Search returned: 617 document(s).
KFC’s new campaign; an inspiring fable from Charles Schwab; troll insurance; quick facts; and more.
At the American Heart Association, Gerald E. Johnson II’s marketing strategy is to do or die.
Programmatic technology is making possible a whole new opportunity for marketers — moment marketing.
Learn the three attributes every marketer needs to have in order to write content that spurs consumers to act.
Chief Marketing Officer and Chief Experience Officer Lilian Tomovich discusses MGM Resorts’ evolution.
If there’s one marketing instrument that constantly needs retuning, it’s email. Here are the latest best practices.
The Muppets take primetime; what drives marketers nuts; one crazy stat about BuzzFeed; quick facts; and more.
Six brands are making innovative use of new technology in order to produce a unique consumer experience.
Viewability standards are in place for digital display, but where do we stand in terms of mobile?
Walmart’s Stephen Quinn, chair of the AFE, discusses his organization’s push for more family-friendly content and its benefit to brands.
The lowdown on Gen Z, by the numbers.
Examining the virtues of a client stewardship program.
Key takeaways from Clickback's recent webinar on the fundamentals of email lead generation.
A Q&A with Patty Tucker, leader of the B-to-B Center of Excellence at Edelman.
Coca-Cola drops its branding; the striking news about Flash; upcoming events; quick facts; and more.
Whether it’s a giant misunderstanding or something far more nefarious, the issues surrounding media transparency require investigation. Here’s what being done.
The rise of native advertising has led to the resurgence of content marketing. Here are five trends currently shaping the content space.
People with disabilities are the largest minority group in the world and a valuable consumer base for those who know how to reach them.
Cindy Chen, global head of e-commerce at Mondelēz International, discusses improving the customer journey.
B-to-B marketers are overwhelmingly bullish on content marketing and plan to ramp up their content efforts, but too many marketers are getting content marketing wrong.
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