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In this Q&A with Gary Slack, organizer of the 2015 BMA Annual Global Conference, learn what attendees can expect this year.
Discover how B-to-B companies can make better use of social media to achieve objectives across all areas of marketing, with perspective from BMA and ANA members.
BMA-Minnesota Chapter President Jennifer Zick discusses what keeps her up at night, the best piece of advice she has ever received, and more.
Many people think managing the "customer experience" has something to do with placating clients, or perhaps tweaking products after release. Honeywell International approaches the customer experience in a whole different way, starting with product inception and design, through marketing and sales, to installation.
Duracell’s award-winning campaign showed the power of resilience. It featured a fullback for the Seattle Seahawks who relies on Duracell batteries to power the hearing aids he has used since the age of three.
A decades-old household staple from Nabisco courageously stepped into the 21st century by celebrating the love and wholesome togetherness of families in all their contemporary expressions.
An innovative selfie campaign from Dallas Pets Alive! and Dieste exemplified the power of compassion.
Meet the 2014 Rising Marketers Star Award winners who have proven themselves to be well versed in current advertising issues and trends, and exhibited skill in marketing integration and the use of the latest marketing tools.
A predictive modeling system drives bottom-line results at C Spire. The brand was honored for its integrated next-best-action system called PULSE.
New ads from Tiffany & Co. include same-sex couples; Facebook use among teens is dropping; on-demand streaming content is on the rise; and more.
Advances in technology and social media have changed sponsorship marketing forever.
Learn how state production incentives can boost your brand, your company, and your bottom line.
With just over half of marketers believing the overall number of agencies they work with now will stay true for the next five years, it stands to reason that maintaining healthy marketing/agency relationships cannot be overstated.
Rather than introduce Dairy Queen’s latest creation via traditional marketing, the brand pitted apples against pumpkins to see who was most passionate about their favorite Blizzard.
Marketers who submit their work to the annual BMA Global B2 Awards contest this year can expect stiff competition. Judges reviewed more than 1,000 submissions last year — a record at the time and also a number organizers say will rise dramatically in 2015.
The days of defining winning by considering only your own P&L are over. Leading B-to-B companies are focused on making their customers more money than their competitors and getting their fair share of that profit.
Marketers need to move a step beyond traditional relationship marketing to a model that emphasizes the creation and management of valuable customer experiences, write coauthors Carla Johnson and Robert Rose in their new book Experiences: The 7th Era of Marketing.
Microsoft’s new Instagram account; Jaguar plays spy games; a Q&A with Heineken’s Ron Amram; quick facts; key stats; and more.
Marketers with the proper ratio of ingredients and the right media mix to serve it have an effective way to make consumers’ mouths water. Here’s how to get the recipe.
Discover the bold moves that can energize a brand’s purpose and accelerate results.