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Search returned: 23 document(s).
This research report from Yahoo! provides insights to marketers on how consumers engage with online automotive content in the three months prior to purchase.
In this research brief, Yahoo! provides insights to brands on how to connect with and help moms via technology.
In this piece Yahoo! provides key research implications to marketers to help them to better reach consumers during the busy holiday shopping season.
Westin Hotels saw a huge boost in search activity, brand perception and site visits resulting from its purchase of a complete Yahoo! mail login takeover ad.
Yahoo! shared key findings from a recent study which sought to discover the opportunities available to marketers for reaching consumers via connected TV (CTV) devices.
Yahoo! provides results from a research study undertaken in partnership with Mindshare and Added Value which seeks to help marketers understand the drivers of African-American identity and the key considerations for brands when building an African-American marketing plan.
Yahoo! provides results from a research study undertaken in partnership with Mindshare and Added Value which seeks to help marketers understand the drivers of Hispanic identity and the key considerations for brands when building a Hispanic marketing plan.
Yahoo! provides results from a research study undertaken in partnership with Mindshare and Added Value which seeks to help marketers understand the drivers of ethnic identity and the key considerations for brands when building a multicultural marketing plan.
Yahoo!, in partnership with Razorfish, provides insights to marketers on the opportunities available to them as a result of the rapid rise of multiscreen viewing by consumers.
Yahoo! offers findings from their measurement of the brand impact of a major auto brand’s sponsorship of Yahoo!’s Academy Awards page during the 2011 Oscars.
Yahoo! and Universal McCann partnered on this research study to gain insights helpful to marketers in understanding the new dynamics of the path to purchase resulting from emerging digital tools.
Yahoo! and BBDO offer a new model for helping brands in more effectively leveraging the art of storytelling to better connect with consumers across paid, owned and earned media.
Yahoo! aggregated data from six prior studies for this research report in order to provide insights to advertisers on better reaching moms who are engaged online.
This Macy’s case study from Yahoo! highlights how the retailer engaged with Yahoo! audiences through a targeted and interactive pullover ad featuring a digital version of their holiday sale circular.
For this 2010 study, Yahoo! commissioned Nielsen to develop a framework for mobile Internet shopping behavior in order to aid marketers in better understanding mobile usage, mobile impact on purchase, mobile advertising, and mobile shopping penetration.
Yahoo!, in conjunction with DB5 and Hunter, provides a new study examining the evolving role of men in household purchase decisions.
This recent Yahoo! study highlights how Yahoo! and Nielsen partnered on a new methodology for identifying how to optimize a smarter media mix across multiple platforms, which they then tested with four campaigns for TV, print, and online.
Yahoo!, in partnership with Ipsos OTX, conducted quantitative research to understand how digital creative plays a role in driving breakthrough and persuasion, and in prompting a change in brand desire for consumer packaged goods.
Yahoo! provides insights to marketers on the emerging potential for ad effectiveness with mobile internet.
Marketers will gain insight into the relationship between mindset and ad receptivity in this recent Yahoo! study.