rely on their agencies to successfully compete in the marketplace.

Are You Covered? Understanding Vendor Endorsements

This webinar will provide an overview of the Additional Insured endorsement (also known as vendor endorsement) in a standard Commercial General Liability (“CGL”) insurance policy.

How to Rediscover the Lost Art & Science of Product Sampling

Sampling has been proven time and time again to be THE marketing tactic to drive purchase. Consumers try it, like it, buy it. Seems simple enough. So why has sampling been in decline in recent years?

Experiential Marketing: The Value of Brand Experiences

In this webinar video, attendees discovered through case studies from brands such as Live Nation, New Balance and Vodafone, how experiential initiatives are used by marketers to begin or extend customer interactions in previously unimagined ways.

Social Listening: What Marketers Should Be Hearing

This webinar video explored the creative side of social data and how it is used by brands.

Insights to a Successful Brainstorming Session

This informative webinar video challenged participants to unlearn and rethink what they thought they knew about the practice of brainstorming/ideation.

The Internet of Things: What Should Brands be Doing?

This webinar video, investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.

5 Keys to Jumpstarting Your Brand’s Content Marketing

In this webinar video, The Content Marketing Institute shared five key tips that marketers can use to create an effective content marketing program.

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Payment Innovation: What Marketers Need to Know

In this webinar, MasterCard discussed the history of the credit card, the advent of Apple Pay, and what it means for the economy going forward.

Tips and Tools for Commercial Production Incentives

In this webinar, Ease Commercial Services explained how brands can get the most out of government incentive programs for commercial production.

Five Tactics to Enhance Customer Interactions on Social Media

In this webinar, Reebok explained how to use social media to positively engage customers and strengthen brand relationships.

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