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Search returned: 606 document(s).
Examining the virtues of a client stewardship program.
Key takeaways from Clickback's recent webinar on the fundamentals of email lead generation.
A Q&A with Patty Tucker, leader of the B-to-B Center of Excellence at Edelman.
Coca-Cola drops its branding; the striking news about Flash; upcoming events; quick facts; and more.
Whether it’s a giant misunderstanding or something far more nefarious, the issues surrounding media transparency require investigation. Here’s what being done.
The rise of native advertising has led to the resurgence of content marketing. Here are five trends currently shaping the content space.
People with disabilities are the largest minority group in the world and a valuable consumer base for those who know how to reach them.
Cindy Chen, global head of e-commerce at Mondelēz International, discusses improving the customer journey.
B-to-B marketers are overwhelmingly bullish on content marketing and plan to ramp up their content efforts, but too many marketers are getting content marketing wrong.
A recent study by Gleanster finds that waste and redundancy cost B-to-B companies big bucks.
A Q&A with Ruth P. Stevens, author of Tradeshow and Event Marketing: Plan, Promote, and Profit.
Digital data helps Travelers reach its customers; content marketing in B-to-B organizations; and ten takeaways from BMA15.
Kathy Button Bell is changing the perception of science as a profession, and she’s starting with Emerson.
With its Manchester United sponsorship deals, Aon shoots and scores its way to global brand visibility.
PwC has raised awareness of its abilities through the power of interactive storytelling.
USG Boral puts customers at the center of its building solutions.
PJA advertising + marketing employs a puzzle-solving game to promote higher education.
McDonald’s switches gears; the ANA and AEF join forces; how VOD is trending; quick facts; and more.
Not one for impulse purchases, the self-empowered consumer can be a difficult sell. Connecting to the DIY crowd requires the right set of tools and a long-term marketing approach.
Engaging an audience across channels is one of the smartest ways to set your digital campaigns apart from the rest. Here are the terms, tools, and tactics you need to do it.