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To drive awareness of its new Hello chocolate collection Lindt USA produced an original, romantic comedy digital series.
Expanding its audience targeting efforts, Twitter began inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool.
Designed to help marketers engage and reach customers cross-platform, including print, social, and mobile, through creative, relevant content.
Not all age groups are shopping online to the same degree. The age group that has grown up in the digital era—Millennials (age 21-34)—is leading the way.
Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.
The private-label sector in the U.S. experienced a sizeable growth spike during the recent recession, and that upward trend continued through 2011.
Apple on Tuesday unveiled a trio of new products including a larger screen iPhone, a mobile payment service and a high-end smartwatch.
For brands that have e-commerce and nationwide distribution, national media should always be an option on the table.
Here are some thoughts on how to build a strategy and track performance.
If so, what impact will this may have on where their tweets end up?
All Things Advertising: Multi-Screen Usage, Big Data, Programmatic Buying and Succeeding in a Crowded Marketplace
An interview with Randall Beard, Nielsen’s Head of Advertiser Solutions.
National TV’s current advertising concerns are not coming at the hands of online advertising, according to one analyst.
Google has introduced an improved sitelinks search box on its engine that gives searchers a direct link to content buried within a brand's site.
Facebook continues to rack up big deals with holding company ad shops. The latest, confirmed today, is a nine-figure ($100 million or more) deal with UM.
Some non-human traffic such as spiders and crawlers, keep the Internet running (indexing the Web for example). Many others are producing fraudulent activity that skew metrics while “stealing” money and data.
Discover what a multi-screen advertising solution should look like.
Collective commissioned and analyzed data from Nielsen, and looked to its own clients’ best practices, to craft a guide for advertisers in managing the new multi-screen paradigm.
The audio landscape in America today offers more choices for consumers and more types of programming than ever before.
Social media marketing platform Hootsuite on Thursday announced its latest acquisition: Brightkit, a platform that powers customized social campaigns.
Of course size matters, but after meeting the challenges in capturing, storing, searching and sharing are met, the challenge lies in the analysis, visualization and taking action on the insights.