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Search returned: 267 document(s).
This webinar provided highlights of two new proprietary studies; a cross-platform study, from GFK, as well as a purchase funnel study, from 'the futures company,' which examined the influence of media platforms throughout the purchase decision process.
This webinar identifies a new area of concern for marketers - the development of drones as a media/delivery system for marketers.
In this webinar video, dive deeper into the mechanics of hyperlocal advertising and get the tools and tactics needed in this space. Attendees learned the mobile technology trends that are connecting brands and consumers by generating predictive, personalized campaigns.
In this webinar video, attendees heard from Pennie Valentine, Senior Consultant, Strategic Sourcing - Nationwide, on how their procurement team consolidated spend and kept the marketing team comfortable.
In this webinar video, discover how Generation Z thinks, behaves, and consumes products and brands. Also, learn the top ways to give brands the competitive edge they will need to win this important target group.
This webinar provided insights into how marketers can make innovation simple through a deeper understanding of customer purchase behavior.
Dan Jeffries, Commercial Operations Consultant at the In-House Agency Forum, along with industry expert and IHAF Board Member Marta Stiglin, discussed the importance of defining the contribution of your in-house team so you can quantify the value it delivers to your corporation.
This webinar video featured the five strategies companies can implement to deliver both rapid returns and sustained growth in the complex digital advertising world.
This webinar video provided insights into how the gap between customer-obsessed brands and the rest grow further as more as more interaction data from multiple channels and touch points floods customer databases.
In this video, Michael Greene, Director of Research – Audience Science discussed why limited transparency and uncertain data ownership are hampering advertisers' ability to succeed with programmatic and how advertisers can best work with their agencies and technology providers to take back control.
This video features Kellogg's journey amid other leading marketers to help improve some of the shortcomings of Hispanic audience and sales measurements.
In this webinar, Chris Boles, director of global advertising and media at Xerox, provided his perspective on results of an ANA survey and shared examples of recent Xerox work in native advertising.
In this webinar, learn how the products and innovations shared at the largest industry trade show in the U.S. shaped both the immediate and long-range future for marketers and consumers alike.
In this webinar, learn the key legal issues raised by the increasingly programmatic advertising environment.
In this webinar, Collective shared four recommendations for marketers to improve their digital analytics.
This webinar will reveal how devices are digitizing our physical environments and how the resulting data not only informs the choices we make, but also defines who we are and how we will live in the future.
In this webinar, insights into the post-Millennial generation’s attitudes and behaviors.
This webinar will help participants learn what the FTC's Operation Full Disclosure could mean to them.
This webinar presented insights from a new research study that reveal how the relationship between the emotional profiles of programs and ads impacts ad receptivity.
In this webinar, Time Inc. describes how it uses data to improve the viewability of ads placed on its digital properties.