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  • A Future So Bright

    ANA Magazine   December 6, 2016  

    From virtual reality to vertical video to smart TVs and faster connections, video has hit some major milestones in 2016, so what’s next?

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  • Artificial Intelligence

    ANA Magazine   December 5, 2016  

    Technology that once existed only in science fiction is now available in many consumers’ back pockets. Here’s a look at artificial intelligence, by the numbers.

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  • Getting Creative

    ANA Magazine   December 4, 2016  

    A calculated risk for agencies and a less-than-perfect indicator of what marketers can expect for their brands, spec work may not be worth the trouble.

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  • A Good Example

    ANA Magazine   December 3, 2016  

    New ANA Chairman Marc Pritchard has used P&G’s marketing to talk about social issues and make a difference in the world — his plans for the industry are no different.

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  • #ANALOG for December 2016

    ANA Magazine   December 2, 2016  

    The big change coming to ANA magazine; T-Mobile’s drive to connect cars to the IoT; a picture-perfect change on Instagram; upcoming events; key stats; quick facts; and more.

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  • He’s Got Game

    Activate   November 30, 2016  

    With a number of accomplishments already to his name, Sean Hanrahan’s new mandate means big changes for ESPN’s media empire.

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  • Zeroing In On Shoppers

    Activate   November 29, 2016  

    The rise of digital is evolving the shopper marketing landscape. A new study looks at what’s changing and how marketers are adapting to keep up.

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  • Striking the Right Chord

    Activate   November 29, 2016  

    To connect with consumers, brands are increasingly embracing the experiential marketing opportunities that come with large concerts and music festivals

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  • Know Now

    Activate   November 28, 2016  

    Trending content on shopper, promotion, and experiential marketing.

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  • Catch the Fever

    Activate   November 28, 2016  

    Six tips to get the most out of your augmented reality efforts

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  • #ANALOG for November 2016

    ANA Magazine   November 8, 2016  

    How Dos Toros Taqueria turned a new location opening into a Snapchat event; the Ally Bank stunt that will have you staring into your spare change jar; the numbers on industry morale; upcoming events; key stats; quick facts; and more.

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  • The Evolution Will Be Addressed

    ANA Magazine   November 7, 2016  

    Reports of TV advertising’s death are greatly exaggerated. Addressable TV is the next step in mass marketing to consumers; here’s a look at what it means for finding the right audience, measurability, and more.

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  • End of the Line

    ANA Magazine   November 6, 2016  

    Jim Speros, the EVP of corporate communications at Fidelity Investments, has lived a storied career. On the eve of his retirement, Speros sits down to share some final thoughts on the industry and the profession of marketing.

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  • To Hell and Back

    ANA Magazine   November 5, 2016  

    How a scientific expedition into an active volcano helped GE marketers tell the story of the Industrial Internet, explain the company’s own evolution, and help save lives.

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  • Speed Racers

    B-to-B Marketer   October 26, 2016  

    Despite its techie roots, agile marketing holds broad appeal for B-to-B marketers.

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  • TouchPoints

    B-to-B Marketer   October 26, 2016  

    Jim Speros on creativity and courage; using improv to improve brand communications; challenges to the success of native content; and more.

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  • Taking Marketing to New Heights

    B-to-B Marketer   October 25, 2016  

    With 25 years of B-to-B marketing experience, CMO Jill Kouri is reshaping the marketing organization at JLL.

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  • More Than Words on Paper

    B-to-B Marketer   October 25, 2016  

    Stein IAS’ Reuben Webb weighs in on the importance of company values.

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  • Are We There Yet?

    ANA Magazine   October 10, 2016  

    Campaigns based on location data can be very effective, but there are challenges in getting there.

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  • Foresight Keeps Lowe's at the Forefront

    ANA Magazine   October 9, 2016  

    Tanya Franklin of Lowe’s explains how to distinguish trends and fads, deal with executive leadership, and more.

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