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Search returned: 235 document(s).

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Maximizing Mobile's Impact in the Marketing Mix

In this webinar, attendees heard results from the Mobile Marketing Association's SMoX research study which will reveal how marketers can measure the impact of their mobile spend.

Engaging Customers through Instagram

In this webinar, marketers learned how to communicate their brand's message using Instagram.

Reaching Millennials Through TV - What Marketers Need To Know

This webinar explored Millennials as consumers of key categories and focused on the advertising medium that still has the greatest influence on how they perceive and value brands - Television.

Marketers' 5-Step Guide to Data Privacy in a Big Data World

This webinar explored the basics of big data privacy, dispelled big data myths, and provided attendees with the five action steps marketers need to thrive in the world of big data privacy.

Turning Brand Exposure into a Purchase

In this webinar, participants learned how every brand exposure is a potential sale, from utilizing the Amazon Fire's "snap and buy" to the upcoming iPayments system.

Effective Content Marketing: What Marketers Need to Know

This webinar provided an overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.

Protecting Brands in the Event of a Data Breach

Data breaches are increasingly posing massive risks to brands. This webinar explored essential strategies to mitigate risk and damage to your brand.

Rich Media: What Marketers Need to Know

This webinar showed marketers how connected TV is unlocking the third and most powerful screen for rich media.

Five Tips for Creating Impactful Live Brand Experiences

This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Insights to Interpreting Social Data

This webinar provided insights to analyzing social media that go beyond social buzz and sentiment, with technology that analyzes a mix of historical financial data alongside unstructured social media conversations.

Seven Characteristics of Brands that Lead

This webinar illustrated the seven characteristics that are needed to become a leading, authentic, and trusted brand.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

Activating Employees on Social as Brand Advocates

In this webinar, learn how internal advocacy programs have advantages for social businesses, including increased reach, amplification, and employee loyalty.

Don’t Be the Next #Socialmediafail

In this webinar, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

The Postal Service and Spiderman: An Integrated Partnership

In this webinar video, USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

Five Key Essentials to Epic Content Marketing

In this webinar video, the Content Marketing Institute presented the evolution of content marketing, and shared five key tips that marketers should be considering for their brand’s content marketing program.

The Future of Mobile Payments: What Marketers Need to Know

In this webinar video, Forrester Research shared the latest information on mobile wallets, mobile payments, and mobile commerce.

Measuring Your Multi-Screen Advertising Mix

Hear the findings of a recent Nielsen study that reports on measurement metrics across all four screens.

What's Hot in Digital Video Marketing

In this webinar, Scripps Networks shared several strategies that leverage new advances in digital video to create a cross-channel brand presence and deeply engage consumers.

Reaching Millennials Through Music

In this webinar video, learn about a Sony Music behavioral study that demonstrates how music can be an effective component of a content marketing campaign aimed at Millennials.

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