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Mindshare Checks Wearable Tech Vitals With New Life+ Unit

WPP’s Mindshare has created a new unit called Life+ to explore how brands can take advantage of the growing wearable technology sector.

Global Ad Growth Poised to Double, Digital's Expansion Begins to Ebb

Global ad growth will top the half trillion dollar mark this year, totaling $545.4 billion.

Mobile Ecommerce: Now a $40 Billion Market

Mobile ecommerce is now more than a $40 billion market, double from the previous year, and on track to hit $50 billion by year end, based on a new study.

A Nourished Life: Healthy Living Trends, Attitudes, and Behaviors

Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.

Agile Marketing: How Top Companies Keep Pace in an Always-On World

The new era in marketing requires greater agility than ever to respond to the fast-paced needs of mobile technology-empowered customers.

Bring Your Two Worlds Together: Integrate Online and Offline Channels for a Unified Front

For many marketers today, digital marketing hasn't proven real value. Others are saying that traditional channels are dead. Who’s right?

Sight, Sound and Emotion: 2014 Lifestyle Video Study

Women have clearly defined views of what they’d like to see in the lifestyle videos they consume.

A New Way of Thinking: Mobile Isn't Just a New Customer Channel

Mobilizing your brand: with great power comes great responsibility - context and relevancy are key.

Right Message, Right Time: The Secrets to Scaling Email Success

Email remains one of the most direct, efficient and cost-effective tools to engage with customers and drive sales.

The Tools You Need to Build Relationships and Drive Revenue

To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms.

Why More Brands Are Buying Digital Ads In-House

Major brands are turning away from agencies and building in-house advertising teams.

Mag Bag: Digital Magazine Ads Have High Recall

With print advertising in a slow but steady decline, magazine publishers large and small are staking their futures on digital advertising, including interactive ads delivered to tablet computers.

Hotel Chocolat's Performance Display Campaign: "Sweet Like Chocolate"

Hotel Chocolat, a fast-growing British retailer, used retargeting to reconnect with lost prospects.

Mobile Retargeting Increases Retargeting-Driven Sales by 19 Percent

Shop Direct, the U.K.'s leading multi-brand digital retailer, used mobile retargeting to monetize the growing amount of retail traffic it was seeing on mobile devices.

Why Outsourcing Your Trading Desk is Better Than In-Sourcing

Outsourcing the creation of a trading desk can provide marketers with the benefits of programmatic advertising, along with the control that comes with an in-house desk.

myThings Case Study: Corsair

Corsair used personalized banner advertising to stay competitive in the international travel vertical.

Make Your Brand a Social Media Star

Latinum highlights how brands can get the best returns on their social media investment based on feedback from over 1000 Hispanic consumers in the VozLatinum community.

2014 In-House Creative Services Industry Report

Cella Consulting surveyed more than 450 in-house creative services professionals to assess in-house career development, global operations, and the role of technology at in-house agencies.

Online Ad Revenue Up 19 Percent in Q1 to $11.6B

In the first quarter of 2014, online advertising grew at a rate of 19 percent, which is greater than the 17 percent increase seen for all of 2013.

C-Sweet or C-Suites?

Companies where marketing and finance worked closely together outperformed expectations by 40 percent, indicating that alignment between the CMO and CFO is critical to success.

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