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Overview of the 2015 ANA Advertising Financial Management Conference

In this video, get an overview of the 2015 ANA Advertising Financial Management Conference.

2015 BAASH – Brand Activation Annual Showcase Overview

This video provides an overview of the the 2015 BAASH – Brand Activation Annual Showcase.

Third Annual Brand Brilliance Awards

Created by the Brand Activation Association (BAA) to recognize the most influential and dynamic brand marketers, the Brand Brilliance awards honor individuals for outstanding achievement in this video.

Leading the Sharing Economy on Two Wheels

In this video, Divvy/Motivate’s Elliot Greenberger and Citi’s Jon Sellman went behind a unique bike sharing partnership to explain how the initiative has helped build both brands.

Turning ‘Share a Coke’ into a Worldwide Phenomenon

In this video, Coca-Cola discussed how the “Share a Coke” program reversed a 15-year sales decline.

Big Trends That Will Drive Big Results

In this video, The Futures Company’s Erik Medina explored the new Centennial generational cohort and key trends to help marketers position their brands for success today and beyond.

Chocolate Milk Grows Up. Reinvention Through Brand Activation

In this video, learn how MilkPEP repositioned chocolate milk from a kid’s drink to a sports drink with a campaign that turned professional athletes into brand advocates.

Activating Successful Partnerships

In this video, hear how PNC Bank partnered with Sesame Workshop to bring educational tools to children in low-income communities with the “Grow Up Great” program.

Engaging with Consumers to Build Your Brand

In this video, Frito-Lay shared insights from three years of the “Do Us a Flavor” campaign targeting Millennials.

There’s No Activation Without Attention

In this video, Adrian Grenier, the "Entourage" star, businessman and philanthropist shares his take on the real value of celebrity.

Bringing "Mayhem" to Life

In this video, Allstate shared the insights, strategies, and activations that have made “Mayhem” one of the most recognizable campaigns in the insurance industry.

Breaking Through on a Shoestring with Creative, Award-Winning Activations

In this video, learn how the Newcastle marketing team rebranded its ale on a budget by staying true to its brand roots, being respectful of consumers, and trusting its agency partners.

Successfully Activating Based on Leveraging Data

In this video, former Kraft CMO, Deanie Elsner shared how Kraft’s use of data has rewired the organization towards smarter, more impactful, and more engaging experiences for the consumers and shoppers it’s trying to reach.

Integrated Brand Activation Can Be "Priceless"

In this video, learn how MasterCard updated its “Priceless” campaign to reach consumers on a deeper, more emotional level.

#Moremusic: Target Creates the First-Ever Live Commercial During the Grammys

In this video, learn how Target created a unique brand experience during the Grammys by using its ad space to broadcast a live performance from the band Imagine Dragons.

Catalyzing Innovation to Generate Breakthrough Brand Activation Programming

In this video, Michelle Greenwald, a marketing professor at Columbia, NYU Stern and Cornell Graduate Schools of Business, showed marketers how to open their minds and elevate Brand Activation Marketing to radical new levels.

Overview of the 2015 ANA Advertising Law & Public Policy Conference

In this video, get an overview of the 2015 ANA Advertising Law & Public Policy Conference.

What the New Political Reality Means for Advertisers

The new GOP-led Congress has arrived, promising to break the gridlock in Washington. Get an analysis of what all this means for the advertising industry in this video.

Keynote Address: FCC Commissioner Michael O'Rielly

In this video, view highlights of the keynote address from Michael O'Rielly, Commissioner of the Federal Communications Commission, at the 2015 ANA Advertising Law & Public Policy Conference.

The Future in Ten Minutes or Less

In this video, watch the top lawyers in the business in a whirlwind tour of what advertising law will be in ten years.

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