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Search returned: 224 document(s).
Advertising, customer service, and even product development have all been drastically affected by social media, and brands must become adept in the space or get left behind. LiveWorld, a social media agency, discussed the challenges and opportunities facing brands on social networks.
Survey research from the ANA Procurement Task force revealed insights into optimizing the relationship between marketing procurement and marketing.
Understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.
ANA has heard more concerns about media transparency in the past year than at any other point in memory. A panel discussed issues surrounding media transparency and procurement.
Rishad Tobaccowala of DigitasLBi and Razorfish addressed how the world of marketing is changing.
Ford Motor Company’s head of global trends and futuring shared the social, economic, and environmental factors that will affect consumer behaviors and values in the coming years.
At Nationwide Insurance, marketing and procurement have been able to reduce agency fees and increase campaign effectiveness.
A presentation and panel discussion on best practices for improving the agency selection process.
In this video, legal experts from AT&T, Crowell & Moring LLP, and PayPal discussed the challenges and most effective strategies of companies in effort to secure consumer data.
Legal experts from GE and Reed Smith explored what’s allowed and prohibited on social media under the rules of professional conduct.
Legal experts from Davis Wright Tremaine, LLP and the Grey Group discussed the opportunities and challenges presented by the emergence of the “Internet of Things,” a network of interconnected devices capable of communicating with one another.
In this video, Dan Jaffe, group executive vice president of government relations, ANA, provided an in-depth look at major difficulties confronting the advertising industry in 2014.
This panel on native advertising explored the issues beyond the "to disclose or not to disclose" questions and best practices to avoid enforcement.
Ron Urbach, Chairman of Davis & Gilbert LLP, discussed concerns the FTC will look at in 2014 and beyond.
Rick Kurnit, Partner at Frankfurt Kurnit Klein & Selz PC, discussed concerns the FTC will look at in 2014 and beyond.
In this video, Maureen Ohlhausen, Commissioner at the Federal Trade Commission, delivered the keynote address at the 2014 ANA Advertising Law & Public Policy Conference.
In this video, Kimberly-Clark showed how bringing its programmatic buying capabilities in-house allowed the brand to increase media buying efficiency, effectiveness, and relevance to target consumers.
In this video, Forrester Research discussed the results of a joint survey conducted with the ANA regarding ad transparency, media revenue models, and the evolution of performance metrics in media buying.
In this video, Google shared its thoughts on where programmatic buying is today, where it’s heading, and what brands can do to ensure they leverage it effectively.
In this video, Wendy's discussed using a physical re-imaging, new high-quality products, and a fully integrated partnership with ESPN to differentiate itself from QSR competition.