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In 2015, marketers engaging in programmatic buying should consider reviewing their inventory quality closely, prioritizing mobile and video, and measuring "viewability."
During the 2014 FIFA World Cup, adidas created a six episode online series to promote the global event.
Over 70 30-second ads for the 2015 Super Bowl went for approximately $4.5 million per spot, putting NBC's advertising revenue for the day at $315 million.
Consumer confidence around the world declined slightly in the fourth quarter of 2014.
Only 41 percent of U.S. consumers believe that advertising helps them learn about products.
Consumers are increasingly turning to YouTube to watch Super Bowl ads prior to the big game.
Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.
Sixty-nine percent of mobile app developers sell at least a portion of their inventory programmatically, with 15 percent selling more than 75 percent of their inventory automatically.
Nearly 30 million people in the U.S. use mobile apps and the Internet for local news and information on community events.
To create an ideal customer experience, brands must consider focusing on the brand itself, before the transaction, personalizing the customer journey, and segmenting customers.
Digital media spending increased by 15 percent in the fourth quarter of 2014, while national broadcast TV was down by two percent.
The rise of programmatic data has put pressure on marketers to make consumer data more actionable.
Although Pinterest is extremely popular among consumers, it does not have the same resonance with top brands.
A Del Monte content marketing campaign achieved extremely high consumer interaction rates over Thanksgiving 2014.
Top trends to come out of the 2015 CES show include the importance of personalization and increasing connectivity between devices.
Fans of the Super Bowl conduct multiple online searches before, during, and after the game on a wide variety of topics, including recipes, information on players and teams, and popular ads.
Short-form video will reach $13 billion in revenue by 2020, a 18.5 percent increase.
Advertisements from QSR brands performed best among Millennials, regardless of ethnicity, in 2014.
Google search results will now display social media mentions when a user searches for a brand and information on ticket sales when someone looks for a band or performer.
Although Best Buy's overall holiday sales were stronger than expected, weak tablet sales during that time period will result in flat to declining sales for the first half of 2015.