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This change in the definition of broadband means that 17 percent of Americans do not have access to broadband service.
Verizon's customers will now to be able to request that tracking headers not be inserted into their mobile traffic.
Nonprofits are able to use mobile phones to reach people in need of help in remote corners of the world.
Confidence in job prospects, spending, and personal finances increased among residents of the U.S. and Canada at the end of 2014.
New England and Seattle residents are likely to listen to coverage of the 2015 Super Bowl on their local radio stations before and after the big game.
In 2015, marketers engaging in programmatic buying should consider reviewing their inventory quality closely, prioritizing mobile and video, and measuring "viewability."
During the 2014 FIFA World Cup, adidas created a six episode online series to promote the global event.
Thirty-eight percent of consumers are willing to pay more for healthier food.
Consumer confidence improved in 39 out of 60 markets globally in 2014.
Over 70 30-second ads for the 2015 Super Bowl went for approximately $4.5 million per spot, putting NBC's advertising revenue for the day at $315 million.
Consumer confidence around the world declined slightly in the fourth quarter of 2014.
Only 41 percent of U.S. consumers believe that advertising helps them learn about products.
Consumers are increasingly turning to YouTube to watch Super Bowl ads prior to the big game.
Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.
Sixty-nine percent of mobile app developers sell at least a portion of their inventory programmatically, with 15 percent selling more than 75 percent of their inventory automatically.
Nearly 30 million people in the U.S. use mobile apps and the Internet for local news and information on community events.
To create an ideal customer experience, brands must consider focusing on the brand itself, before the transaction, personalizing the customer journey, and segmenting customers.
Digital media spending increased by 15 percent in the fourth quarter of 2014, while national broadcast TV was down by two percent.
The rise of programmatic data has put pressure on marketers to make consumer data more actionable.
Although Pinterest is extremely popular among consumers, it does not have the same resonance with top brands.