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Red Roof Inn Turns Flight Cancellations into Customers

Red Roof Inn leveraged technology to target stranded travelers at their moment of need: searching via mobile for a hotel after a flight cancellation.

#LastSelfie

The WWF engaged Millennials on their own turf — Snapchat, an emerging mobile-only social network.

Game On

Kia created “Game On,” an interactive mobile game that engaged customers and generated awareness and brand affinity for the automotive company.

Oral-B Bluetooth-Connected Electric Toothbrush and App

Oral-B launched a connected toothbrush and oral care app with gamification and m-commerce capabilities.

Catch Pink If You Can

A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.

My Favorite Cafe — GEORGIA Vending Machine App

The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.

2013 MKZ/29HD Tablet Magazine Integration

To engage its audience, Lincoln partnered with Edition29 and created a 20-page interactive brochure to highlight product features and reach the affluent target.

#DunkinReplay

Dunkin’ Donuts leveraged its partnership with Monday Night Football and the emerging social platform Vine to create a campaign designed to engage younger consumers by combining live TV with mobile social sharing.

Rip Curl Search GPS

Rip Curl created a wearable device that tracked and shared surf conditions from users across the global surfing community.

Tweet for Your Feet

Old Navy sparked awareness and sales during its annual $1 Flip Flop Sale by placing tweet-activated vending machines around major cities in the U.S.

Beats Music

The new Beats Music app fed custom, human-curated music to users to create the ultimate personalized playlist.

The Nike SB App

Nike created a state-of-the-art tool that for skateboarders that created digital skate experiences, collaborated with pro riders, and changed the way skaters participated in the world’s largest action sport.

SONY 4K Ultra HD TV Launch

To launch the new SONY 4K Ultra TV, the brand partnered with Amazon and integrated consumer reviews into its advertising.

I Will Listen

The New York City chapter of the National Alliance on Mental Illness wanted to break the stigma that surrounds mental illness and begin a more positive conversation.

Jeep Weather Native iPhone Takeover

Jeep partnered with The Weather Channel and used local weather information to show consumers how its all-new Cherokee could tackle any driving environment.

Cornetto — Express Love in Eight Seconds

Popular ice cream brand Walls Cornetto maintained its leadership position in China by using mobile to encourage consumer-generated content.

Corolla Style

To launch its all-new Corolla, Toyota implemented a virtual driving experience through mobile that let users experience the highlighted features of the car.

Pantene Weather Program

Pantene teamed with the Weather Channel to provide consumers with a mobile solution for weather-based bad hair days.

Sun Activated Advertising

Neutrogena combined weather- and location-based technology to automatically activate ads for its new sunscreen based on consumers’ real-time UV conditions and distance from Neutrogena retailers.

Balance Rewards

Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.

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