search results

Search returned: 13 document(s).

  • Yahoo!: Online Behavior Prior to Automobile Purchase

    Yahoo   August 31, 2012  

    This research report from Yahoo! provides insights to marketers on how consumers engage with online automotive content in the three months prior to purchase.

    view
  • Yahoo!: Brave New Moms

    Yahoo   August 31, 2012  

    In this research brief, Yahoo! provides insights to brands on how to connect with and help moms via technology.

    view
  • Yahoo!: Holiday Shopping Trends

    Yahoo   August 29, 2012  

    In this piece Yahoo! provides key research implications to marketers to help them to better reach consumers during the busy holiday shopping season.

    view
  • Yahoo! Case Study: Westin Hotels

    Yahoo   August 24, 2012  

    Westin Hotels saw a huge boost in search activity, brand perception and site visits resulting from its purchase of a complete Yahoo! mail login takeover ad.

    view
  • Yahoo!: Connected TV: Dawn of a New Era

    Yahoo   May 31, 2012  

    Yahoo! shared key findings from a recent study which sought to discover the opportunities available to marketers for reaching consumers via connected TV (CTV) devices.

    view
  • Yahoo!: Marketing to African-Americans

    Yahoo   May 14, 2012  

    Yahoo! provides results from a research study undertaken in partnership with Mindshare and Added Value which seeks to help marketers understand the drivers of African-American identity and the key considerations for brands when building an African-American marketing plan.

    view
  • Yahoo!: Marketing to Hispanics

    Yahoo   May 14, 2012  

    Yahoo! provides results from a research study undertaken in partnership with Mindshare and Added Value which seeks to help marketers understand the drivers of Hispanic identity and the key considerations for brands when building a Hispanic marketing plan.

    view
  • Yahoo!: Ethnodynamics: Understanding the Principles to Multicultural Marketing

    Yahoo   February 27, 2012  

    Yahoo! provides results from a research study undertaken in partnership with Mindshare and Added Value which seeks to help marketers understand the drivers of ethnic identity and the key considerations for brands when building a multicultural marketing plan.

    view
  • Yahoo!: Forget Mobile —Think Multiscreen

    Yahoo   February 13, 2012  

    Yahoo!, in partnership with Razorfish, provides insights to marketers on the opportunities available to them as a result of the rapid rise of multiscreen viewing by consumers.

    view
  • Yahoo!: The Impact of Social Features

    Yahoo   January 18, 2012  

    Yahoo! offers findings from their measurement of the brand impact of a major auto brand’s sponsorship of Yahoo!’s Academy Awards page during the 2011 Oscars.

    view
  • Yahoo! The Long and Winding Road: Gamesmanship of Shopping

    Yahoo   January 13, 2012  

    Yahoo! and Universal McCann partnered on this research study to gain insights helpful to marketers in understanding the new dynamics of the path to purchase resulting from emerging digital tools.

    view
  • What’s Your Story? Building Brand Relationships across Paid, Owned and Earned Media

    Yahoo   January 11, 2012  

    Yahoo! and BBDO offer a new model for helping brands in more effectively leveraging the art of storytelling to better connect with consumers across paid, owned and earned media.

    view
  • Yahoo!: Marketing to Moms Online

    Yahoo   January 11, 2012  

    Yahoo! aggregated data from six prior studies for this research report in order to provide insights to advertisers on better reaching moms who are engaged online.

    view