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  • Account Scoring Template

    Tools   September 1, 2015  

    An analysis tool to evaluate corporate accounts based on 6 key criteria.

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  • Ad Agency RFI Template

    Tools   September 1, 2015  

    A template to quickly develop Request for Information (RFI) for Ad Agency Selection.

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  • Advertising Calendar & Budget Template

    Tools   September 1, 2015  

    Use this to organize your advertising campaigns. Track media types, due dates and budget info.

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  • Advertisement Evaluation Matrix

    Tools   September 1, 2015  

    A matrix to evaluate the effectiveness of advertising concepts.

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  • Advertising Plan Checklist

    Tools   September 1, 2015  

    Use this as a framework for building your annual advertising plan and budget.

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  • Agency Performance Review

    Tools   September 1, 2015  

    Use this performance review to evaluate the efforts of the agencies you work with closely.

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  • Agency RFP Template

    Tools   September 1, 2015  

    You need to create a tool for selecting ad agencies regarding specific projects designed by your company.

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  • Agency Selection Tool

    Tools   September 1, 2015  

    You need to learn more about potential advertising agencies before interviewing them.

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  • Balanced Scorecard Strategy Map

    Tools   September 1, 2015  

    Use this to communicate strategic objectives, metrics, targets, and initiatives.

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  • Bid or No Bid Assessment

    Tools   September 1, 2015  

    A tool for determining if you should bid on a business opportunity.

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  • Blog Policy Template

    Tools   September 1, 2015  

    A policy to absolve your organization from litigation resulting from illegal or inappropriate content.

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  • Brand Assessment Tool

    Tools   September 1, 2015  

    A self-assessment to evaluate your organization from a Branding perspective.

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  • Brand Strategy Scorecard

    Tools   September 1, 2015  

    A template to document your branding objectives, initiatives, measures, and targets for the next 12-18 months.

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  • Break Even Analysis

    Tools   September 1, 2015  

    A calculator to input cost & sales variables and determines break even point and profitability.

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  • Business Case Template

    Tools   September 1, 2015  

    Use this template for any corporate investment and as a formal management communication document.

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  • Business Strategy Metrics Dashboard

    Tools   September 1, 2015  

    Use this template to capture and report on key metrics from your business strategy plan.

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  • Buyer Persona Template

    Tools   September 1, 2015  

    Use this template to create buyer personas for the key buyers that you intend to target.

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  • Buying Process Stage Template

    Tools   September 1, 2015  

    A template to document "buying stages" for each of your buyer personas.

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  • Campaign Impression Calculator

    Tools   September 1, 2015  

    Use this tool to determine your cost per impression across various communications channels.

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  • Case Analysis Research Report

    Tools   September 1, 2015  

    Use this template to record case details, observations, insights and interpretation of the analysis.

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