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Search returned: 1333 document(s).
A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.
What to keep in mind as online video and media allocation decisions are made.
Results from a brainstorming session on how to promote, align, and prove the value of in-house agencies.
A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.
Mondo provides full salary data and analysis for digital marketing jobs.
TVB looked at the media habits and behaviors of back to school shoppers.
World-class marketers should understand vertical, horizontal, external, and internal integration.
Tips for growing an Instagram audience from comedy website Funny or Die.
Take this quick test to see how your brand positioning measures up.
Quick tips for brands looking to introduce new content marketing software platforms and strategies.
A Nielsen global survey segments video viewing behaviors by generations.
Tips to help select the right data provider before a media buy.
Analysis of sales trends in pet categories.
Microsoft optimized its TV advertising to drive social activity around its brand.
Nielsen looked at subscription-based video on demand services (like Netflix) and local market penetration.
Location informs consumers’ device preferences for viewing video content.
Marketers looking to make an impact with online videos can learn from John Oliver’s success.
R3 explored the agency-client relationship models behind the world’s most successful integrated campaigns from 2014.
Brands like Burberry are taking advantage of a new YouTube ad feature.
Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.