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Coming into View

This article discusses new standards and technology for verified video ads.

Similar But Different

This article looks at three key touchpoints between clients and agencies where procurement can appropriately apply strategic sourcing and supplier relationship management (SRM) techniques to add value to the relationship.

Making the Most of Your Production Spend

This article discusses the importance of focusing on value, rather than dollar signs, when making the most of production spend.

The Tricky Waters at C-Level

Find out how the lack of C-Suite alignment causes companies and careers to flounder.

Social Can Matter – But Narratives Shape our World

This article focuses on the impact of social media on brand management.

Big Data Conundrum

This article discusses steps to overcome consumer privacy and security issues.

Join The Band?

More than ever, marketers are letting the music do the talking, developing songs and artists just like record labels.

3 Questions on Disruption for Craig Dubitsky

Craig Dubitsky, Founder and CEO of Hello Products Inc., answers three questions on disruption for ANA.

Free the Forced

This case study used familiarity and clever visualization through a tactile medium to attract users and raise awareness through mobile devices.

Advancing Measurement

With all the trade associations and supporting organizations in the marketing ecosystem, there isn’t one group exclusively devoted to measurement.

Grab ‘Em and Keep ‘Em

While consumers increasingly interact with brands via some type of screen — whether on a TV, smartphone, or tablet — many marketers are rediscovering the importance of engaging their audience in person through branded entertainment where they live, work, shop, and play.

The New Power Partnerships

While witty, resonant ad messages will always be critical and appreciated by advertisers and consumers alike, in our increasingly fragmented media world, it takes many more skill sets to bring brilliant executions to life at the right time, in the right context, for maximum impact.

The Future Is Soon

Smart brands are preparing for ubiquitous computing in a post-mobile world. Learn about the rise of wearables and the secondary mobile screen.

Beyond the :30

For most creative folk, television advertising — the 30-second spot in particular — has become sort of a benign prison. And in 2014 and beyond, it won’t be all that benign.

The Biddable Revolution

The success of paid search marketing has spurred the emergence of real-time bidded (RTB) display advertising, which is expected to grow at an average rate of 48 percent per year to $14.4 billion by 2017. Beyond digital, advertisers are also starting to cozy up to bidded media in television and out-of-home.

Defining the Signal from the Noise

The real-time data explosion is revolutionizing the way we develop insights about how consumers interact with brands, what prompts them to action, and what communications prompt them to recall and consider brands.

Trends in Advertising

Discover the latest trends in real-time bidded (RTB) display advertising and experiential marketing. Also, learn five tips for maximizing social impact.

Targeted Marketing Is Smart Marketing

Direct mail is not going away, and marketers should take notice. Direct mail done well that is sent to a highly targeted list of qualified prospects is smart marketing.

The Evolution of Direct Mail

Technology can strengthen mail’s message. Advances like augmented reality, QR codes, PURLs, and digital watermarks have taken catalogs to another level.

Holiday Bonanza

If you think only cutting-edge companies are using technology enabled mail, you might be surprised to learn that organizations as conservative as the USPS have been testing outside of their traditional marketing.

1234567 >>  Last (17)