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FCC Says Broadband Now Means Speeds of 25 Mbps

This change in the definition of broadband means that 17 percent of Americans do not have access to broadband service.

Verizon Promises to Let Customers Avoid Tracking Program

Verizon's customers will now to be able to request that tracking headers not be inserted into their mobile traffic.

Moving to Mobile: How Phones are Revolutionizing Hunger Relief

Nonprofits are able to use mobile phones to reach people in need of help in remote corners of the world.

North Americans are More Bullish About Jobs and Finances in 2015

Confidence in job prospects, spending, and personal finances increased among residents of the U.S. and Canada at the end of 2014.

A Super Bowl Play-by-Play Across Media

New England and Seattle residents are likely to listen to coverage of the 2015 Super Bowl on their local radio stations before and after the big game.

Programmatic in 2015: Three Resolutions for Brands

In 2015, marketers engaging in programmatic buying should consider reviewing their inventory quality closely, prioritizing mobile and video, and measuring "viewability."

Content Creation Lessons from adidas Ahead of the Big Game

During the 2014 FIFA World Cup, adidas created a six episode online series to promote the global event.

Health-Minded Global Consumers Put Their Money Where Their Mouths Are

Thirty-eight percent of consumers are willing to pay more for healthier food.

Recession Receding: Global Consumers More Optimistic Than Last Year

Consumer confidence improved in 39 out of 60 markets globally in 2014.

Super Bowl Ads Sell Out at $4.5 Million Per Spot

Over 70 30-second ads for the 2015 Super Bowl went for approximately $4.5 million per spot, putting NBC's advertising revenue for the day at $315 million.

Global Consumer Confidence Closes 2014 with a Cautious Dip

Consumer confidence around the world declined slightly in the fourth quarter of 2014.

Consumers Say Ads Are Now Less Informative About Products

Only 41 percent of U.S. consumers believe that advertising helps them learn about products.

The Big Game Becomes a Month-Long, Multi-Screen Event on YouTube

Consumers are increasingly turning to YouTube to watch Super Bowl ads prior to the big game.

Linear TV Boosted by Online Viewing

Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.

Two-Thirds of Mobile App Developers Sell Programmatically

Sixty-nine percent of mobile app developers sell at least a portion of their inventory programmatically, with 15 percent selling more than 75 percent of their inventory automatically.

Media Habits Vary By Local Markets

Nearly 30 million people in the U.S. use mobile apps and the Internet for local news and information on community events.

Perspectives on Orchestrating Customer Experience

To create an ideal customer experience, brands must consider focusing on the brand itself, before the transaction, personalizing the customer journey, and segmenting customers.

Digital Up, TV Dips in Q4 Media Spend

Digital media spending increased by 15 percent in the fourth quarter of 2014, while national broadcast TV was down by two percent.

IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome

The rise of programmatic data has put pressure on marketers to make consumer data more actionable.

Forrester: Pinterest Doesn't Work for Marketers

Although Pinterest is extremely popular among consumers, it does not have the same resonance with top brands.

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