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Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting

Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.

Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016

With more than 100 million people watching 1 billion Loops every day, the agency thinks Vine is a ripe playground to jump into.

Unreliable Mobile Clicks Have Bad Impact On Ad Engagement

Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of accidental clicks.

Lindt Creates Rom-Com For Line Launch

To drive awareness of its new Hello chocolate collection Lindt USA produced an original, romantic comedy digital series.

Twitter Expands Audience Targeting Tools

Expanding its audience targeting efforts, Twitter began inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool.

Tribune Publishing Partners With Contend For Native Advertising Deal

Designed to help marketers engage and reach customers cross-platform, including print, social, and mobile, through creative, relevant content.

Age Matters With Digital Shoppers

Not all age groups are shopping online to the same degree. The age group that has grown up in the digital era—Millennials (age 21-34)—is leading the way.

Fast Friends: How Brands are Capturing the Attention of Social TV Audiences

Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.

Private Label vs. Brands: Can't We All Just Get Along?

The private-label sector in the U.S. experienced a sizeable growth spike during the recent recession, and that upward trend continued through 2011.

Apple Debuts iPhone 6, Mobile Payments, Wearable Device

Apple on Tuesday unveiled a trio of new products including a larger screen iPhone, a mobile payment service and a high-end smartwatch.

Making The Leap To National For Mid-Sized Brands

For brands that have e-commerce and nationwide distribution, national media should always be an option on the table.

Content's Growing Pains Look A Lot Like Social Media Marketing's

Here are some thoughts on how to build a strategy and track performance.

Will Twitter Do A Facebook? The One Question Brand Marketers Need Answered

If so, what impact will this may have on where their tweets end up?

All Things Advertising: Multi-Screen Usage, Big Data, Programmatic Buying and Succeeding in a Crowded Marketplace

An interview with Randall Beard, Nielsen’s Head of Advertiser Solutions.

Advertisers' Online Budgets Still A Fraction Of TV Spend

National TV’s current advertising concerns are not coming at the hands of online advertising, according to one analyst.

Google Adds Sitelinks Search Box In Search Query Results

Google has introduced an improved sitelinks search box on its engine that gives searchers a direct link to content buried within a brand's site.

UM And Facebook Strike Nine Figure Accord

Facebook continues to rack up big deals with holding company ad shops. The latest, confirmed today, is a nine-figure ($100 million or more) deal with UM.

Robber-Bots: Don’t Let Them Make a Bad Impression

Some non-human traffic such as spiders and crawlers, keep the Internet running (indexing the Web for example). Many others are producing fraudulent activity that skew metrics while “stealing” money and data.

The Multi-Screen Advertising Playbook

Discover what a multi-screen advertising solution should look like.

The Multi-Screen Dayparting Playbook

Collective commissioned and analyzed data from Nielsen, and looked to its own clients’ best practices, to craft a guide for advertisers in managing the new multi-screen paradigm.

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