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Family, Food, and Culture are Asian-American Staples

Insights into Asian-American consumers’ grocery shopping behaviors.

Closing the Gap between Products that Appeal to Our Heart and Health

Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.

Localization: Mapping out Hidden Pockets of Opportunity

Many retailers and brands are turning to localization strategies to drive growth.

What’s in Asian-Americans’ Wallets?

Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.

Consumer Loyalty Is Not Much Deeper than Our Pockets

A global Nielsen survey found that price is the top driver of store-switching behavior.

What Does It Take to Measure the Total Audience?

Insights on media measurement and media planning from a Nielsen panel discussion.

Exploring the Science behind Successful Innovation

Successful innovation is a science, and it can become a repeatable and scalable part of any business.

How Mobile Wallet Apps Are Changing Consumer Habits

Nielsen research on mobile wallet users and the opportunity for marketers.

How to Apply Business Intelligence to Marketing Procurement

Leverage business intelligence and data analytics to make better agency management decisions.

From Content Creation to Value Creation

How marketers can benefit from maximizing post-production.

Storytelling Tips from an Emmy Award-Winning TV Producer

Quick tips on how to entertain and inform an audience with stories around your brand.

Warby Parker, Moosejaw, and Amazon Earn Millennial Shopper Love in the Store

FutureCast shared four ways that retailers can win with Millennial shoppers.

Build a Healthier Media Plan

The healthcare and pharma industries should embrace digital media to reach consumers.

Ten Ways to Build a Profitable Company

Tips from the founder of a successful global business include the importance of empowering junior staff.

Centro DSP Quick Start Guide

An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.

Three Questions to Amp Up Messaging ROI

A three question quiz to see if your content marketing is on track.

Where Summer Travelers Go, Digital Follows

An infographic exploring trends around summer vacations.

Ten Habits to Turbocharge Your Marketing

Leadership takeaways from SAP’s CMO.

Digital Subchannels Are Becoming Channels of Choice in Local Markets

A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.

Four Takeaways from the 2015 NewFronts Season

What to keep in mind as online video and media allocation decisions are made.

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