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Mobile: Adding Impact to Brand Marketing

In this video, Heineken offered insights on how mobile marketing spending translates to sales and brand awareness.

The Future in a World of Digitized Defined Objects

In this video, how the data our devices digitize not only inform the choices we make but also define who we are, with grand implications for how we live in the future.

Timex’s Vision for Wearable Technology

In this video, hear Timex’s approach to wearable technology innovation as they uncover how they have quickly become a leader in this “mobile first, mobile everywhere” world.

2014 ANA Mobile First, Mobile Everywhere Conference Recap

In this video, learn key takeaways from the 2014 ANA Mobile First, Mobile Everywhere Conference.

NBA Inspires and Connects with the Total Market

In this video, the NBA described its total market approach and offered five tips for executing total market successfully.

Total Market — Principles and Case Studies

Over the past year, a task force led by AHAA and ANA has been working to provide guidance to the industry on the development and execution of a total market approach in marketing communications.

Total Toyota — Toyota’s Total Market Model

Over the past 20 years, Toyota has emerged as the number-one brand among Hispanic, African-American, and Asian-American markets. To ensure they continue to address the needs of the new marketplace, Toyota has announced that it will adopt a more cohesive marketing approach by placing previously separate agencies into a total market model.

The Multicultural Music Millennial

In this video, Sony Music revealed the role music plays in the lives of the multicultural consumer and how to communicate with this consumer through the currency of music, based upon its annual study of 30,000 music fans.

Diversity: A Business Imperative

In this video, Cox Communication shared best practices for diversity and inclusion.

Culture and Moments: Multicultural Communities on Twitter

In this video, Twitter shared an overview of how brands can connect with multicultural consumers on its social media platform.

Zumba Fitness: Global Lifestyle Phenomenon

In this video, Zumba shared key steps from its journey toward becoming a global lifestyle and fitness brand.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause in this video.

Turning B-to-B into Me-to-B: How Grainger Created an Emotional Connection to a Rational, Technical World

In this video, Grainger shared how establishing an emotional connection with its customers allowed the brand to shift its perception from parts supplier to true partner.

hello products: A Friendly David-versus-Goliath Story

In this video, hello shared how disruption in media and merchandising led to increased market share for the brand.

Kraft Harnesses Data to Drive Marketing Success

In this video, Kraft shared how it reorganized the brand and developed the internal infrastructure and expertise necessary for agile, addressable, data-driven marketing.

How Does America’s No. 1-Selling Greek Yogurt Brand Maintain Its Leading Position?

In this video, Peter McGuinness, chief marketing and brand officer at Chobani, discusses how the company has embraced innovation and marketing to maintain its leadership position.

Disrupting a Category by Putting the Customer First

T-Mobile has single-handedly disrupted an industry through its "Un-carrier" strategy of defying "carrier" rules and putting the customer first. "Un-CMO" Mike Sievert discussed how the brand managed this massive turnaround and intends to continue shaking things up in the wireless industry.

Navigating the New Customer Journey

In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.

Putting Your Brand Champions at the Center of Everything

Brands at General Mills have used consumer-centric thinking and purpose to achieve growth.

JetBlue: Life as a Challenger Brand

In this video, JetBlue takes a values-based, challenger approach to brand communication.

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