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Twitter Makes All Tweets Searchable

Twitter has opened up its archives so users can now search every tweet ever made.

The State of Digital Video: A Publisher Outlook

This presentation from YuMe details the ways that digital video, though in its infancy, is becoming a must-have for publishers.

Holiday Shopping: A Multi-Screen Path to Purchase

Survey results of nearly 1,000 consumers from a nationally representative online panel show current trends, online habits and media consumption, specifically related to holiday shopping trends and preferences.

Moving Election Numbers: The Power of Digital Video

This research report provides insights into voters’ planned video viewing behavior for the 2014 midterm election.

Pursuit of Attention: Getting to the Center of Attentive Audiences

Plentiful details about where, when and how (on what device) audiences are most receptive to ads.

YuMe's Mix and Measure: Exploring the Impact of Multi-Screen Mixology

Discover details about the specific impacts different screens have when it comes to video ads in this joint report from YuMe and Nielsen.

The Emerging Ethnicity: US Hispanic Consumer Interactions Across Screens

Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.

Marketing To Become More Personalized, Authentic

Marketing will become even more personalized next year, as technological advances catch up to consumer expectations, and marketers will have to continue to overhaul how they communicate with consumers.

Around the Globe, Private Label's Appeal Goes Beyond Price

Store brands are increasingly high-quality products that fulfill consumer needs across a variety of price points.

Drones Are Marketing's Weapon Of Mass Distraction

New technology is subjected to rare scrutiny in this thoughtful piece about technology and marketing.

Facebook Changes Stripes Once Again, Organic Brand Posts Now Endangered

Facebook late Friday announced yet another push to reduce the number of organic brand posts it says are cluttering its users’ newsfeeds.

Getting Millennials To Buy CPGs: Bring On The BOGOs

Millennials are projected to spend $65 billion on consumer packaged goods (CPG) over the next decade, yet there are many misconceptions and challenges in reaching these shoppers.

Measure What Matters Most: A Marketer's Guide

This guide looks at the four tenets of measurement-focused marketing in an attempt to make sense of today's complex customer journey.

Win-Win: How Finding Connections Across the Store Can Boost Sales

Rapid changes in technology are transforming lifestyles—and shopping habits.

Industry Reacts To Yahoo's $640 Million Acquisition Of BrightRoll

Yahoo formally announced an agreement to acquire programmatic video ad platform BrightRoll for $640 million.

Land Rover Redefines Branded Entertainment With 'The Vanishing Game'

Land Rover North America is all about branded content, with programs around adventurers, climbers, paddle-boarders, and record-breakers in different fields.

Multicultural Consumers Will Drive Higher Holiday Sales

A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.

Q3 Consumer Confidence Increased in Mexico, Colombia and Brazil

In Nielsen’s latest Survey of Consumer Confidence and Spending Intentions, global consumer confidence edged up in the third quarter to a score of 98—an increase of one point from the previous quarter and two points from the start of the year. And survey respondents in Latin America reflect the global outlook of cautious optimism.

To Stream, or Not to Stream...

In general, listeners expect newly released music to appear on a streaming site within two weeks or less. Teens have the lowest tolerance for long waits, with 60% expecting newly released music to be available within a week.

Millennials Misperceived As Self-Entitled- Value Experiences Over Materialism

Brands used to need exclusivity and irony to win over consumers. Now, in order to reach the 74.3 million millennials who wield more than $200 billion in purchasing power, brands need to be inclusive and friendly, according to a new report from Mindshare, part of WPP’s GroupM media operation.

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