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Search returned: 282 document(s).

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Making TV Ads Accountable

In this webinar, attendees discovered the best ways to use data to better target TV advertising and to drive greater ROI.

Hewlett-Packard: A Case Study in Decoupling

In this webinar, attendees heard from Jim Wallace, Director Agency Strategy & Management – Hewlett-Packard, and Myles Peacock, President, Americas – eg+ Worldwide, on their approach to the decoupling strategic process.

Native Advertising Best Practices

In this webinar, Yahoo and BBDO shared insights from their research on native advertising.

Millennials: Top Trends and Strategies

This entertaining and educational webinar video challenged participants to unlearn and reimagine what they thought they knew about the millennial generation.

5 Steps to Purpose-Based Marketing

In this webinar video, learn about the evolution of CSR to brand citizenship.

Brand Activation Demystified: Content, Social Proof, and the Path to Loyalty

In this video, ReadyPulse discussed the concept of social proof and how brands can tap into user-generated content to build loyalty.

Innovation: What Should Brands Be Doing?

In this webinar video, attendees learned ways that brands can maximize the full potential of technology and innovation through a variety of partnerships with startups.

Has Performance-Based Agency Compensation Failed?

In this webinar video, Forrester research shares why performance-based agency compensation hasn’t resulted in higher quality work, and provides alternate methods to motivate agency partners.

SXSW 2015: What Are the Implications for Marketers?

In this webinar video, attendees heard a high-level recap of key learnings, trends, and implications that will influence marketing coming out of one of the one industry's hottest events of year.

Relationship Marketing: Uncovering the Mysteries Hidden in Consumer Data

The BAA presents Brand Activation Demystified, a series that will give you fresh perspectives on the latest approaches to strategy, execution and measurement in the key areas that form the marketing space where image and action disciplines converge to shape the way consumers experience a brand.

Creating a Digital Ecosystem with Marketing Automation

In this webinar video, Jack Thurston, William Blair's director of digital marketing, discussed how the firm is building a digital ecosystem through marketing automation, CRM, social media, and the Web to create a holistic client experience across their digital properties.

Demystifying Strategy: The Year Ahead in Shopper Marketing

Momentum Worldwide’s framework for creating a shopper strategy and selling it internally.

Influencing the Purchase Funnel through Cross Platform Marketing

This webinar provided highlights of two new proprietary studies; a cross-platform study, from GFK, as well as a purchase funnel study, from 'the futures company,' which examined the influence of media platforms throughout the purchase decision process.

The Developing Law of Drones – Marketing’s New Frontier

This webinar identifies a new area of concern for marketers - the development of drones as a media/delivery system for marketers.

Experience Design: A New Era in Experiential Marketing

In this video, experience design leverages data and insights to foster authentic connections between people and brands.

Hyperlocal: Understanding this Mobile Marketing Opportunity

In this webinar video, dive deeper into the mechanics of hyperlocal advertising and get the tools and tactics needed in this space. Attendees learned the mobile technology trends that are connecting brands and consumers by generating predictive, personalized campaigns.

Promotion Marketing: New School Meets Old School Promotion Analytics

The BAA presents Brand Activation Demystified, a series that will give you fresh perspectives on the latest approaches to strategy, execution and measurement in the key areas that form the marketing space where image and action disciplines converge to shape the way consumers experience a brand.

Nationwide on the Benefits of Marketing and Procurement Collaboration

In this webinar video, attendees heard from Pennie Valentine, Senior Consultant, Strategic Sourcing - Nationwide, on how their procurement team consolidated spend and kept the marketing team comfortable.

Five Ways Your Brand Can Connect with Generation Z

In this webinar video, discover how Generation Z thinks, behaves, and consumes products and brands. Also, learn the top ways to give brands the competitive edge they will need to win this important target group.

The Power of Brand Activation: The Big Picture

In this video, get an overview of brand activation, which includes promotion, experiential, and shopper marketing.

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