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Intel shared its analytics roadmap and strategy for continued MROI improvement.
Mapping Our Future: How Analytics Help Citrix SaaS Increase Revenue, Work Smarter and Plan for Growth
Citrix SaaS saw a 465 percent return on investment from its new analytics program.
C Spire’s analytics program recently focused on two areas: customer retention and customer satisfaction.
Coca-Cola celebrated America’s diversity by presenting “America the Beautiful” through a multicultural lens.
In order to raise brand awareness among African-American women, Pantene and COVERGIRL developed a cross-channel campaign that celebrated the unique beauty and style of its target audience.
Special Olympics Texas celebrated future athletes in a campaign that reached out to new parents of children with developmental and intellectual disabilities.
State farm leveraged the World Cup to create a campaign to show State Farm could insure consumers through all of life’s mishaps, leaving them more time to enjoy soccer.
PepsiCo. used Spanish-language radio ads to promote its products for U.S. Hispanic family gatherings.
A non-profit animal rescue organization’s creative efforts to increase dog adoptions went viral.
Honda used insights, social media, and TV spots to reach African-American Millennials.
Verizon leveraged experiential tactics to reach Asian-Americans during New Year celebrations in key markets.
A Verizon Wireless campaign targeted first-generation Asian-Americans in specific U.S. markets.
Godiva drove brand preference among affluent Asian-American consumers with a campaign promoting a limited edition product.
Dunkin’ Donuts used humor and cultural insights to promote products through Spanish-language radio ads.
A McDonald’s video spot was designed to rekindle brand love among Hispanic consumers.
Honey Maid drove conversation and sales through a multi-channel campaign celebrating the diversity of the modern family.
Toyota used digital media to change Hispanic consumers’ perceptions of its certified used cars.
Tecate used humor in radio ads to target bicultural Hispanic Millennials.
Allstate wanted to extend its support of the LGBT community via a campaign that leveraged two of Allstate’s most critical assets: the long-standing heritage of the “good hands” logo and Allstate’s agents. As a result, “Out Holding Hands” was born.
The California Department of Public Health used bilingual ads to educate Hispanic consumers on the dangers of cigarette smoking.