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Search returned: 348 document(s).
In this video, get an overview of the 2015 ANA Masters of Measurement Conference.
In this video, get an overview of the 2015 ANA Digital & Social Media Conference.
In this video, Erick Dickens, vice president of marketing at King’s Hawaiian, discussed how the brand increased awareness and purchase frequency.
In this video, Travelers shared a content marketing strategy that connected with customers at each phase of the buyer journey.
In this video, Andy Markowitz, general manager of performance marketing labs at General Electric, discussed the innovative ways in which the brand is looking at digital data and technology.
In this video, Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, discussed some hot-button issues affecting digital marketing today.
In this video, Nissan demonstrated how it set itself apart through creative digital marketing campaigns and strategic partnerships.
In this video, Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.
In this video, Cindy Chen, Global Head of eCommerce at Mondelez International, shared her company's evolution of ecommerce and its commitment to making sure every piece of digital media it buys drives to a direct sale.
In this video, Chris Padgett, vice president of marketing and head of digital at Nestlé, USA, and Sarah Hofsteter, chief executive officer of 360i, shared how Nestlé uses strategic planning and digital innovation to stay ahead of its competition.
In this video, get a three-minute overview of the BMA15: National B-to-B Conference.
In this video, BlackBerry shared how it successfully shifted from the B-to-C market to B-to-B.
In this video, Tim Washer explained how brands can use humor to create lasting connections with an audience.
In this video, Diebold provided a blueprint for successfully reinventing a B-to-B vendor into a strategic partner based on a throughline of collaborative innovation.
In this video, eMarketing Strategy shared the reasons marketers still turn to face-to-face marketing, and provided tips for improving brands’ face-to-face efforts.
In this video, the Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.
In this video, Strategic Horizons shared how brands are driving business by bringing an experiential mindset to marketing.
In this video, the Content Marketing Institute shared key attributes of successful content marketers.
In this video, Brandscaping author Andrew Davis shared a map of the modern client journey and explained how brands can connect with consumers and lead them to a purchase.
In this video, learn how Freightliner Trucks created a rebranding campaign that showed customers why its trucks were the most cost-effective on the market.