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Overview of the 2015 ANA Digital & Social Media Conference

In this video, get an overview of the Overview of the 2015 ANA Digital & Social Media Conference.

King’s Hawaiian: Maximizing Media Spend Through Social and Content Partnerships

In this video, Erick Dickens, vice president of marketing at King’s Hawaiian, discussed how the brand increased awareness and purchase frequency.

Cultivating a Data-Driven B-to-B Content Marketing Culture

In this video, Travelers shared a content marketing strategy that connected with customers at each phase of the buyer journey.

General Electric: Driving Commercial Success and ROI

In this video, Andy Markowitz, general manager of performance marketing labs at General Electric, discussed the innovative ways in which the brand is looking at digital data and technology.

Maximizing the Promise of Digital Media

In this video, Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, discussed some hot-button issues affecting digital marketing today.

Nissan’s Journey as a Digital-First Brand

In this video, Nissan demonstrated how it set itself apart through creative digital marketing campaigns and strategic partnerships.

Johnson & Johnson: Relentlessly Relevant

In this video, Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.

Mondelez International: Leveraging Ecommerce Through Digital Media

In this video, Cindy Chen, Global Head of eCommerce at Mondelez International, shared her company's evolution of ecommerce and its commitment to making sure every piece of digital media it buys drives to a direct sale.

Nestle Adopts a Digital-First Mantra Through Marketing Innovation

In this video, Chris Padgett, vice president of marketing and head of digital at Nestlé, USA, and Sarah Hofsteter, chief executive officer of 360i, shared how Nestlé uses strategic planning and digital innovation to stay ahead of its competition.

Overview of the BMA15: National B-to-B Conference

In this video, get a three-minute overview of the BMA15: National B-to-B Conference.

Successfully Making the Tectonic Shift from B-to-C to B-to-B

In this video, BlackBerry shared how it successfully shifted from the B-to-C market to B-to-B.

B-to-B Video: The Comedy Writes Itself

In this video, Tim Washer explained how brands can use humor to create lasting connections with an audience.

The Reinvention of the Diebold Brand

In this video, Diebold provided a blueprint for successfully reinventing a B-to-B vendor into a strategic partner based on a throughline of collaborative innovation.

Face-to-Face Marketing Rules

In this video, eMarketing Strategy shared the reasons marketers still turn to face-to-face marketing, and provided tips for improving brands’ face-to-face efforts.

B-to-B Customer Loyalty: The Proven Path to Monetizing Customer Experience

In this video, the Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.

The Experience is the Marketing

In this video, Strategic Horizons shared how brands are driving business by bringing an experiential mindset to marketing.

Here’s Why You’re Failing at Content Marketing

In this video, the Content Marketing Institute shared key attributes of successful content marketers.

How Brilliant Brands Create a Sudden Urge to Act

In this video, Brandscaping author Andrew Davis shared a map of the modern client journey and explained how brands can connect with consumers and lead them to a purchase.

Freightliner “Real Cost of Ownership” Campaign

In this video, learn how Freightliner Trucks created a rebranding campaign that showed customers why its trucks were the most cost-effective on the market.

Only Human: The Emotional Logic of Business Decisions

In this video, the Fortune Knowledge Group and gyro shared how even in a data-saturated world, emotional connections are still the leading driver of business decisions.

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