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Demystifying the Hispanic Healthcare Opportunity

A birds-eye view of Hispanic health and healthcare engagement.

InMobi Brings Factual's Location Data To Mobile Ad Platform

InMobi, a mobile ad platform, and Factual, a location-based data platform have announced a partnership.

Click and Cha-Ching: E-Commerce Shifts Into Higher Gear Around the Globe

The most popular online shopping categories are non-consumable—durables and entertainment-related products.

Despite Recent Slowdown, U.S. Ad Economy Poised To Expand At Fastest Rate In A Decade

Report predicts that share will continue to shift toward “digital” and that a combination of factors will begin to erode demand for network television.

Pinterest Launches Global Analytics Platform In 31 Languages

Pinterest will launch Tuesday its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards.

Your Email Is a Snowflake

The reality, says the report, is that testing your email sends is paramount to effective email marketing.

Toms Sells To Bain, Opens New York Store

Toms Shoes, the brand built on “One for One” giving, has signed a new partnership with Bain Capital said to be worth $625 million.

Fanta's Vine-Based Comedy Series Draws Teens

A new Fanta-sponsored comedy series consisting entirely of edited-together six-second Vines appears to be achieving its goal of engaging teens.

Marketers Mull Ad Value Of Instagram, Pinterest

In anticipation of an increasingly fragmented social landscape, marketers are spending more time trying to figure out networks not named Facebook or Twitter.

Deals, Devices and Deft Ads: The Back-to-School Season Is a Merchandiser’s Delight

Back-to-school shopping is happening earlier as savvy back-to-school shoppers look to get the most bang for their bucks on essential items.

Millennials Spearhead Turn Toward Privacy

Call it a bluff, but millennials say they are determined to take back their digital privacy -- and in the process, reshape the entire ad-based media ecosystem.

Breakfast: Still the Most Important Meal of the Day

The desire to be plugged in and productive also drives the way Americans fuel up at the start of each day. This makes first meal of the day is just as important to retailers as it is to consumers.

The Future of Mobile Advertising: Native Ads Are At the Forefront of a Mobile Advertising Evolution

Clients and agencies are already using mobile as a platform for brand messaging. Native advertising is being a key driver in their use of mobile.

CMOs: Mobile Spend Slowing, Social Going Strong

Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.

Digital Marketers Beef Up On Personalization

Where are marketers spending money to keep up with their customers’ own expectations on how brands should reach out to them?

Nielsen Talk: Cross-Platform Video with Tremor Video's Bill Day

How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?

PR Agency Industry 2014 Billing Rates and Utilization Report: By Agency Size, Region and Specialty

This report from Gould + Partners outlines average hourly billing rates for public relations (PR) professionals working in various industry verticals.

PR Agency Industry 2014 Best Practices Benchmarking Report: By Agency Size, Region and Specialty

This report from Gould + Partners outlines the 22 most critical benchmarks for a firm to track.

62% Of Local Publishers Using Programmatic

Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.

Millennials Are Cashing In On Their Social Influence

Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.

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