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  • #ANALOG

    ANA Magazine   December 10, 2015  

    MasterCard charges ahead with wearables; YouTube opens up to third-party measurement; quick facts; and more.

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  • Under Pressure

    ANA Magazine   December 10, 2015  

    More work, less time, and greater demands for bigger results have many marketers feeling stressed. These five tips will help marketers organize for success.

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  • The Changing Winds

    ANA Magazine   December 10, 2015  

    Learn how consumer data, geography, and weather forecasting can help deliver the perfect message.

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  • Multiplayer

    ANA Magazine   December 10, 2015  

    Branded video games didn’t pan out as a major vehicle for most brands, but in-game advertising still has many marketers pushing the start button.

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  • How to Be a High-Performing Analytics Company

    ANA Magazine   December 10, 2015  

    Get advice from Simon James, global leader of the analytics practice at SapientNitro, on data-based marketing and how to become a high-performing analytics company.

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  • #ANALOG

    ANA Magazine   November 12, 2015  

    Learn about Bud Light’s cool new product, a WiFi-enabled refrigerator that can track a person’s favorite NFL team and send a game-day notification if the fridge needs replenishing.

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  • Making Every Penny Count

    ANA Magazine   November 12, 2015  

    Discover how brands like King’s Hawaiian, City Year, f’real, and others perform magic on a limited marketing budget.

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  • Television’s Holy Grail Moment

    ANA Magazine   November 12, 2015  

    Marketers can now definitively trace offline sales to traditional television advertising. Here’s how.

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  • Stroke of Brilliance

    ANA Magazine   November 12, 2015  

    Hand-painted murals may be old fashioned, but the art form is making a comeback with a number of brands.

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  • Sign of the Times

    ANA Magazine   November 12, 2015  

    If someone is on a phone, they’re probably using emojis. Here’s a look, by the numbers.

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  • Embrace Our New Reality

    B-to-B Marketer   October 29, 2015  

    USG’s Linda McGovern reflects on the changes in B-to-B marketing.

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  • Get with the Times

    B-to-B Marketer   October 29, 2015  

    Learn the five pillars of an effective social selling strategy.

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  • Getting Down to Work

    B-to-B Marketer   October 29, 2015  

    With a new strategy and campaign in place, Xerox’s John Kennedy is charting a new course for the venerable brand.

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  • Room for Improvement

    B-to-B Marketer   October 29, 2015  

    Client-agency relationships still aren’t perfect, but addressing these key issues will go a long way toward improving them.

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  • A Stitch in Time

    B-to-B Marketer   October 29, 2015  

    Janome set itself apart by switching from a product-based marketing focus to one that put the spotlight on customers’ stories.

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  • Inside the Mind of Karen Walker

    B-to-B Marketer   October 8, 2015  

    Learn how Karen Walker, CMO at Cisco, turns customers into brand advocates and blends B-to-B and B-to-C buyer patterns.

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  • #ANALOG

    ANA Magazine   October 8, 2015  

    KFC’s new campaign; an inspiring fable from Charles Schwab; troll insurance; quick facts; and more.

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  • The Playmaker

    ANA Magazine   October 8, 2015  

    At the American Heart Association, Gerald E. Johnson II’s marketing strategy is to do or die.

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  • Seize the Moment by Marketing to It

    ANA Magazine   October 8, 2015  

    Programmatic technology is making possible a whole new opportunity for marketers — moment marketing.

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  • The Content Trap

    ANA Magazine   October 8, 2015  

    Learn the three attributes every marketer needs to have in order to write content that spurs consumers to act.

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