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Search returned: 321 document(s).
In this video, get an overview of the Overview of the 2015 ANA Digital & Social Media Conference.
In this video, the Content Marketing Institute shared key attributes of successful content marketers.
In this video, get an overview of the 2015 ANA Advertising Financial Management Conference.
In this video, Bruno Gralpois, co-founder of Agency Mania Solutions, shared eight trends affecting agencies and marketers in 2015.
In this video, Jospeh Jaffe, CEO and co-founder of Evol8tion, discussed the importance of allocating a portion of the marketing budget to innovation.
In this video, Mike Yapp, director of The ZOO at Google | YouTube, discussed the power shift in advertising caused by technology.
In this video, Irwin Gotlieb, chairman of Group M, and Bob Liodice, president and CEO of the ANA, engaged in a discussion about the issues facing media buying today.
In this video, Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.
In this video, State Farm discussed the structure of its in-house agency.
In this video, examine the current landscape of programmatic media management models and learn how to select the right model for your organization.
In this video, Steve Lightfoot, senior manager, global marketing procurement at WFA, discussed how the role of procurement is changing globally.
This video provides an overview of the the 2015 BAASH – Brand Activation Annual Showcase.
Created by the Brand Activation Association (BAA) to recognize the most influential and dynamic brand marketers, the Brand Brilliance awards honor individuals for outstanding achievement in this video.
In this video, Divvy/Motivate’s Elliot Greenberger and Citi’s Jon Sellman went behind a unique bike sharing partnership to explain how the initiative has helped build both brands.
In this video, Coca-Cola discussed how the “Share a Coke” program reversed a 15-year sales decline.
In this video, The Futures Company’s Erik Medina explored the new Centennial generational cohort and key trends to help marketers position their brands for success today and beyond.
In this video, learn how MilkPEP repositioned chocolate milk from a kid’s drink to a sports drink with a campaign that turned professional athletes into brand advocates.
In this video, hear how PNC Bank partnered with Sesame Workshop to bring educational tools to children in low-income communities with the “Grow Up Great” program.
In this video, Frito-Lay shared insights from three years of the “Do Us a Flavor” campaign targeting Millennials.
In this video, Adrian Grenier, the "Entourage" star, businessman and philanthropist shares his take on the real value of celebrity.