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Deanie Elsner, executive vice president and CMO at Kraft Foods Group, Inc., showcased how Kraft's Parallux — knowledge fueling action — influences marketing efforts on some of Kraft's most iconic brands.
When Chobani was founded, Greek yogurt was only 1 percent of the yogurt market. Now it comprises more than half of the category. Peter McGuinness, chief marketing and brand officer at Chobani, embraced the challenge to position the company as the leader of the category.
T-Mobile has single-handedly disrupted an industry through its "Un-carrier" strategy of defying "carrier" rules and putting the customer first. "Un-CMO" Mike Sievert discussed how the brand managed this massive turnaround and intends to continue shaking things up in the wireless industry.
In this video, learn how Cisco’s B-to-B marketers have shifted focus from promotion to engagement, aligning with sales to drive volume, velocity, and value.
Brands at General Mills have used consumer-centric thinking and purpose to achieve growth.
In this video, JetBlue takes a values-based, challenger approach to brand communication.
Delivering his first speech at the ANA Masters of Marketing conference since leaving Procter & Gamble in 2008, Jim Stengel discussed his ongoing, post-P&G enlightenment about what really drives brand growth.
In this video, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.
Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.
Denny’s Corporation shared 11 best practices for engaging Millennials on Twitter and Tumblr.
This video highlights eMarketers' perspective on how today’s connected consumers are spending their time and money.
Lee Nadler, marketing communications manager at MINI, shared examples of MINI’s creative real-time marketing, from social volleys with other brands to turning a moving car into a live concert venue.
This video highlights how Equinox has leveraged social channels across its house of brands to foster engagement with current and prospective members.
This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.
This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.
Advertising, customer service, and even product development have all been drastically affected by social media, and brands must become adept in the space or get left behind. LiveWorld, a social media agency, discussed the challenges and opportunities facing brands on social networks.
Survey research from the ANA Procurement Task force revealed insights into optimizing the relationship between marketing procurement and marketing.
Understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.
Experts from around the world discussed the concerns, developments, and best practices for achieving media buying transparency.
Rishad Tobaccowala of DigitasLBi and Razorfish addressed how the world of marketing is changing.