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Search returned: 320 document(s).
Find out how the lack of C-Suite alignment causes companies and careers to flounder.
This article focuses on the impact of social media on brand management.
This article discusses steps to overcome consumer privacy and security issues.
More than ever, marketers are letting the music do the talking, developing songs and artists just like record labels.
Craig Dubitsky, Founder and CEO of Hello Products Inc., answers three questions on disruption for ANA.
This case study used familiarity and clever visualization through a tactile medium to attract users and raise awareness through mobile devices.
With all the trade associations and supporting organizations in the marketing ecosystem, there isn’t one group exclusively devoted to measurement.
While consumers increasingly interact with brands via some type of screen — whether on a TV, smartphone, or tablet — many marketers are rediscovering the importance of engaging their audience in person through branded entertainment where they live, work, shop, and play.
While witty, resonant ad messages will always be critical and appreciated by advertisers and consumers alike, in our increasingly fragmented media world, it takes many more skill sets to bring brilliant executions to life at the right time, in the right context, for maximum impact.
Smart brands are preparing for ubiquitous computing in a post-mobile world. Learn about the rise of wearables and the secondary mobile screen.
For most creative folk, television advertising — the 30-second spot in particular — has become sort of a benign prison. And in 2014 and beyond, it won’t be all that benign.
The success of paid search marketing has spurred the emergence of real-time bidded (RTB) display advertising, which is expected to grow at an average rate of 48 percent per year to $14.4 billion by 2017. Beyond digital, advertisers are also starting to cozy up to bidded media in television and out-of-home.
The real-time data explosion is revolutionizing the way we develop insights about how consumers interact with brands, what prompts them to action, and what communications prompt them to recall and consider brands.
Discover the latest trends in real-time bidded (RTB) display advertising and experiential marketing. Also, learn five tips for maximizing social impact.
Direct mail is not going away, and marketers should take notice. Direct mail done well that is sent to a highly targeted list of qualified prospects is smart marketing.
Technology can strengthen mail’s message. Advances like augmented reality, QR codes, PURLs, and digital watermarks have taken catalogs to another level.
If you think only cutting-edge companies are using technology enabled mail, you might be surprised to learn that organizations as conservative as the USPS have been testing outside of their traditional marketing.
Direct mail is a cost effective lead generation tactic. It also has relevance with millennials. Finding ways that allow them to interact with their mail and magazines using a smartphone or tablet will be key in keeping direct mail relevant to this generation.
Gary Reblin, VP of new products and innovation at the U.S. Postal Service, shares his award winning efforts with digital and what’s in store for mailers in 2014.
John Costello, president of global marketing and innovation at Dunkin’ Brands, discussed career longevity, global brand building, and creating a culture of creativity and innovation.