Global Digital Ad SpendingThe Internationalist February 1, 2016
A new eMarketer report examines ad spending trends in 20 key markets and highlights a number of note-worthy trends.view
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Jonathan Mildenhall, CMO at Airbnb, outlined how the company’s core marketing idea is to encourage people to open their minds to stay in the homes of others.view
Brad Jakeman at PepsiCo believes it is critical to fully activate the role of marketing in an Age of Disruption, and it is equally important to embrace the inextricable connection between marketing and technology.view
Linda Boff, GE’s recently-appointed CMO, has captivated the imaginations of many through content by putting science at the center — often with humor, but always with a “wow” factor.view
Johann Freilinger with SAP believes in a connected world where every company is fast becoming a technology company.view