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Search returned: 1299 document(s).
Quick tips for brands looking to introduce new content marketing software platforms and strategies.
R3 explored the agency-client relationship models behind the world’s most successful integrated campaigns from 2014.
Brands like Burberry are taking advantage of a new YouTube ad feature.
Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.
Advertisers are increasing ad tech investments, according to a new vendor benchmark report.
A whitepaper and infographic exploring trends in data-driven marketing.
Teradata shared tips to improve email performance, including an infographic on responsive design and a glossary of email deliverability terms.
Teradata shared trends in data-driven digital marketing, including how to make certain digital marketing efforts are future-focused.
Four tips to make the most of an agency relationship, including how to establish the right team dynamics and communication.
Yorkville Consulting shared seven steps for a successful agency review.
New research on how brands can create high-quality visual content to connect with female consumers.
New consumer research on how content and technology play a role in women’s happiness.
The programmatic TV marketplace is expanding.
New data shows that 70 percent viewability can be a reliable indicator of digital campaign performance.
Based on interviews with CMOs, learn how marketers are tapping into their customer base for innovation insights.
A new study showed disconnects on programmatic buying between media buyers, sellers, and planners.
Where a company is located can contribute to its reputation.
Retailers should focus on people-oriented marketing to transform the customer journey.
Research indicates a gap between what mobile shoppers want and what retailers provide.
A global marketing services firm’s research on how automotive recalls affect brand perceptions.