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  • SOS SMS

    Cannes Mobile Lions Awards   December 1, 2015  

    The Mexican Red Cross created the SOS SMS service to allow its rescuers to access patients’ medical information during emergencies.

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  • Found

    Cannes Mobile Lions Awards   December 1, 2015  

    In order to make lost dogs a thing of the past, Pedigree developed “Found,” an end-to-end mobile app in New Zealand that uses geo-targeted advertising.

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  • The Next Photo

    Cannes Mobile Lions Awards   December 1, 2015  

    The Childhood Eye Cancer Trust (CHECT) designed a poster campaign that positioned smartphone cameras detection tools for a rare form of eye cancer.

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  • BASE Phone Address

    Cannes Mobile Lions Awards   December 1, 2015  

    BASE created Phone Address, a mobile innovation that allows people to turn their phones into addresses and accept deliveries on the go.

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  • Pro Vision

    Cannes Mobile Lions Awards   December 1, 2015  

    Oakley turned its packaging into a virtual reality visor that paired with a smartphone so that fans could experience the adventures of pro athletes.

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  • The Unforgotten

    Cannes Mobile Lions Awards   December 1, 2015  

    The Illinois Council Against Handgun Violence created a powerful call-to-action campaign with an augmented reality component.

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  • The Ice Bucket Challenge

    Cannes Mobile Lions Awards   December 1, 2015  

    The ALS Foundation leveraged Facebook’s mobile video platform to launch one of the most successful medical fundraising campaigns in history.

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  • Owlet

    Cannes Mobile Lions Awards   December 1, 2015  

    Owlet Baby Care created a wearable baby monitor that transmits the baby’s vital signs to a smartphone app and alerts parents if any signs are irregular.

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  • Hammerhead

    Cannes Mobile Lions Awards   December 1, 2015  

    Hammerhead Navigation has solved cyclists’ navigation problems by creating an intelligent device that pairs with an app to guide them with an intuitive light pattern.

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  • Smart Sentry

    Cannes Mobile Lions Awards   December 1, 2015  

    Maxis Berhad developed a program that repurposes old smartphones into surveillance systems.

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  • Adventures of Poco Eco

    Cannes Mobile Lions Awards   December 1, 2015  

    Hungarian musician IAMYANK created a music-inspired mobile game to shine a spotlight on his latest album.

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  • Audi TT Brochure Hack

    Cannes Mobile Lions Awards   December 1, 2015  

    Audi incorporated virtual reality into its brochure for the Audi TT, allowing customers to experience the new model’s Virtual Cockpit with the aid of a smartphone.

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  • Oral-B Smart Brush and App

    Cannes Mobile Lions Awards   December 1, 2015  

    Oral-B developed the SmartSeries, an electric toothbrush that combines with a mobile app to track brushing data and communicate with people about their oral hygiene.

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  • BackMeApp

    Cannes Mobile Lions Awards   December 1, 2015  

    Always created BackMeApp, a smartphone app designed to provide protection for women walking home alone at night.

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  • NZdronie

    Cannes Mobile Lions Awards   December 1, 2015  

    Tourism New Zealand incorporated drone technology into its social media strategy as a means to generate buzz for winter tourism opportunities.

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  • The Sight

    Cannes Mobile Lions Awards   December 1, 2015  

    To build anticipation for the fifth season of Game of Thrones, HBO created an innovative mobile storytelling experience for fans.

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  • Clever Buoy

    Cannes Mobile Lions Awards   December 1, 2015  

    Using its mobile network, Optus improved beach safety by designing a buoy that alerts lifeguards if there are sharks swimming nearby.

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  • Cardboard

    Cannes Mobile Lions Awards   December 1, 2015  

    Google developed a simple viewing platform that allows people to experience virtual reality on their smartphones in a fun and affordable way.

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  • Debattle

    Cannes Mobile Lions Awards   December 1, 2015  

    Sveriges Radio developed an app to promote political engagement and awareness amongst young Swedes for the 2014 elections.

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  • #SpringIsWeird

    Cannes Mobile Lions Awards   December 1, 2015  

    To promote its spring collection, Gap developed a 12-episode micro-series on Instagram.

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