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Coca-Cola set itself apart as a FIFA World Cup sponsor and engaged football (soccer) fans around the world with a campaign that combined experiential and social.
JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.
For the 40th anniversary of the Ronald McDonald House Charities, McDonald’s used a social media campaign to engage consumers and create a new generation of supporters for the charity.
Jack’s rebranded its frozen pizza as “The Official Pizza of the Grill” enabling it to compete with popular summer grilling foods.
In order to raise awareness for its new natural motor oil, Pennzoil tapped into consumer nostalgia with a real-life Mario Karting experience at SXSW.
mike's Hard Lemonade used a digital campaign based around the popular trend of lifehacking to connect with millennials.
The Montana Office of Tourism used “geofencing” to measure the ROI of a mobile marketing campaign that was created to attract skiers Montana’s slopes.
Nickelodeon designed the Nick Jr. Birthday Club to collect data that would allow it to personalize experiences for its consumers.
For the launch of its 2010 Grange, Penfolds Wine created the Penfolds House, a two-day experience designed to engage luxury wine influencers and clear up brand confusion.
Western Union engaged Hispanic consumers by partnering with 20th Century Fox for a global marketing campaign featuring Rio2’s themes of family, celebration, and connectedness.
Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.
Activision extended the reach of its gaming competition event through social media and digital video content.
Milk-Bone drove sales through an integrated campaign that encouraged pet owners to share Valentine’s Day love with their pets.
Capri Sun used TV, social media, and collectable packaging to promote its sweepstakes to children and their moms.
IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.
Warner Bros. drove fan enthusiasm for Friends with an experiential pop-up shop that included a licensing activation.
Marie Callender’s partnered with the USO and Scripps Network to deliver comfort to military men and women.
Allstate created a digital game and an engaging roadshow to educate consumers about the value of their possessions and generate leads.
Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.
Doritos and Mountain Dew partnered with Microsoft to create a campaign around the release of the Xbox One gaming console. Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.