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Still in the fog over programmatic media buying (PMB)? Here’s the reality behind some common misconceptions.
Programmatic media buying (PMB) is empowering marketers to connect with the right consumer every time. Learn how to make sense of fragmentation, take control of your buy, and leverage PMB to your best advantage.
Programmatic media buying (PMB) may involve automation, but diligence and hard work are still required to get it right.
In its short life, programmatic media buying (PMB) has attracted more attention than almost any form of advertising this century. PMB is ad buying for the digital age.
When Best Buy wanted to highlight its back-to-college offers, the brand looked to PayPal Media Network to create a nationwide campaign.
This article discusses new standards and technology for verified video ads.
This article looks at three key touchpoints between clients and agencies where procurement can appropriately apply strategic sourcing and supplier relationship management (SRM) techniques to add value to the relationship.
This article discusses the importance of focusing on value, rather than dollar signs, when making the most of production spend.
A conversation between Steven Wales, COO of Decideware, and Christine Eaton, senior sourcing manager of advertising and agencies at General Mills.
While programmatic media buying is taking hold, marketers’ concerns about transparency and confusion over how it works still persist.
Find out how the lack of C-Suite alignment causes companies and careers to flounder.
This article focuses on the impact of social media on brand management.
This article discusses steps to overcome consumer privacy and security issues.
More than ever, marketers are letting the music do the talking, developing songs and artists just like record labels.
Craig Dubitsky, Founder and CEO of Hello Products Inc., answers three questions on disruption for ANA.
This case study used familiarity and clever visualization through a tactile medium to attract users and raise awareness through mobile devices.
With all the trade associations and supporting organizations in the marketing ecosystem, there isn’t one group exclusively devoted to measurement.
Cord-cutting could change how advertisers approach local and national TV. This possible erosion of the cable/satellite audience is a concern to brands that rely on TV spots to reach their target demographic, but it also has potential benefits.
Like traditional media, face-to-face interaction seems oh-so-analog these days. Marketers, in turn, have moved beyond listening and have answered the social media call to officially “join the conversation.”
One of the biggest questions for digital marketing is how young people’s media habits vary from their parents’ and grandparents’. New technology has confused and complicated our understanding of normal media consumption behavior.