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ANA Media Leadership Conference in Three Minutes

In this video, get a three-minute overview of the 2015 ANA Media Leadership Conference where leaders of the media industry discussed urgent issues and shared insights on the newest ways of connecting with today’s consumers.

City Year's Media Innovation Story

In this video, Gillian Smith, chief marketing officer at City Year, shared City Year's media innovation story including how they reached almost 5.5 million people via social media with very little paid media spend by relying on partner and fan media brands to help further spread its message.

Subaru’s Success with Branded Content

In this video, learn why Subaru owes its content success to a media integration strategy that focuses on naturally incorporating its vehicles into content that puts them in front of the right audience.

Dr Pepper Snapple: Media Integration Story

In this video, Blaise D’Sylva, who leads Dr Pepper Snapple’s integrated media strategy and oversees all media buying for the brand portfolio, shared their media and content marketing story and discussed how they continually drive measurable, actionable, and sustainable initiatives to support their business.

Ice Bucket Challenge: Viral Marketing Sensation

In this vidoe, learn how a simple online challenge created a viral sensation that transformed the fortunes of the ALS Association.

Fraud in Digital Advertising – What Advertisers Are Doing About It

In this video, hear from ConAgra, Kellogg’s, and LaQuinta who are among the ANA member companies who shared key learnings and action steps that came out of a study on bot fraud (i.e., non-human traffic).

Rethinking and Reinventing the Role of the Media Professional

In this video, Rishad Tobaccowala, Chief Strategist at Publicis Groupe, provided guidance for media professionals to rethink and reinvent their respective roles in order to maintain and increase relevance in the future.

Highlights from the 2015 Brand Masters Conference

The 2015 Brand Masters Conference in three minutes.

Expedia: Find Yours

In this video, learn how Expedia set out to make travel personal again, to acknowledge that travel is about more than changing places; it’s about finding the things that change you.

Brand and the Bottom Line

In this video, discover how the DuPont marketing team is linking brand to business financials to get approval for major changes in brand strategy.

Vita Coco: Connecting Through Culture

In this video, learn how Vita Coco started the coconut water trend – one of the fastest growing beverage categories of the past ten years – by promoting the brand in association with pop culture.

Target’s Zero Waste Commercial Production Strategy

In this video, discover how Target has dramatically lowered its environmental impact during commercial production.

Mobile: Adding Impact to Brand Marketing

In this video, Heineken offered insights on how mobile marketing spending translates to sales and brand awareness.

The Future in a World of Digitized Defined Objects

In this video, learn how the data our devices digitize not only inform the choices we make but also define who we are, with grand implications for how we live in the future.

Timex’s Vision for Wearable Technology

In this video, hear Timex’s approach to wearable technology innovation as they uncover how they have quickly become a leader in this “mobile first, mobile everywhere” world.

2014 ANA Mobile First, Mobile Everywhere Conference Recap

In this video, learn key takeaways from the 2014 ANA Mobile First, Mobile Everywhere Conference.

NBA Inspires and Connects with the Total Market

In this video, the NBA described its total market approach and offered five tips for executing total market successfully.

Total Market — Principles and Case Studies

Over the past year, a task force led by AHAA and ANA has been working to provide guidance to the industry on the development and execution of a total market approach in marketing communications.

Toyota’s Total Market Model

In this video, Toyota shared the process of bringing all of its agency partners together to create a total market approach to advertising.

The Multicultural Music Millennial

In this video, Sony Music revealed the role music plays in the lives of the multicultural consumer and how to communicate with this consumer through the currency of music, based upon its annual study of 30,000 music fans.

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