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KYSS — Know Your Status Stage

KYSS (Know Your Status Stage) was a concert where the only way to get a ticket was by taking a simple and fast HIV test.

Coca-Cola Share It Forward

Walmart and Coca-Cola teamed up to inspire shoppers to share over a million icy cold Cokes connecting retailer, shopper and brand for something powerful.

The World's Toughest Job

American Greetings Cardstore increased orders by 20% with the idea that motherhood is the most difficult profession in the world.

Madden NFL 25

Madden NFL brought rivalries to life with the NFLs most dynamic stars. From TV to carefully orchestrated PR, social media, and television programming integrations we made rivalry bigger than life.

P&G Best of Beauty 2014

For years, Best Of Beauty was a P&G campaign anchored in celebrating the awards P&G brands won. However, retailers had recently lost interest and since shoppers shop differently at different retailers, we revamped the program to focus less on awards and more on micro-occasions.

Building and Evolving an Icon for Long-Term Growth

Priceline was fighting to stand out in a commoditized online travel category and needed a compelling brand point of view. Enter The Priceline Negotiator, which drove unprecedented long-term growth and turned Priceline into a category leader.

The Truck Whisperer

How do you convey the benefits of a complex technology to a no-nonsense audience that’s turned-off by tech-speak? Introduce the Truck Whisperer, a campaign that led to a sales increase of 40% for Fleetmatics.

The Big Win

IHG’s loyalty program was not performing as it once did, losing 4% revenue from the previous year and facing diminishing returns from its promotions. The brand leveraged the oodles of data at its disposal to give travelers what they wanted: personalized, relevant rewards with The Big Win.

Broccoli's Image Makeover

There’s a food fight in America and junk food is winning. We set out to change that by rebranding one of the most polarizing vegetables in America: broccoli. In the end the campaign resulted in over 400 million media impressions, increased broccoli sales by 23% and did its part to make healthy food fun food.

Summer of Play

Chevrolet leveraged their sponsorship of Manchester United to bring play to where it’s needed most. Together, they rebuilt football pitches in impoverished areas, distributed over a million ultra-durable footballs worldwide and brought 11 children to Manchester to walk onto the pitch hand-in-hand with their football heroes for the season opener.

At This Moment: Real-Time Marketing

The At This Moment Real-Time ad campaign helped redefine acquisition marketing for TD Ameritrade. The work rose above the noise of the financial category by providing useful insights and information on the news of the day, empowering our audience to take greater control of their financial decisions in the moment.

Arbella Capartment Insurance

Insurance company Arbella set out to attract the millennial target by generating awareness of the brand by creating a new product offering that bundled two critical insurance products — car and apartment. And we called it Carpartment.

CFP Board's 2014 Public Awareness Campaign

To prove the danger of choosing financial advisors based on word of mouth or a gut feeling, the Certified Financial Planner Board of Standards, Inc. took a dreadlocked DJ with no financial knowledge, gave him a makeover and a crash course in finance, and then convinced some real people to trust him with their finances.

show yours. #mycalvins

Calvin Klein launched #mycalvins, a social hashtag campaign that asked Millennials to show their CK underwear via Selfies. A new generation proved that CK underwear will never go out of style.

Three Syllable Boston

College Bound Dorchester developed a quiz on its hometown, Boston, in order to engage consumers and drive brand awareness.

Juniper Networks Time to Strike

Juniper Networks significantly outperformed sales benchmarks with a content marketing strategy focused on providing value throughout the path to purchase.

Phyter Herbal Medicine

Phyter created a rebranding campaign to position natural medication as a viable alternative to synthetic pharmaceuticals.

Honeywell: SLATE - Microsite

Honeywell created a micro-site to promote SLATE, its new combustion control.

USG Roofing "Feel Secure"

USG portrayed harsh weather as monstrous titans to illustrate the power of the brand’s roofing systems.

Not Searched to Most Found

HCL Technologies optimized its website for search engines in order to positively impact its sales lead funnel.

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