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In this video, get an overview of the 2015 ANA Advertising Law & Public Policy Conference.
The new GOP-led Congress has arrived, promising to break the gridlock in Washington. Get an analysis of what all this means for the advertising industry in this video.
In this video, view highlights of the keynote address from Michael O'Rielly, Commissioner of the Federal Communications Commission, at the 2015 ANA Advertising Law & Public Policy Conference.
In this video, watch the top lawyers in the business in a whirlwind tour of what advertising law will be in ten years.
In this video, a panel discussed the evolution of data breach and security litigation in the class action and enforcement arenas and identify new privacy litigation risks appearing on the horizon.
In this video, review the current status of the world of social media looking back at major campaigns and issues from the past year.
In this video, a panel of advertising law experts from around the world, members of the Global Advertising Lawyers Alliance (GALA), will help marketers feel confident in circumnavigating the world of global advertising production.
In this video, get a three-minute overview of the 2015 ANA Media Leadership Conference where leaders of the media industry discussed urgent issues and shared insights on the newest ways of connecting with today’s consumers.
In this video, Gillian Smith, chief marketing officer at City Year, shared City Year's media innovation story including how they reached almost 5.5 million people via social media with very little paid media spend by relying on partner and fan media brands to help further spread its message.
In this video, learn why Subaru owes its content success to a media integration strategy that focuses on naturally incorporating its vehicles into content that puts them in front of the right audience.
In this video, Dr Pepper shared how it built an integrated media campaign around the college football season, playoffs, and championship game.
In this vidoe, learn how a simple online challenge created a viral sensation that transformed the fortunes of the ALS Association.
In this video, hear from ConAgra, Kellogg’s, and LaQuinta who are among the ANA member companies who shared key learnings and action steps that came out of a study on bot fraud (i.e., non-human traffic).
In this video, Rishad Tobaccowala, Chief Strategist at Publicis Groupe, provided guidance for media professionals to rethink and reinvent their respective roles in order to maintain and increase relevance in the future.
The 2015 Brand Masters Conference in three minutes.
In this video, learn how Expedia set out to make travel personal again, to acknowledge that travel is about more than changing places; it’s about finding the things that change you.
In this video, discover how the DuPont marketing team is linking brand to business financials to get approval for major changes in brand strategy.
In this video, learn how Vita Coco started the coconut water trend – one of the fastest growing beverage categories of the past ten years – by promoting the brand in association with pop culture.
In this video, discover how Target has dramatically lowered its environmental impact during commercial production.
In this video, Heineken offered insights on how mobile marketing spending translates to sales and brand awareness.