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GoDaddy’s Innovative Data-Driven Approach to Media Buying

GoDaddy, the world’s largest technology provider dedicated to small business, has introduced innovative media buying tactics to more efficiently and effectively target audiences. In this video, learn how this new breed of marketing utilizes a data-driven platform to generate better results.

GE Leverages Advanced Analytics and Marketing Technology to Drive Revenue

In this video, GE discussed the development of digital strategies that enable its business units to drive deeper customer relationships, high-quality leads, and incremental revenue via digitally sourced data, advanced analytics, and marketing technology.

Mastering Measurement: Stand and Deliver

In today’s hyper-fragmented media world, marketers are demanding fully integrated, decision-ready measurement. The ARF has been at the center of the industry conversation around measurement.

Unilever’s Revolutionary People Data Programme

In this video, hear how Unilever is delivering on the long-extolled potential of the Internet and high technology.

AT&T Has Cracked the Code for Advertising ROI Measurement

In this video, AT&T discussed how the latest marketing science, big data, and market research techniques are used to increase bottom-line results.

MGM Resorts Builds Loyalty with Data and Analytics

In this video, learn how MGM Resorts International used data and analytics to improve targeted marketing and drive customer loyalty.

Mining Insights from Analytics

In this video, learn how Orkin's analytics team integrates data from multiple sources to provide a single view of the customer, with insights uncovered via analytics that enable the brand to optimize its service offerings and pricing.

Opening Keynote Conversation: Nate Silver

Nate Silver is a leading statistician and best-selling author known for his unique brand of creativity, journalism, and statistical analysis. He is the founder of the award-winning website FiveThirtyEight and has established himself as today’s leading statistician through his innovative analyses of political polling.

Overview of the 2015 ANA Masters of Measurement Conference

In this video, get an overview of the 2015 ANA Masters of Measurement Conference.

Overview of the 2015 ANA Digital & Social Media Conference

In this video, get an overview of the 2015 ANA Digital & Social Media Conference.

King’s Hawaiian: Maximizing Media Spend Through Social and Content Partnerships

In this video, Erick Dickens, vice president of marketing at King’s Hawaiian, discussed how the brand increased awareness and purchase frequency.

Cultivating a Data-Driven B-to-B Content Marketing Culture

In this video, Travelers shared a content marketing strategy that connected with customers at each phase of the buyer journey.

General Electric: Driving Commercial Success and ROI

In this video, Andy Markowitz, general manager of performance marketing labs at General Electric, discussed the innovative ways in which the brand is looking at digital data and technology.

Maximizing the Promise of Digital Media

In this video, Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, discussed some hot-button issues affecting digital marketing today.

Nissan’s Journey as a Digital-First Brand

In this video, Nissan demonstrated how it set itself apart through creative digital marketing campaigns and strategic partnerships.

Johnson & Johnson: Relentlessly Relevant

In this video, Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.

Mondelez International: Leveraging Ecommerce Through Digital Media

In this video, Cindy Chen, Global Head of eCommerce at Mondelez International, shared her company's evolution of ecommerce and its commitment to making sure every piece of digital media it buys drives to a direct sale.

Nestle Adopts a Digital-First Mantra Through Marketing Innovation

In this video, Chris Padgett, vice president of marketing and head of digital at Nestlé, USA, and Sarah Hofsteter, chief executive officer of 360i, shared how Nestlé uses strategic planning and digital innovation to stay ahead of its competition.

Overview of the BMA15: National B-to-B Conference

In this video, get a three-minute overview of the BMA15: National B-to-B Conference.

Successfully Making the Tectonic Shift from B-to-C to B-to-B

In this video, BlackBerry shared how it successfully shifted from the B-to-C market to B-to-B.

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