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Search returned: 1392 document(s).
Insights into Asian-American consumers’ grocery shopping behaviors.
Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.
Many retailers and brands are turning to localization strategies to drive growth.
Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.
A global Nielsen survey found that price is the top driver of store-switching behavior.
Insights on media measurement and media planning from a Nielsen panel discussion.
Successful innovation is a science, and it can become a repeatable and scalable part of any business.
Nielsen research on mobile wallet users and the opportunity for marketers.
Leverage business intelligence and data analytics to make better agency management decisions.
How marketers can benefit from maximizing post-production.
Quick tips on how to entertain and inform an audience with stories around your brand.
FutureCast shared four ways that retailers can win with Millennial shoppers.
The healthcare and pharma industries should embrace digital media to reach consumers.
Tips from the founder of a successful global business include the importance of empowering junior staff.
An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.
A three question quiz to see if your content marketing is on track.
An infographic exploring trends around summer vacations.
Leadership takeaways from SAP’s CMO.
A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.
What to keep in mind as online video and media allocation decisions are made.