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Programmatic in 2015: Three Resolutions for Brands

In 2015, marketers engaging in programmatic buying should consider reviewing their inventory quality closely, prioritizing mobile and video, and measuring "viewability."

Content Creation Lessons from adidas Ahead of the Big Game

During the 2014 FIFA World Cup, adidas created a six episode online series to promote the global event.

Super Bowl Ads Sell Out at $4.5 Million Per Spot

Over 70 30-second ads for the 2015 Super Bowl went for approximately $4.5 million per spot, putting NBC's advertising revenue for the day at $315 million.

Global Consumer Confidence Closes 2014 with a Cautious Dip

Consumer confidence around the world declined slightly in the fourth quarter of 2014.

Consumers Say Ads Are Now Less Informative About Products

Only 41 percent of U.S. consumers believe that advertising helps them learn about products.

The Big Game Becomes a Month-Long, Multi-Screen Event on YouTube

Consumers are increasingly turning to YouTube to watch Super Bowl ads prior to the big game.

Linear TV Boosted by Online Viewing

Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.

Two-Thirds of Mobile App Developers Sell Programmatically

Sixty-nine percent of mobile app developers sell at least a portion of their inventory programmatically, with 15 percent selling more than 75 percent of their inventory automatically.

Media Habits Vary By Local Markets

Nearly 30 million people in the U.S. use mobile apps and the Internet for local news and information on community events.

Perspectives on Orchestrating Customer Experience

To create an ideal customer experience, brands must consider focusing on the brand itself, before the transaction, personalizing the customer journey, and segmenting customers.

Digital Up, TV Dips in Q4 Media Spend

Digital media spending increased by 15 percent in the fourth quarter of 2014, while national broadcast TV was down by two percent.

IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome

The rise of programmatic data has put pressure on marketers to make consumer data more actionable.

Forrester: Pinterest Doesn't Work for Marketers

Although Pinterest is extremely popular among consumers, it does not have the same resonance with top brands.

Del Monte Experiments with Content Marketing

A Del Monte content marketing campaign achieved extremely high consumer interaction rates over Thanksgiving 2014.

Beyond the Tech Trends: A CES 2015 Recap

Top trends to come out of the 2015 CES show include the importance of personalization and increasing connectivity between devices.

For Football Fans, It's More Than Just a Game

Fans of the Super Bowl conduct multiple online searches before, during, and after the game on a wide variety of topics, including recipes, information on players and teams, and popular ads.

Short-Form Video Forecast to Hit $13 Billion by 2020

Short-form video will reach $13 billion in revenue by 2020, a 18.5 percent increase.

Tops of 2014: Advertising

Advertisements from QSR brands performed best among Millennials, regardless of ethnicity, in 2014.

Google Adds Event Tickets, Social Links in Search Results

Google search results will now display social media mentions when a user searches for a brand and information on ticket sales when someone looks for a band or performer.

For Best Buy, TVs are Strong, Tablets Weak

Although Best Buy's overall holiday sales were stronger than expected, weak tablet sales during that time period will result in flat to declining sales for the first half of 2015.

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