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Follow this simple, step-by-step, methodology to create an effective video marketing plan and produce engaging video content to support your marketing goals.
This How-To Guide discusses why Video Marketing is the Content Marketing format for 2014, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.
Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.
Use this checklist to ensure you complete all of the tasks required to produce a live video.
This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.
Use this database to document the details of each video in your program and track your videos by content type.
Use this budget template to set and track your video marketing budgets.
Use our Video Marketing Business Case to provide senior management with a use case for a video marketing program in your organization.
Document the responsibilities and job requirements for a video marketing manager within your organization.
Utilize our Video Marketing Maturity Assessment to assess your organization's current Video Marketing capabilities.
Use this checklist to ensure you complete all of the steps associated with pre-production for videos.
Track and measure the results of your video marketing program with this dashboard.
Use this calendar to organize the dates of distribution for your video marketing program in 2015.
Use this project plan to outline the key components of your video marketing program to steer the direction of your project.
Use this template to help you design a Request for Proposal (RFP) for a video marketing consultant or agency.
Outline your video marketing strategy for the upcoming year with this easy-to-use Microsoft Excel scorecard.
Use this schedule to track all of the task associated with a video production initiative.
Use this process diagram to understand the stages of the video production process and the details that go into each stage.
Use this template to outline a storytelling framework for your video before full production.
Evaluate and prioritize the topics for your individual videos or groupings of videos with this tool.