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Digital Subchannels Are Becoming Channels of Choice in Local Markets

A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.

Four Takeaways from the 2015 NewFronts Season

What to keep in mind as online video and media allocation decisions are made.

Brainstorming on Steroids: Ideas for Advancing In-House Agencies

Results from a brainstorming session on how to promote, align, and prove the value of in-house agencies.

Connecting Media, Technology, and Brands to Tomorrow’s Consumer

A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.

Digital Marketing Salary Guide (2015 – 2016)

Mondo provides full salary data and analysis for digital marketing jobs.

Targeting Back to School Shoppers

TVB looked at the media habits and behaviors of back to school shoppers.

Looking for a Better Way to Integrate Your Marketing?

World-class marketers should understand vertical, horizontal, external, and internal integration.

Funny or Die’s Top Five Tips for Instagram

Tips for growing an Instagram audience from comedy website Funny or Die.

Does Your Brand Have a Winning Score?

Take this quick test to see how your brand positioning measures up.

Three Marketing Tips from Branding Giants

Quick tips for brands looking to introduce new content marketing software platforms and strategies.

Generational Video Viewing Preferences Vary by Device and Activity

A Nielsen global survey segments video viewing behaviors by generations.

Ten Questions Every Marketer Should Ask Before Buying Audience Data

Tips to help select the right data provider before a media buy.

It’s Puppy Love for U.S. Consumers in the Pet Aisle

Analysis of sales trends in pet categories.

How Paid Media Helped Microsoft Boost Earned Media

Microsoft optimized its TV advertising to drive social activity around its brand.

Streaming Services Are Making a Local Impact

Nielsen looked at subscription-based video on demand services (like Netflix) and local market penetration.

Devices Proliferate, but Viewing Preferences Depend on Where We Are Watching

Location informs consumers’ device preferences for viewing video content.

What Marketers Can Learn from John Oliver

Marketers looking to make an impact with online videos can learn from John Oliver’s success.

Integration 40: A Report by R3 on 40 of the World’s Most Integrated Marketing Approaches

R3 explored the agency-client relationship models behind the world’s most successful integrated campaigns from 2014.

YouTube Increases Interactivity in TrueView Video Ads

Brands like Burberry are taking advantage of a new YouTube ad feature.

Can Your Phone Measure Emotion?

Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.

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