Search returned: 569 document(s).
MasterCard charges ahead with wearables; YouTube opens up to third-party measurement; quick facts; and more.
More work, less time, and greater demands for bigger results have many marketers feeling stressed. These five tips will help marketers organize for success.
Learn how consumer data, geography, and weather forecasting can help deliver the perfect message.
Branded video games didn’t pan out as a major vehicle for most brands, but in-game advertising still has many marketers pushing the start button.
Get advice from Simon James, global leader of the analytics practice at SapientNitro, on data-based marketing and how to become a high-performing analytics company.
Learn about Bud Light’s cool new product, a WiFi-enabled refrigerator that can track a person’s favorite NFL team and send a game-day notification if the fridge needs replenishing.
Discover how brands like King’s Hawaiian, City Year, f’real, and others perform magic on a limited marketing budget.
Marketers can now definitively trace offline sales to traditional television advertising. Here’s how.
Hand-painted murals may be old fashioned, but the art form is making a comeback with a number of brands.
If someone is on a phone, they’re probably using emojis. Here’s a look, by the numbers.
USG’s Linda McGovern reflects on the changes in B-to-B marketing.
Learn the five pillars of an effective social selling strategy.
With a new strategy and campaign in place, Xerox’s John Kennedy is charting a new course for the venerable brand.
Client-agency relationships still aren’t perfect, but addressing these key issues will go a long way toward improving them.
Janome set itself apart by switching from a product-based marketing focus to one that put the spotlight on customers’ stories.
Learn how Karen Walker, CMO at Cisco, turns customers into brand advocates and blends B-to-B and B-to-C buyer patterns.
KFC’s new campaign; an inspiring fable from Charles Schwab; troll insurance; quick facts; and more.
At the American Heart Association, Gerald E. Johnson II’s marketing strategy is to do or die.
Programmatic technology is making possible a whole new opportunity for marketers — moment marketing.
Learn the three attributes every marketer needs to have in order to write content that spurs consumers to act.
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