Search returned: 635 document(s).
More and more, marketers need to prove business results. Now, with the right tools, marketers can connect video ad spend to product sales.
How marketers can optimize their digital marketing through appropriate time marketing
Thanks to new technology and the opportunities it affords brands to reach consumers, marketers are finding more opportunities to deliver messaging all along the path to purchase.
Something’s brewing between Outlook and Starbucks; the current and future rates of ad blocker use in the U.S.; momondo proves traveling is in our DNA; upcoming events; quick facts; and more.
NFL VP of Social Media and Emerging Programming Tom Brady on adding value to social conversations, content creation, measurement, and more
How to build a better client-agency relationship through a strong evaluation process; a look at the latest trends and best practices for marketers.
How Zappos delivers on its brand promise; a unique way to spread awareness for missing persons; what you don’t know about sourced traffic; upcoming events; quick facts; and more.
Brands are shedding anachronistic portrayals of women and changing how they market to female consumers, but there’s more to be done.
The dos and don’ts for building a successful retargeting strategy that wins consumer attention.
Alia Kemet, U.S. director of media at IKEA North America, on IKEA’s cross-media strategy, advice for young marketers, and more.
Verizon’s lead marketer discusses how the telecom company is evolving to meet a new breed of consumer and what the brand change means as part of its daring reinvention.
As the presidential campaigns reach a fever pitch, messaging will play a key role, and when it comes to winning votes, one medium has more sway than any other.
Coca-Cola rolls out a global design scheme; the NBA steps up its ad game; Amazon’s play in the streaming category; the ideal length for mobile ads; upcoming events; quick facts; and more.
How culture plays a critical role in building an adaptable and successful team.
A landmark study from the ANA on brand activation provides clarity to the term and some jaw-dropping statistics on just how big this segment of marketing truly is.
Thanks to its blockbuster sponsorship deal with Manchester United, Aon’s global profile has soared. But as CMO Phil Clement can attest, the benefits don’t stop there.
Richard Blabolil offers his take on acquiring and retaining diverse talent.
Get expert advice on surviving trade shows, and learn how to spot a fraudulent review.
To fully become growth drivers, B-to-B marketers must overcome a number of challenges.
As expectations rise, B-to-B companies are putting greater focus on the customer experience.
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