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Predictions for 2015 from key BMA leaders.
BMA Chairman Stephen Liguori identifies key issues for marketers in 2015.
Career advancement relies on relationship management and self-awareness among other less obvious skills.
VP of thought leadership for the BMA, Carla Johnson, outlines some key changes poised to happen in 2015 marketing.
BMA Executive Director Al Maag recommends keeping up-to-date with social media trends without sacrificing the truly personal touch.
Learn how the marketing industry is proceeding in its quest for cross-platform measurement standards.
Citrix, Intel, and C Spire are organizations know a thing or two about data. Here’s a quick look at their approach to data and measurement.
The multi-generational lifestyle consumer base is seeking insights that help them live better. Learn how marketers can effectively reach this highly engaged, influential audience.
Earlier this year the Media Rating Council (MRC) announced its Viewable Impression Measurement Guidelines. 3MS is now making inroads into measuring in the digital space.
While the viewing behavior of the lifestyle audience continues to skew toward TV, that audience is increasingly platform agnostic.
Marketers face major roadblocks every day that create inefficiency and ineffectiveness. Here are the top 3.
Highlights of the Forrester 2015 CMO forecast.
Tetra Pak VP Khaled Ismail discusses green packaging as a value-add and useful point of differentiation in a competitive market.
When marketing and sales teams are aligned to the same goals, the number of quality leads increases and ultimately revenue goes up.
Branding and HR aren’t something we often think of as going together. But as the war for talent rages, focusing on the “employer brand” that our organizations project will become more important than ever.
Desiree Logsdon, VP of marketing and communications at Bunn beverage equipment manufacturer has seen consumer trends drive the expansion of its portfolio of commercial coffee makers and espresso machines.
While challenges remain, addressable TV may finally be within reach for marketers.
Learn about the science behind advertising in a fragmented TV world. The effect of fragmentation is seen in an erosion of ratings and increasing challenges in reaching both large and targeted audiences.
In this one-on-one interview, Doug Ray, global president of Carat, discusses how his agency attracts billions in new business from brands like Macy’s, Staples, GM, and Dannon, and gives his take on where the industry is going.
Today, the TV landscape is increasingly fragmented, and this has made it more difficult than ever for an advertiser to efficiently reach its entire audience through a contextual network media purchase.