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The Creative Shortlist is a new series that looks at the trends and themes informing innovative digital campaigns.
Lisa Bodell, founder and CEO of futurethink provides the knowledge and tools needed for innovation.
Search engine marketing (SEM) software platforms are an effective tool for improving team efficiency and campaign effectiveness.
"Today, there is a huge opportunity to shift brand measurement from pain points to proof points."
Why is search working for brand marketing today?
Search campaigns deliver clear results, and those results are easy to measure against spend.
When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers
Digital platforms and social networks have changed the relationship between brands and consumers.
Reportedly, 77% of us now watch TV with a laptop, phone or tablet nearby. Collective moments such as big televised sporting events are prime second screen territory.
Based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.
As consumer electronics and connectivity continue to spread into other areas and products, the category’s revenues will continue to grow.
New study indicates that even though Coke and Pepsi are on top, their favorability is actually down because people are more health-conscious.
Big Brands to Pose As Unsuspecting Advertisers to Nab Bot Fraud, Study Will Serve As Industry Benchmark
Some of the world’s biggest and best-known brands are going to act as bait in order to catch a thief, the digital kind.
Social content marketing is an increasingly essential centerpiece for Travel companies who make content marketing a priority.
Brands should be producing native ads that look like the content already being put out by consumers.
WPP’s Mindshare has created a new unit called Life+ to explore how brands can take advantage of the growing wearable technology sector.
Global ad growth will top the half trillion dollar mark this year, totaling $545.4 billion.
Mobile ecommerce is now more than a $40 billion market, double from the previous year, and on track to hit $50 billion by year end, based on a new study.
Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.
The new era in marketing requires greater agility than ever to respond to the fast-paced needs of mobile technology-empowered customers.
For many marketers today, digital marketing hasn't proven real value. Others are saying that traditional channels are dead. Who’s right?