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This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.
This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.
Read this How-To Guide outlines to learn what gamification is and how gamification can benefit your online community as well as your organization.
Read this how-to guide to learn how to use journey maps to develop a better content strategy.
This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.
Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.
In a June 2014 study sponsored by Vidyard, Demand Metric and Ascend2 partnered to explore the B2B Video Marketing landscape for the upcoming year.
In a June 2014 study sponsored by ion interactive, Demand Metric studied the relationship between Content Marketing and the buying cycle.
In a February 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing content marketing success in the upcoming year.
In a January & February 2014 study sponsored by SurveyGizmo, Demand Metric partnered with the Marketing Research Association (MRA) to provide a unique view of marketing research from two perspectives.
In January & February of 2014, Demand Metric and Pardot partnered to explore marketing's evolution from a lead generation service bureau to a strategic, center of influence and revenue engine.
In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.
In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.
A guide to help you understand the value of using big data.
Follow this simple, step-by-step, methodology to create an effective video marketing plan and produce engaging video content to support your marketing goals.
This How-To Guide discusses why Video Marketing is the Content Marketing format for 2014, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.
Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.
Use this checklist to ensure you complete all of the tasks required to produce a live video.
This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.
Use this database to document the details of each video in your program and track your videos by content type.