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The 5 Myths of PMB, Dispelled

Still in the fog over programmatic media buying (PMB)? Here’s the reality behind some common misconceptions.

Programmatic Fuels the Audience Engine

Programmatic media buying (PMB) is empowering marketers to connect with the right consumer every time. Learn how to make sense of fragmentation, take control of your buy, and leverage PMB to your best advantage.

How to Stop Programmatic from Being Problematic

Programmatic media buying (PMB) may involve automation, but diligence and hard work are still required to get it right.

Programmatic 101

In its short life, programmatic media buying (PMB) has attracted more attention than almost any form of advertising this century. PMB is ad buying for the digital age.

Psst, Over Here

When Best Buy wanted to highlight its back-to-college offers, the brand looked to PayPal Media Network to create a nationwide campaign.

Maximizing Native Ads

Native advertising, the integration of marketing content with a third-party website, has enabled brands including Xerox to change consumer perceptions and reposition themselves.

3 Questions on Culture Marketing with Carlos Saveedra

Carlos Saveedra, director of culture marketing at Pepsico Beverages America, discussed culture marketing, the Pepsi Culture Lab, and reaching out to multicultural audiences.

Spirit of Collaboration

Matt Jauchius, EVP and CMO at Nationwide Insurance, discussed the secrets to maintaining a noncontentious, two-way relationship with procurement and the benefits of a marketing/procurement partnership.

Gaining Consensus

Whether you’re making decisions for your personal or professional lives, gaining consensus/alignment is sometimes a challenge. Bob Liodice, president and CEO at ANA, discusses important collaborations in the marketing industry.

We Should Know by Now

Digital tools provide mindblowing opportunities to connect with consumers around the world on a real-time, personalized basis, but many are still baffled by digital and big data. Learn what you can do about it.

Big Data, Big Problems

Concerns over online privacy and security continue to challenge the marketing community. Here are some important developments in the privacy arena.

Turning Against the Tide

Debra Berman is fighting to bring back JCPenney after a series of moves drove away loyal shoppers. She’s made some progress but knows there are still many challenges ahead.

Programmatic Buying: A Guide for the Perplexed

Programmatic buying is a big deal, and a lot of marketers know very little about it. Learn how it can save money and make ads more effective.

Avoiding the "Creep Factor"

From storing information securely to not being overly intrusive, big data requires big efforts in data stewardship.

Getting Big Data to Pay Off

If you want to figure out how big data can help your marketing organization make faster and better business decisions, then it is important to understand the additional baggage that big data brings along with it.

Big Data Goes to Washington

Is increasing government scrutiny on the way? Two reports out of Washington in May 2014 could signal a move in that direction.

Visualize It

Developments in advanced analytics, data visualization, and processing power are opening new doors to solve big data marketing problems.

Coming into View

This article discusses new standards and technology for verified video ads.

Similar But Different

This article looks at three key touchpoints between clients and agencies where procurement can appropriately apply strategic sourcing and supplier relationship management (SRM) techniques to add value to the relationship.

Making the Most of Your Production Spend

This article discusses the importance of focusing on value, rather than dollar signs, when making the most of production spend.

1234567 >>  Last (18)