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Three Marketing Tips from Branding Giants

Quick tips for brands looking to introduce new content marketing software platforms and strategies.

Integration 40: A Report by R3 on 40 of the World’s Most Integrated Marketing Approaches

R3 explored the agency-client relationship models behind the world’s most successful integrated campaigns from 2014.

YouTube Increases Interactivity in TrueView Video Ads

Brands like Burberry are taking advantage of a new YouTube ad feature.

Can Your Phone Measure Emotion?

Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.

Ad Tech Revenue to Grow to $100 Billion by 2020

Advertisers are increasing ad tech investments, according to a new vendor benchmark report.

Teradata 2015 Data-Driven Marketing Survey: Progressing Toward True Individualization

A whitepaper and infographic exploring trends in data-driven marketing.

Email Marketing Fundamentals

Teradata shared tips to improve email performance, including an infographic on responsive design and a glossary of email deliverability terms.

Moving to the Forefront of Marketing: The Next Edge for Digital Marketers

Teradata shared trends in data-driven digital marketing, including how to make certain digital marketing efforts are future-focused.

Considering an Agency Review? Try This First

Four tips to make the most of an agency relationship, including how to establish the right team dynamics and communication.

Time for a New Agency? Start Here

Yorkville Consulting shared seven steps for a successful agency review.

The Evocative Web: How to Engage Women & Create Strong Emotional Connections Via Visual Content

New research on how brands can create high-quality visual content to connect with female consumers.

Are Women Happy? Digital Content, Technology, and Women’s Happiness

New consumer research on how content and technology play a role in women’s happiness.

The Expanding Programmatic TV Marketplace

The programmatic TV marketplace is expanding.

Aiming for 70 Percent Viewability: It's Not Glamorous, but It's a Reliable Stepping Stone

New data shows that 70 percent viewability can be a reliable indicator of digital campaign performance.

The Customer is the CMO's Best New Product Developer: CMO’s Agenda

Based on interviews with CMOs, learn how marketers are tapping into their customer base for innovation insights.

Programmatic Buys Expected to Jump 21% This Year, Ad Exec Plans Outpace Publishers

A new study showed disconnects on programmatic buying between media buyers, sellers, and planners.

Corporate Reputation and Location

Where a company is located can contribute to its reputation.

Retail Needs to Focus on People, Not Technology

Retailers should focus on people-oriented marketing to transform the customer journey.

45 Percent of Consumers Want Real-Time Mobile Promotions in Stores

Research indicates a gap between what mobile shoppers want and what retailers provide.

Recalls Affect Perception, but No Profound Effect on Consideration

A global marketing services firm’s research on how automotive recalls affect brand perceptions.

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