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  • Global Digital Ad Spending

    The Internationalist   February 1, 2016  

    A new eMarketer report examines ad spending trends in 20 key markets and highlights a number of note-worthy trends.

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  • Jonathan Mildenhall Wants to Create the First Community-Driven SuperBrand

    The Internationalist   February 1, 2016  

    Jonathan Mildenhall, CMO at Airbnb, outlined how the company’s core marketing idea is to encourage people to open their minds to stay in the homes of others.

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  • Brad Jakeman Talks about Disruption’s Effects on Marketing’s Evolution and Structure

    The Internationalist   February 1, 2016  

    Brad Jakeman at PepsiCo believes it is critical to fully activate the role of marketing in an Age of Disruption, and it is equally important to embrace the inextricable connection between marketing and technology.

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  • Linda Boff Shares Her Strategy for Compelling Content

    The Internationalist   February 1, 2016  

    Linda Boff, GE’s recently-appointed CMO, has captivated the imaginations of many through content by putting science at the center — often with humor, but always with a “wow” factor.

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  • SAP’s Johann Freilinger Discusses Marketing’s Tipping Point in Today’s Data-Driven Business Culture

    The Internationalist   February 1, 2016  

    Johann Freilinger with SAP believes in a connected world where every company is fast becoming a technology company.

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  • Digital Innovation!

    The Internationalist   February 1, 2016  

    Digital case studies underscore sophisticated content, programmatic usage, and purposeful branding.

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  • #ANALOG

    ANA Magazine   January 14, 2016  

    Netflix puts a foot forward with another DIY project; GE shakes things up on Instagram; the countries with the fastest average Internet speeds; quick facts; and more.

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  • Making a Difference

    ANA Magazine   January 14, 2016  

    As a consumer-focused approach becomes the norm for many marketers, brands are developing a higher purpose in order to tell their stories and connect with consumers.

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  • A Look at 2016

    ANA Magazine   January 14, 2016  

    As an election year, 2016 will see a great deal of change on Capitol Hill and the White House. Here’s a breakdown of how that might affect advertising.

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  • Site Unseen

    ANA Magazine   January 14, 2016  

    A symptom of a broken Internet, ad blocking poses a serious threat to online publishers and advertisers alike.

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  • Advertising Does a Country Good

    ANA Magazine   January 14, 2016  

    Advertising may have more economic benefits than you realize. Here’s a look, by the numbers.

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  • #ANALOG

    ANA Magazine   December 10, 2015  

    MasterCard charges ahead with wearables; YouTube opens up to third-party measurement; quick facts; and more.

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  • Under Pressure

    ANA Magazine   December 10, 2015  

    More work, less time, and greater demands for bigger results have many marketers feeling stressed. These five tips will help marketers organize for success.

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  • The Changing Winds

    ANA Magazine   December 10, 2015  

    Learn how consumer data, geography, and weather forecasting can help deliver the perfect message.

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  • Multiplayer

    ANA Magazine   December 10, 2015  

    Branded video games didn’t pan out as a major vehicle for most brands, but in-game advertising still has many marketers pushing the start button.

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  • How to Be a High-Performing Analytics Company

    ANA Magazine   December 10, 2015  

    Get advice from Simon James, global leader of the analytics practice at SapientNitro, on data-based marketing and how to become a high-performing analytics company.

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  • #ANALOG

    ANA Magazine   November 12, 2015  

    Learn about Bud Light’s cool new product, a WiFi-enabled refrigerator that can track a person’s favorite NFL team and send a game-day notification if the fridge needs replenishing.

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  • Making Every Penny Count

    ANA Magazine   November 12, 2015  

    Discover how brands like King’s Hawaiian, City Year, f’real, and others perform magic on a limited marketing budget.

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  • Television’s Holy Grail Moment

    ANA Magazine   November 12, 2015  

    Marketers can now definitively trace offline sales to traditional television advertising. Here’s how.

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  • Stroke of Brilliance

    ANA Magazine   November 12, 2015  

    Hand-painted murals may be old fashioned, but the art form is making a comeback with a number of brands.

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