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Search returned: 1146 document(s).
Twitter has opened up its archives so users can now search every tweet ever made.
This presentation from YuMe details the ways that digital video, though in its infancy, is becoming a must-have for publishers.
Survey results of nearly 1,000 consumers from a nationally representative online panel show current trends, online habits and media consumption, specifically related to holiday shopping trends and preferences.
This research report provides insights into voters’ planned video viewing behavior for the 2014 midterm election.
Plentiful details about where, when and how (on what device) audiences are most receptive to ads.
Discover details about the specific impacts different screens have when it comes to video ads in this joint report from YuMe and Nielsen.
Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.
Marketing will become even more personalized next year, as technological advances catch up to consumer expectations, and marketers will have to continue to overhaul how they communicate with consumers.
Store brands are increasingly high-quality products that fulfill consumer needs across a variety of price points.
New technology is subjected to rare scrutiny in this thoughtful piece about technology and marketing.
Facebook late Friday announced yet another push to reduce the number of organic brand posts it says are cluttering its users’ newsfeeds.
Millennials are projected to spend $65 billion on consumer packaged goods (CPG) over the next decade, yet there are many misconceptions and challenges in reaching these shoppers.
This guide looks at the four tenets of measurement-focused marketing in an attempt to make sense of today's complex customer journey.
Rapid changes in technology are transforming lifestyles—and shopping habits.
Yahoo formally announced an agreement to acquire programmatic video ad platform BrightRoll for $640 million.
Land Rover North America is all about branded content, with programs around adventurers, climbers, paddle-boarders, and record-breakers in different fields.
A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.
In Nielsen’s latest Survey of Consumer Confidence and Spending Intentions, global consumer confidence edged up in the third quarter to a score of 98—an increase of one point from the previous quarter and two points from the start of the year. And survey respondents in Latin America reflect the global outlook of cautious optimism.
In general, listeners expect newly released music to appear on a streaming site within two weeks or less. Teens have the lowest tolerance for long waits, with 60% expecting newly released music to be available within a week.
Brands used to need exclusivity and irony to win over consumers. Now, in order to reach the 74.3 million millennials who wield more than $200 billion in purchasing power, brands need to be inclusive and friendly, according to a new report from Mindshare, part of WPP’s GroupM media operation.