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Search returned: 582 document(s).
B-to-B marketers are overwhelmingly bullish on content marketing and plan to ramp up their content efforts, but too many marketers are getting content marketing wrong.
A recent study by Gleanster finds that waste and redundancy cost B-to-B companies big bucks.
A Q&A with Ruth P. Stevens, author of Tradeshow and Event Marketing: Plan, Promote, and Profit.
McDonald’s switches gears; the ANA and AEF join forces; how VOD is trending; quick facts; and more.
Not one for impulse purchases, the self-empowered consumer can be a difficult sell. Connecting to the DIY crowd requires the right set of tools and a long-term marketing approach.
Engaging an audience across channels is one of the smartest ways to set your digital campaigns apart from the rest. Here are the terms, tools, and tactics you need to do it.
Discover the core tenets for finding success in the digital space.
A growing percentage of Internet users are adopting ad-blocking technology. That’s a problem for publishers, and it could soon be a problem for advertisers too.
Speakers at the Digital Marketing Summit provided key takeaways from their presentations.
B-to-B marketers have taken a giant leap forward, providing a thrilling opportunity to rethink how we build brands and relationships with customers across a growing number of moments and channels.
Five tips to get the most out of your marketing automation tools.
Catching up with Douglas J. Wood, partner with Reed Smith LLP.
Frito-Lay immortalizes summer memories on bags of potato chips, New Balance builds a commuter rail station, and Coors Light donates to conservation efforts.
As consumers redefine what it means to be a good father, brands are changing the ways in which they portray dads in advertising.
In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.
Brands are using geotargeting technology to improve the shopper experience.
Get a quick breakdown of an ANA study on what marketers and agencies think of each other.
A look inside the prized work of two Global ACE Award winners.
BMA Advisory Board's new chair sees great opportunities ahead for business marketers.
Great summer reads for wisdom-seeking B-to-B marketers.