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Appetite for Convenience: How Millennials are Changing the Hispanic Shopping Basket

Bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials.

Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode

Global ad spending is back on a healthy expansion track, and much of it is coming from the rapid consumer adoption of digital media.

App-Enabled Smart TV Gains Popularity

New research from Parks Associates reports 70% of TV households will have an app-enabled smart TV by 2018.

5 Steps to Data-Driven Marketing: A Guide to 5 Webcasts

Includes links to the Webcasts, <i>1. Get Smart, Get Strategic, 2. Tear Down the Silos, 3. Untangle the Data Hairball, 4. Make Metrics Your Mantra, and 5. Process is the New Black</i>

Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting

Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.

Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016

With more than 100 million people watching 1 billion Loops every day, the agency thinks Vine is a ripe playground to jump into.

Unreliable Mobile Clicks Have Bad Impact On Ad Engagement

Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of accidental clicks.

Great Minds Don't Always Think Alike: The New CIO + CMO Strategic Alignment

By 2017, the CMO will spend more on Technology than the CIO - ideas and data go hand in hand.

What Every CMO Needs to Know About Big Data

In the next two years, 73% of marketers plan to have a big data analytics solution implemented.

Big Data Marketing Hero: Turning Big Data Overload Into Expertly Managed Marketing Success

Skillfully managing data overload can ensure your data-driven initiatives are streamlined and impactful.

CMO Leadership Series: The Power of Data

Lisa Arthur, Teradata, CMO, Marketing Applications outlines the most effective ways for marketers to harness the power of data.

Untangle Your Assets: How to Sustain Your Competitive Advantage

History and experience have revealed five critical steps to achieving big data insights and data-driven marketing success. Check them out here!

Multi-Screen Advertising is Growing in Canada

Integrated multi-screen campaigns are changing the way the industry thinks about advertising and measurement in Canada.

Lindt Creates Rom-Com For Line Launch

To drive awareness of its new Hello chocolate collection Lindt USA produced an original, romantic comedy digital series.

Twitter Expands Audience Targeting Tools

Expanding its audience targeting efforts, Twitter began inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool.

Tribune Publishing Partners With Contend For Native Advertising Deal

Designed to help marketers engage and reach customers cross-platform, including print, social, and mobile, through creative, relevant content.

Age Matters With Digital Shoppers

Not all age groups are shopping online to the same degree. The age group that has grown up in the digital era—Millennials (age 21-34)—is leading the way.

Fast Friends: How Brands are Capturing the Attention of Social TV Audiences

Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.

Private Label vs. Brands: Can't We All Just Get Along?

The private-label sector in the U.S. experienced a sizeable growth spike during the recent recession, and that upward trend continued through 2011.

Apple Debuts iPhone 6, Mobile Payments, Wearable Device

Apple on Tuesday unveiled a trio of new products including a larger screen iPhone, a mobile payment service and a high-end smartwatch.

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