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Search returned: 23 document(s).

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Yahoo!: Online Behavior Prior to Automobile Purchase

This research report from Yahoo! provides insights to marketers on how consumers engage with online automotive content in the three months prior to purchase.

Yahoo!: Brave New Moms

In this research brief, Yahoo! provides insights to brands on how to connect with and help moms via technology.

Yahoo!: Holiday Shopping Trends

In this piece Yahoo! provides key research implications to marketers to help them to better reach consumers during the busy holiday shopping season.

Yahoo! Case Study: Westin Hotels

Westin Hotels saw a huge boost in search activity, brand perception and site visits resulting from its purchase of a complete Yahoo! mail login takeover ad.

Yahoo!: Connected TV: Dawn of a New Era

Yahoo! shared key findings from a recent study which sought to discover the opportunities available to marketers for reaching consumers via connected TV (CTV) devices.

Yahoo!: Marketing to African-Americans

Yahoo! provides results from a research study undertaken in partnership with Mindshare and Added Value which seeks to help marketers understand the drivers of African-American identity and the key considerations for brands when building an African-American marketing plan.

Yahoo!: Marketing to Hispanics

Yahoo! provides results from a research study undertaken in partnership with Mindshare and Added Value which seeks to help marketers understand the drivers of Hispanic identity and the key considerations for brands when building a Hispanic marketing plan.

Yahoo!: Ethnodynamics: Understanding the Principles to Multicultural Marketing

Yahoo! provides results from a research study undertaken in partnership with Mindshare and Added Value which seeks to help marketers understand the drivers of ethnic identity and the key considerations for brands when building a multicultural marketing plan.

Yahoo!: Forget Mobile —Think Multiscreen

Yahoo!, in partnership with Razorfish, provides insights to marketers on the opportunities available to them as a result of the rapid rise of multiscreen viewing by consumers.

Yahoo!: The Impact of Social Features

Yahoo! offers findings from their measurement of the brand impact of a major auto brand’s sponsorship of Yahoo!’s Academy Awards page during the 2011 Oscars.

Yahoo! The Long and Winding Road: Gamesmanship of Shopping

Yahoo! and Universal McCann partnered on this research study to gain insights helpful to marketers in understanding the new dynamics of the path to purchase resulting from emerging digital tools.

What’s Your Story? Building Brand Relationships across Paid, Owned and Earned Media

Yahoo! and BBDO offer a new model for helping brands in more effectively leveraging the art of storytelling to better connect with consumers across paid, owned and earned media.

Yahoo!: Marketing to Moms Online

Yahoo! aggregated data from six prior studies for this research report in order to provide insights to advertisers on better reaching moms who are engaged online.

Retail Circular Gets a “Smart” Digital Makeover

This Macy’s case study from Yahoo! highlights how the retailer engaged with Yahoo! audiences through a targeted and interactive pullover ad featuring a digital version of their holiday sale circular.

Mobile Shopping Framework: The Role of Mobile Devices in the Shopping Process

For this 2010 study, Yahoo! commissioned Nielsen to develop a framework for mobile Internet shopping behavior in order to aid marketers in better understanding mobile usage, mobile impact on purchase, mobile advertising, and mobile shopping penetration.

Digital Dads: I’m Not a Subsegment

Yahoo!, in conjunction with DB5 and Hunter, provides a new study examining the evolving role of men in household purchase decisions.

Cross-Platform Optimization: Getting to a Smarter Mix

This recent Yahoo! study highlights how Yahoo! and Nielsen partnered on a new methodology for identifying how to optimize a smarter media mix across multiple platforms, which they then tested with four campaigns for TV, print, and online.

CPG Creative Best Practices Online: Driving Breakthrough and Persuasion

Yahoo!, in partnership with Ipsos OTX, conducted quantitative research to understand how digital creative plays a role in driving breakthrough and persuasion, and in prompting a change in brand desire for consumer packaged goods.

Yahoo! Mobile Internet: Delivering on the Promise of Mobile Advertising

Yahoo! provides insights to marketers on the emerging potential for ad effectiveness with mobile internet.

Advertising by Mindset: Optimizing Ad Receptivity Based on Activity

Marketers will gain insight into the relationship between mindset and ad receptivity in this recent Yahoo! study.

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