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How to Apply Business Intelligence to Marketing Procurement

Leverage business intelligence and data analytics to make better agency management decisions.

From Content Creation to Value Creation

How marketers can benefit from maximizing post-production.

Storytelling Tips from an Emmy Award-Winning TV Producer

Quick tips on how to entertain and inform an audience with stories around your brand.

Warby Parker, Moosejaw, and Amazon Earn Millennial Shopper Love in the Store

FutureCast shared four ways that retailers can win with Millennial shoppers.

Build a Healthier Media Plan

The healthcare and pharma industries should embrace digital media to reach consumers.

Ten Ways to Build a Profitable Company

Tips from the founder of a successful global business include the importance of empowering junior staff.

Centro DSP Quick Start Guide

An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.

Three Questions to Amp Up Messaging ROI

A three question quiz to see if your content marketing is on track.

Where Summer Travelers Go, Digital Follows

An infographic exploring trends around summer vacations.

Ten Habits to Turbocharge Your Marketing

Leadership takeaways from SAP’s CMO.

Digital Subchannels Are Becoming Channels of Choice in Local Markets

A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.

Four Takeaways from the 2015 NewFronts Season

What to keep in mind as online video and media allocation decisions are made.

Brainstorming on Steroids: Ideas for Advancing In-House Agencies

Results from a brainstorming session on how to promote, align, and prove the value of in-house agencies.

Chief Digital Officers Grow in Ranks and Prominence

As marketing becomes more and more a data job, the chief digital officer position is increasingly becoming a leadership role.

Connecting Media, Technology, and Brands to Tomorrow’s Consumer

A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.

Digital Marketing Salary Guide (2015 – 2016)

Mondo provides full salary data and analysis for digital marketing jobs.

Five Factors of Video Viewability

According to research from Google, DoubleClick, and YouTube, things like player size and position determine video viewability.

Panera Creates a “No No List” of Ingredients

Panera announced that it is prohibiting ingredients based more on what consumers want than on hard scientific proof.

Millennial Optimism Reaches Four-Year High

Consumer confidence is at an all-time high, but many Millennials aren’t about to give up their deal-seeking behavior any time soon.

Targeting Back to School Shoppers

TVB looked at the media habits and behaviors of back to school shoppers.

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