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Global Consumers Nibble, Nosh and Snack Their Way to Big Sales

So what types of snacks are driving sales around the world? It depends on where you live.

Facebook Relaunches Atlas Ad Platform, Addresses Metrics Challenge

Facebook relaunched its Atlas advertising platform on Monday. The move is part of a broader effort by Facebook to challenge Google and AOL on the ad-serving technology front.

Report on Global Agency Remuneration Trends and the Use of Performance Metrics

This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.

Guidelines On Client-Agency Relations and Best Practice in the Pitch Process

Guidelines for the agency and the client on how organize, conduct and conclude a pitch process leading to a new client-agency relationship.

Engaging the Evolving Hispanic Consumers: A Look at Two Distinct Sub-Groups

The various characteristics of Hispanic sub-groups are affecting consumer behavior and engagement opportunities.

Guide to Programmatic Media: What Every Advertiser Should Know About Media Markets

How programmatic media works and how advertisers can better engage with this space to improve visibility and performance.

Global Media Transparency Index

Identifies and highlights the countries with lower levels of media market transparency, the factors responsible for limiting advertiser visibility, and the safeguards that can be put in place.

Guide to Choosing and Using a Media Auditor

Comprehensive guide describing and defining the advertisers’ needs and objectives, the auditors’ working methods and operating principles, and making recommendations on how they should work together.

Advice on Obtaining Transparency and Return of Media Income

General, high-level guidance concerning negotiations with media agencies and individually drafting contracts with media agencies.

Appetite for Convenience: How Millennials are Changing the Hispanic Shopping Basket

Bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials.

Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode

Global ad spending is back on a healthy expansion track, and much of it is coming from the rapid consumer adoption of digital media.

App-Enabled Smart TV Gains Popularity

New research from Parks Associates reports 70% of TV households will have an app-enabled smart TV by 2018.

5 Steps to Data-Driven Marketing: A Guide to 5 Webcasts

Includes links to the Webcasts, <i>1. Get Smart, Get Strategic, 2. Tear Down the Silos, 3. Untangle the Data Hairball, 4. Make Metrics Your Mantra, and 5. Process is the New Black</i>

Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting

Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.

Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016

With more than 100 million people watching 1 billion Loops every day, the agency thinks Vine is a ripe playground to jump into.

Unreliable Mobile Clicks Have Bad Impact On Ad Engagement

Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of accidental clicks.

Great Minds Don't Always Think Alike: The New CIO + CMO Strategic Alignment

By 2017, the CMO will spend more on Technology than the CIO - ideas and data go hand in hand.

What Every CMO Needs to Know About Big Data

In the next two years, 73% of marketers plan to have a big data analytics solution implemented.

Big Data Marketing Hero: Turning Big Data Overload Into Expertly Managed Marketing Success

Skillfully managing data overload can ensure your data-driven initiatives are streamlined and impactful.

CMO Leadership Series: The Power of Data

Lisa Arthur, Teradata, CMO, Marketing Applications outlines the most effective ways for marketers to harness the power of data.

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