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Search returned: 252 document(s).
In this video, Heineken offered insights on how mobile marketing spending translates to sales and brand awareness.
In this video, how the data our devices digitize not only inform the choices we make but also define who we are, with grand implications for how we live in the future.
In this video, hear Timex’s approach to wearable technology innovation as they uncover how they have quickly become a leader in this “mobile first, mobile everywhere” world.
In this video, learn key takeaways from the 2014 ANA Mobile First, Mobile Everywhere Conference.
In this video, the NBA described its total market approach and offered five tips for executing total market successfully.
Over the past year, a task force led by AHAA and ANA has been working to provide guidance to the industry on the development and execution of a total market approach in marketing communications.
Over the past 20 years, Toyota has emerged as the number-one brand among Hispanic, African-American, and Asian-American markets. To ensure they continue to address the needs of the new marketplace, Toyota has announced that it will adopt a more cohesive marketing approach by placing previously separate agencies into a total market model.
In this video, Sony Music revealed the role music plays in the lives of the multicultural consumer and how to communicate with this consumer through the currency of music, based upon its annual study of 30,000 music fans.
In this video, Cox Communication shared best practices for diversity and inclusion.
In this video, Twitter shared an overview of how brands can connect with multicultural consumers on its social media platform.
In this video, Zumba shared key steps from its journey toward becoming a global lifestyle and fitness brand.
Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause in this video.
Turning B-to-B into Me-to-B: How Grainger Created an Emotional Connection to a Rational, Technical World
In this video, Grainger shared how establishing an emotional connection with its customers allowed the brand to shift its perception from parts supplier to true partner.
In this video, hello shared how disruption in media and merchandising led to increased market share for the brand.
In this video, Kraft shared how it reorganized the brand and developed the internal infrastructure and expertise necessary for agile, addressable, data-driven marketing.
In this video, Peter McGuinness, chief marketing and brand officer at Chobani, discusses how the company has embraced innovation and marketing to maintain its leadership position.
T-Mobile has single-handedly disrupted an industry through its "Un-carrier" strategy of defying "carrier" rules and putting the customer first. "Un-CMO" Mike Sievert discussed how the brand managed this massive turnaround and intends to continue shaking things up in the wireless industry.
In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
Brands at General Mills have used consumer-centric thinking and purpose to achieve growth.
In this video, JetBlue takes a values-based, challenger approach to brand communication.