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Based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.
As consumer electronics and connectivity continue to spread into other areas and products, the category’s revenues will continue to grow.
New study indicates that even though Coke and Pepsi are on top, their favorability is actually down because people are more health-conscious.
Big Brands to Pose As Unsuspecting Advertisers to Nab Bot Fraud, Study Will Serve As Industry Benchmark
Some of the world’s biggest and best-known brands are going to act as bait in order to catch a thief, the digital kind.
Social content marketing is an increasingly essential centerpiece for Travel companies who make content marketing a priority.
Brands should be producing native ads that look like the content already being put out by consumers.
WPP’s Mindshare has created a new unit called Life+ to explore how brands can take advantage of the growing wearable technology sector.
Global ad growth will top the half trillion dollar mark this year, totaling $545.4 billion.
Mobile ecommerce is now more than a $40 billion market, double from the previous year, and on track to hit $50 billion by year end, based on a new study.
Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.
The new era in marketing requires greater agility than ever to respond to the fast-paced needs of mobile technology-empowered customers.
For many marketers today, digital marketing hasn't proven real value. Others are saying that traditional channels are dead. Who’s right?
Women have clearly defined views of what they’d like to see in the lifestyle videos they consume.
Mobilizing your brand: with great power comes great responsibility - context and relevancy are key.
Email remains one of the most direct, efficient and cost-effective tools to engage with customers and drive sales.
To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms.
Major brands are turning away from agencies and building in-house advertising teams.
With more people saying they're willing to pay more for products and services from socially responsible companies, how can companies communicate that they’re on the same page?
With print advertising in a slow but steady decline, magazine publishers large and small are staking their futures on digital advertising, including interactive ads delivered to tablet computers.
The long-term, persistent tailwinds created by the migration to an urbanized, Pacific-focused world will present businesses with significant opportunities.