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Research from Active International shows that media companies are concerned about their ability to deliver audience through new media channels.
Research on Millennials and radio messaging tactics, including commercials and contests.
An overview of a survey conducted across marketing automation users and vendors.
B-to-B Sales Tools for a Digital World: Leveraging Digital Marketing Principles to Boost Strategic Sales
Principles from digital marketing can be used to shape a new generation of strategic sales tools.
Insights into Asian-American consumers’ grocery shopping behaviors.
Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.
An interview with USG’s Vice President of Marketing on the topics of rebranding and repackaging.
Many retailers and brands are turning to localization strategies to drive growth.
Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.
A global Nielsen survey found that price is the top driver of store-switching behavior.
Insights on media measurement and media planning from a Nielsen panel discussion.
An overview of issues and definitions around mobile ad viewability.
Successful innovation is a science, and it can become a repeatable and scalable part of any business.
Nielsen research on mobile wallet users and the opportunity for marketers.
Leverage business intelligence and data analytics to make better agency management decisions.
How marketers can benefit from maximizing post-production.
Quick tips on how to entertain and inform an audience with stories around your brand.
FutureCast shared four ways that retailers can win with Millennial shoppers.
The healthcare and pharma industries should embrace digital media to reach consumers.
Tips from the founder of a successful global business include the importance of empowering junior staff.