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Perspectives and predictions from 5 ANA members.
Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.
Without a fundamental value proposition targeted at an identifiable market, branding will not create a Brand.
Calculating a complete Marketing ROI may be beyond the scope of most (maybe all) companies today.
Before you can determine what to measure, you have to have alignment on what Marketing is tasked to accomplish.
Includes explanation of factors such as size and position.
The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought
Many marketers remain eager to connect with this young, digitally-savvy group.
Target introduces a new in-store gaming experience, built in partnership with Google’s Art, Copy & Code team.
...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.
With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.
According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”
A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.
The world has gone digital, and payment methodologies are rapidly gaining prominence among savvy consumers.
Brand portfolio strategy is an approach toward establishing (future) and managing (current) a portfolio of brands in a coordinated way.
And the votes are in!
A new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides.
Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."
Marketers are becoming aware that Web site visitors never see many of the ads served on publisher sites.
Top 10 Best Practices: Successful Companies and their Marketing Organizations are Putting into Practice
View the best practices that successful companies and their marketing organizations are putting into practice.
Forego a lavish gift and focus on what clients can truly give: the gift of stronger partnerships.