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The proliferation of media devices may be a consumer’s dream, but it’s made conducting business more difficult for advertisers and publishers.
With more marketers trying to reach the country’s burgeoning Hispanic millennial population, Hispanic media companies have been creating new digital platforms to supply this growing demand.
So what types of snacks are driving sales around the world? It depends on where you live.
Facebook relaunched its Atlas advertising platform on Monday. The move is part of a broader effort by Facebook to challenge Google and AOL on the ad-serving technology front.
Tackling viewability measurement for digital ads is just one step in the journey toward the ultimate goal: true cross-platform planning, buying and evaluating of marketing and media.
This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.
Guidelines for the agency and the client on how organize, conduct and conclude a pitch process leading to a new client-agency relationship.
The various characteristics of Hispanic sub-groups are affecting consumer behavior and engagement opportunities.
How programmatic media works and how advertisers can better engage with this space to improve visibility and performance.
Identifies and highlights the countries with lower levels of media market transparency, the factors responsible for limiting advertiser visibility, and the safeguards that can be put in place.
Comprehensive guide describing and defining the advertisers’ needs and objectives, the auditors’ working methods and operating principles, and making recommendations on how they should work together.
General, high-level guidance concerning negotiations with media agencies and individually drafting contracts with media agencies.
Bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials.
Global ad spending is back on a healthy expansion track, and much of it is coming from the rapid consumer adoption of digital media.
New research from Parks Associates reports 70% of TV households will have an app-enabled smart TV by 2018.
Includes links to the Webcasts, <i>1. Get Smart, Get Strategic, 2. Tear Down the Silos, 3. Untangle the Data Hairball, 4. Make Metrics Your Mantra, and 5. Process is the New Black</i>
Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.
Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016
With more than 100 million people watching 1 billion Loops every day, the agency thinks Vine is a ripe playground to jump into.
Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of accidental clicks.
By 2017, the CMO will spend more on Technology than the CIO - ideas and data go hand in hand.