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Designs of Experiments - Optimizing Investments in Real Time

Discusses Experiential Marketing in relation to a Six Sigma process called Designs of Experiment, or DOE.

ANA: LinkedIn Is 'The' Social Net, Finds Ad Execs Extremely Active On All Platforms

LinkedIn is the social network among advertisers, according a survey conducted by the ANA of their members’ personal social media habits.

Scorecard for Mobile Advertising Reach and Targeting

This report highlights what Finance brands are doing on mobile, which audiences are resonating with these brand advertisers, and more.

Where U.S. Retailers and Consumers are Cashing in on Deep Discounts this Holiday Season

Deep discount promotions work better for U.S. retailers around Thanksgiving and Black Friday than at other times of the year.

The Future of Programmatic: When the Art & Science of Advertising Collide

PulsePoint and Digiday surveyed over 335 industry professionals on both sides of the buy/sell aisle, from agencies to brands and publishers.

Digital Advertising Guide

Wrap your head around online advertising, banners ads & specs, search ads, social ads, mobile ads, ad serving, online targeting,online metrics and more in this comprehensive guide.

14 Ways to Link Social & SEO

A company’s social channels do not open up until the organization’s content has built up an online presence and become woven into the fabric of the Web over a period of time.

50 Ways to Get Facebook Fans

A detailed guide to acquiring Facebook fans using a wide range of simple methods.

Social 40: A Report by R3 on 40 of the World's Most Innovative Social Media Agencies

Social media marketing guidebook that includes descriptions of companies leading the way and how to measure success.

Twitter Makes All Tweets Searchable

Twitter has opened up its archives so users can now search every tweet ever made.

Conclusive Proof That Social Media Data Predict Sales…Now What?

Study proves that the quantity of social media conversations about a brand has a statistically significant relationship to changes in its sales.

The State of Digital Video: A Publisher Outlook

This presentation from YuMe details the ways that digital video, though in its infancy, is becoming a must-have for publishers.

Holiday Shopping: A Multi-Screen Path to Purchase

Survey results of nearly 1,000 consumers from a nationally representative online panel show current trends, online habits and media consumption, specifically related to holiday shopping trends and preferences.

Moving Election Numbers: The Power of Digital Video

This research report provides insights into voters’ planned video viewing behavior for the 2014 midterm election.

Pursuit of Attention: Getting to the Center of Attentive Audiences

Plentiful details about where, when and how (on what device) audiences are most receptive to ads.

YuMe's Mix and Measure: Exploring the Impact of Multi-Screen Mixology

Discover details about the specific impacts different screens have when it comes to video ads in this joint report from YuMe and Nielsen.

The Emerging Ethnicity: US Hispanic Consumer Interactions Across Screens

Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.

Marketing To Become More Personalized, Authentic

Marketing will become even more personalized next year, as technological advances catch up to consumer expectations, and marketers will have to continue to overhaul how they communicate with consumers.

Around the Globe, Private Label's Appeal Goes Beyond Price

Store brands are increasingly high-quality products that fulfill consumer needs across a variety of price points.

Drones Are Marketing's Weapon Of Mass Distraction

New technology is subjected to rare scrutiny in this thoughtful piece about technology and marketing.

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