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Overview of the 2015 ANA Digital & Social Media Conference

In this video, get an overview of the Overview of the 2015 ANA Digital & Social Media Conference.

Here’s Why You’re Failing at Content Marketing

In this video, the Content Marketing Institute shared key attributes of successful content marketers.

Overview of the 2015 ANA Advertising Financial Management Conference

In this video, get an overview of the 2015 ANA Advertising Financial Management Conference.

Top Agency Management Trends that Will Rock Your World in 2015 and Beyond

In this video, Bruno Gralpois, co-founder of Agency Mania Solutions, shared eight trends affecting agencies and marketers in 2015.

Technology Keynote: Getting to 10 Percent and the Innovation Imperative

In this video, Jospeh Jaffe, CEO and co-founder of Evol8tion, discussed the importance of allocating a portion of the marketing budget to innovation.

The Invention of Advertising

In this video, Mike Yapp, director of The ZOO at Google | YouTube, discussed the power shift in advertising caused by technology.

Irwin Gotlieb’s Perspective on Top Media Issues

In this video, Irwin Gotlieb, chairman of Group M, and Bob Liodice, president and CEO of the ANA, engaged in a discussion about the issues facing media buying today.

Brand in the Boardroom: Making the Case for Investment in the Brand

In this video, Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.

The Increasing Influence and Value of the In-House Agency

In this video, State Farm discussed the structure of its in-house agency.

Programmatic Media Management

In this video, examine the current landscape of programmatic media management models and learn how to select the right model for your organization.

Global Marketing Procurement Transformation

In this video, Steve Lightfoot, senior manager, global marketing procurement at WFA, discussed how the role of procurement is changing globally.

2015 BAASH – Brand Activation Annual Showcase Overview

This video provides an overview of the the 2015 BAASH – Brand Activation Annual Showcase.

Third Annual Brand Brilliance Awards

Created by the Brand Activation Association (BAA) to recognize the most influential and dynamic brand marketers, the Brand Brilliance awards honor individuals for outstanding achievement in this video.

Leading the Sharing Economy on Two Wheels

In this video, Divvy/Motivate’s Elliot Greenberger and Citi’s Jon Sellman went behind a unique bike sharing partnership to explain how the initiative has helped build both brands.

Turning ‘Share a Coke’ into a Worldwide Phenomenon

In this video, Coca-Cola discussed how the “Share a Coke” program reversed a 15-year sales decline.

Big Trends That Will Drive Big Results

In this video, The Futures Company’s Erik Medina explored the new Centennial generational cohort and key trends to help marketers position their brands for success today and beyond.

Chocolate Milk Grows Up. Reinvention Through Brand Activation

In this video, learn how MilkPEP repositioned chocolate milk from a kid’s drink to a sports drink with a campaign that turned professional athletes into brand advocates.

Activating Successful Partnerships

In this video, hear how PNC Bank partnered with Sesame Workshop to bring educational tools to children in low-income communities with the “Grow Up Great” program.

Engaging with Consumers to Build Your Brand

In this video, Frito-Lay shared insights from three years of the “Do Us a Flavor” campaign targeting Millennials.

There’s No Activation Without Attention

In this video, Adrian Grenier, the "Entourage" star, businessman and philanthropist shares his take on the real value of celebrity.

1234567 >>  Last (17)