Search returned: 624 document(s).
USG’s Linda McGovern reflects on the changes in B-to-B marketing.
Learn the five pillars of an effective social selling strategy.
With a new strategy and campaign in place, Xerox’s John Kennedy is charting a new course for the venerable brand.
Client-agency relationships still aren’t perfect, but addressing these key issues will go a long way toward improving them.
Janome set itself apart by switching from a product-based marketing focus to one that put the spotlight on customers’ stories.
Learn how Karen Walker, CMO at Cisco, turns customers into brand advocates and blends B-to-B and B-to-C buyer patterns.
KFC’s new campaign; an inspiring fable from Charles Schwab; troll insurance; quick facts; and more.
At the American Heart Association, Gerald E. Johnson II’s marketing strategy is to do or die.
Programmatic technology is making possible a whole new opportunity for marketers — moment marketing.
Learn the three attributes every marketer needs to have in order to write content that spurs consumers to act.
Chief Marketing Officer and Chief Experience Officer Lilian Tomovich discusses MGM Resorts’ evolution.
If there’s one marketing instrument that constantly needs retuning, it’s email. Here are the latest best practices.
Deluxe Corp. goes all in on content to gain an edge.
The Muppets take primetime; what drives marketers nuts; one crazy stat about BuzzFeed; quick facts; and more.
Six brands are making innovative use of new technology in order to produce a unique consumer experience.
Viewability standards are in place for digital display, but where do we stand in terms of mobile?
Walmart’s Stephen Quinn, chair of the AFE, discusses his organization’s push for more family-friendly content and its benefit to brands.
The lowdown on Gen Z, by the numbers.
Examining the virtues of a client stewardship program.
Key takeaways from Clickback's recent webinar on the fundamentals of email lead generation.
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