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MROI (Marketing Return on Investment) @ Intel

Intel shared its analytics roadmap and strategy for continued MROI improvement.

Mapping Our Future: How Analytics Help Citrix SaaS Increase Revenue, Work Smarter and Plan for Growth

Citrix SaaS saw a 465 percent return on investment from its new analytics program.

C Spire 2014 Marketing Analytics Leadership Award Submission

C Spire’s analytics program recently focused on two areas: customer retention and customer satisfaction.

It's Beautiful

Coca-Cola celebrated America’s diversity by presenting “America the Beautiful” through a multicultural lens.

Road to ESSENCE

In order to raise brand awareness among African-American women, Pantene and COVERGIRL developed a cross-channel campaign that celebrated the unique beauty and style of its target audience.

Special Olympics Texas

Special Olympics Texas celebrated future athletes in a campaign that reached out to new parents of children with developmental and intellectual disabilities.

#WorryFree Celebrations

State farm leveraged the World Cup to create a campaign to show State Farm could insure consumers through all of life’s mishaps, leaving them more time to enjoy soccer.

Juntos Disfrutamos Más

PepsiCo. used Spanish-language radio ads to promote its products for U.S. Hispanic family gatherings.

Muttbombing

A non-profit animal rescue organization’s creative efforts to increase dog adoptions went viral.

Honda Civic Best Yourself

Honda used insights, social media, and TV spots to reach African-American Millennials.

Verizon FiOS 2014 Lunar New Year Event Activation

Verizon leveraged experiential tactics to reach Asian-Americans during New Year celebrations in key markets.

Verizon Wireless Lunar New Year

A Verizon Wireless campaign targeted first-generation Asian-Americans in specific U.S. markets.

Victory Horse

Godiva drove brand preference among affluent Asian-American consumers with a campaign promoting a limited edition product.

Dunkin’ Donuts Spicy Smoked Sausage Breakfast Sandwich and Dunkin’ Donuts Heart-Shaped Donuts

Dunkin’ Donuts used humor and cultural insights to promote products through Spanish-language radio ads.

McDonald’s “First Customer”

A McDonald’s video spot was designed to rekindle brand love among Hispanic consumers.

This Is Wholesome

Honey Maid drove conversation and sales through a multi-channel campaign celebrating the diversity of the modern family.

Toyota Certified Used Vehicles

Toyota used digital media to change Hispanic consumers’ perceptions of its certified used cars.

Testimanial 2

Tecate used humor in radio ads to target bicultural Hispanic Millennials.

Out Holding Hands

Allstate wanted to extend its support of the LGBT community via a campaign that leveraged two of Allstate’s most critical assets: the long-standing heritage of the “good hands” logo and Allstate’s agents. As a result, “Out Holding Hands” was born.

CTCP Smoking Prevention Campaign

The California Department of Public Health used bilingual ads to educate Hispanic consumers on the dangers of cigarette smoking.

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