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Forecast 2015: Industry Tests Content, Analytics, Technologies

Predictions for 2015 from key BMA leaders.

Forecast 2015: “Get Comfortable Being Uncomfortable.”

BMA Chairman Stephen Liguori identifies key issues for marketers in 2015.

Soft Skills Deliver Hard Results in Your Career and Organization

Career advancement relies on relationship management and self-awareness among other less obvious skills.

Creating Value: The Changing Role of Marketing

VP of thought leadership for the BMA, Carla Johnson, outlines some key changes poised to happen in 2015 marketing.

Balance Social Media with Face-to-Face Communications

BMA Executive Director Al Maag recommends keeping up-to-date with social media trends without sacrificing the truly personal touch.

Gaining Momentum

Learn how the marketing industry is proceeding in its quest for cross-platform measurement standards.

In Good Company

Citrix, Intel, and C Spire are organizations know a thing or two about data. Here’s a quick look at their approach to data and measurement.

The Lifestyle Consumer Revealed

The multi-generational lifestyle consumer base is seeking insights that help them live better. Learn how marketers can effectively reach this highly engaged, influential audience.

Defining Viewable Impressions

Earlier this year the Media Rating Council (MRC) announced its Viewable Impression Measurement Guidelines. 3MS is now making inroads into measuring in the digital space.

Get Out of the Box

While the viewing behavior of the lifestyle audience continues to skew toward TV, that audience is increasingly platform agnostic.

Navigating Around the Top 3 Roadblocks Marketers Face

Marketers face major roadblocks every day that create inefficiency and ineffectiveness. Here are the top 3.

Forecast 2015: CMOs Build Influence within the C-Suite

Highlights of the Forrester 2015 CMO forecast.

Tetra Pak Focuses on Customer, Community & Environment

Tetra Pak VP Khaled Ismail discusses green packaging as a value-add and useful point of differentiation in a competitive market.

Create Strategy that Supports Quality Content

When marketing and sales teams are aligned to the same goals, the number of quality leads increases and ultimately revenue goes up.

Partner with HR to Recruit Talent, Deliver Brand Promise

Branding and HR aren’t something we often think of as going together. But as the war for talent rages, focusing on the “employer brand” that our organizations project will become more important than ever.

Bunn Prepares for New Generation of Buyers

Desiree Logsdon, VP of marketing and communications at Bunn beverage equipment manufacturer has seen consumer trends drive the expansion of its portfolio of commercial coffee makers and espresso machines.

The Big Picture

While challenges remain, addressable TV may finally be within reach for marketers.

By the Numbers

Learn about the science behind advertising in a fragmented TV world. The effect of fragmentation is seen in an erosion of ratings and increasing challenges in reaching both large and targeted audiences.

Talking Shop

In this one-on-one interview, Doug Ray, global president of Carat, discusses how his agency attracts billions in new business from brands like Macy’s, Staples, GM, and Dannon, and gives his take on where the industry is going.

Adapting in the Data-Driven Evolution

Today, the TV landscape is increasingly fragmented, and this has made it more difficult than ever for an advertiser to efficiently reach its entire audience through a contextual network media purchase.

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