|All Words Any Words Exact Phrase||Sort by:|
Search returned: 1077 document(s).
Includes links to the Webcasts, <i>1. Get Smart, Get Strategic, 2. Tear Down the Silos, 3. Untangle the Data Hairball, 4. Make Metrics Your Mantra, and 5. Process is the New Black</i>
Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.
Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016
With more than 100 million people watching 1 billion Loops every day, the agency thinks Vine is a ripe playground to jump into.
Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of accidental clicks.
By 2017, the CMO will spend more on Technology than the CIO - ideas and data go hand in hand.
In the next two years, 73% of marketers plan to have a big data analytics solution implemented.
Skillfully managing data overload can ensure your data-driven initiatives are streamlined and impactful.
Lisa Arthur, Teradata, CMO, Marketing Applications outlines the most effective ways for marketers to harness the power of data.
History and experience have revealed five critical steps to achieving big data insights and data-driven marketing success. Check them out here!
Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada.
To drive awareness of its new Hello chocolate collection Lindt USA produced an original, romantic comedy digital series.
Expanding its audience targeting efforts, Twitter began inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool.
Designed to help marketers engage and reach customers cross-platform, including print, social, and mobile, through creative, relevant content.
Not all age groups are shopping online to the same degree. The age group that has grown up in the digital era—Millennials (age 21-34)—is leading the way.
Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.
The private-label sector in the U.S. experienced a sizeable growth spike during the recent recession, and that upward trend continued through 2011.
Apple on Tuesday unveiled a trio of new products including a larger screen iPhone, a mobile payment service and a high-end smartwatch.
For brands that have e-commerce and nationwide distribution, national media should always be an option on the table.
Here are some thoughts on how to build a strategy and track performance.
If so, what impact will this may have on where their tweets end up?