Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Regions

Products

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 112 document(s).

123456 >>

Grab ‘Em and Keep ‘Em

While consumers increasingly interact with brands via some type of screen — whether on a TV, smartphone, or tablet — many marketers are rediscovering the importance of engaging their audience in person through branded entertainment where they live, work, shop, and play.

The New Power Partnerships

While witty, resonant ad messages will always be critical and appreciated by advertisers and consumers alike, in our increasingly fragmented media world, it takes many more skill sets to bring brilliant executions to life at the right time, in the right context, for maximum impact.

The Future Is Soon

Smart brands are preparing for ubiquitous computing in a post-mobile world. Learn about the rise of wearables and the secondary mobile screen.


Beyond the :30

For most creative folk, television advertising — the 30-second spot in particular — has become sort of a benign prison. And in 2014 and beyond, it won’t be all that benign.

The Biddable Revolution

The success of paid search marketing has spurred the emergence of real-time bidded (RTB) display advertising, which is expected to grow at an average rate of 48 percent per year to $14.4 billion by 2017. Beyond digital, advertisers are also starting to cozy up to bidded media in television and out-of-home.

Defining the Signal from the Noise

The real-time data explosion is revolutionizing the way we develop insights about how consumers interact with brands, what prompts them to action, and what communications prompt them to recall and consider brands.

Trends in Advertising

Discover the latest trends in real-time bidded (RTB) display advertising and experiential marketing. Also, learn five tips for maximizing social impact.

Targeted Marketing Is Smart Marketing

Direct mail is not going away, and marketers should take notice. Direct mail done well that is sent to a highly targeted list of qualified prospects is smart marketing.

The Evolution of Direct Mail

Technology can strengthen mail’s message. Advances like augmented reality, QR codes, PURLs, and digital watermarks have taken catalogs to another level.

Holiday Bonanza

If you think only cutting-edge companies are using technology enabled mail, you might be surprised to learn that organizations as conservative as the USPS have been testing outside of their traditional marketing.

Direct Mail Has Pull

Direct mail is a cost effective lead generation tactic. It also has relevance with millennials. Finding ways that allow them to interact with their mail and magazines using a smartphone or tablet will be key in keeping direct mail relevant to this generation.

What’s New at USPS in 2014?

Gary Reblin, VP of new products and innovation at the U.S. Postal Service, shares his award winning efforts with digital and what’s in store for mailers in 2014.

Game Changer

Online video is taking content marketing by storm. An recent survey found that 31 percent of brands planned on shifting ad dollars away from broadcast video and into online video.

Capitalizing on Shifting TV Ad Dollars to Digital Video

Despite growth in digital video advertising, media planners still struggle to understand where and how to manage their overall media mix to optimize their media spend. Groundbreaking shareshift analysis establishes new best practices.

Optimizing Video Advertising for the Digital Screen

The reality in the marketplace is that most advertisers do not have the time and budget to create web original content. Learn how to make the most out of repurposed TV creative.

Is Tablet the Ultimate Video Viewing Device?

Seemingly almost overnight, the tablet has become the standard for media consumption. Boost engagement with a multiscreen audience.

Capturing Millennials’ Attention

Much attention has been given to millennials due to their adoption of various media devices in their daily activities and their distinct media consumption patterns. Make a splash with this on-the-go demographic.

Q&A with Paul Neto

Paul Neto, director of research and technical marketing at YuMe, discusses big data's role in advertising research, the shift of marketing dollars from TV to online, and the myths of cross-platform advertising.

Mapping the Customer Journey

Marketing executives are asking one fundamental question: What’s it like to be one of our customers? Embracing customer experience management is the way to move forward.

10 Critical Components of a Great Customer Journey Map

Experts agree that by executing these 10 key actions, marketers can achieve a customer journey map that unites a company behind a consumer-focused approach.

123456 >>