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How Does America's No. 1-Selling Greek Yogurt Brand Maintain Its Leading Position?

When Chobani was founded, Greek yogurt was only 1 percent of the yogurt market. Now it comprises more than half of the category. Peter McGuinness, chief marketing and brand officer at Chobani, embraced the challenge to position the company as the leader of the category.

Disrupting a Category by Putting the Customer First

T-Mobile has single-handedly disrupted an industry through its "Un-carrier" strategy of defying "carrier" rules and putting the customer first. "Un-CMO" Mike Sievert discussed how the brand managed this massive turnaround and intends to continue shaking things up in the wireless industry.

Placing Customers at the Center of Your (Marketing) Universe

Cisco senior vice president and CMO Blair Christie discussed how Cisco redefined marketing's role within the organization and transformed the company's brand, leveraging new technologies, digital and social media, and 21st-century marketing disciplines focused on customer outcomes.

Putting Your Brand Champions at the Center of Everything

Brands at General Mills have used consumer-centric thinking and purpose to achieve growth.

Bringing Humanity Back to Air Travel

Learn how JetBlue has continued to deliver outstanding service while growing to almost 90 cities across North, Central, and South America.

My "Aha!" About Brand Growth

Delivering his first speech at the ANA Masters of Marketing conference since leaving Procter & Gamble in 2008, Jim Stengel discussed his ongoing, post-P&G enlightenment about what really drives brand growth.

Don’t Be the Next #Socialmediafail

In this video, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Social Media Strategy for B-to-B

Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.

Denny’s: A Social Diner

Denny’s Corporation shared 11 best practices for engaging Millennials on Twitter and Tumblr.

Top Digital Trends

This video highlights eMarketers' perspective on how today’s connected consumers are spending their time and money.

MINI Motors Incites Passion with Real-Time Content Marketing

Lee Nadler, marketing communications manager at MINI, shared examples of MINI’s creative real-time marketing, from social volleys with other brands to turning a moving car into a live concert venue.

Equinox: Changing the Conversation Through Content and Social

This video highlights how Equinox has leveraged social channels across its house of brands to foster engagement with current and prospective members.

TOMS Leverages All Things Digital

This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.

Frito-Lay Gets Social with Content

This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.

The Power of Social Content: Today and in the Future

Advertising, customer service, and even product development have all been drastically affected by social media, and brands must become adept in the space or get left behind. LiveWorld, a social media agency, discussed the challenges and opportunities facing brands on social networks.

Optimizing the Marketing Procurement and Marketing Relationship

Survey research from the ANA Procurement Task force revealed insights into optimizing the relationship between marketing procurement and marketing.

Finding the Path to Pricing Excellence

Understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.

Advertising’s Transparency Crisis

Experts from around the world discussed the concerns, developments, and best practices for achieving media buying transparency.

Technology Keynote: The Future of Marketing

Rishad Tobaccowala of DigitasLBi and Razorfish addressed how the world of marketing is changing.

Future Trends from One of the Top 100 Most Creative People in Business

Ford Motor Company’s head of global trends and futuring shared the social, economic, and environmental factors that will affect consumer behaviors and values in the coming years.

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