Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 1187 document(s).

Result display is limited to 1000 documents. Continue to refine your search.

1234567 >>  Last (50)

Trends To Watch in 2015

Perspectives and predictions from 5 ANA members.

Millennial TV Viewing Differs Via Ethnnicity, Gender

Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.

Branding: Making a Name For Yourself

Without a fundamental value proposition targeted at an identifiable market, branding will not create a Brand.

Marketing ROI: Is What You're Measuring Really Marketing ROI?

Calculating a complete Marketing ROI may be beyond the scope of most (maybe all) companies today.

Measuring Marketing Accurately…Depends on Defining Your Desired Outcome

Before you can determine what to measure, you have to have alignment on what Marketing is tasked to accomplish.

5 Factors of Viewability

Includes explanation of factors such as size and position.

The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought

Many marketers remain eager to connect with this young, digitally-savvy group.

Target's Mobile Game: Provides a Fun In-Store Experience for Holiday Shoppers

Target introduces a new in-store gaming experience, built in partnership with Google’s Art, Copy & Code team.

Marketers Could Lose $6.3 Billion To Bots In 2015

...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.

When 1+1=3: Direct Collaboration Improves Ad Performance

With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.

Why 'Programmatic' Is The Word Of The Year

According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”

On Understatements, Exaggerations And Billions Of Dollars Lost To Fraud

A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.

Digital Money Management: Millennials and Boomers

The world has gone digital, and payment methodologies are rapidly gaining prominence among savvy consumers.

A Strategic Approach Toward Optimizing a Brand Portfolio

Brand portfolio strategy is an approach toward establishing (future) and managing (current) a portfolio of brands in a coordinated way.

'Programmatic' Voted Marketing Word of the Year

And the votes are in!

The New 'Co-op' Isn't Retail Ad Budgets, It's Audience Data

A new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides.

Starbucks Serving Up High-End 'Tasting Rooms,' Food, Alcohol And App Ordering

Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."

More Than 56% Of Ad Impressions Are Not Seen, Google Says

Marketers are becoming aware that Web site visitors never see many of the ads served on publisher sites.

Top 10 Best Practices: Successful Companies and their Marketing Organizations are Putting into Practice

View the best practices that successful companies and their marketing organizations are putting into practice.

What Will You Get Your Agency For Xmas?

Forego a lavish gift and focus on what clients can truly give: the gift of stronger partnerships.

1234567 >>  Last (50)