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The Mexican Red Cross created the SOS SMS service to allow its rescuers to access patients’ medical information during emergencies.
In order to make lost dogs a thing of the past, Pedigree developed “Found,” an end-to-end mobile app in New Zealand that uses geo-targeted advertising.
The Childhood Eye Cancer Trust (CHECT) designed a poster campaign that positioned smartphone cameras detection tools for a rare form of eye cancer.
BASE created Phone Address, a mobile innovation that allows people to turn their phones into addresses and accept deliveries on the go.
Oakley turned its packaging into a virtual reality visor that paired with a smartphone so that fans could experience the adventures of pro athletes.
The Illinois Council Against Handgun Violence created a powerful call-to-action campaign with an augmented reality component.
The ALS Foundation leveraged Facebook’s mobile video platform to launch one of the most successful medical fundraising campaigns in history.
Owlet Baby Care created a wearable baby monitor that transmits the baby’s vital signs to a smartphone app and alerts parents if any signs are irregular.
Hammerhead Navigation has solved cyclists’ navigation problems by creating an intelligent device that pairs with an app to guide them with an intuitive light pattern.
Maxis Berhad developed a program that repurposes old smartphones into surveillance systems.
Hungarian musician IAMYANK created a music-inspired mobile game to shine a spotlight on his latest album.
Audi incorporated virtual reality into its brochure for the Audi TT, allowing customers to experience the new model’s Virtual Cockpit with the aid of a smartphone.
Oral-B developed the SmartSeries, an electric toothbrush that combines with a mobile app to track brushing data and communicate with people about their oral hygiene.
Always created BackMeApp, a smartphone app designed to provide protection for women walking home alone at night.
Tourism New Zealand incorporated drone technology into its social media strategy as a means to generate buzz for winter tourism opportunities.
To build anticipation for the fifth season of Game of Thrones, HBO created an innovative mobile storytelling experience for fans.
Using its mobile network, Optus improved beach safety by designing a buoy that alerts lifeguards if there are sharks swimming nearby.
Google developed a simple viewing platform that allows people to experience virtual reality on their smartphones in a fun and affordable way.
Sveriges Radio developed an app to promote political engagement and awareness amongst young Swedes for the 2014 elections.
To promote its spring collection, Gap developed a 12-episode micro-series on Instagram.
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