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WPP’s Mindshare has created a new unit called Life+ to explore how brands can take advantage of the growing wearable technology sector.
Global ad growth will top the half trillion dollar mark this year, totaling $545.4 billion.
Mobile ecommerce is now more than a $40 billion market, double from the previous year, and on track to hit $50 billion by year end, based on a new study.
Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.
The new era in marketing requires greater agility than ever to respond to the fast-paced needs of mobile technology-empowered customers.
For many marketers today, digital marketing hasn't proven real value. Others are saying that traditional channels are dead. Who’s right?
Women have clearly defined views of what they’d like to see in the lifestyle videos they consume.
Mobilizing your brand: with great power comes great responsibility - context and relevancy are key.
Email remains one of the most direct, efficient and cost-effective tools to engage with customers and drive sales.
To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms.
Major brands are turning away from agencies and building in-house advertising teams.
With print advertising in a slow but steady decline, magazine publishers large and small are staking their futures on digital advertising, including interactive ads delivered to tablet computers.
Hotel Chocolat, a fast-growing British retailer, used retargeting to reconnect with lost prospects.
Shop Direct, the U.K.'s leading multi-brand digital retailer, used mobile retargeting to monetize the growing amount of retail traffic it was seeing on mobile devices.
Outsourcing the creation of a trading desk can provide marketers with the benefits of programmatic advertising, along with the control that comes with an in-house desk.
Corsair used personalized banner advertising to stay competitive in the international travel vertical.
Latinum highlights how brands can get the best returns on their social media investment based on feedback from over 1000 Hispanic consumers in the VozLatinum community.
Cella Consulting surveyed more than 450 in-house creative services professionals to assess in-house career development, global operations, and the role of technology at in-house agencies.
In the first quarter of 2014, online advertising grew at a rate of 19 percent, which is greater than the 17 percent increase seen for all of 2013.
Companies where marketing and finance worked closely together outperformed expectations by 40 percent, indicating that alignment between the CMO and CFO is critical to success.