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Search returned: 561 document(s).
Frito-Lay immortalizes summer memories on bags of potato chips, New Balance builds a commuter rail station, and Coors Light donates to conservation efforts.
As consumers redefine what it means to be a good father, brands are changing the ways in which they portray dads in advertising.
In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.
Brands are using geotargeting technology to improve the shopper experience.
Get a quick breakdown of an ANA study on what marketers and agencies think of each other.
A look inside the prized work of two Global ACE Award winners.
BMA Advisory Board's new chair sees great opportunities ahead for business marketers.
Great summer reads for wisdom-seeking B-to-B marketers.
As mobile and wearable tech continue to interface with the everyday objects around us, a number of brands are beginning to offer consumers wireless charging.
From big brand ideas to smart social comebacks, Dana Anderson turns marketing treats into business nutrition for Mondelēz International.
How consumers divide their time among different forms of media may surprise you.
Gradually, more retailers are experimenting with same-day delivery.
Allstate’s iconic “Mayhem” has defied the odds by sticking to a basic formula: portray a relevant vulnerability, make it physically and visually interesting, and include a repeatable line.
These five action steps help to foster continuous innovation.
Learn new ways to reach multicultural B-to-B segments.
A discussion with BMA15 presenter and executive producer of rich media marketing at Cisco, Tim Washer.
The Ad Council celebrates diversity, Domnio’s accelerates its rebranding effort, and Kraft launches a new recipe hub.
Learn how GEICO and Farmers Insurance used humor to change an industry.
Pioneering marketers are navigating the uncharted terrain of native advertising. Learn how in this informative analysis and guide.
As more digital retailers invest time and resources in the concept, pop-up stores are becoming more widespread.