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Following its spinoff from CBS Corp., CBS Outdoor Americas Inc. this morning announced it will rename itself Outfront Media Inc., effective Nov. 20.
The curious and profound thing about Snapchat advertising is how the tiny things they've done to craft an advertising platform have resulted in interesting questions about the future of online advertising.
Internet ad revenue rose 15% to $23.1 billion during the first six months in 2014, compared with the same time period in 2013.
Strong brand perceptions are based on what a brand <i>does</i>, not what it <i>says</i>.
Companies like JetBlue, Bank of America and T-Mobile have had to radically change their brands, processes and communications to get some respect and — dare one say it — affection.
Threatening Snapchat’s standing as a secure platform, hackers claim to have intercepted hundreds of thousands of private user messages.
Snacks are tasty and often fun to eat. Today’s consumers expect snacks to serve many needs. This article explores consumer snacking habits around the globe.
This report describes various ways brand managers can harness the power of sharing to develop more effective brand engagement campaigns.
Publicis’ Leo Burnett unit announced a deal with AOL’s Huffington Post touted as the world’s first “agency and publisher alliance poised to reinvent how people engage with brands.”
Nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating.
In a bid to get the average runner to leave the cell phone at home, Timex has created an 800-mile relay race as a way to showcase its new Ironman One GPS.
Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel.
Facebook is developing an anonymous messaging app. This article traverses the emerging anonymous messaging app landscape.
Two weeks into the new 2014-2015 TV season shows, there is a somewhat familiar ring to a year ago -- NBC is in first place among key viewers.
Facebook on Monday formally closed its acquisition of WhatsApp, but the final price rose $3 billion to about $22 billion because of the higher value of the social network’s stock since the deal was announced in February.
Proprietary, data-driven products need their own leader -- which is why DigitasLBi is promoting Jason Kodish to the newly created role of global chief data scientist.
Large multi-client research study to attempt to better understand the millennial segment and the cultural and ethnic cross-currents that run through it in America today.
The beverage giant has been trying a host of different digital programs focused on delivering a range of Millennial-facing curated content around things like music, art, film, and sports.
Digital isn’t just a disruptive change agent anymore — it has emerged as the dominant economic and cultural force shaping society today.
The proliferation of media devices may be a consumer’s dream, but it’s made conducting business more difficult for advertisers and publishers.