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Catching Up with Gary Slack

In this Q&A with Gary Slack, organizer of the 2015 BMA Annual Global Conference, learn what attendees can expect this year.

Get More Social

Discover how B-to-B companies can make better use of social media to achieve objectives across all areas of marketing, with perspective from BMA and ANA members.

Get to Know BMA-Minnesota Chapter President Jennifer Zick

BMA-Minnesota Chapter President Jennifer Zick discusses what keeps her up at night, the best piece of advice she has ever received, and more.

Honeywell User Experience

Many people think managing the "customer experience" has something to do with placating clients, or perhaps tweaking products after release. Honeywell International approaches the customer experience in a whole different way, starting with product inception and design, through marketing and sales, to installation.

#ANALOG

Old Spice transforms Grand Central Terminal into an artificial natural paradise and Rishad Tobaccowala, chief strategist at Publicis Groupe, discusses the current state of technology in marketing.

Fraudsters, Liars, and Cheats

Learn about the fraud-related danger marketers face in the digital age and what’s being done to squash it.

Delivering Maximum Impact

The race is on to find ways to extract meaningful insight from all types of data. Learn how big data and omnichannel marketing work with direct mail.

The Case for Training

Training is great for marketers and great for the bottom line, so why aren’t more organizations investing in it?

Wearable Tech

Even as many trend watchers predict a rapid and long-term surge in the use and popularity of wearable tech, not everyone’s data reveals a similar forecast.

Trust Your Power

Duracell’s award-winning campaign showed the power of resilience. It featured a fullback for the Seattle Seahawks who relies on Duracell batteries to power the hearing aids he has used since the age of three.

This Is Wholesome

A decades-old household staple from Nabisco courageously stepped into the 21st century by celebrating the love and wholesome togetherness of families in all their contemporary expressions.

Muttbombing

An innovative selfie campaign from Dallas Pets Alive! and Dieste exemplified the power of compassion.

Top of the Class

Meet the 2014 Rising Marketers Star Award winners who have proven themselves to be well versed in current advertising issues and trends, and exhibited skill in marketing integration and the use of the latest marketing tools.

Feeling the Pulse

A predictive modeling system drives bottom-line results at C Spire. The brand was honored for its integrated next-best-action system called PULSE.

#ANALOG

New ads from Tiffany & Co. include same-sex couples; Facebook use among
teens is dropping; on-demand streaming content is on the rise; and more.

A Whole New Ball Game

Advances in technology and social media have changed sponsorship marketing forever.

A New Gold Rush for Advertisers

Learn how state production incentives can boost your brand, your company, and your bottom line.

Finding the Perfect Match

With just over half of marketers believing the overall number of agencies they work with now will stay true for the next five years, it stands to reason that maintaining healthy marketing/agency relationships cannot be overstated.

Tale of Two Blizzards

Rather than introduce Dairy Queen’s latest creation via traditional marketing, the brand pitted apples against pumpkins to see who was most passionate about their favorite Blizzard.

BMA Prepares for Most Competitive Award Season in History

Marketers who submit their work to the annual BMA Global B2 Awards contest this year can expect stiff competition. Judges reviewed more than 1,000 submissions last year — a record at the time and also a number organizers say will rise dramatically in 2015.

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